

Among its major competitors, State Farm Insurance is ranked in 5th place for NPS while Berkshire Hathaway is 1st, and Progressive Insurance is 2nd.
State Farm Insurance's Net Promoter Score (NPS) is a -39 with 26% Promoters, 9% Passives, and 65% Detractors. Net Promoter Score tracks whether State Farm Insurance's customers would recommend using the product based on a scale of -100 to 100.
| 26% | Promoters |
|---|---|
| 9% | Passives |
| 65% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -37 | Jan 2025 | -37 |
Feb 2025 -37 | Feb 2025 | -37 |
Mar 2025 -37 | Mar 2025 | -37 |
Apr 2025 -37 | Apr 2025 | -37 |
May 2025 -39 | May 2025 | -39 |
Jun 2025 -39 | Jun 2025 | -39 |
Aug 2025 -39 | Aug 2025 | -39 |
Sep 2025 -39 | Sep 2025 | -39 |
Oct 2025 -39 | Oct 2025 | -39 |
Nov 2025 -39 | Nov 2025 | -39 |
Dec 2025 -39 | Dec 2025 | -39 |
Jan 2026 -39 | Jan 2026 | -39 |
State Farm Insurance is ranked #4 for NPS among its competitors. Berkshire Hathaway and Progressive Insurance come in first and second, with Allstate coming in at third.
![]() State Farm Insurance | ![]() Allstate | ![]() Berkshire Hathaway | ![]() Progressive Insurance | |
| Global Ranking | #- | #122 | #360 | #967 |
| NPS | -39 | -31 | 20 | -16 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $31.46B | - | $55.91B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated State Farm Insurance's NPS 3 points higher than Female customers.
State Farm Insurance's NPS was rated -57 by Male customers on Comparably.
State Farm Insurance's NPS was rated -60 by Female customers on Comparably.
State Farm Insurance's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -67 | Caucasian | -67 |
Hispanic or Latino -4 | Hispanic or Latino | -4 |
African American/Black -36 | African American/Black | -36 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Native American -24 | Native American | -24 |
Other -68 | Other | -68 |
State Farm Insurance's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
State Farm Insurance's NPS was rated the highest by customers who have used State Farm Insurance's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -68 | Less than 1 Year | -68 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years -35 | 2 to 5 Years | -35 |
5 to 10 Years -36 | 5 to 10 Years | -36 |
Over 10 Years -65 | Over 10 Years | -65 |
Compared to its competitors, State Farm Insurance's NPS is rated right above Liberty Mutual Insurance, and is preceded by Allstate.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Berkshire Hathaway | 20 |
![]() | Intact Financial | N/A |
![]() | Progressive Insurance | -16 |
![]() | Aflac | -18 |
![]() | Allstate | -31 |
![]() | State Farm Insurance | -39 |
![]() | Liberty Mutual Insurance | -45 |
![]() | American Family Insurance | -48 |
![]() | GEICO | -64 |
![]() | Farmers Insurance | -67 |
Out of the 106 State Farm Insurance customer reviews 26 were positive and 80 were constructive. State Farm Insurance customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of State Farm Insurance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated State Farm Insurance's Customer Loyalty score 10% higher than Male customers.
State Farm Insurance's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
State Farm Insurance's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 85% | 26-30 | 85% |
31-35 83% | 31-35 | 83% |
36-40 79% | 36-40 | 79% |
41-45 88% | 41-45 | 88% |
46-50 85% | 46-50 | 85% |
51-55 92% | 51-55 | 92% |
56-60 76% | 56-60 | 76% |
61-65 76% | 61-65 | 76% |
66+ 84% | 66+ | 84% |
State Farm Insurance's Customer Loyalty score was rated the highest by customers who have used State Farm Insurance's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
State Farm Insurance's Customer Loyalty score was rated the highest by Consumer Services industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, State Farm Insurance's Customer Loyalty score is rated right above Progressive Insurance.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | State Farm Insurance | 82% |
![]() | Progressive Insurance | 80% |
![]() | Farmers Insurance | 79% |
![]() | Berkshire Hathaway | 78% |
![]() | Aflac | 76% |
![]() | Liberty Mutual Insurance | 76% |
![]() | American Family Insurance | 75% |
![]() | Allstate | 74% |
![]() | GEICO | 71% |
![]() | Intact Financial | N/A |
State Farm Insurance has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock State Farm Insurance's overall Product Quality score rated by its users and customers.
State Farm Insurance’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Transportation industry rated State Farm Insurance's product the highest. Reviewers from the Chemicals industry rated State Farm Insurance the lowest at 2.6.
State Farm Insurance's Product Quality score was rated highest by customers from the Transportation industry, and rated lowest by customers from the Retail industry.
Male customers rated State Farm Insurance's Product Quality score 0.1 stars higher than Female customers.
State Farm Insurance's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Native American 2.2 | Native American | 2.2 |
Other 1.7 | Other | 1.7 |
State Farm Insurance's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2.2 | 36-40 | 2.2 |
41-45 1.9 | 41-45 | 1.9 |
46-50 1.7 | 46-50 | 1.7 |
51-55 1.8 | 51-55 | 1.8 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.7 | 61-65 | 1.7 |
66+ 1.9 | 66+ | 1.9 |
State Farm Insurance's Product Quality score was rated the highest by customers who have used State Farm Insurance's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
State Farm Insurance's Product Quality score was rated the highest by Transportation industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, State Farm Insurance's Product Quality score is rated right above American Family Insurance, and is preceded by Liberty Mutual Insurance.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Berkshire Hathaway | 3.9/5 |
![]() | Aflac | 2.8/5 |
![]() | Progressive Insurance | 2.7/5 |
![]() | Allstate | 2.3/5 |
![]() | Liberty Mutual Insurance | 2.3/5 |
![]() | State Farm Insurance | 2.3/5 |
![]() | American Family Insurance | 2.3/5 |
![]() | GEICO | 1.8/5 |
![]() | Farmers Insurance | 1.6/5 |
![]() | Intact Financial | N/A |
State Farm Insurance has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.
Sign Up to unlock State Farm Insurance's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Transportation industry. The users from the Construction industry think that they had the lowest ROI from State Farm Insurance.
State Farm Insurance's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Retail industry.
Male customers rated State Farm Insurance's ROI score 0.2 stars higher than Female customers.
State Farm Insurance's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Native American 2.1 | Native American | 2.1 |
Other 1.7 | Other | 1.7 |
State Farm Insurance's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.4 | 26-30 | 3.4 |
31-35 2.2 | 31-35 | 2.2 |
36-40 2.1 | 36-40 | 2.1 |
41-45 2.1 | 41-45 | 2.1 |
46-50 1.8 | 46-50 | 1.8 |
51-55 1.8 | 51-55 | 1.8 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
State Farm Insurance's ROI score was rated the highest by customers who have used State Farm Insurance's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
State Farm Insurance's ROI score was rated the highest by Transportation industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, State Farm Insurance's ROI score is rated right above Liberty Mutual Insurance, and is preceded by Allstate.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Berkshire Hathaway | 3.7/5 |
![]() | Aflac | 2.7/5 |
![]() | Progressive Insurance | 2.5/5 |
![]() | Allstate | 2.3/5 |
![]() | State Farm Insurance | 2.2/5 |
![]() | Liberty Mutual Insurance | 2.2/5 |
![]() | American Family Insurance | 2/5 |
![]() | GEICO | 1.7/5 |
![]() | Farmers Insurance | 1.5/5 |
![]() | Intact Financial | N/A |
State Farm Insurance has an overall Customer Satisfaction score of 31 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
State Farm Insurance's Customer Satisfaction score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Retail industry.
State Farm Insurance's Customer Satisfaction score was rated 24 by both Female and Male customers on Comparably.
Very Satisfied | 15% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 17% | |
Very Dissatisfied | 53% |
Very Satisfied | 16% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 13% | |
Very Dissatisfied | 58% |
State Farm Insurance's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
State Farm Insurance's Customer Satisfaction (CSAT) score was rated 59% according to Hispanic or Latino users and customers.
State Farm Insurance's Customer Satisfaction (CSAT) score was rated 44% according to African American/Black users and customers.
State Farm Insurance's Customer Satisfaction (CSAT) score was rated 20% according to Asian or Pacific Islander users and customers.
State Farm Insurance's Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
State Farm Insurance's Customer Satisfaction (CSAT) score was rated 16% according to Other users and customers.
State Farm Insurance's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 64% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 30% | |||||||||||||||
| 41-45 | 17% | |||||||||||||||
| 46-50 | 22% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 21% | |||||||||||||||
| 61-65 | 17% | |||||||||||||||
| 66+ | 20% |
State Farm Insurance's Customer Satisfaction score was rated the highest by customers who have used State Farm Insurance's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
State Farm Insurance's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "State Farm Insurance Customer Satisfaction Score by Industry",
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"groupId": 501,
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"groupId": 503,
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"label": "Business and Consumer Services",
"groupId": 504,
"score": 60,
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{
"label": "Chemicals",
"groupId": 506,
"score": 33,
"stars": 0,
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{
"label": "Construction",
"groupId": 510,
"score": 10,
"stars": 0,
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{
"label": "Consulting",
"groupId": 511,
"score": 18,
"stars": 0,
"csatScore": 18,
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"scoreClassName": "",
"scoreLabel": 18
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{
"label": "Consumer Services",
"groupId": 514,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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},
{
"label": "Education",
"groupId": 515,
"score": 31,
"stars": 0,
"csatScore": 31,
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"scoreClassName": "",
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},
{
"label": "Environmental Services",
"groupId": 516,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
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},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 23,
"stars": 0,
"csatScore": 23,
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"scoreClassName": "",
"scoreLabel": 23
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 12,
"stars": 0,
"csatScore": 12,
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"scoreClassName": "",
"scoreLabel": 12
},
{
"label": "Hospitality",
"groupId": 523,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "max",
"scoreLabel": 75
},
{
"label": "Insurance",
"groupId": 526,
"score": 42,
"stars": 0,
"csatScore": 42,
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"scoreClassName": "",
"scoreLabel": 42
},
{
"label": "Legal",
"groupId": 529,
"score": 0,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
"scoreLabel": 25
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{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 50,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Mechanical, Civil or Industrial Engineering",
"groupId": 536,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Military and Defense",
"groupId": 538,
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"label": "Energy and Manufacturing",
"groupId": 541,
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"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Professional Services",
"groupId": 549,
"score": 20,
"stars": 0,
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"scoreClassName": "",
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},
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"label": "Public Relations and Communications",
"groupId": 550,
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"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Public Safety",
"groupId": 551,
"score": 33,
"stars": 0,
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"scoreClassName": "",
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},
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"label": "Real Estate",
"groupId": 554,
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"label": "Retail",
"groupId": 559,
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]
}Compared to its competitors, State Farm Insurance's Customer Satisfaction score is rated right above American Family Insurance, and is preceded by Liberty Mutual Insurance.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Berkshire Hathaway | 77% |
![]() | Progressive Insurance | 45% |
![]() | Aflac | 40% |
![]() | Allstate | 32% |
![]() | Liberty Mutual Insurance | 32% |
![]() | State Farm Insurance | 31% |
![]() | American Family Insurance | 25% |
![]() | Farmers Insurance | 17% |
![]() | GEICO | 7% |
![]() | Intact Financial | 0% |
State Farm Insurance has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
Sign Up to unlock State Farm Insurance's overall Customer Service score rated by its users and customers.
1 State Farm Plaza, Bloomington, IL 61791
https://jobs.statefarm.com
800-782-8332
State Farm Insurance's Customer Service score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Retail industry.
Male customers rated State Farm Insurance's Customer Service score 0.1 stars higher than Female customers.
State Farm Insurance's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Native American 2.2 | Native American | 2.2 |
Other 1.7 | Other | 1.7 |
State Farm Insurance's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.4 | 26-30 | 3.4 |
31-35 2.7 | 31-35 | 2.7 |
36-40 2.3 | 36-40 | 2.3 |
41-45 1.9 | 41-45 | 1.9 |
46-50 1.8 | 46-50 | 1.8 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.7 | 66+ | 1.7 |
State Farm Insurance's Customer Service score was rated the highest by customers who have used State Farm Insurance's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
State Farm Insurance's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, State Farm Insurance's Customer Service score is rated right above Liberty Mutual Insurance, and is preceded by American Family Insurance.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Berkshire Hathaway | 3.8/5 |
![]() | Progressive Insurance | 2.7/5 |
![]() | Aflac | 2.5/5 |
![]() | Allstate | 2.4/5 |
![]() | American Family Insurance | 2.3/5 |
![]() | State Farm Insurance | 2.2/5 |
![]() | Liberty Mutual Insurance | 2.1/5 |
![]() | GEICO | 1.8/5 |
![]() | Farmers Insurance | 1.5/5 |
![]() | Intact Financial | N/A |
State Farm Insurance has a 3.1/5 stars for its overall company culture rated by their employees

In the Bottom 15% of Similar Sized Companies on Comparably.
State Farm Insurance scored a -39 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of State Farm Insurance would recommend the brand to a friend. ENPS measures how likely State Farm Insurance employees would recommend working at State Farm Insurance to a friend.
| 26% | Promoters |
|---|---|
| 9% | Passive |
| 65% | Detractors |
| 34% | Promoters |
|---|---|
| 15% | Passive |
| 51% | Detractors |