GfK Claimed Company

EMPLOYEE PARTICIPANTS: 95

TOTAL RATINGS: 931

Ipsos MORI Claimed Company

EMPLOYEE PARTICIPANTS: 14

TOTAL RATINGS: 164

GfK vs Ipsos MORI

Compare GfK versus Ipsos MORI for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 95 employees and customers of GfK and 14 employees and customers of Ipsos MORI.

GfK

GfK's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of GfK.

Ipsos MORI

Ipsos MORI's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Ipsos MORI.

3.4/5

Product Quality

4.5/5

3/5

Pricing

4.5/5

3.2/5

Customer Service

4/5

-7

NPS Score

37%	Promoters
19%	Passive
44%	Detractors

NPS Score

67%	Promoters
33%	Passive
0%	Detractors

Net Promoter Score
Winner by 74

See how GfK compares to its competitors

See how Ipsos MORI compares to its competitors

Nielsen

Godfrey & Kahn

Kantar

Working at GfK vs Working at Ipsos MORI

62 / 100

CEO Rating
Winner by 9%

Liz Landy

53 / 100

CEO Rating

GfK

GfK doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Ipsos MORI

Employees at Ipsos MORI rate their CEO, Liz Landy, 53/100. This score is 9% lower than the scores of GfK's CEO, Peter Feld.

CEO Score 62

CEO Score

CEO Score 53

Overall Culture 58

Overall Culture

Overall Culture 60

-36

eNPS

-46

Gender Score 55

Gender Score

Gender Score N/A

Diversity Score 61

Diversity Score

Diversity Score N/A

Perk And Benefits 53

Perk And Benefits

Perk And Benefits 52

Professional Dev. 54

Professional Dev.

Professional Dev. N/A

Overall Culture at GfK vs Ipsos MORI

/ 100

GfK

Employees at GfK rate their Overall Culture a 58/100, with Sales and IT as the two departments that rate their experience the highest.

/ 100

Ipsos MORI

Employees at Ipsos MORI rate their Overall Culture a /100.

Overall Culture
Winner by 2%

GfK58
Ipsos MORI

Employee Net Promoter Score at GfK vs Ipsos MORI

-36

eNPS

GfK

17 Promoters 22%

15 Passives 20%

45 Detractors 58%

Employee Net Promoter Score
Winner by 10%

-46

eNPS

Ipsos MORI

3 Promoters 23%

1 Passives 8%

9 Detractors 69%

GfK-36
Ipsos MORI

Gender Score at GfK vs Ipsos MORI

/ 100

GfK

Employees at GfK rate their Gender Score a 55/100, with Marketing as the department that rate their experience the highest.

Gender Score
Winner

/ 100

Ipsos MORI

Ipsos MORI doesn't have enough ratings to calculate Gender Score ratings.

Know someone that works there? Invite them to rate their experience.

GfK55

Diversity Score at GfK vs Ipsos MORI

/ 100

GfK

Employees at GfK rate their Diversity Score a 61/100.

Diversity Score
Winner

/ 100

Ipsos MORI

Ipsos MORI doesn't have enough ratings to calculate Diversity Score ratings.

Know someone that works there? Invite them to rate their experience.

GfK61

Perk and Benefits Score at GfK vs Ipsos MORI

/ 100

GfK

Employees at GfK rate their Perk and Benefits Score a 53/100, with IT and Marketing as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 1%

/ 100

Ipsos MORI

Employees at Ipsos MORI rate their Perk and Benefits Score a /100.

GfK52
Ipsos MORI

Professional Development Score at GfK vs Ipsos MORI

/ 100

GfK

Employees at GfK rate their Professional Development Score a 54/100.

Professional Development Score
Winner

/ 100

Ipsos MORI

Ipsos MORI doesn't have enough ratings to calculate Professional Development Score ratings.

Know someone that works there? Invite them to rate their experience.

GfK52

Leadership Culture Ratings vs Ipsos MORI

Tied

GfK tied with Ipsos MORI on Leadership Culture Ratings vs Ipsos MORI Ratings based on looking at 242 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your manager?" and "How often do you get valuable feedback on how to improve at work?".

GfK59
Ipsos MORI

Compensation Culture Ratings vs Ipsos MORI

GfK rates % lower than Ipsos MORI on Compensation Culture Ratings vs Ipsos MORI Ratings based on looking at 160 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you satisfied with your stock/equity compensation?" and "Do you believe you're paid fairly?".

GfK50
Ipsos MORI

Team Culture Ratings vs Ipsos MORI

GfK

69 / 100

Team Culture Ratings vs Ipsos MORI
Winner by 9%

Ipsos MORI

60 / 100

GfK rates % higher than Ipsos MORI on Team Culture Ratings vs Ipsos MORI Ratings based on looking at 145 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's meetings effective?" and "How would you rate the quality of your coworkers?".

GfK69
Ipsos MORI

Environment Culture Ratings vs Ipsos MORI

GfK rates % lower than Ipsos MORI on Environment Culture Ratings vs Ipsos MORI Ratings based on looking at 137 ratings from employees of the two companies. Ratings come from the answers to questions like "On average, how many hours do you work a day?" and "What is most positive about the culture and environment at your company?".

GfK61
Ipsos MORI

Sentiment Culture Ratings vs Ipsos MORI

GfK

59 / 100

Sentiment Culture Ratings vs Ipsos MORI
Winner by 7%

Ipsos MORI

52 / 100

GfK rates % higher than Ipsos MORI on Sentiment Culture Ratings vs Ipsos MORI Ratings based on looking at 185 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "What makes you most happy at work?".

GfK58
Ipsos MORI