Victra Culture | Comparably
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Victra Claimed Company
Victra was founded as a partnership by Richard and David Balot in October 1996 in Wilson, North Carolina. Victra was incorporated as ABC Phones of North Carolina, Inc. in 1999. Today, Victra is independently owned and operated in Raleigh, North Carolina, with more than 200 people in the Store Support Center. In 2020, Victra opened its Communications Center, employing hundreds of team members who handle Verizon Consumer, Business, and Customer Care calls, along with Victra store support. As a company, Victra employs more than 7,000 people and serve guests in more than 1,700 locations across 50 states. We are proud to be the largest authorized retailer of Verizon! read more
This company is accepting feedback from verified employees
EMPLOYEE
PARTICIPANTS
700
TOTAL
RATINGS
20238

Victra Company Culture

Victra Culture

This score is derived from employee ratings & reviews
Choice Employer
A+
4.7/5

Victra CEO

Top 5%Top 5% of Similar Size Companies on Comparably
Rich Balot Victra's CEO
Rich Balot
89 /100

Diversity at Victra

Top 5%Top 5% of Similar Size Companies on Comparably
A+

Diverse employees at Victra have rated Executive Team, Team, and Leadership as the highest categories they have scored

Women at Victra

Top 15%Top 15% of Similar Size Companies on Comparably
A-

Women at Victra have rated Team, Executive Team, and CEO Rating as the highest categories they have scored

Victra eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 5%Top 5% of Similar Size Companies on Comparably

Recommend to a Friend?

55

Victra employees are 55% more likely to recommend Victra as a great place to work

68%Promoters
19%Passives
13%Detractors

Working at Victra

Working at Victra is rated highly by 700 employees, across various culture dimensions. Victra employees are most satisfied about CEO Rating, Executive Team, and Happiness categories, putting Victra’s culture in the Top 5% compared to similar sized companies on Comparably and in the Top 10% compared to other companies in Burlington, NC. See below in detail how working at Victra was rated by employees.

Overall Company Culture at Victra

A+

Overall Company Culture at Victra is rated A+

Last updated months ago

Top
5%

Victra ranks in the Top 5% of other companies on Comparably with 5,001-10,000 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 700 Employees

View Results
0
20
40
60
80
100
Asset Protection
92
Asset Protection92
IT
85
IT85
Human Resources/Training
82
Human Resources/Training82
Operations
82
Operations82
Sales
81
Sales81
Merchandising
80
Merchandising80
Real Estate/Retail Experience
80
Real Estate/Retail Experience80
Finance
79
Finance79
Marketing/Communications
79
Marketing/Communications79
Telesales
76
Telesales76
Customer Care
75
Customer Care75

Victra Employee Reviews

Out of 3945 Victra employee reviews, 88% were positive. The remaining 12% were constructive reviews with the goal of helping Victra improve their work culture.

88%
12%
Positive Reviews88%
Constructive Feedback12%

Positive Reviews From Victra Employees

  • What makes you most happy at work?
    Growing my people. It has been rewarding to grow as a leader with this company and grow other leaders.
  • What is most positive about the culture and environment at your company?
    Our shared values, we run really fast and sometimes at a frenetic pace but we're anchored by our Values.
  • What do you like best about the leadership team?
    That they provide development and team building opportunities

Constructive Feedback From Victra Employees

  • What do your coworkers need to improve and how could you work together better?
    More positive daily outlooks from team

Victra Company Information

Victra Company Overview

Victra was founded as a partnership by Richard and David Balot in October 1996 in Wilson, North Carolina. Victra was incorporated as ABC Phones of North Carolina, Inc. in 1999. Today, Victra is independently owned and operated in Raleigh, North Carolina, with more than 200 people in the Store Support Center. In 2020, Victra opened its Communications Center, employing hundreds of team members who handle Verizon Consumer, Business, and Customer Care calls, along with Victra store support. As a company, Victra employs more than 7,000 people and serve guests in more than 1,700 locations across 50 states. We are proud to be the largest authorized retailer of Verizon!

Victra was founded in 1996 and its current CEO is Rich Balot. Since its inception 30 years ago, Victra has grown to 7600 employees.

Victra Mission, Vision & Values

Victra Mission Statement

Connecting technology to life in the most trustworthy, fun, and profitable way.

Victra Vision Statement

At Victra our purpose is to empower better living. Each day we strive to make a difference in the lives of our guests, our team members, and those in our communities.

Victra Values

  • Integrity
  • Collaboration
  • Innovation
  • Performance
  • Celebration

Sustainability and Corporate Social Responsibility at Victra

Victra is proud to be the first exclusive partner with Nimble for their in-store recycling program where old tech and accessories can be safely discarded. Innovation isn’t slowing down in technology and new products are introduced everyday. Meanwhile, the lifespan of your electronics is getting shorter, and waste continues to pile up. We believe it’s our obligation to counter this reality anyway we can. Victra offers Nimble accessories that are designed and produced with recyclable materials and help in the aid of reducing unnecessary waste in all of our locations nationwide.

Victra has a commitment to its communities. Victra supports many local and national initiatives to give back to our guests and the communities in which they live and work. Victra will continue to serve our communities and provide resources every year to expand our reach to help important causes grow, volunteering both our time and monetary support to the things that matter most. Our current and past involvement with charitable partners includes the Boys and Girls Club of America, United Services Organization (USO), Building Homes for Heroes, Feeding America and their network of locally affiliated Food Banks, Toys for Tots and many more.

HeadquarterColonnade Center Dr
Raleigh, NC 27615
United States of America
Websitevictra.com
Founding Date1996
Company StatusPrivate
Jobsvictra.com/careers/
Social Sites

Victra Employees

Victra has 7600 employees. 700 employees at Victra have reviewed Victra across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 700 Victra employees give their leadership a grade of A+, or Top 5% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Victra are pleased with their total compensation at Victra, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Victra are extremely happy with their team. 700 Participants grade the quality of their coworkers an A+. The majority believe the meetings at Victra are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Victra believe the environment at Victra is positive. Most Participants believe the pace of work at Victra is comfortably fast. About 33% of the employees at Victra work 8 hours or less, while 8% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Victra are extremely happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

A Day in the Life
A Day in the Life
Victra employees generally work 9.8 hrs a day
Work Hours
A Day in the Life
Employees at Victra report the work pace is comfortably fast
Work Pace
A Day in the Life
96% of Victra employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Victra employees most often take unlimited paid vacation and sick days each year
Perks & Benefits
A Day in the Life
54% of Victra employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Victra employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
89% of Victra employees call their work environment positive
Environment

Joining Victra - Employee Onboarding

The prevailing opinion from Comparably users in Burlington, NC about their company is that it was prepared on their first day. Burlington, NC employees concluded that their overall onboarding experience was positive. 74% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Victra KPIs and OKRs

Employees’ understanding of Victra's KPIs and OKRs is essential for its success. Out of 695 Victra employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 660 have said yes.

AnswerPercent
Yes95%
No5%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes0%
No0%
Are the KPIs/OKRs for your department clear?

Victra CEO & Leadership

Rich Balot Victra's CEO
89 /100

Victra CEO Awards and Recognitions

Best CEOs 2025 (Large Companies)
Best CEOs 2024 (Large Companies)
Best CEOs for Women 2023 (Large Companies)

Victra’s CEO Rich Balot started in this role in 2019. Rich’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in Burlington, NC. With a high CEO score, Rich Balot has won the Best CEOs in 2025. Victra’s CEO is highly regarded especially by employees in the Asset Protection department, Asian or Pacific Islander employees, and employees in the IT department. However, Non-Binary employees, employees in the Finance department, and employees in the Merchandising department have a less favorable view of the CEO and believe there is room for improvement. Compared to Victra’s competitors, Rich Balot ranks right above Cellular Sales CEO Dane Scism. Under Balot’s leadership, Victra employee respondents are most happy about their Executive Team and the company’s Happiness. Environment and Office Culture are two areas, according to respondents, where Victra could stand to see real improvement.

Victra Leadership

The Victra Executive Team is rated an “A+” and led by CEO Rich Balot, President and Chief Operating Officer Scott Tollett, and Chief Financial Officer Liz Martin-Quinn

  • Rich Balot  CEO / President

    Rich Balot CEO / President

    Rich Balot serves as the CEO / President of Victra.

  • Scott Tollett President and Chief Operating Officer

    Scott Tollett serves as the President and Chief Operating Officer of Victra.

  • Liz Martin-Quinn Chief Financial Officer

    Liz Martin-Quinn serves as the Chief Financial Officer of Victra.

  • Lesli Gilbert Chief Sales Officer

    Lesli Gilbert serves as the Chief Sales Officer of Victra.

  • Ben Jorgensen Chief Information Officer

    Ben Jorgensen serves as the Chief Information Officer of Victra.

  • Ron Gover Chief People Officer

    Ron Gover serves as the Chief People Officer of Victra.

  • Chris Baron Chief Transformation and Distribution Officer

    Chris Baron serves as the Chief Transformation and Distribution Officer of Victra.

Victra Salaries

How much does Victra pay?

How much do people at Victra get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Victra is $71,841, or $34 per hour, while the estimated median salary is $61,642, or $29 per hour.

699 employees at Victra rank their Compensation in the Top 15% of similar sized companies in the US (based on 1404 ratings) while 699 employees at Victra rank their Perks And Benefits in the Top 10% of similar sized companies in the US (based on 1394 ratings).

Last updated months ago.

1st Percentile
$130k
$130k1st Percentile
20th Percentile
$185k
$185k20th Percentile
40th Percentile
$232k
$232k40th Percentile
60th Percentile
$248k
$248k60th Percentile
80th Percentile
$269k
$269k80th Percentile
100th Percentile
$270k
$270k100th Percentile
$71,841*
Average Compensation
$61,642*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Explore Victra Salaries

Diversity & Inclusion at Victra

Diverse employees at Victra score the company 82/100 across various culture categories, placing Victra in the Top 5% of companies on Comparably with 5,001-10,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Victra across various culture dimensions.

Victra is committed to creating an inclusive culture of diverse team members at all levels of our organization. We are excited to continue to build our culture of diversity, equity and inclusion through education, engagement, and transparency. There are many different components to this commitment. In alignment with our values, we want to not only recognize, but celebrate, the many different facets of VNation’s diversity. DE&I is essential in our culture here at Victra and we would love for you to be part of that. Being part of our Employee Resource Groups, you will gain access to exclusive events, awareness and education, as well as being able to contribute to company DE&I initiatives and connect and collaborate with people in all areas and levels of the organization.

Ranked Culture the Highest

Women 81/100
Department - Operations
Men 92/100
Department - Asset Protection
Diverse Employees 83/100
Department - Sales

Ranked Culture the Lowest

Women 69/100
Department - Customer Care
Men 79/100
Department - Telesales
Diverse Employees 70/100
Department - Customer Care

Victra Perks & Benefits

Uncapped Commission & Competitive Wages, Access to Wages Prior to Payday, 50% off of Verizon Service, Discounts on Products, Referral Bonus Program, Contests & Incentives, Employee Assistance Program, VNation Disaster Relief & Victra Cares for Team Members in Need, Diversity, Equity & Inclusion Efforts with Employee Resource Groups, Individual Development Plans, Ongoing Training

Health & Wellness

  • Dental Insurance
  • Vision Insurance
  • Health Insurance
  • Life Insurance
  • Gym Membership / Reimbursement

Paid Time Off

  • PTO / Vacation Policy
  • Paid Holidays
  • Maternity / Paternity Leave

Financial Benefits

  • 401K / Retirement Plan
  • Performance Bonus
  • Tuition Reimbursement

Victra PTO

Victra's PTO and Vacation policy typically gives unlimited days off a year.

AnswerPercent
Flex Time0%
Vacation Policy0%
Office Meals0%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No0%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo0%
$1500 - $2500/mo0%
$1000 -$1500/mo0%
$500 -$1000/mo0%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Victra Careers

Victra Jobs

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Overview of Candidates Interested in Victra on Comparably

Candidates By Department

All Industries
100%

Candidates By Location

Durham
100%

Frequently Asked Questions regarding Victra

What is Victra address?

Victra location is at Colonnade Center Dr

Who is the CEO of Victra?

Victra CEO is Rich Balot, their score by employees is 89

What are the salaries in Victra

The average salary for employees in Victra is 71841$

What is Victra eNPS?

The eNPS for Victra is 55

How many employees work in Victra?

Victra has 7600 employees

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