BabyList Claimed Company

EMPLOYEE PARTICIPANTS: 32

TOTAL RATINGS: 342

Target Claimed Company

EMPLOYEE PARTICIPANTS: 5339

TOTAL RATINGS: 54740

BabyList vs Target

Compare BabyList versus Target for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 32 employees and customers of BabyList and 5339 employees and customers of Target.

BabyList

BabyList's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of BabyList.

Target

Target's brand is ranked #7 in the list of Global Top 100 Brands, as rated by customers of Target. Their current market cap is $94.56B.

3.8/5

Product Quality

4.1/5

3.7/5

Pricing

3.8/5

3.6/5

Customer Service

4/5

NPS Score

53%	Promoters
18%	Passive
29%	Detractors

NPS Score

59%	Promoters
18%	Passive
23%	Detractors

Net Promoter Score
Winner by 12

See how BabyList compares to its competitors

Amazon

Walmart

Babies ""R"" Us

Working at BabyList vs Working at Target

84 / 100

CEO Rating
Winner by 21%

Brian Cornell

63 / 100

CEO Rating

BabyList

BabyList doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Target

Employees at Target rate their CEO, Brian Cornell, 63/100. This score is 21% lower than the scores of BabyList's CEO, Natalie Gordon. Employees in the Finance and Business Development departments rate Brian Cornell the highest.

CEO Score 84

CEO Score

CEO Score 63

Overall Culture 80

Overall Culture

Overall Culture 67

eNPS

-9

Gender Score N/A

Gender Score

Gender Score 70

Diversity Score N/A

Diversity Score

Diversity Score 68

Perk And Benefits 81

Perk And Benefits

Perk And Benefits 65

Professional Dev. 75

Professional Dev.

Professional Dev. 53

Overall Culture at BabyList vs Target

/ 100

BabyList

Employees at BabyList rate their Overall Culture a 80/100.

Overall Culture
Winner by 13%

/ 100

Target

Employees at Target rate their Overall Culture a /100, with Business Development and Finance as the two departments that rate their experience the highest.

BabyList
Target67

Employee Net Promoter Score at BabyList vs Target

eNPS

BabyList

15 Promoters 58%

4 Passives 15%

7 Detractors 27%

Employee Net Promoter Score
Winner by 40%

-9

eNPS

Target

1468 Promoters 33%

1070 Passives 25%

1864 Detractors 42%

BabyList
Target-9

Gender Score at BabyList vs Target

Not enough ratings

BabyList

BabyList doesn't have enough ratings to calculate Gender Score ratings.

Know someone that works there? Invite them to rate their experience.

Not enough ratings

Target

Employees at Target rate their Gender Score a /100, with Legal and IT as the two departments that rate their experience the highest.

Gender Score
Winner

Target70

Diversity Score at BabyList vs Target

Not enough ratings

BabyList

BabyList doesn't have enough ratings to calculate Diversity Score ratings.

Know someone that works there? Invite them to rate their experience.

Not enough ratings

Target

Employees at Target rate their Diversity Score a /100, with Business Development and Finance as the two departments that rate their experience the highest.

Diversity Score
Winner

Target68

Perk and Benefits Score at BabyList vs Target

/ 100

BabyList

Employees at BabyList rate their Perk and Benefits Score a 81/100.

Perk and Benefits Score
Winner by 16%

/ 100

Target

Employees at Target rate their Perk and Benefits Score a /100, with Business Development and Customer Success as the two departments that rate their experience the highest.

BabyList
Target65

Professional Development Score at BabyList vs Target

/ 100

BabyList

Employees at BabyList rate their Professional Development Score a 75/100.

Professional Development Score
Winner by 22%

/ 100

Target

Employees at Target rate their Professional Development Score a /100, with Marketing and Customer Success as the two departments that rate their experience the highest.

BabyList
Target53

Leadership Culture Ratings vs Target

BabyList

79 / 100

Leadership Culture Ratings vs Target
Winner by 15%

Target

64 / 100

BabyList rates % higher than Target on Leadership Culture Ratings vs Target Ratings based on looking at 12082 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your CEO?" and "What do you like best about the leadership team?".

BabyList
Target64

Compensation Culture Ratings vs Target

BabyList

83 / 100

Compensation Culture Ratings vs Target
Winner by 20%

Target

63 / 100

BabyList rates % higher than Target on Compensation Culture Ratings vs Target Ratings based on looking at 8702 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you satisfied with your stock/equity compensation?" and "Does your company give annual bonuses?".

BabyList
Target63

Team Culture Ratings vs Target

BabyList

84 / 100

Team Culture Ratings vs Target
Winner by 12%

Target

72 / 100

BabyList rates % higher than Target on Team Culture Ratings vs Target Ratings based on looking at 7767 ratings from employees of the two companies. Ratings come from the answers to questions like "What are some of the best things about your team?" and "How would you rate the quality of your coworkers?".

BabyList
Target72

Environment Culture Ratings vs Target

BabyList

75 / 100

Environment Culture Ratings vs Target
Winner by 1%

Target

74 / 100

BabyList rates % higher than Target on Environment Culture Ratings vs Target Ratings based on looking at 7668 ratings from employees of the two companies. Ratings come from the answers to questions like "What is most positive about the culture and environment at your company?" and "What's the work pace at your company?".

BabyList
Target74

Sentiment Culture Ratings vs Target

BabyList

79 / 100

Sentiment Culture Ratings vs Target
Winner by 12%

Target

67 / 100

BabyList rates % higher than Target on Sentiment Culture Ratings vs Target Ratings based on looking at 9786 ratings from employees of the two companies. Ratings come from the answers to questions like "What do you like best about your company?" and "Are you typically excited about going to work each day?".

BabyList
Target67