-34
NPS
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PrimePay
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About PrimePay's Brand
PrimePay makes payroll and HR complexity disappear for small and midsize businesses. We've packaged 37 years of experience and an unrelenting commitment to service into an intelligent, versatile HCM platform. Among its major competitors, PrimePay is ranked in 8th place for NPS while Paycom is 1st, and Workday is 2nd.
Brand at a Glance
59%
Customer Loyalty
2.6/5
Product Quality
2.5/5
Pricing
2.2/5
Customer Service
PrimePay Ranking
- #4 / 4 of its competitors
PrimePay NPS
PrimePay's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether PrimePay's customers would recommend using the product based on a scale of -100 to 100.
PrimePay Overall NPS
| 33% | Promoters |
|---|---|
| 0% | Passives |
| 67% | Detractors |
PrimePay NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 -100 | Mar 2023 | -100 |
May 2023 -100 | May 2023 | -100 |
Jan 2024 -50 | Jan 2024 | -50 |
Feb 2024 -60 | Feb 2024 | -60 |
Mar 2024 -67 | Mar 2024 | -67 |
Aug 2024 -71 | Aug 2024 | -71 |
Apr 2025 -50 | Apr 2025 | -50 |
Oct 2025 -33 | Oct 2025 | -33 |
How Other Brands Compare
PrimePay is ranked #4 for NPS among its competitors. Paycom and Workday come in first and second, with Paychex coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
PrimePay NPS by Gender
PrimePay's NPS was rated -50 by Male customers on Comparably.
Male
-50
PrimePay's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
N/A
PrimePay's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
PrimePay Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of PrimePay users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
PrimePay Customer Loyalty Score by Gender
PrimePay's Customer Loyalty score was rated 55 by Male customers on Comparably.
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Male
55%
Yes
Female
N/A
Yes
PrimePay Customer Loyalty vs. Competitors
Compared to its competitors, PrimePay's Customer Loyalty score is rated right above SurePayroll, and is preceded by ADP.
Unlock PrimePay Customer Loyalty vs. Competitors Data
VS
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PrimePay Product Quality
2.6/5
PrimePay has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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PrimePay Product Information
PrimePay’s product quality score is a 2.6 out of 5 as rated by its users and customers.
- Website
- https://primepay.com/
- Company Size
- 201-500 Employees
Industry
Professional Services
Quick Insights into PrimePay Product Quality
PrimePay's Product Quality score was rated highest by Male customers.
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Ranked PrimePay Product Quality the Highest
PrimePay Product Quality Score by Gender
PrimePay's Product Quality score was rated 2.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of PrimePay.
Male
2.4/5
Female
N/A
PrimePay Product Quality vs. Competitors
Compared to its competitors, PrimePay's Product Quality score is rated right above Paycor, and is preceded by Paychex.
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VS
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PrimePay Pricing
PrimePay ROI & Value For Money
2.5/5
PrimePay has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Quick Insights into PrimePay ROI
PrimePay's ROI score was rated highest by Male customers.
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Ranked PrimePay ROI the Highest
PrimePay ROI Score by Gender
PrimePay's ROI score was rated 2.7 by Male customers on Comparably.
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Male
2.7/5
Female
N/A
PrimePay Pricing vs. Competitors
Compared to its competitors, PrimePay's ROI score is rated right above Paycor, and is preceded by Paychex.
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PrimePay Customer Satisfaction (CSAT)
PrimePay Customer Satisfaction (CSAT) Score
28 / 100
PrimePay has an overall Customer Satisfaction score of 28 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
28%
Satisfied
0%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
29%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into PrimePay Customer Satisfaction
PrimePay's Customer Satisfaction score was rated highest by Male customers.
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Ranked PrimePay Customer Satisfaction the Highest
PrimePay Customer Satisfaction Score by Gender
PrimePay's Customer Satisfaction score was rated 25 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of PrimePay.
25 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
PrimePay Customer Satisfaction vs. Competitors
Compared to its competitors, PrimePay's Customer Satisfaction score is rated right above Paycor, and is preceded by Paychex.
Unlock PrimePay Customer Satisfaction vs. Competitors Data
VS
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PrimePay Customer Service
2.2/5
PrimePay has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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About PrimePay's Customer Service
Address
101 Riverfront Blvd, Bradenton, FL 34205
Website
https://primepay.com/
Phone Number
1-877-446-9729
PrimePay's Social Links
Quick Insights into PrimePay Customer Service
PrimePay's Customer Service score was rated highest by Male customers.
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Ranked PrimePay Customer Service the Highest
PrimePay Customer Service Score by Gender
PrimePay's Customer Service score was rated 2.2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of PrimePay.
Male
2.2/5
Female
N/A
PrimePay Customer Service vs. Competitors
Compared to its competitors, PrimePay's Customer Service score is rated right above Paycor, and is preceded by Paychex.
Unlock PrimePay Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full PrimePay Customer Service vs. Competitors data and gain insights into your customers today.
PrimePay as an Employer
3.7/5
PrimePay has a 3.7/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
PrimePay scored a -34 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of PrimePay would recommend the brand to a friend. ENPS measures how likely PrimePay employees would recommend working at PrimePay to a friend.
Net Promoter Score
-34
NPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
-9
eNPS Score
| 27% | Promoters |
|---|---|
| 37% | Passive |
| 36% | Detractors |
