Sonic Automotive Culture | Comparably
HR or Marketing?Claim Your Free Employer Account
Sonic Automotive Claimed Company
Sonic Automotive, as a Fortune 500 company and member of the Russell 2000 Index, is among the largest automotive retailers in the United read more
EMPLOYEE
PARTICIPANTS
122
TOTAL
RATINGS
1271

Sonic Automotive Company Culture

Sonic Automotive Culture

This score is derived from employee ratings & reviews
3.0/5
Sonic Automotive's Overall Culture is rated C-

Top Rated Culture Dimensions

Sonic Automotive CEO

Bottom 35%Bottom 35% of Similar Size Companies on Comparably
Bruton Smith Sonic Automotive's CEO
Bruton Smith
64 /100

Diversity at Sonic Automotive

Bottom 15%Bottom 15% of Similar Size Companies on Comparably
D

Diverse employees at Sonic Automotive have rated Team, Outlook, and Work Culture as the highest categories they have scored

Women at Sonic Automotive

Bottom 30%Bottom 30% of Similar Size Companies on Comparably
C-

Women at Sonic Automotive have rated Team, Perks And Benefits, and Outlook as the highest categories they have scored

Sonic Automotive eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 40%Top 40% of Similar Size Companies on Comparably

Recommend to a Friend?

6

Sonic Automotive employees are 6% more likely to recommend Sonic Automotive as a great place to work

46%Promoters
14%Passives
40%Detractors

Working at Sonic Automotive

Working at Sonic Automotive is rated below average by 122 employees, across various culture dimensions. Sonic Automotive employees rate Office Culture highest among all categories, and think that Professional Development and Leadership have the most room for improvement, putting Sonic Automotive’s culture in the Bottom 35% compared to similar sized companies on Comparably and in the Top 50% compared to other companies in Hickory, NC. See below in detail how working at Sonic Automotive was rated by employees.

Overall Company Culture at Sonic Automotive

C-

Overall Company Culture at Sonic Automotive is rated C-

Last updated 2 months ago

Bottom
35%

Sonic Automotive ranks in the Bottom 35% of other companies on Comparably with 10,000+ Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 122 Employees

View Results
0
20
40
60
80
100
Operations
78
Operations78
Marketing
74
Marketing74
Sales
61
Sales61

Sonic Automotive Employee Reviews

Out of 148 Sonic Automotive employee reviews, 75% were positive. The remaining 25% were constructive reviews with the goal of helping Sonic Automotive improve their work culture.

75%
25%
Positive Reviews75%
Constructive Feedback25%

Positive Reviews From Sonic Automotive Employees

  • What makes you most happy at work?
    Being around the cars i love
  • What is most positive about the culture and environment at your company?
    My coworkers and friends are great
  • What are some of the best things about your team?
    I work with the best guys in the world, i have the best used car manager in all of sonic without a doubt in my mind. My fellow sales guys always help and are always willing to be there when you need them.

Constructive Feedback From Sonic Automotive Employees

  • What does the leadership team need to get better at?
    Actually communicating with the team members and especially the leads. And also dont oay your leads the same as everyone else if you want them to do a whole lot
  • What does the leadership team need to get better at?
    Being managers and not friends to these teenagers and trying to party with him and doing the job
  • What needs to change to make the company culture better?
    Women need to be respected and treated fairly.

Sonic Automotive Company Information

Sonic Automotive Company Overview

Sonic Automotive, as a Fortune 500 company and member of the Russell 2000 Index, is among the largest automotive retailers in the United

Sonic Automotive Mission, Vision & Values

Sonic Automotive Mission Statement

We are an industry-leading automotive retailer committed to providing our customers with an outstanding automotive experience that is delivered with professionalism, integrity and enthusiasm.

Sonic Automotive Values

  • Respectful
  • Honest & Transparent
  • Agile & Disruptive
  • Selefless & Communal
Headquarter4401 Colwick Road
Charlotte, NC
United States of America
Websitesonicautomotive.com
Founding Date1997
Tel704-566-2400
Company StatusPublic
StockSAH

Sonic Automotive Competitors

Sonic Automotive competitors include CarMax, Capital One, Asbury Automotive Group, and AutoNation. Sonic Automotive ranks 3rd in Overall Culture Score on Comparably vs its competitors. See below how Sonic Automotive compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    CarMax's Logo
    CarMax
    4.1/5
  2. #2
    Capital One's Logo
    Capital One
    4.1/5
  3. #3
    Sonic Automotive's Logo
    Sonic Automotive
    3.0/5
  4. #4
    Asbury Automotive Group's Logo
    Asbury Automotive Group
    2.5/5
  5. #5
    AutoNation's Logo
    AutoNation
    2.3/5
  • Culture Video

Sonic Automotive Employees

122 employees at Sonic Automotive have reviewed Sonic Automotive across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was 2 months ago.

Overall, the 122 Sonic Automotive employees give their leadership a grade of C-, or Bottom 30% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Sonic Automotive are not very pleased with their total compensation at Sonic Automotive, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Sonic Automotive are generally satisfied with their team. 122 Participants grade the quality of their coworkers a C+. The majority believe the meetings at Sonic Automotive are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Sonic Automotive believe the environment at Sonic Automotive is positive. Most Participants believe the pace of work at Sonic Automotive is comfortably fast. About 45% of the employees at Sonic Automotive work 8 hours or less, while 10% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Sonic Automotive are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

A Day in the Life
A Day in the Life
Sonic Automotive employees generally work 9.5 hrs a day
Work Hours
A Day in the Life
Employees at Sonic Automotive report the work pace is comfortably fast
Work Pace
A Day in the Life
82% of Sonic Automotive employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Sonic Automotive employees most often take 0-10 paid vacation and sick days each year
Perks & Benefits
A Day in the Life
Sonic Automotive employees never get valuable feedback on how to improve at work
Feedback
A Day in the Life
55% of Sonic Automotive employees call their work environment positive
Environment

Joining Sonic Automotive - Employee Onboarding

The prevailing opinion from employees about joining Sonic Automotive is that the company was somewhat prepared on their first day. Sonic Automotive employees concluded that their overall onboarding experience was positive. 67% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Sonic Automotive KPIs and OKRs

At Sonic Automotive 50% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Sonic Automotive's KPIs and OKRs is essential for its success. Out of 10 Sonic Automotive employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 5 have said yes.

AnswerPercent
Yes50%
No50%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes50%
No50%
Are the KPIs/OKRs for your department clear?

Sonic Automotive CEO & Leadership

Sonic Automotive CEO - Bruton Smith

Bruton Smith Sonic Automotive's CEO
64 /100

Bruton’s approval rate is lower compared to CEOs at similar sized companies, putting Bruton in the Bottom 35% of all CEOs of similar-sized companies on Comparably, and in the Top 50% compared to CEOs of all other companies in Hickory, NC. Bruton Smith’s employees rank Sonic Automotive in the Top 20% for Office Culture, in the Top 50% for Team, and in the Bottom 45% for Outlook. Smith is generally unpopular with Sonic Automotive employees, but ranks especially low with employees with 6 to 10 Years experience, and by Asian or Pacific Islander employees and employees with the company for 2 to 5 Years. However, employees with Over 10 Years experience have a slightly more favorable view of the CEO. When compared to Sonic Automotive’s competitors, Bruton Smith ranks below both CarMax CEO William Nash and Capital One CEO Richard Fairbank.

Sonic Automotive Leadership

The Sonic Automotive Executive Team is rated a “C-” and led by CEO Bruton Smith, Chief Accounting Officer and Vice President C. G. Saffer, and Chief Financial Officer and Executive Vice President Heath R. Byrd

  • Bruton Smith  CEO / President

    Bruton Smith CEO / President

    Mr. O. Bruton Smith serves as the President of Atlanta Motor Speedway Inc and Marcus David Corporation. Mr. Smith serves... read more

  • C. G. Saffer Chief Accounting Officer and Vice President

    Mr. C. G. Saffer has been the Chief Accounting Officer and Vice President of Sonic Automotive Inc since April 2002.

  • Heath R. Byrd Chief Financial Officer and Executive Vice President

    Mr. Heath R. Byrd has been the Chief Financial Officer and Executive Vice President at Sonic Automotive Inc. since April... read more

  • Frank J. Dyke Executive Vice President of Operations

    Mr. Frank J. Dyke, also known as Jeff, has been Executive Vice President of Operations at Sonic Automotive Inc., since... read more

  • Stephen K. Coss Senior Vice President, General Counsel and Secretary

    Mr. Stephen K. Coss has been a Senior Vice President of Sonic Automotive Inc. since April 2004 and serves as General... read more

  • Rachel Richards Chief Marketing Officer, VIce President Retail Strategy

    Rachel Richards serves as the Chief Marketing Officer, VIce President Retail Strategy of Sonic Automotive. Rachel... read more

  • Toni Ortiz Senior VP, Corporate Controller

    Toni Ortiz serves as the Senior VP, Corporate Controller of Sonic Automotive. Toni started at Sonic Automotive in August... read more

  • David Padgett Vice President of Fixed Operations

    David Padgett serves as the Vice President of Fixed Operations of Sonic Automotive. David started at Sonic Automotive in... read more

  • Geoff Axton VP dealer operations

    Geoff Axton serves as the VP dealer operations of Sonic Automotive. Geoff started at Sonic Automotive in September of... read more

Sonic Automotive Salaries

How much does Sonic Automotive pay?

How much do people at Sonic Automotive get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Sonic Automotive is $135,638, or $65 per hour, while the estimated median salary is $132,563, or $63 per hour.

At Sonic Automotive, the highest paid job is a Director of Sales at $233,925 annually and the lowest is a CS Rep at $45,843 annually. Average Sonic Automotive salaries by department include: IT at $60,725, Sales at $148,110, Product at $184,513, and Legal at $156,922. Half of Sonic Automotive salaries are above $132,563.

60 employees at Sonic Automotive rank their Compensation in the Bottom 40% of similar sized companies in the US (based on 187 ratings) while 58 employees at Sonic Automotive rank their Perks And Benefits in the Bottom 40% of similar sized companies in the US (based on 62 ratings).

Salaries contributed from Sonic Automotive employees include job titles like Lead Engineer, Director of Marketing, and Business Analyst. Comparably data has a total of 4 salary records from Sonic Automotive employees.

Last updated months ago.

1st Percentile
$75k
$75k1st Percentile
17th Percentile
$102k
$102k17th Percentile
33rd Percentile
$132k
$132k33rd Percentile
50th Percentile
$181k
$181k50th Percentile
67th Percentile
$236k
$236k67th Percentile
83rd Percentile
$278k
$278k83rd Percentile
100th Percentile
$298k
$298k100th Percentile
$135,638*
Average Compensation
$132,563*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Sonic Automotive Salaries by City

Sonic Automotive Salaries by Department

Explore Sonic Automotive Salaries

Diversity & Inclusion at Sonic Automotive

Diverse employees at Sonic Automotive score the company 54/100 across various culture categories, placing Sonic Automotive in the Bottom 15% of companies on Comparably with 10,000+ Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Sonic Automotive across various culture dimensions.

Ranked Culture the Highest

Women N/A/100
Men 88/100
Department - Operations
Diverse Employees 69/100
Department - Operations

Ranked Culture the Lowest

Women N/A/100
Men 57/100
Department - Sales
Diverse Employees 51/100
Department - Sales

Sonic Automotive Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Health Insurance

Sonic Automotive PTO

Sonic Automotive's PTO and Vacation policy typically gives 10-15 days off a year with 67% of employees expected to be work free while out of office. Paid Time Off is Sonic Automotive's 3rd most important benefit besides Healthcare when ranked by employees, with 33% of employees saying it is the most important benefit. Sonic Automotive's benefits and PTO Package averages to represent a $1500 - $2500 cash value per month.

AnswerPercent
Flex Time33%
Vacation Policy33%
Office Meals0%
401k Contribution0%
Childcare34%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes33%
No67%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo25%
$1500 - $2500/mo25%
$1000 -$1500/mo25%
$500 -$1000/mo0%
Less than $500/mo25%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Sonic Automotive Careers

Sonic Automotive Jobs

Search

No Recent Jobs found for Sonic Automotive on Comparably

Mark that you are interested and we will alert you when there are new positions available listed on Comparably

Let Sonic Automotive Know You Want To Work There

Overview of Candidates Interested in Sonic Automotive on Comparably

Candidates By Department

Design
22%
Product
11%
Marketing
11%
IT
11%
All Industries
11%
Other
33%

Candidates By Location

Charlotte
44%
Fort Mill
11%
Mount Holly
11%
Wakefield
11%
New York City
11%
Other
11%

Frequently Asked Questions regarding Sonic Automotive

What is Sonic Automotive address?

Sonic Automotive location is at 4401 Colwick Road

Who is the CEO of Sonic Automotive?

Sonic Automotive CEO is Bruton Smith, their score by employees is 64

What is Sonic Automotive eNPS?

The eNPS for Sonic Automotive is 6

What is Sonic Automotive revenue?

Sonic Automotive revenue is $10B

What is the salary for Content Manager in Sonic Automotive?

Content Manager average salary in the US is 83k

×
Rate your company