The mission statement of Zappos.com, also referred to by Zappos employees as their "WOW Philosophy," is... "To provide the best customer service possible.
Delivering happiness to customers, employees, and vendors.
33% of employees say that the main reason they stay at Zappos is because of the Zappos company mission. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.