54
NPS
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Airtable
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About Airtable's Brand
Our powerful, visual platform connects data, people and workflows across the organization, so everyone's using the same source of truth. It's easy to start building on Airtable, and endlessly extensible: anyone can create and automate apps that perfectly fit their needs. Among its major competitors, Airtable is ranked in 1st place for NPS while Asana is 2nd, and Smartsheet is 3rd. Overall, Airtable has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $1.10B
Brand at a Glance
72%
Customer Loyalty
4.3/5
Product Quality
4.2/5
Pricing
3.9/5
Customer Service
Airtable CMO
Airtable Ranking
- #1 / 4 of its competitors
Airtable NPS
Airtable's Net Promoter Score (NPS) is a 54 with 66% Promoters, 22% Passives, and 12% Detractors. Net Promoter Score tracks whether Airtable's customers would recommend using the product based on a scale of -100 to 100.
Airtable Overall NPS
| 66% | Promoters |
|---|---|
| 22% | Passives |
| 12% | Detractors |
Airtable NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 66 | Jan 2023 | 66 |
Apr 2023 64 | Apr 2023 | 64 |
Aug 2023 63 | Aug 2023 | 63 |
Oct 2023 60 | Oct 2023 | 60 |
Dec 2023 60 | Dec 2023 | 60 |
Feb 2024 59 | Feb 2024 | 59 |
Mar 2024 61 | Mar 2024 | 61 |
Apr 2024 60 | Apr 2024 | 60 |
May 2024 58 | May 2024 | 58 |
Aug 2024 55 | Aug 2024 | 55 |
Nov 2024 53 | Nov 2024 | 53 |
Feb 2025 54 | Feb 2025 | 54 |
How Other Brands Compare
Airtable is ranked first for NPS among its competitors. Asana and Smartsheet come in second and third, with Notion coming in at #4. Among those competitors, it is the third most valued company behind Smartsheet.
Airtable |  Smartsheet |  Notion |  Asana | |
| Global Ranking | #- | #467 | #919 | #- |
| NPS | 54 | 35 | 3 | 40 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $1.10B | $7.77B | $60.00M | $1.50B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Airtable NPS by Gender
Female customers rated Airtable's NPS 5 points higher than Male customers.
Male
29
Airtable's NPS was rated 29 by Male customers on Comparably.
43%
Promoters
43%
Passives
14%
Detractors
Female
34
Airtable's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Airtable NPS by Ethnicity
Airtable's NPS was rated -25 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
Airtable NPS by Age
Airtable's NPS was rated 100 points by customers ages 31-35 on Comparably.
Airtable NPS by Usage
Airtable's NPS was rated the highest by customers who have used Airtable's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 57 | Less than 1 Year | 57 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 49 | 2 to 5 Years | 49 |
5 to 10 Years 89 | 5 to 10 Years | 89 |
Airtable Customer Reviews
Out of the 2 Airtable customer reviews 1 was positive and 1 was constructive. Airtable customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Airtable Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Airtable users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Airtable Customer Loyalty Score by Gender
Male customers rated Airtable's Customer Loyalty score 4% higher than Female customers.
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Male
74%
Yes
Female
70%
Yes
Airtable Customer Loyalty Score by Ethnicity
Airtable's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
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78
out of 100
Caucasian
Airtable Customer Loyalty Score by Age
Airtable's Customer Loyalty score was rated 100% by customers ages 31-35 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
Airtable Customer Loyalty Score by Usage
Airtable's Customer Loyalty score was rated the highest by customers who have used Airtable's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Airtable Customer Loyalty Score by Industry
Airtable's Customer Loyalty score was rated 55% by Tech industry customers.
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Airtable Customer Loyalty vs. Competitors
Compared to its competitors, Airtable's Customer Loyalty score is rated right above Figma, and is preceded by Asana.
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Airtable Product Quality
4.3/5
Airtable has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Airtable Product Information
Airtable serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Airtable supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Airtable’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Airtable's product the highest. Reviewers from the Education industry rated Airtable the lowest at 4.3.
- Website
- https://airtable.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
SaaS
Languages Supported
English
Product Type
Workflow Management Software
Digital Asset Management Software
CRM Software
Lead Management Software
Content Marketing Software
Project Management Software
Project Collaboration Software
Task Management Software
Visual Project Management Software
Data Management Software
Contact Management Software
Web Collaboration Software
Predictive Lead Scoring Software
Database Software
Online CRM Software
Product Management Software
Real Estate CRM Software
Quick Insights into Airtable Product Quality
Airtable's Product Quality score was rated highest by customers who have used Airtable's products/services for Less than 1 Year, and rated lowest by customers who have used Airtable's products/services for 2 to 5 Years.
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Ranked Airtable Product Quality the Highest
Ranked Airtable Product Quality the Lowest
Airtable Product Quality Score by Gender
Airtable's Product Quality score was rated 3.8 by both Female and Male customers on Comparably.
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Male
3.8/5
Female
3.8/5
Airtable Product Quality Score by Ethnicity
Airtable's Product Quality score was rated 3.2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Airtable Product Quality Score by Age
Airtable's Product Quality score was rated 4.6 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
Airtable Product Quality Score by Usage
Airtable's Product Quality score was rated the highest by customers who have used Airtable's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Airtable Product Quality Score by Industry
Airtable's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Education industry customers.
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Airtable Product Quality vs. Competitors
Compared to its competitors, Airtable's Product Quality score is rated right above Smartsheet, and is preceded by Trello.
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Airtable Pricing
Airtable ROI & Value For Money
4.2/5
Airtable has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Airtable Pricing Plans
Airtable has a pricing structure that accommodates small, medium, and large businesses. Starting from $12/month, Airtable uses a subscription model and offers the following: Free: $0 per user/month for 1,200 records/base, 2GB attachment space/base & 2 weeks of revision & snapshot history, Plus: $12 per user/month for 5,000 records/base, 5GB attachment space/base & 6 months of revision & snapshot history, and Pro: $24 per user/month for 50,000 records/base, 20GB attachment space/base & 1 year of revisions & snapshot history.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Sports & Entertainment industry. The users from the Education industry think that they had the lowest ROI from Airtable.
Who Uses Airtable?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Airtable ROI
Airtable's ROI score was rated highest by customers from the Sports & Entertainment industry, and rated lowest by Male customers.
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Ranked Airtable ROI the Highest
Ranked Airtable ROI the Lowest
Airtable ROI Score by Gender
Airtable's ROI score was rated 3.8 by both Female and Male customers on Comparably.
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Male
3.8/5
Female
3.8/5
Airtable ROI Score by Ethnicity
Airtable's ROI score was rated 3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Airtable ROI Score by Age
Airtable's ROI score was rated 4.5 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.5 | 31-35 | 4.5 |
Airtable ROI Score by Usage
Airtable's ROI score was rated the highest by customers who have used Airtable's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Airtable ROI Score by Industry
Airtable's ROI score was rated the highest by Sports & Entertainment industry customers, and the lowest by Education industry customers.
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Airtable Pricing vs. Competitors
Compared to its competitors, Airtable's ROI score is rated right above Asana, and is preceded by Smartsheet.
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Airtable Customer Satisfaction (CSAT)
Airtable Customer Satisfaction (CSAT) Score
60 / 100
Airtable has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
20%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Airtable Customer Satisfaction
Airtable's Customer Satisfaction score was rated highest by customers from the Tech industry.
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Ranked Airtable Customer Satisfaction the Highest
Airtable Customer Satisfaction Score by Gender
Airtable's Customer Satisfaction score was rated 72 by Male customers on Comparably.
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72 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 14% | |
Very Dissatisfied | 0% |
Airtable Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Airtable's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
0%
Airtable Customer Satisfaction Score by Usage
Airtable's Customer Satisfaction score was rated 80 points by customers who have used Airtable's products/services for 1 to 2 Years.
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Airtable Customer Satisfaction Score by Industry
Airtable's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}Airtable Customer Satisfaction vs. Competitors
Compared to its competitors, Airtable's Customer Satisfaction score is rated right below Notion.
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Airtable Customer Service
3.9/5
Airtable has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Airtable's Customer Service
Address
799 Market Street, Floor 8, San Francisco, CA 94103
Website
https://airtable.com/
Phone Number
5595776028
Quick Insights into Airtable Customer Service
Airtable's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Female customers.
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Ranked Airtable Customer Service the Highest
Ranked Airtable Customer Service the Lowest
Airtable Customer Service Score by Gender
Male customers rated Airtable's Customer Service score 0.7 stars higher than Female customers.
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Male
4/5
Female
3.3/5
Airtable Customer Service Score by Ethnicity
Airtable's Customer Service score was rated 2.6 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Airtable Customer Service Score by Age
Airtable's Customer Service score was rated 4.6 stars by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
Airtable Customer Service Score by Usage
Airtable's Customer Service score was rated the highest by customers who have used Airtable's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Airtable Customer Service Score by Industry
Airtable's Customer Service score was rated 4.4 stars by Tech industry customers.
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Airtable Customer Service vs. Competitors
Compared to its competitors, Airtable's Customer Service score is rated right above Trello, and is preceded by Asana.
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Consumer vs. Employees
Airtable scored a 54 for Net Promoter Score and a -27 for Employee Net Promoter Score. NPS gauges how likely a customer of Airtable would recommend the brand to a friend. ENPS measures how likely Airtable employees would recommend working at Airtable to a friend.
Net Promoter Score
54
NPS Score
| 66% | Promoters |
|---|---|
| 22% | Passive |
| 12% | Detractors |
Employee Net Promoter Score
-27
eNPS Score
| 33% | Promoters |
|---|---|
| 7% | Passive |
| 60% | Detractors |
