70
NPS
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Ashland Inc
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About Ashland Inc's Brand
Ashland provides specialty chemical solutions to customers ranging from consumer to industrial market. Among its major competitors, Ashland Inc is ranked in 1st place for NPS while FMC Corporation is 2nd, and Air Products and Chemicals is 3rd.Their current market cap is $4.66B
Brand at a Glance
76%
Customer Loyalty
3.8/5
Product Quality
4.2/5
Pricing
3.8/5
Customer Service
Ashland Inc Ranking
- #1 / 4 of its competitors
Ashland Inc NPS
Ashland Inc's Net Promoter Score (NPS) is a 70 with 70% Promoters, 30% Passives, and 0% Detractors. Net Promoter Score tracks whether Ashland Inc's customers would recommend using the product based on a scale of -100 to 100.
Ashland Inc Overall NPS
| 70% | Promoters |
|---|---|
| 30% | Passives |
| 0% | Detractors |
Ashland Inc NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 100 | Apr 2022 | 100 |
Oct 2022 100 | Oct 2022 | 100 |
Nov 2022 100 | Nov 2022 | 100 |
Jan 2023 100 | Jan 2023 | 100 |
Jun 2023 100 | Jun 2023 | 100 |
Aug 2023 83 | Aug 2023 | 83 |
Oct 2023 71 | Oct 2023 | 71 |
Jan 2024 75 | Jan 2024 | 75 |
Jul 2024 77 | Jul 2024 | 77 |
Dec 2024 70 | Dec 2024 | 70 |
How Other Brands Compare
Ashland Inc is ranked first for NPS among its competitors. FMC Corporation and BASF come in second and third, with Dow Chemical Company coming in at #4. Among those competitors, it is the lowest valued company behind BASF.
Ashland Inc |  Dow Chemical Company |  BASF |  FMC Corporation | |
| Global Ranking | #- | #196 | #535 | #- |
| NPS | 70 | 27 | 31 | 58 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $4.66B | $68.56B | $76.09B | $13.23B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ashland Inc NPS vs. Competitors
Compared to its competitors, Ashland Inc's NPS is rated right above FMC Corporation.
| COMPANY | NPS Score | |
|---|---|---|
| Ashland Inc | 70 |
| FMC Corporation | 58 |
 | Air Products and Chemicals | 37 |
| BASF | 31 |
| Dow Chemical Company | 27 |
 | Valvoline | -3 |
Ashland Inc Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Ashland Inc users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ashland Inc Customer Loyalty vs. Competitors
Compared to its competitors, Ashland Inc's Customer Loyalty score is rated right above Valvoline, and is preceded by Dow Chemical Company .
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| FMC Corporation | 88% |
| BASF | 83% |
| Dow Chemical Company | 79% |
| Ashland Inc | 76% |
| Valvoline | 75% |
| Air Products and Chemicals | 65% |
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Ashland Inc Product Quality
3.8/5
Ashland Inc has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Ashland Inc Product Information
Ashland Inc’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.ashland.com
- Company Size
- 10,000+ Employees
Industry
Social
Ashland Inc Product Quality vs. Competitors
Compared to its competitors, Ashland Inc's Product Quality score is rated right above Air Products and Chemicals, and is preceded by Dow Chemical Company .
| COMPANY | Product Quality Score | |
|---|---|---|
| FMC Corporation | 4.3/5 |
| BASF | 4.2/5 |
| Dow Chemical Company | 4.1/5 |
| Ashland Inc | 3.8/5 |
| Air Products and Chemicals | 3.7/5 |
| Valvoline | 3/5 |
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Ashland Inc Pricing
Ashland Inc ROI & Value For Money
4.2/5
Ashland Inc has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Ashland Inc Pricing vs. Competitors
Compared to its competitors, Ashland Inc's ROI score is rated right above BASF, and is preceded by FMC Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
| FMC Corporation | 4.4/5 |
| Ashland Inc | 4.2/5 |
| BASF | 4.1/5 |
| Dow Chemical Company | 3.9/5 |
| Air Products and Chemicals | 3.8/5 |
| Valvoline | 2.9/5 |
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Ashland Inc Customer Satisfaction (CSAT)
Ashland Inc Customer Satisfaction (CSAT) Score
82 / 100
Ashland Inc has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Very Satisfied
64%
Satisfied
18%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Ashland Inc Customer Satisfaction vs. Competitors
Compared to its competitors, Ashland Inc's Customer Satisfaction score is rated right above FMC Corporation, and is preceded by BASF.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| BASF | 83% |
| Ashland Inc | 82% |
| FMC Corporation | 82% |
| Air Products and Chemicals | 80% |
| Dow Chemical Company | 76% |
| Valvoline | 53% |
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Ashland Inc Customer Service
3.8/5
Ashland Inc has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Ashland Inc's Customer Service
Address
50 E. RiverCenter Blvd., Covington, KY 41012-0391
Website
http://www.ashland.com
Phone Number
(859) 357-5317
Ashland Inc Customer Service vs. Competitors
Compared to its competitors, Ashland Inc's Customer Service score is rated right above Air Products and Chemicals, and is preceded by Dow Chemical Company .
| COMPANY | Customer Service Score | |
|---|---|---|
| FMC Corporation | 4.4/5 |
| BASF | 4.1/5 |
| Dow Chemical Company | 3.9/5 |
| Ashland Inc | 3.8/5 |
| Air Products and Chemicals | 3.6/5 |
| Valvoline | 3/5 |
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Ashland Inc as an Employer
4.1/5
Ashland Inc has a 4.1/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Ashland Inc scored a 70 for Net Promoter Score and a 48 for Employee Net Promoter Score. NPS gauges how likely a customer of Ashland Inc would recommend the brand to a friend. ENPS measures how likely Ashland Inc employees would recommend working at Ashland Inc to a friend.
Net Promoter Score
70
NPS Score
| 70% | Promoters |
|---|---|
| 30% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
48
eNPS Score
| 67% | Promoters |
|---|---|
| 14% | Passive |
| 19% | Detractors |
