47
NPS
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Nature's Sunshine Products
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About Nature's Sunshine Products' Brand
Nature’s Sunshine Products (NATR), a leading natural health and wellness company, that manufactures nutritional products, sharing the healing power of nature in more than 40 countries. Nature’s Sunshine was one of the first companies, over 51 years ago to encapsulate vitamins. We set the standard for some of the highest quality, and efficacious herbs and vitamins in the world. Among its major competitors, Nature's Sunshine Products is ranked in 4th place for NPS while USANA Health Sciences is 1st, and Nu Skin Enterprises is 2nd. Overall, Nature's Sunshine Products has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $228.16M
Brand at a Glance
91%
Customer Loyalty
4.5/5
Product Quality
3.9/5
Pricing
4.3/5
Customer Service
Nature's Sunshine Products Ranking
- #4 / 4 of its competitors
Nature's Sunshine Products NPS
Nature's Sunshine Products's Net Promoter Score (NPS) is a 47 with 71% Promoters, 5% Passives, and 24% Detractors. Net Promoter Score tracks whether Nature's Sunshine Products's customers would recommend using the product based on a scale of -100 to 100.
Nature's Sunshine Products Overall NPS
| 71% | Promoters |
|---|---|
| 5% | Passives |
| 24% | Detractors |
Nature's Sunshine Products NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 43 | Mar 2024 | 43 |
Apr 2024 43 | Apr 2024 | 43 |
May 2024 43 | May 2024 | 43 |
Jun 2024 44 | Jun 2024 | 44 |
Jul 2024 44 | Jul 2024 | 44 |
Aug 2024 44 | Aug 2024 | 44 |
Sep 2024 46 | Sep 2024 | 46 |
Oct 2024 46 | Oct 2024 | 46 |
Dec 2024 48 | Dec 2024 | 48 |
Jun 2025 48 | Jun 2025 | 48 |
Aug 2025 46 | Aug 2025 | 46 |
Jan 2026 48 | Jan 2026 | 48 |
How Other Brands Compare
Nature's Sunshine Products is ranked #4 for NPS among its competitors. USANA Health Sciences and Nu Skin Enterprises come in first and second, with doTERRA coming in at third. Among those competitors, it is the lowest valued company behind USANA Health Sciences.
Nature's Sunshine Products |  Nu Skin Enterprises |  USANA Health Sciences |  doTERRA | |
| Global Ranking | #- | #740 | #748 | #769 |
| NPS | 47 | 63 | 70 | 56 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $228.16M | $1.72B | $2.05B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nature's Sunshine Products NPS by Gender
Nature's Sunshine Products's NPS was rated 56 by both Female and Male customers on Comparably.
Male
56
Nature's Sunshine Products's NPS was rated 56 by Male customers on Comparably.
78%
Promoters
0%
Passives
22%
Detractors
Female
56
Nature's Sunshine Products's NPS was rated 56 by Female customers on Comparably.
78%
Promoters
0%
Passives
22%
Detractors
Nature's Sunshine Products NPS by Ethnicity
Nature's Sunshine Products's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 38 | Caucasian | 38 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
Other 100 | Other | 100 |
Nature's Sunshine Products NPS by Age
Nature's Sunshine Products's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Nature's Sunshine Products NPS by Usage
Nature's Sunshine Products's NPS was rated the highest by customers who have used Nature's Sunshine Products's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 48 | Over 10 Years | 48 |
Nature's Sunshine Products NPS vs. Competitors
Compared to its competitors, Nature's Sunshine Products's NPS is rated right above Ritual, and is preceded by doTERRA.
| COMPANY | NPS Score | |
|---|---|---|
| USANA Health Sciences | 70 |
| Nu Skin Enterprises | 63 |
| doTERRA | 56 |
| Nature's Sunshine Products | 47 |
 | Ritual | 33 |
 | Arbonne International | 7 |
Nature's Sunshine Products Customer Reviews
Out of the 12 Nature's Sunshine Products customer reviews 9 were positive and 3 were constructive. Nature's Sunshine Products customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Nature's Sunshine Products Customer Loyalty
91%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
91% of Nature's Sunshine Products users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Nature's Sunshine Products Customer Loyalty Score by Gender
Female customers rated Nature's Sunshine Products's Customer Loyalty score 22% higher than Male customers.
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Male
78%
Yes
Female
100%
Yes
Nature's Sunshine Products Customer Loyalty Score by Ethnicity
Nature's Sunshine Products's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Nature's Sunshine Products.
89
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
Other
Nature's Sunshine Products Customer Loyalty Score by Age
Nature's Sunshine Products's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 100% | 41-45 | 100% |
61-65 100% | 61-65 | 100% |
66+ 86% | 66+ | 86% |
Nature's Sunshine Products Customer Loyalty Score by Usage
Nature's Sunshine Products's Customer Loyalty score was rated 100% by customers who have used Nature's Sunshine Products's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
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Nature's Sunshine Products Customer Loyalty Score by Industry
Nature's Sunshine Products's Customer Loyalty score was rated 100% by Retail industry customers.
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Nature's Sunshine Products Customer Loyalty vs. Competitors
Compared to its competitors, Nature's Sunshine Products's Customer Loyalty score is rated right above USANA Health Sciences.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nature's Sunshine Products | 91% |
| USANA Health Sciences | 90% |
| doTERRA | 88% |
| Nu Skin Enterprises | 87% |
| Ritual | 70% |
| Arbonne International | 70% |
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Nature's Sunshine Products Product Quality
4.5/5
Nature's Sunshine Products has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Nature's Sunshine Products Product Information
Nature's Sunshine Products’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Nature's Sunshine Products's product the highest.
- Company Size
- 501-1,000 Employees
Industry
Consumer Goods
Quick Insights into Nature's Sunshine Products Product Quality
Nature's Sunshine Products's Product Quality score was rated highest by customers who have used Nature's Sunshine Products's products/services for 2 to 5 Years, and rated lowest by Male customers.
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Ranked Nature's Sunshine Products Product Quality the Highest
Ranked Nature's Sunshine Products Product Quality the Lowest
Nature's Sunshine Products Product Quality Score by Gender
Female customers rated Nature's Sunshine Products's Product Quality score 0.7 stars higher than Male customers.
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Male
4/5
Female
4.7/5
Nature's Sunshine Products Product Quality Score by Ethnicity
Nature's Sunshine Products's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
Other 5 | Other | 5 |
Nature's Sunshine Products Product Quality Score by Age
Nature's Sunshine Products's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 5 | 41-45 | 5 |
61-65 4.1 | 61-65 | 4.1 |
66+ 4.3 | 66+ | 4.3 |
Nature's Sunshine Products Product Quality Score by Usage
Nature's Sunshine Products's Product Quality score was rated the highest by customers who have used Nature's Sunshine Products's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nature's Sunshine Products Product Quality Score by Industry
Nature's Sunshine Products's Product Quality score was rated 5 stars by Retail industry customers.
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Nature's Sunshine Products Product Quality vs. Competitors
Compared to its competitors, Nature's Sunshine Products's Product Quality score is rated right above Nu Skin Enterprises, and is preceded by USANA Health Sciences.
| COMPANY | Product Quality Score | |
|---|---|---|
| USANA Health Sciences | 4.7/5 |
| Nature's Sunshine Products | 4.5/5 |
| Nu Skin Enterprises | 4.4/5 |
| doTERRA | 4.4/5 |
| Ritual | 3.8/5 |
| Arbonne International | 3.7/5 |
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Nature's Sunshine Products Pricing
Nature's Sunshine Products ROI & Value For Money
3.9/5
Nature's Sunshine Products has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Nature's Sunshine Products Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry.
Quick Insights into Nature's Sunshine Products ROI
Nature's Sunshine Products's ROI score was rated highest by customers ages 41-45, and rated lowest by Caucasian customers.
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Ranked Nature's Sunshine Products ROI the Highest
Ranked Nature's Sunshine Products ROI the Lowest
Nature's Sunshine Products ROI Score by Gender
Female customers rated Nature's Sunshine Products's ROI score 0.1 stars higher than Male customers.
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Male
4/5
Female
4.1/5
Nature's Sunshine Products ROI Score by Ethnicity
Nature's Sunshine Products's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
Other 4.9 | Other | 4.9 |
Nature's Sunshine Products ROI Score by Age
Nature's Sunshine Products's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 5 | 41-45 | 5 |
61-65 3.7 | 61-65 | 3.7 |
66+ 3.7 | 66+ | 3.7 |
Nature's Sunshine Products ROI Score by Usage
Nature's Sunshine Products's ROI score was rated the highest by customers who have used Nature's Sunshine Products's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Nature's Sunshine Products ROI Score by Industry
Nature's Sunshine Products's ROI score was rated 4 stars by Retail industry customers.
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Nature's Sunshine Products Pricing vs. Competitors
Compared to its competitors, Nature's Sunshine Products's ROI score is rated right above Ritual, and is preceded by Nu Skin Enterprises.
| COMPANY | Pricing Score | |
|---|---|---|
| USANA Health Sciences | 4.5/5 |
| doTERRA | 4.1/5 |
| Nu Skin Enterprises | 4/5 |
| Nature's Sunshine Products | 3.9/5 |
| Ritual | 3.7/5 |
| Arbonne International | 3.7/5 |
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Nature's Sunshine Products Customer Satisfaction (CSAT)
Nature's Sunshine Products Customer Satisfaction (CSAT) Score
87 / 100
Nature's Sunshine Products has an overall Customer Satisfaction score of 87 rated by its users and customers.
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Very Satisfied
80%
Satisfied
7%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
3%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Nature's Sunshine Products Customer Satisfaction
Nature's Sunshine Products's Customer Satisfaction score was rated highest by customers who have used Nature's Sunshine Products's products/services for 2 to 5 Years, and rated lowest by Hispanic or Latino customers.
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Ranked Nature's Sunshine Products Customer Satisfaction the Highest
Ranked Nature's Sunshine Products Customer Satisfaction the Lowest
Nature's Sunshine Products Customer Satisfaction Score by Gender
Female customers rated Nature's Sunshine Products's Customer Satisfaction score 17 points higher than Male customers.
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72 / 100
MaleVery Satisfied | 58% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 14% | |
Very Dissatisfied | 0% |
89 / 100
FemaleVery Satisfied | 89% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 5% | |
Very Dissatisfied | 6% |
Nature's Sunshine Products Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Nature's Sunshine Products' Customer Satisfaction (CSAT) score was rated 79% according to Caucasian users and customers.
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79 / 100
Very Satisfied
72%
Satisfied
7%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
14%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
Nature's Sunshine Products' Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
Nature's Sunshine Products' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Nature's Sunshine Products Customer Satisfaction Score by Age
Nature's Sunshine Products's Customer Satisfaction score was rated 84 points by customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 84% |
Nature's Sunshine Products Customer Satisfaction Score by Usage
Nature's Sunshine Products's Customer Satisfaction score was rated the highest by customers who have used Nature's Sunshine Products's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nature's Sunshine Products Customer Satisfaction Score by Industry
Nature's Sunshine Products's Customer Satisfaction score was rated 100 points by Retail industry customers.
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"bars": [
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"label": "Retail",
"groupId": 559,
"score": 100,
"stars": 0,
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"scoreClassName": "max",
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}Nature's Sunshine Products Customer Satisfaction vs. Competitors
Compared to its competitors, Nature's Sunshine Products's Customer Satisfaction score is rated right above Nu Skin Enterprises, and is preceded by doTERRA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| USANA Health Sciences | 90% |
| doTERRA | 89% |
| Nature's Sunshine Products | 87% |
| Nu Skin Enterprises | 82% |
| Ritual | 73% |
| Arbonne International | 58% |
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Nature's Sunshine Products Customer Service
4.3/5
Nature's Sunshine Products has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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About Nature's Sunshine Products's Customer Service
Address
2901 Bluegrass Blvd, Lehi, UT 84043
Website
https://www.naturessunshine.com
Nature's Sunshine Products's Social Links
Quick Insights into Nature's Sunshine Products Customer Service
Nature's Sunshine Products's Customer Service score was rated highest by customers ages 41-45, and rated lowest by Male customers.
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Ranked Nature's Sunshine Products Customer Service the Highest
Ranked Nature's Sunshine Products Customer Service the Lowest
Nature's Sunshine Products Customer Service Score by Gender
Female customers rated Nature's Sunshine Products's Customer Service score 0.5 stars higher than Male customers.
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Male
4/5
Female
4.5/5
Nature's Sunshine Products Customer Service Score by Ethnicity
Nature's Sunshine Products's Customer Service score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
Other 5 | Other | 5 |
Nature's Sunshine Products Customer Service Score by Age
Nature's Sunshine Products's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 5 | 41-45 | 5 |
61-65 4.4 | 61-65 | 4.4 |
66+ 4.2 | 66+ | 4.2 |
Nature's Sunshine Products Customer Service Score by Usage
Nature's Sunshine Products's Customer Service score was rated the highest by customers who have used Nature's Sunshine Products's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Nature's Sunshine Products Customer Service Score by Industry
Nature's Sunshine Products's Customer Service score was rated 5 stars by Retail industry customers.
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Nature's Sunshine Products Customer Service vs. Competitors
Compared to its competitors, Nature's Sunshine Products's Customer Service score is rated right above doTERRA, and is preceded by USANA Health Sciences.
| COMPANY | Customer Service Score | |
|---|---|---|
| USANA Health Sciences | 4.6/5 |
| Nature's Sunshine Products | 4.3/5 |
| doTERRA | 4.2/5 |
| Nu Skin Enterprises | 4.1/5 |
| Ritual | 4/5 |
| Arbonne International | 3.8/5 |
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Nature's Sunshine Products as an Employer
4.7/5
Nature's Sunshine Products has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
CEO of Nature's Sunshine Products
In the Top 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Nature's Sunshine Products scored a 47 for Net Promoter Score and a 44 for Employee Net Promoter Score. NPS gauges how likely a customer of Nature's Sunshine Products would recommend the brand to a friend. ENPS measures how likely Nature's Sunshine Products employees would recommend working at Nature's Sunshine Products to a friend.
Net Promoter Score
47
NPS Score
| 71% | Promoters |
|---|---|
| 5% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
44
eNPS Score
| 59% | Promoters |
|---|---|
| 26% | Passive |
| 15% | Detractors |
