17
NPS
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Jaguar Land Rover
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About Jaguar Land Rover's Brand
We are reimagining the future of modern luxury by design through our two distinct, British brands. Our brands are steeped in a rich tapestry of timeless designs that resonate with people, creating an emotional attachment, an intimacy, that is truly unique on the global stage. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008. Two brands. Two distinct personalities. Both connected by the elements of quality and sustainability that underpin Jaguar Land Rover’s future of modern luxury by design. Among its major competitors, Jaguar Land Rover is ranked in 5th place for NPS while Aston Martin is 1st, and BMW Group is 2nd.
Brand at a Glance
84%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
Jaguar Land Rover Ranking
- #4 / 4 of its competitors
Jaguar Land Rover NPS
Jaguar Land Rover's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether Jaguar Land Rover's customers would recommend using the product based on a scale of -100 to 100.
Jaguar Land Rover Overall NPS
| 50% | Promoters |
|---|---|
| 17% | Passives |
| 33% | Detractors |
Jaguar Land Rover NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 15 | Dec 2024 | 15 |
Jan 2025 15 | Jan 2025 | 15 |
Feb 2025 15 | Feb 2025 | 15 |
Mar 2025 16 | Mar 2025 | 16 |
Apr 2025 16 | Apr 2025 | 16 |
May 2025 16 | May 2025 | 16 |
Jun 2025 16 | Jun 2025 | 16 |
Jul 2025 16 | Jul 2025 | 16 |
Aug 2025 16 | Aug 2025 | 16 |
Sep 2025 15 | Sep 2025 | 15 |
Oct 2025 16 | Oct 2025 | 16 |
Nov 2025 16 | Nov 2025 | 16 |
How Other Brands Compare
Jaguar Land Rover is ranked #4 for NPS among its competitors. BMW Group and Audi come in first and second, with Tesla coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Jaguar Land Rover NPS by Gender
Female customers rated Jaguar Land Rover's NPS 8 points higher than Male customers.
Male
22
Jaguar Land Rover's NPS was rated 22 by Male customers on Comparably.
53%
Promoters
16%
Passives
31%
Detractors
Female
30
Jaguar Land Rover's NPS was rated 30 by Female customers on Comparably.
60%
Promoters
10%
Passives
30%
Detractors
Jaguar Land Rover NPS by Ethnicity
Jaguar Land Rover's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 61 | African American/Black | 61 |
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Other 17 | Other | 17 |
Jaguar Land Rover NPS by Age
Jaguar Land Rover's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Jaguar Land Rover NPS by Usage
Jaguar Land Rover's NPS was rated the highest by customers who have used Jaguar Land Rover's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -11 | Less than 1 Year | -11 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years -33 | 5 to 10 Years | -33 |
Over 10 Years 56 | Over 10 Years | 56 |
Jaguar Land Rover NPS vs. Competitors
Compared to its competitors, Jaguar Land Rover's NPS is rated right below Tesla.
| COMPANY | NPS Score | |
|---|---|---|
 | Aston Martin | 37 |
 | BMW Group | 34 |
 | Audi | 34 |
 | Tesla | 29 |
| Jaguar Land Rover | 17 |
Jaguar Land Rover Customer Reviews
Out of the 15 Jaguar Land Rover customer reviews 9 were positive and 6 were constructive. Jaguar Land Rover customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Jaguar Land Rover Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Jaguar Land Rover users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Jaguar Land Rover Customer Loyalty Score by Gender
Female customers rated Jaguar Land Rover's Customer Loyalty score 3% higher than Male customers.
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Male
84%
Yes
Female
87%
Yes
Jaguar Land Rover Customer Loyalty Score by Ethnicity
Jaguar Land Rover's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Jaguar Land Rover.
87
out of 100
Caucasian
78
out of 100
Hispanic or Latino
94
out of 100
African American/Black
65
out of 100
Asian or Pacific Islander
95
out of 100
Other
Jaguar Land Rover Customer Loyalty Score by Age
Jaguar Land Rover's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 95% | 18-25 | 95% |
26-30 68% | 26-30 | 68% |
31-35 85% | 31-35 | 85% |
36-40 73% | 36-40 | 73% |
41-45 87% | 41-45 | 87% |
46-50 100% | 46-50 | 100% |
51-55 74% | 51-55 | 74% |
56-60 100% | 56-60 | 100% |
66+ 100% | 66+ | 100% |
Jaguar Land Rover Customer Loyalty Score by Usage
Jaguar Land Rover's Customer Loyalty score was rated the highest by customers who have used Jaguar Land Rover's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Jaguar Land Rover Customer Loyalty Score by Industry
Jaguar Land Rover's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.
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Jaguar Land Rover Customer Loyalty vs. Competitors
Compared to its competitors, Jaguar Land Rover's Customer Loyalty score is rated right above BMW Group, and is preceded by Audi.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Audi | 84% |
| Jaguar Land Rover | 84% |
| BMW Group | 82% |
| Tesla | 77% |
| Aston Martin | 70% |
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Jaguar Land Rover Product Quality
3.7/5
Jaguar Land Rover has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Jaguar Land Rover Product Information
Jaguar Land Rover’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Jaguar Land Rover's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Jaguar Land Rover the lowest at 1.6.
- Company Size
- 10,000+ Employees
Industry
Automotive and Transportation
Quick Insights into Jaguar Land Rover Product Quality
Jaguar Land Rover's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 66+.
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Ranked Jaguar Land Rover Product Quality the Highest
Ranked Jaguar Land Rover Product Quality the Lowest
Jaguar Land Rover Product Quality Score by Gender
Male customers rated Jaguar Land Rover's Product Quality score 0.1 stars higher than Female customers.
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Male
3.9/5
Female
3.8/5
Jaguar Land Rover Product Quality Score by Ethnicity
Jaguar Land Rover's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.1 | Other | 4.1 |
Jaguar Land Rover Product Quality Score by Age
Jaguar Land Rover's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4 | 41-45 | 4 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3 | 51-55 | 3 |
56-60 3.6 | 56-60 | 3.6 |
66+ 1.5 | 66+ | 1.5 |
Jaguar Land Rover Product Quality Score by Usage
Jaguar Land Rover's Product Quality score was rated the highest by customers who have used Jaguar Land Rover's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Jaguar Land Rover Product Quality Score by Industry
Jaguar Land Rover's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Jaguar Land Rover Product Quality vs. Competitors
Compared to its competitors, Jaguar Land Rover's Product Quality score is rated right below Audi.
| COMPANY | Product Quality Score | |
|---|---|---|
| BMW Group | 4.1/5 |
| Aston Martin | 4/5 |
| Tesla | 3.9/5 |
| Audi | 3.9/5 |
| Jaguar Land Rover | 3.7/5 |
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Jaguar Land Rover Pricing
Jaguar Land Rover ROI & Value For Money
3.6/5
Jaguar Land Rover has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Jaguar Land Rover Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Jaguar Land Rover.
Quick Insights into Jaguar Land Rover ROI
Jaguar Land Rover's ROI score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers ages 66+.
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Ranked Jaguar Land Rover ROI the Highest
Ranked Jaguar Land Rover ROI the Lowest
Jaguar Land Rover ROI Score by Gender
Male customers rated Jaguar Land Rover's ROI score 0.2 stars higher than Female customers.
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Male
3.7/5
Female
3.5/5
Jaguar Land Rover ROI Score by Ethnicity
Jaguar Land Rover's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.9 | Other | 3.9 |
Jaguar Land Rover ROI Score by Age
Jaguar Land Rover's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
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3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4 | 26-30 | 4 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.8 | 46-50 | 3.8 |
51-55 2.8 | 51-55 | 2.8 |
56-60 3.5 | 56-60 | 3.5 |
66+ 1.5 | 66+ | 1.5 |
Jaguar Land Rover ROI Score by Usage
Jaguar Land Rover's ROI score was rated the highest by customers who have used Jaguar Land Rover's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Jaguar Land Rover ROI Score by Industry
Jaguar Land Rover's ROI score was rated the highest by Automotive and Transportation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Jaguar Land Rover Pricing vs. Competitors
Compared to its competitors, Jaguar Land Rover's ROI score is rated right below BMW Group.
| COMPANY | Pricing Score | |
|---|---|---|
| Aston Martin | 3.9/5 |
| Tesla | 3.9/5 |
| Audi | 3.8/5 |
| BMW Group | 3.7/5 |
| Jaguar Land Rover | 3.6/5 |
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Jaguar Land Rover Customer Satisfaction (CSAT)
Jaguar Land Rover Customer Satisfaction (CSAT) Score
73 / 100
Jaguar Land Rover has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Very Satisfied
47%
Satisfied
26%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Jaguar Land Rover Customer Satisfaction
Jaguar Land Rover's Customer Satisfaction score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers ages 66+.
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Ranked Jaguar Land Rover Customer Satisfaction the Highest
Ranked Jaguar Land Rover Customer Satisfaction the Lowest
Jaguar Land Rover Customer Satisfaction Score by Gender
Female customers rated Jaguar Land Rover's Customer Satisfaction score 13 points higher than Male customers.
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70 / 100
MaleVery Satisfied | 52% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 2% | |
Very Dissatisfied | 19% |
83 / 100
FemaleVery Satisfied | 61% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 6% |
Jaguar Land Rover Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Jaguar Land Rover's Customer Satisfaction (CSAT) score was rated 52% according to Caucasian users and customers.
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52 / 100
Very Satisfied
47%
Satisfied
5%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
43%
CSAT according to Hispanic or Latino
Jaguar Land Rover's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Jaguar Land Rover's Customer Satisfaction (CSAT) score was rated 93% according to African American/Black users and customers.
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93 / 100
Very Satisfied
64%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Jaguar Land Rover's Customer Satisfaction (CSAT) score was rated 70% according to Asian or Pacific Islander users and customers.
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70 / 100
Very Satisfied
47%
Satisfied
23%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
6%
Very Dissatisfied
0%
CSAT according to Other
Jaguar Land Rover's Customer Satisfaction (CSAT) score was rated 76% according to Other users and customers.
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76 / 100
Very Satisfied
47%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
18%
Jaguar Land Rover Customer Satisfaction Score by Age
Jaguar Land Rover's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 69% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 87% | |||||||||||||||
| 41-45 | 71% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 71% | |||||||||||||||
| 66+ | 0% |
Jaguar Land Rover Customer Satisfaction Score by Usage
Jaguar Land Rover's Customer Satisfaction score was rated the highest by customers who have used Jaguar Land Rover's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Jaguar Land Rover Customer Satisfaction Score by Industry
Jaguar Land Rover's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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"title": "Jaguar Land Rover Customer Satisfaction Score by Industry",
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}Jaguar Land Rover Customer Satisfaction vs. Competitors
Compared to its competitors, Jaguar Land Rover's Customer Satisfaction score is rated right below Tesla.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Aston Martin | 78% |
| BMW Group | 76% |
| Audi | 74% |
| Tesla | 74% |
| Jaguar Land Rover | 73% |
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Jaguar Land Rover Customer Service
3.6/5
Jaguar Land Rover has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Jaguar Land Rover's Customer Service
Address
Jaguar Land Rover, Abbey Road, Whitley, Coventry, CV3 4LF United Kingdom
Website
https://www.jaguarlandrovercareers.com
Phone Number
0370 500 0500
Jaguar Land Rover's Social Links
Quick Insights into Jaguar Land Rover Customer Service
Jaguar Land Rover's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 66+.
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Ranked Jaguar Land Rover Customer Service the Highest
Ranked Jaguar Land Rover Customer Service the Lowest
Jaguar Land Rover Customer Service Score by Gender
Male customers rated Jaguar Land Rover's Customer Service score 0.1 stars higher than Female customers.
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Male
3.6/5
Female
3.5/5
Jaguar Land Rover Customer Service Score by Ethnicity
Jaguar Land Rover's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Jaguar Land Rover.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.7 | Other | 3.7 |
Jaguar Land Rover Customer Service Score by Age
Jaguar Land Rover's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4 | 26-30 | 4 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4 | 36-40 | 4 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.3 | 51-55 | 3.3 |
56-60 3.4 | 56-60 | 3.4 |
66+ 1.5 | 66+ | 1.5 |
Jaguar Land Rover Customer Service Score by Usage
Jaguar Land Rover's Customer Service score was rated the highest by customers who have used Jaguar Land Rover's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Jaguar Land Rover Customer Service Score by Industry
Jaguar Land Rover's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Jaguar Land Rover Customer Service vs. Competitors
Compared to its competitors, Jaguar Land Rover's Customer Service score is rated right below Tesla.
| COMPANY | Customer Service Score | |
|---|---|---|
| Aston Martin | 4/5 |
| BMW Group | 3.9/5 |
| Audi | 3.8/5 |
| Tesla | 3.8/5 |
| Jaguar Land Rover | 3.6/5 |
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Jaguar Land Rover as an Employer
3.4/5
Jaguar Land Rover has a 3.4/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Jaguar Land Rover scored a 17 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Jaguar Land Rover would recommend the brand to a friend. ENPS measures how likely Jaguar Land Rover employees would recommend working at Jaguar Land Rover to a friend.
Net Promoter Score
17
NPS Score
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
6
eNPS Score
| 42% | Promoters |
|---|---|
| 22% | Passive |
| 36% | Detractors |
