H&M Mission, Vision & Values | Comparably
H&M Claimed Company
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. read more
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H&M Mission, Vision & Values

H&M Mission Statement

Fashion & quality at the best price in a sustainable way

H&M Vision Statement

A world of elevated products and experiences designed for self expression

H&M Values

  • We are one team
  • We believe in people
  • We are entrepreneurs
  • We make constant Improvements
  • We are cost-conscious
  • We are straightforward and open-minded
  • We keep it simple

H&M Employee Alignment

H&M's mission, vision & values motivate 50% of H&M employees. Besides getting paid, the “company mission” is the most important thing about their work for 7% of employees at H&M. When asked to whom they feel the most loyal at work, 43% of employees said H&M's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.

AnswerPercent
Yes52%
No48%
Are you proud to be a part of your company?
AnswerPercent
Yes50%
No50%
Are you motivated by your company's mission, vision, & values?
AnswerPercent
Very Important12%
Important13%
Neutral75%
Less Important0%
Not Important0%
How important was your Company's mission while job searching?
AnswerPercent
Yes68%
No32%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Career Advancement Opportunities29%
Work Life Balance21%
Company Mission7%
Healthcare & Benefits14%
Culture & Environment29%
Besides your Salary, what's most important to you about work?
AnswerPercent
Boss or Manager0%
Coworkers14%
Direct Reports14%
Company Mission/Vision43%
No One29%
To whom do you feel most loyal at work?
AnswerPercent
Company Mission0%
Comp & Benefits24%
Co-Workers42%
Comfort & Familiarity17%
Career Advancement Opportunities17%
What's the main reason you stay at your current company?
AnswerPercent
Transparency & Integrity0%
Teamwork & Winning38%
Speed & Innovation25%
Fun & Passionate24%
Diversity & Inclusion13%
Which of the following set of Company Values is most meaningful to you?

H&M Culture at a Glance

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