Kroger Mission, Vision & Values | Comparably
Kroger Claimed Company
The Kroger Co. is one of the world's largest grocery retailers. The Kroger Co. spans many states with store formats that include grocery read more
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Kroger Mission, Vision & Values

Kroger Mission Statement

We're on a mission to end hunger in the communities we call home and eliminate waste across our company by 2025.

Kroger Vision Statement

To be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal merchandise, and related products and services.

Kroger Values

  • Honesty
  • Integrity
  • Respect for Others
  • Diversity
  • Safety
  • Inclusion

Kroger Employee Alignment

Kroger's mission, vision & values motivate 44% of Kroger employees. Besides getting paid, the “company mission” is the most important thing about their work for 3% of employees at Kroger. 4% of employees say that the main reason they stay at Kroger is because of the Kroger company mission. When asked to whom they feel the most loyal at work, 2% of employees said Kroger's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.

AnswerPercent
Yes49%
No51%
Are you proud to be a part of your company?
AnswerPercent
Yes44%
No56%
Are you motivated by your company's mission, vision, & values?
AnswerPercent
Very Important18%
Important12%
Neutral40%
Less Important10%
Not Important20%
How important was your Company's mission while job searching?
AnswerPercent
Yes46%
No54%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Career Advancement Opportunities10%
Work Life Balance35%
Company Mission3%
Healthcare & Benefits36%
Culture & Environment16%
Besides your Salary, what's most important to you about work?
AnswerPercent
Boss or Manager19%
Coworkers43%
Direct Reports2%
Company Mission/Vision2%
No One34%
To whom do you feel most loyal at work?
AnswerPercent
Company Mission4%
Comp & Benefits34%
Co-Workers10%
Comfort & Familiarity42%
Career Advancement Opportunities10%
What's the main reason you stay at your current company?
AnswerPercent
Transparency & Integrity40%
Teamwork & Winning22%
Speed & Innovation11%
Fun & Passionate9%
Diversity & Inclusion18%
Which of the following set of Company Values is most meaningful to you?

Kroger Culture at a Glance

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