H&M Competitors | Comparably
H&M Claimed Company
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. read more
EMPLOYEE
PARTICIPANTS
875
TOTAL
RATINGS
7207
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H&M Competitors

H&M competitors include Uniqlo, Abercrombie & Fitch Company, Gap Inc., Old Navy and Anthropologie. H&M ranks 1st in CEO Score on Comparably vs its competitors. See below how H&M compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
1st
eNPS Rank
1st
Gender Rank
1st
Diversity Rank
1st
Product Quality
2nd
NPS Rank
2nd
Pricing Rank
2nd
Customer Service
2nd

H&M Competitors at a Glance

Product Quality Score Comparison

H&M Ranks 2nd in Product Quality Score

1349 Customers rate H&M's Product Quality Score a 3.9/5, which ranks it 2nd against its competitors, below Uniqlo.

  1. 1st
    Uniqlo
    4.3 / 5
  2. 2nd
    H&M
    3.9 / 5
  3. 3rd
    Gap Inc.
    3.7 / 5
  4. 4th
    Abercrombie & Fitch Company
    3.7 / 5
  5. 5th
    Anthropologie
    3.5 / 5
  6. 6th
    Old Navy
    3.3 / 5
Product Quality Score Comparison
RankCompany Score
1Uniqlo87
2H&M78
3Gap Inc.74
4Abercrombie & Fitch Company74
5Anthropologie71
6Old Navy67
NPS Comparison

H&M Ranks 2nd in Net Promoter Score

1631 Customers rate H&M's Net Promoter Score a 19, which ranks it 2nd against its competitors, below Uniqlo. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend H&M to a friend?”.

  1. 1st
    Uniqlo
    40
  2. 2nd
    H&M
    19
  3. 3rd
    Abercrombie & Fitch Company
    17
  4. 4th
    Gap Inc.
    7
  5. 5th
    Anthropologie
    1
  6. 6th
    Old Navy
    -3
NPS Comparison
RankCompany Score
1Uniqlo40
2H&M19
3Abercrombie & Fitch Company17
4Gap Inc.7
5Anthropologie1
6Old Navy-3
Pricing Score Comparison

H&M Ranks 2nd in Pricing Score

1195 Customers rate H&M's Pricing Score a 3.7/5, which ranks it 2nd against its competitors, below Uniqlo.

  1. 1st
    Uniqlo
    4 / 5
  2. 2nd
    H&M
    3.7 / 5
  3. 3rd
    Gap Inc.
    3.5 / 5
  4. 4th
    Abercrombie & Fitch Company
    3.4 / 5
  5. 5th
    Old Navy
    3.2 / 5
  6. 6th
    Anthropologie
    3.2 / 5
Pricing Score Comparison
RankCompany Score
1Uniqlo81
2H&M75
3Gap Inc.70
4Abercrombie & Fitch Company68
5Old Navy65
6Anthropologie64
Customer Service Comparison

H&M Ranks 2nd in Customer Service

1136 Customers rate H&M's Customer Service a 3.8/5, which ranks it 2nd against its competitors, below Uniqlo.

  1. 1st
    Uniqlo
    4.1 / 5
  2. 2nd
    H&M
    3.8 / 5
  3. 3rd
    Gap Inc.
    3.6 / 5
  4. 4th
    Abercrombie & Fitch Company
    3.6 / 5
  5. 5th
    Anthropologie
    3.2 / 5
  6. 6th
    Old Navy
    3.1 / 5
Customer Service Comparison
RankCompany Score
1Uniqlo83
2H&M77
3Gap Inc.72
4Abercrombie & Fitch Company72
5Anthropologie65
6Old Navy63
Overall Culture Score Comparison

H&M Ranks 1st in Overall Culture Score

875 Employees rate H&M's Overall Culture a 70/100, which ranks it 1st against its competitors. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    H&M
    70 / 100
  2. 2nd
    Uniqlo
    66 / 100
  3. 3rd
    Abercrombie & Fitch Company
    65 / 100
  4. 4th
    Gap Inc.
    64 / 100
  5. 5th
    Old Navy
    62 / 100
  6. 6th
    Anthropologie
    58 / 100
Overall Culture Score Comparison
RankCompany Score
1H&M70
2Uniqlo66
3Abercrombie & Fitch Company65
4Gap Inc.64
5Old Navy62
6Anthropologie58
eNPS Comparison

H&M Ranks 1st in Employee Net Promoter Score

666 Employees rate H&M's Employee Net Promoter Score a -1, which ranks it 1st against its competitors. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at H&M to a friend?”.

  1. 1st
    H&M
    -1
  2. 2nd
    Abercrombie & Fitch Company
    -5
  3. 3rd
    Gap Inc.
    -8
  4. 4th
    Uniqlo
    -27
  5. 5th
    Old Navy
    -30
  6. 6th
    Anthropologie
    -34
eNPS Comparison
RankCompany eNPS
1H&M-1
2Abercrombie & Fitch Company-5
3Gap Inc.-8
4Uniqlo-27
5Old Navy-30
6Anthropologie-34
Gender Score Comparison

H&M Ranks 1st in Gender Score

104 Employees rate H&M's Gender Score a 70/100, which ranks it 1st against its competitors. The Gender Score tracks how positively women rate their experience at H&M.

  1. 1st
    H&M
    70 / 100
  2. 2nd
    Gap Inc.
    68 / 100
  3. 3rd
    Abercrombie & Fitch Company
    66 / 100
  4. 4th
    Uniqlo
    66 / 100
  5. 5th
    Old Navy
    65 / 100
  6. 6th
    Anthropologie
    54 / 100
Gender Score Comparison
RankCompany Score
1H&M70
2Gap Inc.68
3Abercrombie & Fitch Company66
4Uniqlo66
5Old Navy65
6Anthropologie54
Diversity Score Comparison

H&M Ranks 1st in Diversity Score

125 Employees rate H&M's Diversity Score a 72/100, which ranks it 1st against its competitors. The Diversity Score tracks how positively diverse employees rate their experience at H&M.

  1. 1st
    H&M
    72 / 100
  2. 2nd
    Old Navy
    66 / 100
  3. 3rd
    Uniqlo
    64 / 100
  4. 4th
    Abercrombie & Fitch Company
    63 / 100
  5. 5th
    Gap Inc.
    61 / 100
  6. 6th
    Anthropologie
    58 / 100
Diversity Score Comparison
RankCompany Score
1H&M72
2Old Navy66
3Uniqlo64
4Abercrombie & Fitch Company63
5Gap Inc.61
6Anthropologie58
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