Dan De La Rosa — President of Columbus Division at Kroger | Comparably
Kroger Claimed Company
The Kroger Co. is one of the world's largest grocery retailers. The Kroger Co. spans many states with store formats that include grocery read more
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Dan De La Rosa — President of Columbus Division at Kroger

Dan De La Rosa — President of Columbus Division at Kroger

Executive Bio

Mr. Dan De La Rosa has been the President of Columbus Division at The Kroger Co. since March 20, 2017. Mr. De La Rosa has been Vice President of Merchandising of Fred Meyer, Inc. since 2015. He first joined the Fred Meyer as a clerk's helper at Ralphs division in 1980. He has gained experience in both store operations and merchandising and has served several roles at Fred Meyer, including Store Director, Director of Corporate Brands for both Ralphs and Food 4 Less and District Manager. In 2007, he was promoted to Produce/Floral Merchandiser at Fred Meyer. He served as Regional Director of Merchandising for the West Region and as Vice President of Meat & Seafood Merchandising, the General Office at Fred Meyer since 2013.

Executive Team Culture Ratings from Kroger Employees

BOTTOM
10%
Kroger's Executive Team scores in the Bottom 10%
of similar sized companies on Comparably
Who ranks the Executive Team the highest?
Department - Finance 100/100
Department - Executive 78/100
Department - IT 69/100
Who ranks the Executive Team the lowest?
Department - Customer Success 36/100
Tenure - 2 to 5 Years 43/100
Tenure - Over 10 Years 46/100

Kroger's Executive Team at a Glance

Based on 2364 ratings, Kroger's employees are less satisfied with their Executive Team and give them a ā€œD-ā€ or 50/100. On average, Women provided higher ratings for their Executive Team compared to Men. Also, the Finance department thinks more highly of the Executive Team relative to the Customer Success department.

Kroger's Executive Team ranks in the Bottom 15% of other companies in Cincinnati, OH and Bottom 10% of other companies on Comparably that also have 10,000+ Employees.

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