37
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Asana
Marketing or Exec? Claim Your Free Account
About Asana's Brand
Asana enables millions of teams around the world to achieve their goals together, from small projects to strategic initiatives. For the past 5 years, we've been named a top workplace by Fortune, Great Place to Work, Fast Company, Glassdoor, and Built In for our inclusive culture that drives business results. After spending more than two years physically distanced, we're safely and mindfully returning to in-person collaboration, adding more flexibility to our office-centric hybrid culture. With offices all over the world, we are always looking for curious, collaborative, and mission-driven people to help us enable the world’s teams to work together effortlessly. Among its major competitors, Asana is ranked in 3rd place for NPS while Slack is 1st, and Redbooth is 2nd. Overall, Asana has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.50B
Brand at a Glance
77%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4/5
Customer Service
Asana Ranking
- #3 / 4 of its competitors
Asana NPS
Asana's Net Promoter Score (NPS) is a 37 with 62% Promoters, 13% Passives, and 25% Detractors. Net Promoter Score tracks whether Asana's customers would recommend using the product based on a scale of -100 to 100.
Asana Overall NPS
| 62% | Promoters |
|---|---|
| 13% | Passives |
| 25% | Detractors |
Asana NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 40 | Sep 2023 | 40 |
Oct 2023 41 | Oct 2023 | 41 |
Nov 2023 41 | Nov 2023 | 41 |
Mar 2024 41 | Mar 2024 | 41 |
May 2024 43 | May 2024 | 43 |
Jun 2024 41 | Jun 2024 | 41 |
Aug 2024 39 | Aug 2024 | 39 |
Sep 2024 39 | Sep 2024 | 39 |
Nov 2024 39 | Nov 2024 | 39 |
Jan 2026 39 | Jan 2026 | 39 |
Feb 2026 39 | Feb 2026 | 39 |
Apr 2026 37 | Apr 2026 | 37 |
How Other Brands Compare
Asana is ranked third for NPS among its competitors. Slack and Redbooth come in first and second, with Atlassian coming in at #4. Among those competitors, it is the third most valued company behind Atlassian.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Asana NPS by Gender
Male customers rated Asana's NPS 35 points higher than Female customers.
Male
55
Asana's NPS was rated 55 by Male customers on Comparably.
73%
Promoters
9%
Passives
18%
Detractors
Female
20
Asana's NPS was rated 20 by Female customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Asana NPS by Ethnicity
Asana's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 66 | Caucasian | 66 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Asana NPS by Age
Asana's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Asana NPS by Usage
Asana's NPS was rated the highest by customers who have used Asana's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 14 | Less than 1 Year | 14 |
1 to 2 Years 56 | 1 to 2 Years | 56 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years 67 | 5 to 10 Years | 67 |
Asana Customer Reviews
Out of the 7 Asana customer reviews 7 were positive and 0 were constructive. Asana customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Asana Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Asana users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Asana Customer Loyalty Score by Gender
Male customers rated Asana's Customer Loyalty score 20% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Asana.
Male
84%
Yes
Female
64%
Yes
Asana Customer Loyalty Score by Ethnicity
Asana's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Asana.
85
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
Asana Customer Loyalty Score by Age
Asana's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Asana.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 78% | 26-30 | 78% |
36-40 100% | 36-40 | 100% |
41-45 55% | 41-45 | 55% |
Asana Customer Loyalty Score by Usage
Asana's Customer Loyalty score was rated the highest by customers who have used Asana's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Asana Customer Loyalty Score by Industry
Asana's Customer Loyalty score was rated 70% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Asana Customer Loyalty vs. Competitors
Compared to its competitors, Asana's Customer Loyalty score is rated right above Atlassian, and is preceded by Slack.
Unlock Asana Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Asana Customer Loyalty vs. Competitors data and gain insights into your customers today.
Asana Product Quality
4.1/5
Asana has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Asana's overall Product Quality score rated by its users and customers.
Asana Product Information
Asana serves markets in the United States, Europe, Japan, Middle-East and Africa, Australia, Canada, United Kingdom, Latin America, Germany, Brazil, and Mexico. Asana supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Asana’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Real Estate industry rated Asana's product the highest. Reviewers from the Tech industry rated Asana the lowest at 4.2.
- Website
- http://asana.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Enterprise
Productivity
SaaS
Languages Supported
English
French
German
Portuguese
Spanish
Japanese
Product Type
Workflow Management Software
Communication Software
Business Process Management (BPM) Software
Advertising Software
Campaign Management Software
Project Management Software
Project Collaboration Software
Task Management Software
Project Portfolio Management Software
Visual Project Management Software
Display Advertising Software
Bug Tracking Software
Professional Services Software
Productivity Software
Web Collaboration Software
Product Roadmap Software
Professional Services Automation (PSA) Software
Consulting Software
Agile Project Management Software
Marketing Planning Software
Project Tracking Software
Product Management Software
IT Project Management Software
Gantt Chart Software
Quick Insights into Asana Product Quality
Asana's Product Quality score was rated highest by customers who have used Asana's products/services for 5 to 10 Years, and rated lowest by customers who have used Asana's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Asana's Product Quality.
Ranked Asana Product Quality the Highest
Ranked Asana Product Quality the Lowest
Asana Product Quality Score by Gender
Male customers rated Asana's Product Quality score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Asana.
Male
4.5/5
Female
4.1/5
Asana Product Quality Score by Ethnicity
Asana's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Asana.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Asana Product Quality Score by Age
Asana's Product Quality score was rated 4.1 stars by customers ages 26-30 and customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Asana.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.1 | 41-45 | 4.1 |
Asana Product Quality Score by Usage
Asana's Product Quality score was rated the highest by customers who have used Asana's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Asana Product Quality Score by Industry
Asana's Product Quality score was rated the highest by Real Estate industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Asana Product Quality vs. Competitors
Compared to its competitors, Asana's Product Quality score is rated right above Clarizen, and is preceded by Redbooth.
Unlock Asana Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Asana Product Quality vs. Competitors data and gain insights into your customers today.
Asana Pricing
Asana ROI & Value For Money
4/5
Asana has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Asana's overall ROI score rated by its users and customers.
Asana Pricing Plans
Asana has a pricing structure that accommodates small, medium, and large businesses. Starting from $9.99/month, Asana uses a subscription model and offers the following: Free, Asana Premium:, and $9.99 per user, per month (billed annually).
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry. The users from the Tech industry think that they had the lowest ROI from Asana.
Who Uses Asana?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Asana ROI
Asana's ROI score was rated highest by customers from the Non-Profit industry, and rated lowest by customers who have used Asana's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Asana's ROI score.
Ranked Asana ROI the Highest
Ranked Asana ROI the Lowest
Asana ROI Score by Gender
Male customers rated Asana's ROI score 0.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Asana.
Male
4/5
Female
3.4/5
Asana ROI Score by Ethnicity
Asana's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Asana.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Asana ROI Score by Age
Asana's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Asana.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3 | 41-45 | 3 |
Asana ROI Score by Usage
Asana's ROI score was rated the highest by customers who have used Asana's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Asana ROI Score by Industry
Asana's ROI score was rated the highest by Non-Profit industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Asana Pricing vs. Competitors
Compared to its competitors, Asana's ROI score is rated right above Atlassian, and is preceded by Clarizen.
Unlock Asana ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Asana ROI vs. Competitors data and gain insights into your customers today.
Asana Customer Satisfaction (CSAT)
Asana Customer Satisfaction (CSAT) Score
84 / 100
Asana has an overall Customer Satisfaction score of 84 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
45%
Satisfied
39%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Asana Customer Satisfaction
Asana's Customer Satisfaction score was rated highest by customers who have used Asana's products/services for 1 to 2 Years, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Asana's Customer Satisfaction.
Ranked Asana Customer Satisfaction the Highest
Ranked Asana Customer Satisfaction the Lowest
Asana Customer Satisfaction Score by Gender
Female customers rated Asana's Customer Satisfaction score 13 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Asana.
87 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Asana Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Asana's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Asana.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Asana's Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Asana.
87 / 100
Very Satisfied
38%
Satisfied
49%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
0%
Asana Customer Satisfaction Score by Age
Asana's Customer Satisfaction score was rated 75 points by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Asana.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 75% |
Asana Customer Satisfaction Score by Usage
Asana's Customer Satisfaction score was rated 100 points by customers who have used Asana's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Asana Customer Satisfaction Score by Industry
Asana's Customer Satisfaction score was rated 100 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Asana Customer Satisfaction Score by Industry",
"text": "Asana's Customer Satisfaction score was rated 100 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Asana's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}Asana Customer Satisfaction vs. Competitors
Compared to its competitors, Asana's Customer Satisfaction score is rated right above Atlassian, and is preceded by Slack.
Unlock Asana Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Asana Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Asana Customer Service
4/5
Asana has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Asana's overall Customer Service score rated by its users and customers.
About Asana's Customer Service
Address
633 Folsom St, San Francisco, CA 94107
Website
http://asana.com
Phone Number
415-558-8302
Asana's Social Links
Quick Insights into Asana Customer Service
Asana's Customer Service score was rated highest by Caucasian customers, and rated lowest by customers who have used Asana's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Asana's Customer Service score.
Ranked Asana Customer Service the Highest
Ranked Asana Customer Service the Lowest
Asana Customer Service Score by Gender
Male customers rated Asana's Customer Service score 1.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Asana.
Male
4.5/5
Female
3.4/5
Asana Customer Service Score by Ethnicity
Asana's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Asana.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Asana Customer Service Score by Age
Asana's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Asana.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.4 | 26-30 | 3.4 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.2 | 41-45 | 4.2 |
Asana Customer Service Score by Usage
Asana's Customer Service score was rated the highest by customers who have used Asana's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Asana Customer Service Score by Industry
Asana's Customer Service score was rated 3.9 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Asana Customer Service vs. Competitors
Compared to its competitors, Asana's Customer Service score is rated right above Atlassian, and is preceded by Slack.
Unlock Asana Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Asana Customer Service vs. Competitors data and gain insights into your customers today.
Asana as an Employer
4.7/5
Asana has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Asana scored a 37 for Net Promoter Score and a 61 for Employee Net Promoter Score. NPS gauges how likely a customer of Asana would recommend the brand to a friend. ENPS measures how likely Asana employees would recommend working at Asana to a friend.
Net Promoter Score
37
NPS Score
| 62% | Promoters |
|---|---|
| 13% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
61
eNPS Score
| 72% | Promoters |
|---|---|
| 17% | Passive |
| 11% | Detractors |
