

Among its major competitors, Applied Industrial Technologies is ranked in 2nd place for NPS while McMaster-Carr is 1st, and Motion Industries is 3rd.Their current market cap is $3.55B
Applied Industrial Technologies's Net Promoter Score (NPS) is a 36 with 65% Promoters, 6% Passives, and 29% Detractors. Net Promoter Score tracks whether Applied Industrial Technologies's customers would recommend using the product based on a scale of -100 to 100.
| 65% | Promoters |
|---|---|
| 6% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2022 50 | Jun 2022 | 50 |
Jul 2022 67 | Jul 2022 | 67 |
Aug 2022 71 | Aug 2022 | 71 |
Oct 2022 75 | Oct 2022 | 75 |
Nov 2022 55 | Nov 2022 | 55 |
Jul 2023 40 | Jul 2023 | 40 |
Dec 2023 45 | Dec 2023 | 45 |
Apr 2024 50 | Apr 2024 | 50 |
Jul 2024 53 | Jul 2024 | 53 |
Oct 2024 57 | Oct 2024 | 57 |
Feb 2025 47 | Feb 2025 | 47 |
Mar 2025 34 | Mar 2025 | 34 |
Applied Industrial Technologies is ranked second for NPS among its competitors. McMaster-Carr and Motion Industries come in first and third, with W.W. Grainger coming in at #4. Among those competitors, it is the lowest valued company behind Motion Industries.
![]() Applied Industrial Technologies | ![]() W.W. Grainger | ![]() McMaster-Carr | ![]() Motion Industries | |
| Global Ranking | #- | #512 | #782 | #- |
| NPS | 36 | 25 | 53 | 31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $3.55B | $21.27B | - | $22.84B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Applied Industrial Technologies's NPS was rated 49 by Male customers on Comparably.
Applied Industrial Technologies's NPS was rated 49 by Male customers on Comparably.
Applied Industrial Technologies's NPS is not yet rated by Female customers.
Applied Industrial Technologies's NPS was rated 67 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 67 | Caucasian | 67 |
Compared to its competitors, Applied Industrial Technologies's NPS is rated right above Motion Industries, and is preceded by McMaster-Carr.
Out of the 4 Applied Industrial Technologies customer reviews 4 were positive and 0 were constructive. Applied Industrial Technologies customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Applied Industrial Technologies users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Applied Industrial Technologies's Customer Loyalty score was rated 85 by Male customers on Comparably.
Applied Industrial Technologies's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Compared to its competitors, Applied Industrial Technologies's Customer Loyalty score is rated right above Fastenal, and is preceded by Graybar Electric.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Motion Industries | 84% |
![]() | McMaster-Carr | 82% |
![]() | W.W. Grainger | 78% |
![]() | Graybar Electric | 78% |
![]() | Applied Industrial Technologies | 73% |
![]() | Fastenal | 70% |
![]() | Park-Ohio Holdings | 10% |
Applied Industrial Technologies has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Applied Industrial Technologies’s product quality score is a 3.6 out of 5 as rated by its users and customers.
Applied Industrial Technologies's Product Quality score was rated highest by Male customers.
Applied Industrial Technologies's Product Quality score was rated 4.2 by Male customers on Comparably.
Applied Industrial Technologies's Product Quality score was rated 3.8 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Compared to its competitors, Applied Industrial Technologies's Product Quality score is rated right above Fastenal, and is preceded by Motion Industries.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | McMaster-Carr | 4.3/5 |
![]() | Park-Ohio Holdings | 4/5 |
![]() | W.W. Grainger | 3.9/5 |
![]() | Motion Industries | 3.8/5 |
![]() | Applied Industrial Technologies | 3.6/5 |
![]() | Fastenal | 3.6/5 |
![]() | Graybar Electric | 3.6/5 |
Applied Industrial Technologies has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Applied Industrial Technologies's ROI score was rated highest by Caucasian customers.
Applied Industrial Technologies's ROI score was rated 4.2 by Male customers on Comparably.
Applied Industrial Technologies's ROI score was rated 4.3 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Compared to its competitors, Applied Industrial Technologies's ROI score is rated right above W.W. Grainger, and is preceded by Park-Ohio Holdings.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | McMaster-Carr | 4/5 |
![]() | Park-Ohio Holdings | 4/5 |
![]() | Applied Industrial Technologies | 3.8/5 |
![]() | W.W. Grainger | 3.7/5 |
![]() | Motion Industries | 3.6/5 |
![]() | Graybar Electric | 3.5/5 |
![]() | Fastenal | 3.5/5 |
Applied Industrial Technologies has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Applied Industrial Technologies's Customer Satisfaction score was rated highest by Male customers.
Applied Industrial Technologies's Customer Satisfaction score was rated 83 by Male customers on Comparably.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Applied Industrial Technologies' Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Compared to its competitors, Applied Industrial Technologies's Customer Satisfaction score is rated right above Fastenal, and is preceded by Motion Industries.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Park-Ohio Holdings | 100% |
![]() | McMaster-Carr | 84% |
![]() | W.W. Grainger | 74% |
![]() | Motion Industries | 70% |
![]() | Applied Industrial Technologies | 67% |
![]() | Fastenal | 67% |
![]() | Graybar Electric | 62% |
Applied Industrial Technologies has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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http://www.applied.com
Applied Industrial Technologies's Customer Service score was rated highest by Caucasian customers.
Applied Industrial Technologies's Customer Service score was rated 4.1 by Male customers on Comparably.
Applied Industrial Technologies's Customer Service score was rated 4.3 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Compared to its competitors, Applied Industrial Technologies's Customer Service score is rated right above Motion Industries, and is preceded by W.W. Grainger.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | McMaster-Carr | 4.2/5 |
![]() | Park-Ohio Holdings | 4/5 |
![]() | W.W. Grainger | 3.9/5 |
![]() | Applied Industrial Technologies | 3.6/5 |
![]() | Motion Industries | 3.6/5 |
![]() | Graybar Electric | 3.5/5 |
![]() | Fastenal | 3.5/5 |
Applied Industrial Technologies has a 4.2/5 stars for its overall company culture rated by their employees

In the Bottom 45% of Similar Sized Companies on Comparably.
Applied Industrial Technologies scored a 36 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Applied Industrial Technologies would recommend the brand to a friend. ENPS measures how likely Applied Industrial Technologies employees would recommend working at Applied Industrial Technologies to a friend.
| 65% | Promoters |
|---|---|
| 6% | Passive |
| 29% | Detractors |
| 42% | Promoters |
|---|---|
| 25% | Passive |
| 33% | Detractors |