-60
NPS
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Armor
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About Armor's Brand
The Leader in Active Cyber Defense Among its major competitors, Armor is ranked in 6th place for NPS while Cogeco Peer 1 is 1st, and Alert Logic is 2nd.Their current market cap is $150.00M
Brand at a Glance
76%
Customer Loyalty
2.5/5
Product Quality
2.3/5
Pricing
2.5/5
Customer Service
Armor CMO
Diana Massaro
Diana Massaro serves as the Chief Marketing Officer for Armor Defense Inc.. Diana started at Armor Defense Inc. in March of 2016. Diana is based in the Houston, Texas Area.
Armor Ranking
- #4 / 4 of its competitors
Armor NPS
Armor's Net Promoter Score (NPS) is a -60 with 20% Promoters, 0% Passives, and 80% Detractors. Net Promoter Score tracks whether Armor's customers would recommend using the product based on a scale of -100 to 100.
Armor Overall NPS
| 20% | Promoters |
|---|---|
| 0% | Passives |
| 80% | Detractors |
Armor NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 -100 | Mar 2023 | -100 |
Jul 2024 -100 | Jul 2024 | -100 |
Jan 2025 -33 | Jan 2025 | -33 |
Jan 2026 -60 | Jan 2026 | -60 |
How Other Brands Compare
Armor is ranked #4 for NPS among its competitors. Cogeco Peer 1 and Alert Logic come in first and second, with Rackspace Technology coming in at third. Among those competitors, it is the lowest valued company behind Rackspace Technology.
Armor |  Rackspace Technology |  Alert Logic |  Cogeco Peer 1 | |
| Global Ranking | #- | #584 | #- | #- |
| NPS | -60 | 17 | 39 | 50 |
| Valuation Updated every 24 hours for public companies | $150.00M | $444.14M | $150.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Armor NPS vs. Competitors
Compared to its competitors, Armor's NPS is rated right below Imperva.
| COMPANY | NPS Score | |
|---|---|---|
| Cogeco Peer 1 | 50 |
| Alert Logic | 39 |
 | Sophos | 22 |
| Rackspace Technology | 17 |
 | Datapipe | N/A |
 | Wynyard Group | N/A |
 | Imperva | -10 |
| Armor | -60 |
Armor Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Armor users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Armor Customer Loyalty vs. Competitors
Compared to its competitors, Armor's Customer Loyalty score is rated right above Sophos, and is preceded by Alert Logic.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Cogeco Peer 1 | 85% |
| Alert Logic | 81% |
| Armor | 76% |
| Sophos | 73% |
| Rackspace Technology | 71% |
| Imperva | 69% |
| Datapipe | N/A |
| Wynyard Group | N/A |
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Armor Product Quality
2.5/5
Armor has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Armor Product Information
Armor’s product quality score is a 2.5 out of 5 as rated by its users and customers.
- Website
- http://www.armor.com
- Company Size
- 11-50 Employees
Industry
Business Services
Enterprise
Government & Legal
SaaS
Armor Product Quality vs. Competitors
Compared to its competitors, Armor's Product Quality score is rated right above Datapipe, and is preceded by Imperva.
| COMPANY | Product Quality Score | |
|---|---|---|
| Wynyard Group | 5/5 |
| Cogeco Peer 1 | 4.1/5 |
| Sophos | 3.8/5 |
| Alert Logic | 3.7/5 |
| Rackspace Technology | 3.7/5 |
| Imperva | 3.5/5 |
| Armor | 2.5/5 |
| Datapipe | N/A |
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Armor Pricing
Armor ROI & Value For Money
2.3/5
Armor has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Armor Pricing vs. Competitors
Compared to its competitors, Armor's ROI score is rated right above Datapipe, and is preceded by Imperva.
| COMPANY | Pricing Score | |
|---|---|---|
| Cogeco Peer 1 | 4.2/5 |
| Sophos | 3.9/5 |
| Alert Logic | 3.6/5 |
| Rackspace Technology | 3.4/5 |
| Imperva | 3.1/5 |
| Armor | 2.3/5 |
| Datapipe | N/A |
| Wynyard Group | N/A |
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Armor Customer Satisfaction (CSAT)
Armor Customer Satisfaction (CSAT) Score
20 / 100
Armor has an overall Customer Satisfaction score of 20 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
40%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Armor Customer Satisfaction vs. Competitors
Compared to its competitors, Armor's Customer Satisfaction score is rated right above Datapipe, and is preceded by Rackspace Technology.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cogeco Peer 1 | 100% |
| Sophos | 73% |
| Alert Logic | 70% |
| Imperva | 63% |
| Rackspace Technology | 61% |
| Armor | 20% |
| Datapipe | 0% |
| Wynyard Group | 0% |
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Armor Customer Service
2.5/5
Armor has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About Armor's Customer Service
Address
2360 Campbell Creek Blvd., Suite 525, Richardson, TX
Website
http://www.armor.com
Armor Customer Service vs. Competitors
Compared to its competitors, Armor's Customer Service score is rated right above Datapipe, and is preceded by Rackspace Technology.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cogeco Peer 1 | 4.1/5 |
| Alert Logic | 3.9/5 |
| Sophos | 3.9/5 |
| Imperva | 3.3/5 |
| Rackspace Technology | 3.2/5 |
| Armor | 2.5/5 |
| Datapipe | N/A |
| Wynyard Group | N/A |
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Armor as an Employer
3.5/5
Armor has a 3.5/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Armor scored a -60 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Armor would recommend the brand to a friend. ENPS measures how likely Armor employees would recommend working at Armor to a friend.
Net Promoter Score
-60
NPS Score
| 20% | Promoters |
|---|---|
| 0% | Passive |
| 80% | Detractors |
Employee Net Promoter Score
-34
eNPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
