4
NPS
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2K
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About 2K's Brand
Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, and HB Studios. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®? 2K; renowned BioShock®?, Borderlands®?, Mafia, Sid Meier’s Civilization®? and XCOM®? brands; popular WWE®? 2K and WWE®? SuperCard franchises; as well as the critically and commercially acclaimed PGA TOUR®? 2K. Additional information about 2K and its products may be found at 2K.com and on the Company’s official social media channels. 2K is a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Among its major competitors, 2K is ranked in 4th place for NPS while PlayStation is 1st, and Ubisoft is 2nd.Their current market cap is $22.89B
Brand at a Glance
71%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
3/5
Customer Service
2K Ranking
- #4 / 4 of its competitors
2K NPS
2K's Net Promoter Score (NPS) is a 4 with 43% Promoters, 18% Passives, and 39% Detractors. Net Promoter Score tracks whether 2K's customers would recommend using the product based on a scale of -100 to 100.
2K Overall NPS
| 43% | Promoters |
|---|---|
| 18% | Passives |
| 39% | Detractors |
2K NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 20 | Feb 2024 | 20 |
Mar 2024 12 | Mar 2024 | 12 |
Apr 2024 9 | Apr 2024 | 9 |
Jun 2024 10 | Jun 2024 | 10 |
Jul 2024 10 | Jul 2024 | 10 |
Sep 2024 7 | Sep 2024 | 7 |
Nov 2024 5 | Nov 2024 | 5 |
Jan 2025 5 | Jan 2025 | 5 |
Mar 2025 6 | Mar 2025 | 6 |
May 2025 8 | May 2025 | 8 |
Nov 2025 6 | Nov 2025 | 6 |
Jan 2026 4 | Jan 2026 | 4 |
How Other Brands Compare
2K is ranked #4 for NPS among its competitors. PlayStation and Ubisoft come in first and second, with Meta coming in at third. Among those competitors, it is the lowest valued company behind Meta.
2K |  PlayStation |  Ubisoft |  Meta | |
| Global Ranking | #- | #31 | #80 | #102 |
| NPS | 4 | 31 | 13 | 9 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $22.89B | $133.68B | - | $746.49B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
2K NPS by Gender
2K's NPS was rated -42 by Male customers on Comparably.
Male
-42
2K's NPS was rated -42 by Male customers on Comparably.
25%
Promoters
8%
Passives
67%
Detractors
Female
N/A
2K's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
2K NPS by Ethnicity
2K's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -26 | Caucasian | -26 |
African American/Black -25 | African American/Black | -25 |
2K NPS by Age
2K's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
2K NPS by Usage
2K's NPS was rated the highest by customers who have used 2K's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -50 | 5 to 10 Years | -50 |
Over 10 Years -20 | Over 10 Years | -20 |
2K NPS vs. Competitors
Compared to its competitors, 2K's NPS is rated right above Sledgehammer Games, and is preceded by Meta.
| COMPANY | NPS Score | |
|---|---|---|
| PlayStation | 31 |
| Ubisoft | 13 |
| Meta | 9 |
| 2K | 4 |
 | Sledgehammer Games | N/A |
 | Koch Media | N/A |
 | Electronic Arts (EA) | -11 |
 | Activision Blizzard | -13 |
2K Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of 2K users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
2K Customer Loyalty Score by Gender
2K's Customer Loyalty score was rated 75 by Male customers on Comparably.
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Male
75%
Yes
Female
N/A
Yes
2K Customer Loyalty Score by Ethnicity
2K's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of 2K.
89
out of 100
Caucasian
55
out of 100
African American/Black
2K Customer Loyalty Score by Age
2K's Customer Loyalty score was rated 70% by customers ages 18-25 and customers ages 26-30 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 70% | 26-30 | 70% |
2K Customer Loyalty Score by Usage
2K's Customer Loyalty score was rated the highest by customers who have used 2K's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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2K Customer Loyalty Score by Industry
2K's Customer Loyalty score was rated 70% by Tech industry customers.
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2K Customer Loyalty vs. Competitors
Compared to its competitors, 2K's Customer Loyalty score is rated right above Electronic Arts (EA), and is preceded by Meta.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| PlayStation | 88% |
| Ubisoft | 75% |
| Meta | 75% |
| 2K | 71% |
| Electronic Arts (EA) | 70% |
| Activision Blizzard | 70% |
| Sledgehammer Games | N/A |
| Koch Media | N/A |
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2K Product Quality
3/5
2K has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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2K Product Information
2K’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated 2K's product the highest.
- Website
- http://www.2k.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Gaming
Quick Insights into 2K Product Quality
2K's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
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Ranked 2K Product Quality the Highest
Ranked 2K Product Quality the Lowest
2K Product Quality Score by Gender
2K's Product Quality score was rated 2.7 by Male customers on Comparably.
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Male
2.7/5
Female
N/A
2K Product Quality Score by Ethnicity
2K's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of 2K.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 3 | African American/Black | 3 |
2K Product Quality Score by Age
2K's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 1.5 | 26-30 | 1.5 |
2K Product Quality Score by Usage
2K's Product Quality score was rated the highest by customers who have used 2K's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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2K Product Quality Score by Industry
2K's Product Quality score was rated 3.5 stars by Tech industry customers.
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2K Product Quality vs. Competitors
Compared to its competitors, 2K's Product Quality score is rated right above Sledgehammer Games, and is preceded by Activision Blizzard.
| COMPANY | Product Quality Score | |
|---|---|---|
| PlayStation | 3.7/5 |
| Ubisoft | 3.7/5 |
| Meta | 3.6/5 |
| Electronic Arts (EA) | 3.1/5 |
| Activision Blizzard | 3/5 |
| 2K | 3/5 |
| Sledgehammer Games | N/A |
| Koch Media | N/A |
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2K Pricing
2K ROI & Value For Money
2.9/5
2K has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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2K Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into 2K ROI
2K's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
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Ranked 2K ROI the Highest
Ranked 2K ROI the Lowest
2K ROI Score by Gender
2K's ROI score was rated 2.4 by Male customers on Comparably.
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Male
2.4/5
Female
N/A
2K ROI Score by Ethnicity
2K's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of 2K.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 2.9 | African American/Black | 2.9 |
2K ROI Score by Age
2K's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of 2K.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 1.5 | 26-30 | 1.5 |
2K ROI Score by Usage
2K's ROI score was rated the highest by customers who have used 2K's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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2K ROI Score by Industry
2K's ROI score was rated 3.5 stars by Tech industry customers.
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2K Pricing vs. Competitors
Compared to its competitors, 2K's ROI score is rated right above Electronic Arts (EA), and is preceded by Ubisoft.
| COMPANY | Pricing Score | |
|---|---|---|
| Meta | 3.6/5 |
| PlayStation | 3.5/5 |
| Ubisoft | 3.4/5 |
| 2K | 2.9/5 |
| Electronic Arts (EA) | 2.9/5 |
| Activision Blizzard | 2.8/5 |
| Sledgehammer Games | N/A |
| Koch Media | N/A |
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2K Customer Satisfaction (CSAT)
2K Customer Satisfaction (CSAT) Score
56 / 100
2K has an overall Customer Satisfaction score of 56 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
31%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
6%
Very Dissatisfied
31%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into 2K Customer Satisfaction
2K's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
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Ranked 2K Customer Satisfaction the Highest
Ranked 2K Customer Satisfaction the Lowest
2K Customer Satisfaction Score by Gender
2K's Customer Satisfaction score was rated 55 by Male customers on Comparably.
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55 / 100
MaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 36% |
2K Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
2K's Customer Satisfaction (CSAT) score was rated 51% according to Caucasian users and customers.
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51 / 100
Very Satisfied
38%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
38%
CSAT according to African American/Black
2K's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
2K Customer Satisfaction Score by Age
2K's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 26-30 | 0% |
2K Customer Satisfaction Score by Usage
2K's Customer Satisfaction score was rated the highest by customers who have used 2K's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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2K Customer Satisfaction Score by Industry
2K's Customer Satisfaction score was rated 67 points by Tech industry customers.
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"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
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}2K Customer Satisfaction vs. Competitors
Compared to its competitors, 2K's Customer Satisfaction score is rated right above Electronic Arts (EA), and is preceded by Meta.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| PlayStation | 69% |
| Ubisoft | 68% |
| Meta | 65% |
| 2K | 56% |
| Electronic Arts (EA) | 56% |
| Activision Blizzard | 47% |
| Sledgehammer Games | 0% |
| Koch Media | 0% |
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2K Customer Service
3/5
2K has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About 2K's Customer Service
Address
9 Hamilton Landing, Novato, CA 94949
Website
http://www.2k.com/
Phone Number
(415) 479-3634
2K's Social Links
Quick Insights into 2K Customer Service
2K's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
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Ranked 2K Customer Service the Highest
Ranked 2K Customer Service the Lowest
2K Customer Service Score by Gender
2K's Customer Service score was rated 2.4 by Male customers on Comparably.
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Male
2.4/5
Female
N/A
2K Customer Service Score by Ethnicity
2K's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 3.1 | African American/Black | 3.1 |
2K Customer Service Score by Age
2K's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 1.5 | 26-30 | 1.5 |
2K Customer Service Score by Usage
2K's Customer Service score was rated the highest by customers who have used 2K's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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2K Customer Service Score by Industry
2K's Customer Service score was rated 3.5 stars by Tech industry customers.
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2K Customer Service vs. Competitors
Compared to its competitors, 2K's Customer Service score is rated right above Electronic Arts (EA), and is preceded by PlayStation.
| COMPANY | Customer Service Score | |
|---|---|---|
| Meta | 3.5/5 |
| Ubisoft | 3.4/5 |
| PlayStation | 3.3/5 |
| 2K | 3/5 |
| Electronic Arts (EA) | 2.9/5 |
| Activision Blizzard | 2.7/5 |
| Sledgehammer Games | N/A |
| Koch Media | N/A |
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2K as an Employer
4.6/5
2K has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
2K scored a 4 for Net Promoter Score and a 42 for Employee Net Promoter Score. NPS gauges how likely a customer of 2K would recommend the brand to a friend. ENPS measures how likely 2K employees would recommend working at 2K to a friend.
Net Promoter Score
4
NPS Score
| 43% | Promoters |
|---|---|
| 18% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
42
eNPS Score
| 59% | Promoters |
|---|---|
| 24% | Passive |
| 17% | Detractors |
