-30
NPS
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Accolade
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About Accolade's Brand
Accolade is a cloud-based consumer healthcare engagement platform that offers analytics and decision support services for employers and insurers. Among its major competitors, Accolade is ranked in 5th place for NPS while 1Life Healthcare is 1st, and Teladoc is 2nd.Their current valuation is $600.00M
Brand at a Glance
68%
Customer Loyalty
2.7/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
Accolade Ranking
- #2 / 4 of its competitors
Accolade NPS
Accolade's Net Promoter Score (NPS) is a -30 with 35% Promoters, 0% Passives, and 65% Detractors. Net Promoter Score tracks whether Accolade's customers would recommend using the product based on a scale of -100 to 100.
Accolade Overall NPS
| 35% | Promoters |
|---|---|
| 0% | Passives |
| 65% | Detractors |
Accolade NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 0 | May 2023 | 0 |
Jun 2023 -7 | Jun 2023 | -7 |
Dec 2023 -11 | Dec 2023 | -11 |
Jan 2024 -7 | Jan 2024 | -7 |
Feb 2024 -11 | Feb 2024 | -11 |
Apr 2024 -17 | Apr 2024 | -17 |
Jun 2024 -19 | Jun 2024 | -19 |
Jul 2024 -21 | Jul 2024 | -21 |
Oct 2024 -23 | Oct 2024 | -23 |
Nov 2024 -25 | Nov 2024 | -25 |
Dec 2024 -27 | Dec 2024 | -27 |
Aug 2025 -29 | Aug 2025 | -29 |
How Other Brands Compare
Accolade is ranked second for NPS among its competitors. Teladoc and HealthEquity come in first and third, with Healthcare Trust of America coming in at #4. Among those competitors, it is the lowest valued company behind Teladoc.
Accolade |  Teladoc |  Healthcare Trust of America |  HealthEquity | |
| Global Ranking | #- | #559 | #- | #- |
| NPS | -30 | 16 | - | -43 |
| Valuation Updated every 24 hours for public companies | $600.00M | $27.71B | $6.17B | $5.65B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Accolade NPS by Gender
Female customers rated Accolade's NPS 92 points higher than Male customers.
Male
-20
Accolade's NPS was rated -20 by Male customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
Female
72
Accolade's NPS was rated 72 by Female customers on Comparably.
86%
Promoters
0%
Passives
14%
Detractors
Accolade NPS by Ethnicity
Accolade's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Other -100 | Other | -100 |
Accolade NPS by Age
Accolade's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
Accolade NPS by Usage
Accolade's NPS was rated the highest by customers who have used Accolade's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 14 | 1 to 2 Years | 14 |
2 to 5 Years 20 | 2 to 5 Years | 20 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Accolade NPS vs. Competitors
Compared to its competitors, Accolade's NPS is rated right above Quantum Health, and is preceded by MDLIVE.
| COMPANY | NPS Score | |
|---|---|---|
 | 1Life Healthcare | 100 |
| Teladoc | 16 |
 | HealthJoy | 0 |
 | WhiteGlove Health | N/A |
 | MDLIVE | -17 |
| Accolade | -30 |
 | Quantum Health | -32 |
| HealthEquity | -43 |
 | Novocure | -100 |
Accolade Customer Reviews
Out of the 2 Accolade customer reviews 1 was positive and 1 was constructive. Accolade customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Accolade Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Accolade users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Accolade Customer Loyalty Score by Gender
Female customers rated Accolade's Customer Loyalty score 11% higher than Male customers.
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Male
76%
Yes
Female
87%
Yes
Accolade Customer Loyalty Score by Ethnicity
Accolade's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Accolade.
82
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
40
out of 100
Other
Accolade Customer Loyalty Score by Age
Accolade's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 78% | 26-30 | 78% |
41-45 100% | 41-45 | 100% |
56-60 78% | 56-60 | 78% |
Accolade Customer Loyalty Score by Usage
Accolade's Customer Loyalty score was rated the highest by customers who have used Accolade's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Accolade Customer Loyalty Score by Industry
Accolade's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Accolade Customer Loyalty vs. Competitors
Compared to its competitors, Accolade's Customer Loyalty score is rated right above Quantum Health, and is preceded by MDLIVE.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| HealthJoy | 74% |
| Teladoc | 72% |
| MDLIVE | 70% |
| Accolade | 68% |
| Quantum Health | 66% |
| HealthEquity | 59% |
| 1Life Healthcare | N/A |
| Novocure | N/A |
| WhiteGlove Health | N/A |
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Accolade Product Quality
2.7/5
Accolade has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Accolade Product Information
Accolade’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Accolade's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Accolade the lowest at 1.5.
- Website
- www.accolade.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Healthcare
Quick Insights into Accolade Product Quality
Accolade's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
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Ranked Accolade Product Quality the Highest
Ranked Accolade Product Quality the Lowest
Accolade Product Quality Score by Gender
Female customers rated Accolade's Product Quality score 1.4 stars higher than Male customers.
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Male
2.8/5
Female
4.2/5
Accolade Product Quality Score by Ethnicity
Accolade's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Accolade.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Other 1.5 | Other | 1.5 |
Accolade Product Quality Score by Age
Accolade's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.4 | 26-30 | 4.4 |
41-45 4.7 | 41-45 | 4.7 |
56-60 1.9 | 56-60 | 1.9 |
Accolade Product Quality Score by Usage
Accolade's Product Quality score was rated the highest by customers who have used Accolade's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Accolade Product Quality Score by Industry
Accolade's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Accolade Product Quality vs. Competitors
Compared to its competitors, Accolade's Product Quality score is rated right above HealthEquity, and is preceded by MDLIVE.
| COMPANY | Product Quality Score | |
|---|---|---|
| Teladoc | 3.5/5 |
| HealthJoy | 3.1/5 |
| Quantum Health | 2.7/5 |
| MDLIVE | 2.7/5 |
| Accolade | 2.7/5 |
| HealthEquity | 2/5 |
| Novocure | 1.5/5 |
| 1Life Healthcare | N/A |
| WhiteGlove Health | N/A |
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Accolade Pricing
Accolade ROI & Value For Money
2.8/5
Accolade has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Accolade Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Accolade.
Quick Insights into Accolade ROI
Accolade's ROI score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
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Ranked Accolade ROI the Highest
Ranked Accolade ROI the Lowest
Accolade ROI Score by Gender
Female customers rated Accolade's ROI score 1.7 stars higher than Male customers.
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Male
2.6/5
Female
4.3/5
Accolade ROI Score by Ethnicity
Accolade's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Accolade.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 1.5 | Other | 1.5 |
Accolade ROI Score by Age
Accolade's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Accolade.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.4 | 26-30 | 4.4 |
41-45 4.9 | 41-45 | 4.9 |
56-60 1.6 | 56-60 | 1.6 |
Accolade ROI Score by Usage
Accolade's ROI score was rated the highest by customers who have used Accolade's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Accolade ROI Score by Industry
Accolade's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Accolade Pricing vs. Competitors
Compared to its competitors, Accolade's ROI score is rated right above Quantum Health, and is preceded by HealthJoy.
| COMPANY | Pricing Score | |
|---|---|---|
| Teladoc | 3.7/5 |
| HealthJoy | 2.9/5 |
| Accolade | 2.8/5 |
| Quantum Health | 2.6/5 |
| MDLIVE | 2.5/5 |
| HealthEquity | 2/5 |
| 1Life Healthcare | N/A |
| Novocure | N/A |
| WhiteGlove Health | N/A |
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Accolade Customer Satisfaction (CSAT)
Accolade Customer Satisfaction (CSAT) Score
28 / 100
Accolade has an overall Customer Satisfaction score of 28 rated by its users and customers.
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Very Satisfied
11%
Satisfied
17%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
67%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Accolade Customer Satisfaction
Accolade's Customer Satisfaction score was rated highest by customers who have used Accolade's products/services for 2 to 5 Years, and rated lowest by customers who have used Accolade's products/services for 1 to 2 Years.
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Ranked Accolade Customer Satisfaction the Highest
Ranked Accolade Customer Satisfaction the Lowest
Accolade Customer Satisfaction Score by Gender
Accolade's Customer Satisfaction score was rated 14 by Male customers on Comparably.
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14 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 86% |
Accolade Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Accolade's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
17%
Satisfied
16%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Accolade Customer Satisfaction Score by Age
Accolade's Customer Satisfaction score was rated 0 points by customers ages 56-60 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 0% |
Accolade Customer Satisfaction Score by Usage
Accolade's Customer Satisfaction score was rated the highest by customers who have used Accolade's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Accolade Customer Satisfaction Score by Industry
Accolade's Customer Satisfaction score was rated 0 points by Healthcare, Hospitals and Medicine industry customers.
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{
"title": "Accolade Customer Satisfaction Score by Industry",
"text": "Accolade's Customer Satisfaction score was rated 0 points by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Accolade's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 0
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}Accolade Customer Satisfaction vs. Competitors
Compared to its competitors, Accolade's Customer Satisfaction score is rated right above HealthEquity, and is preceded by MDLIVE.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Teladoc | 71% |
| Quantum Health | 42% |
| HealthJoy | 40% |
| MDLIVE | 38% |
| Accolade | 28% |
| HealthEquity | 25% |
| 1Life Healthcare | 0% |
| Novocure | 0% |
| WhiteGlove Health | 0% |
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Accolade Customer Service
2.8/5
Accolade has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Accolade's Customer Service
Address
Plymouth Meeting, PA
Website
www.accolade.com
Quick Insights into Accolade Customer Service
Accolade's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
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Ranked Accolade Customer Service the Highest
Ranked Accolade Customer Service the Lowest
Accolade Customer Service Score by Gender
Female customers rated Accolade's Customer Service score 1.5 stars higher than Male customers.
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Male
2.6/5
Female
4.1/5
Accolade Customer Service Score by Ethnicity
Accolade's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 1.5 | Other | 1.5 |
Accolade Customer Service Score by Age
Accolade's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.4 | 26-30 | 4.4 |
41-45 4.6 | 41-45 | 4.6 |
56-60 1.6 | 56-60 | 1.6 |
Accolade Customer Service Score by Usage
Accolade's Customer Service score was rated the highest by customers who have used Accolade's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Accolade Customer Service Score by Industry
Accolade's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Accolade Customer Service vs. Competitors
Compared to its competitors, Accolade's Customer Service score is rated right above MDLIVE, and is preceded by HealthJoy.
| COMPANY | Customer Service Score | |
|---|---|---|
| Teladoc | 3.7/5 |
| HealthJoy | 3.1/5 |
| Accolade | 2.8/5 |
| MDLIVE | 2.5/5 |
| Quantum Health | 2.4/5 |
| HealthEquity | 2/5 |
| 1Life Healthcare | N/A |
| Novocure | N/A |
| WhiteGlove Health | N/A |
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Accolade as an Employer
3.8/5
Accolade has a 3.8/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Accolade scored a -30 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of Accolade would recommend the brand to a friend. ENPS measures how likely Accolade employees would recommend working at Accolade to a friend.
Net Promoter Score
-30
NPS Score
| 35% | Promoters |
|---|---|
| 0% | Passive |
| 65% | Detractors |
Employee Net Promoter Score
5
eNPS Score
| 43% | Promoters |
|---|---|
| 19% | Passive |
| 38% | Detractors |
