43
NPS
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A&W
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About A&W's Brand
Manufacturer and distributor of wood flooring products in China and internationally. The company offers solid wooden floors, laminate floors, timber decking and accessories. The company markets its products through a network of distributors worldwide. Among its major competitors, A&W is ranked in 1st place for NPS while KFC is 2nd, and Burger King is 3rd.
Brand at a Glance
73%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.5/5
Customer Service
A&W Ranking
- #1 / 4 of its competitors
A&W NPS
A&W's Net Promoter Score (NPS) is a 43 with 57% Promoters, 29% Passives, and 14% Detractors. Net Promoter Score tracks whether A&W's customers would recommend using the product based on a scale of -100 to 100.
A&W Overall NPS
| 57% | Promoters |
|---|---|
| 29% | Passives |
| 14% | Detractors |
A&W NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 100 | Jul 2021 | 100 |
Jan 2022 100 | Jan 2022 | 100 |
Aug 2023 100 | Aug 2023 | 100 |
Dec 2023 50 | Dec 2023 | 50 |
Feb 2024 40 | Feb 2024 | 40 |
Mar 2024 34 | Mar 2024 | 34 |
Jun 2025 43 | Jun 2025 | 43 |
How Other Brands Compare
A&W is ranked first for NPS among its competitors. KFC and Burger King come in second and third, with Taco Bell coming in at #4.
A&W |  KFC |  Taco Bell |  Burger King | |
| Global Ranking | #- | #130 | #143 | #- |
| NPS | 43 | 7 | -13 | -13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $32.95B | $32.95B | $23.87B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
A&W NPS vs. Competitors
Compared to its competitors, A&W's NPS is rated right above KFC.
| COMPANY | NPS Score | |
|---|---|---|
| A&W | 43 |
| KFC | 7 |
| Burger King | -13 |
| Taco Bell | -13 |
 | Wendy's | -13 |
 | Long John Silver's | -70 |
A&W Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of A&W users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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A&W Customer Loyalty vs. Competitors
Compared to its competitors, A&W's Customer Loyalty score is rated right above Burger King, and is preceded by Taco Bell.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| KFC | 80% |
| Wendy's | 76% |
| Taco Bell | 75% |
| A&W | 73% |
| Burger King | 72% |
| Long John Silver's | 66% |
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A&W Product Quality
3.8/5
A&W has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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A&W Product Information
A&W’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- www.anxinfloors.com
- Company Size
- 501-1,000 Employees
A&W Product Quality vs. Competitors
Compared to its competitors, A&W's Product Quality score is rated right above KFC.
| COMPANY | Product Quality Score | |
|---|---|---|
| A&W | 3.8/5 |
| KFC | 3.5/5 |
| Burger King | 3.1/5 |
| Wendy's | 3/5 |
| Taco Bell | 2.9/5 |
| Long John Silver's | 1.8/5 |
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A&W Pricing
A&W ROI & Value For Money
3.8/5
A&W has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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A&W Pricing vs. Competitors
Compared to its competitors, A&W's ROI score is rated right above KFC.
| COMPANY | Pricing Score | |
|---|---|---|
| A&W | 3.8/5 |
| KFC | 3.3/5 |
| Burger King | 2.9/5 |
| Taco Bell | 2.8/5 |
| Wendy's | 2.8/5 |
| Long John Silver's | 1.8/5 |
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A&W Customer Satisfaction (CSAT)
A&W Customer Satisfaction (CSAT) Score
83 / 100
A&W has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
A&W Customer Satisfaction vs. Competitors
Compared to its competitors, A&W's Customer Satisfaction score is rated right above KFC.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| A&W | 83% |
| KFC | 68% |
| Wendy's | 55% |
| Burger King | 52% |
| Taco Bell | 49% |
| Long John Silver's | 20% |
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A&W Customer Service
3.5/5
A&W has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About A&W's Customer Service
Address
Xia Road, Shanghai, 200051 British Indian Ocean
Website
www.anxinfloors.com
Phone Number
6
A&W Customer Service vs. Competitors
Compared to its competitors, A&W's Customer Service score is rated right above KFC.
| COMPANY | Customer Service Score | |
|---|---|---|
| A&W | 3.5/5 |
| KFC | 3.4/5 |
| Wendy's | 2.9/5 |
| Burger King | 2.9/5 |
| Taco Bell | 2.7/5 |
| Long John Silver's | 1.9/5 |
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A&W as an Employer
3.3/5
A&W has a 3.3/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
A&W scored a 43 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of A&W would recommend the brand to a friend. ENPS measures how likely A&W employees would recommend working at A&W to a friend.
Net Promoter Score
43
NPS Score
| 57% | Promoters |
|---|---|
| 29% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 25% | Promoters |
|---|---|
| 25% | Passive |
| 50% | Detractors |
