

Compare Costco versus Kroger for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 2557 employees and customers of Costco and 4067 employees and customers of Kroger.
| 68% | Promoters |
|---|---|
| 14% | Passive |
| 18% | Detractors |
Net Promoter Score
Winner by 50
| 42% | Promoters |
|---|---|
| 16% | Passive |
| 42% | Detractors |
CEO Rating