

Mobilize people and transform communities through information and communication for greater citizenship and quality of life technology. Among its major competitors, CDI is ranked in 2nd place for NPS while Advantage Resourcing is 1st, and TSR is 3rd.
CDI's Net Promoter Score (NPS) is a 67 with 67% Promoters, 33% Passives, and 0% Detractors. Net Promoter Score tracks whether CDI's customers would recommend using the product based on a scale of -100 to 100.
| 67% | Promoters |
|---|---|
| 33% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2021 100 | Jan 2021 | 100 |
Apr 2022 50 | Apr 2022 | 50 |
Apr 2024 66 | Apr 2024 | 66 |
CDI is ranked first for NPS among its competitors. TSR and DuPont come in second and third, with Robert Half coming in at #4.
![]() CDI | ![]() DuPont | ![]() Robert Half | ![]() TSR | |
| Global Ranking | #- | #175 | #695 | #- |
| NPS | 67 | 17 | 15 | 60 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $41.76B | $8.98B | $17.91M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, CDI's NPS is rated right above TSR, and is preceded by Advantage Resourcing.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Advantage Resourcing | 100 |
![]() | CDI | 67 |
![]() | TSR | 60 |
![]() | DuPont | 17 |
![]() | Robert Half | 15 |
![]() | Belcan Corporation | -11 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of CDI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, CDI's Customer Loyalty score is rated right above DuPont, and is preceded by Advantage Resourcing.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Advantage Resourcing | 100% |
![]() | CDI | 83% |
![]() | DuPont | 77% |
![]() | Belcan Corporation | 73% |
![]() | TSR | 68% |
![]() | Robert Half | 67% |
CDI has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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CDI’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, CDI's Product Quality score is rated right above DuPont, and is preceded by Advantage Resourcing.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Advantage Resourcing | 5/5 |
![]() | CDI | 4/5 |
![]() | DuPont | 3.8/5 |
![]() | Belcan Corporation | 3.7/5 |
![]() | TSR | 3.7/5 |
![]() | Robert Half | 3/5 |
CDI has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Compared to its competitors, CDI's ROI score is rated right above DuPont, and is preceded by TSR.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Advantage Resourcing | 5/5 |
![]() | Belcan Corporation | 4.1/5 |
![]() | TSR | 4/5 |
![]() | CDI | 3.9/5 |
![]() | DuPont | 3.7/5 |
![]() | Robert Half | 3.1/5 |
CDI has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, CDI's Customer Satisfaction score is rated right above TSR, and is preceded by Advantage Resourcing.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Advantage Resourcing | 100% |
![]() | CDI | 100% |
![]() | TSR | 75% |
![]() | DuPont | 72% |
![]() | Belcan Corporation | 60% |
![]() | Robert Half | 53% |
CDI has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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Madison, WI United States of America
www.cellulardynamics.com/
Compared to its competitors, CDI's Customer Service score is rated right above DuPont, and is preceded by TSR.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Advantage Resourcing | 5/5 |
![]() | Belcan Corporation | 4.1/5 |
![]() | TSR | 4/5 |
![]() | CDI | 3.9/5 |
![]() | DuPont | 3.8/5 |
![]() | Robert Half | 3.2/5 |
CDI has a 2.8/5 stars for its overall company culture rated by their employees

CDI scored a 67 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of CDI would recommend the brand to a friend. ENPS measures how likely CDI employees would recommend working at CDI to a friend.
| 67% | Promoters |
|---|---|
| 33% | Passive |
| 0% | Detractors |
| 54% | Promoters |
|---|---|
| 15% | Passive |
| 31% | Detractors |