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NPS
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Associated Bank
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About Associated Bank's Brand
Associated Bank offers deposit and loan products. Among its major competitors, Associated Bank is ranked in 4th place for NPS while Chase Capital Partners is 1st, and Citizens National Bank is 2nd.
Brand at a Glance
85%
Customer Loyalty
3.2/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
Associated Bank Ranking
- #2 / 4 of its competitors
Associated Bank NPS
Associated Bank's Net Promoter Score (NPS) is a 4 with 45% Promoters, 14% Passives, and 41% Detractors. Net Promoter Score tracks whether Associated Bank's customers would recommend using the product based on a scale of -100 to 100.
Associated Bank Overall NPS
| 45% | Promoters |
|---|---|
| 14% | Passives |
| 41% | Detractors |
Associated Bank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 -12 | Nov 2023 | -12 |
Feb 2024 -6 | Feb 2024 | -6 |
Mar 2024 0 | Mar 2024 | 0 |
Apr 2024 0 | Apr 2024 | 0 |
Jun 2024 -6 | Jun 2024 | -6 |
Aug 2024 -10 | Aug 2024 | -10 |
Oct 2024 -8 | Oct 2024 | -8 |
Jan 2025 0 | Jan 2025 | 0 |
Mar 2025 4 | Mar 2025 | 4 |
Sep 2025 0 | Sep 2025 | 0 |
Nov 2025 3 | Nov 2025 | 3 |
Jul 2026 2 | Jul 2026 | 2 |
How Other Brands Compare
Associated Bank is ranked second for NPS among its competitors. Wells Fargo and Bank of America come in first and third, with BMO Harris Bank coming in at #4.
Associated Bank |  Wells Fargo |  Bank of America |  BMO Harris Bank | |
| Global Ranking | #- | #139 | #152 | #- |
| NPS | 4 | 7 | 2 | -22 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $156.41B | $298.80B | $51.94B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Associated Bank NPS by Gender
Female customers rated Associated Bank's NPS 34 points higher than Male customers.
Male
-17
Associated Bank's NPS was rated -17 by Male customers on Comparably.
33%
Promoters
17%
Passives
50%
Detractors
Female
17
Associated Bank's NPS was rated 17 by Female customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
Associated Bank NPS by Ethnicity
Associated Bank's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -17 | Caucasian | -17 |
Other 100 | Other | 100 |
Associated Bank NPS by Age
Associated Bank's NPS was rated 0 points by customers ages 61-65 on Comparably.
Associated Bank NPS by Usage
Associated Bank's NPS was rated the highest by customers who have used Associated Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 67 | 1 to 2 Years | 67 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Over 10 Years -20 | Over 10 Years | -20 |
Associated Bank NPS vs. Competitors
Compared to its competitors, Associated Bank's NPS is rated right above Bank of America, and is preceded by Wells Fargo.
Associated Bank Customer Reviews
Out of the 4 Associated Bank customer reviews 2 were positive and 2 were constructive. Associated Bank customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Associated Bank Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Associated Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Associated Bank Customer Loyalty Score by Gender
Female customers rated Associated Bank's Customer Loyalty score 30% higher than Male customers.
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Male
70%
Yes
Female
100%
Yes
Associated Bank Customer Loyalty Score by Ethnicity
Associated Bank's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
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85
out of 100
Caucasian
100
out of 100
Other
Associated Bank Customer Loyalty Score by Age
Associated Bank's Customer Loyalty score was rated 100% by customers ages 61-65 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
61-65 100% | 61-65 | 100% |
Associated Bank Customer Loyalty Score by Usage
Associated Bank's Customer Loyalty score was rated the highest by customers who have used Associated Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Associated Bank Customer Loyalty Score by Industry
Associated Bank's Customer Loyalty score was rated 100% by Business and Consumer Services industry customers.
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Associated Bank Customer Loyalty vs. Competitors
Compared to its competitors, Associated Bank's Customer Loyalty score is rated right above Citizens National Bank, and is preceded by First Midwest Bank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
 | Chase Capital Partners | 100% |
 | First Midwest Bank | 87% |
| Associated Bank | 85% |
 | Citizens National Bank | 84% |
 | Huntington National Bank | 82% |
| Bank of America | 79% |
| BMO Harris Bank | 79% |
| Wells Fargo | 71% |
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Associated Bank Product Quality
3.2/5
Associated Bank has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Associated Bank Product Information
Associated Bank’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Associated Bank's product the highest.
- Website
- http://associatedbank.com
- Company Size
- 1,001-5,000 Employees
Industry
Banking and Financial Services
Quick Insights into Associated Bank Product Quality
Associated Bank's Product Quality score was rated highest by customers who have used Associated Bank's products/services for 1 to 2 Years, and rated lowest by customers who have used Associated Bank's products/services for Over 10 Years.
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Ranked Associated Bank Product Quality the Highest
Ranked Associated Bank Product Quality the Lowest
Associated Bank Product Quality Score by Gender
Female customers rated Associated Bank's Product Quality score 0.6 stars higher than Male customers.
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Male
2.9/5
Female
3.5/5
Associated Bank Product Quality Score by Ethnicity
Associated Bank's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Associated Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Other 5 | Other | 5 |
Associated Bank Product Quality Score by Age
Associated Bank's Product Quality score was rated 3.1 stars by customers ages 61-65 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 3.1 | 61-65 | 3.1 |
Associated Bank Product Quality Score by Usage
Associated Bank's Product Quality score was rated the highest by customers who have used Associated Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Associated Bank Product Quality Score by Industry
Associated Bank's Product Quality score was rated 5 stars by Business and Consumer Services industry customers.
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Associated Bank Product Quality vs. Competitors
Compared to its competitors, Associated Bank's Product Quality score is rated right above Huntington National Bank, and is preceded by Wells Fargo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chase Capital Partners | 5/5 |
| Citizens National Bank | 3.7/5 |
| Bank of America | 3.5/5 |
| Wells Fargo | 3.4/5 |
| Associated Bank | 3.2/5 |
| Huntington National Bank | 3/5 |
| BMO Harris Bank | 2.5/5 |
| First Midwest Bank | 2.2/5 |
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Associated Bank Pricing
Associated Bank ROI & Value For Money
3.3/5
Associated Bank has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Associated Bank Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry.
Quick Insights into Associated Bank ROI
Associated Bank's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers who have used Associated Bank's products/services for Over 10 Years.
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Ranked Associated Bank ROI the Highest
Ranked Associated Bank ROI the Lowest
Associated Bank ROI Score by Gender
Female customers rated Associated Bank's ROI score 0.6 stars higher than Male customers.
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Male
2.8/5
Female
3.4/5
Associated Bank ROI Score by Ethnicity
Associated Bank's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Associated Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Other 4.8 | Other | 4.8 |
Associated Bank ROI Score by Age
Associated Bank's ROI score was rated 3.1 stars by customers ages 61-65 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 3.1 | 61-65 | 3.1 |
Associated Bank ROI Score by Usage
Associated Bank's ROI score was rated the highest by customers who have used Associated Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Associated Bank ROI Score by Industry
Associated Bank's ROI score was rated 5 stars by Business and Consumer Services industry customers.
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Associated Bank Pricing vs. Competitors
Compared to its competitors, Associated Bank's ROI score is rated right above First Midwest Bank, and is preceded by Wells Fargo.
| COMPANY | Pricing Score | |
|---|---|---|
| Chase Capital Partners | 5/5 |
| Citizens National Bank | 3.8/5 |
| Wells Fargo | 3.4/5 |
| Associated Bank | 3.3/5 |
| First Midwest Bank | 3.3/5 |
| Bank of America | 3.3/5 |
| Huntington National Bank | 2.9/5 |
| BMO Harris Bank | 2.6/5 |
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Associated Bank Customer Satisfaction (CSAT)
Associated Bank Customer Satisfaction (CSAT) Score
56 / 100
Associated Bank has an overall Customer Satisfaction score of 56 rated by its users and customers.
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Very Satisfied
35%
Satisfied
21%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
35%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Associated Bank Customer Satisfaction
Associated Bank's Customer Satisfaction score was rated highest by customers who have used Associated Bank's products/services for 1 to 2 Years, and rated lowest by customers who have used Associated Bank's products/services for Over 10 Years.
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Ranked Associated Bank Customer Satisfaction the Highest
Ranked Associated Bank Customer Satisfaction the Lowest
Associated Bank Customer Satisfaction Score by Gender
Female customers rated Associated Bank's Customer Satisfaction score 17 points higher than Male customers.
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50 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Associated Bank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Associated Bank's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Other
Associated Bank's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Associated Bank Customer Satisfaction Score by Age
Associated Bank's Customer Satisfaction score was rated 67 points by customers ages 61-65 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 61-65 | 67% |
Associated Bank Customer Satisfaction Score by Usage
Associated Bank's Customer Satisfaction score was rated the highest by customers who have used Associated Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Associated Bank Customer Satisfaction Score by Industry
Associated Bank's Customer Satisfaction score was rated 100 points by Business and Consumer Services industry customers.
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}Associated Bank Customer Satisfaction vs. Competitors
Compared to its competitors, Associated Bank's Customer Satisfaction score is rated right above Huntington National Bank, and is preceded by Citizens National Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Chase Capital Partners | 100% |
| Bank of America | 70% |
| Wells Fargo | 60% |
| Citizens National Bank | 57% |
| Associated Bank | 56% |
| Huntington National Bank | 47% |
| BMO Harris Bank | 36% |
| First Midwest Bank | 13% |
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Associated Bank Customer Service
3.3/5
Associated Bank has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Associated Bank's Customer Service
Address
433 Main St, Green Bay, WI 54301
Website
http://associatedbank.com
Phone Number
19204052046
Associated Bank's Social Links
Quick Insights into Associated Bank Customer Service
Associated Bank's Customer Service score was rated highest by customers who have used Associated Bank's products/services for 1 to 2 Years, and rated lowest by customers who have used Associated Bank's products/services for Over 10 Years.
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Ranked Associated Bank Customer Service the Highest
Ranked Associated Bank Customer Service the Lowest
Associated Bank Customer Service Score by Gender
Female customers rated Associated Bank's Customer Service score 0.9 stars higher than Male customers.
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Male
2.6/5
Female
3.5/5
Associated Bank Customer Service Score by Ethnicity
Associated Bank's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Other 5 | Other | 5 |
Associated Bank Customer Service Score by Age
Associated Bank's Customer Service score was rated 3.1 stars by customers ages 61-65 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
61-65 3.1 | 61-65 | 3.1 |
Associated Bank Customer Service Score by Usage
Associated Bank's Customer Service score was rated the highest by customers who have used Associated Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Associated Bank Customer Service Score by Industry
Associated Bank's Customer Service score was rated 5 stars by Business and Consumer Services industry customers.
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Associated Bank Customer Service vs. Competitors
Compared to its competitors, Associated Bank's Customer Service score is rated right above First Midwest Bank, and is preceded by Bank of America.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chase Capital Partners | 5/5 |
| Citizens National Bank | 3.8/5 |
| Wells Fargo | 3.5/5 |
| Bank of America | 3.4/5 |
| Associated Bank | 3.3/5 |
| First Midwest Bank | 3.3/5 |
| Huntington National Bank | 2.9/5 |
| BMO Harris Bank | 2.4/5 |
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Associated Bank as an Employer
3.2/5
Associated Bank has a 3.2/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Associated Bank scored a 4 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of Associated Bank would recommend the brand to a friend. ENPS measures how likely Associated Bank employees would recommend working at Associated Bank to a friend.
Net Promoter Score
4
NPS Score
| 45% | Promoters |
|---|---|
| 14% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
-12
eNPS Score
| 35% | Promoters |
|---|---|
| 18% | Passive |
| 47% | Detractors |
