

Betts Recruiting is a boutique recruiting firm that focuses on talent in Sales, Marketing, and Business Development Roles for Tech Startups. Among its major competitors, Betts Recruiting is ranked in 3rd place for NPS while LinkedIn is 1st, and Kelly is 2nd.
Betts Recruiting's Net Promoter Score (NPS) is a 25 with 50% Promoters, 25% Passives, and 25% Detractors. Net Promoter Score tracks whether Betts Recruiting's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 25% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2021 100 | Jun 2021 | 100 |
Sep 2021 50 | Sep 2021 | 50 |
Jun 2022 66 | Jun 2022 | 66 |
Apr 2023 25 | Apr 2023 | 25 |
Betts Recruiting is ranked third for NPS among its competitors. LinkedIn and Kelly come in first and second, with Apex Systems coming in at #4.
![]() Betts Recruiting | ![]() LinkedIn | ![]() Kelly | ![]() Apex Systems | |
| Global Ranking | #- | #29 | #593 | #- |
| NPS | 25 | 33 | 27 | 8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | - | $875.42M | $4.98B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Betts Recruiting's NPS is rated right above Apex Systems, and is preceded by Kelly.
| COMPANY | NPS Score | |
|---|---|---|
![]() | 33 | |
![]() | Kelly | 27 |
![]() | Betts Recruiting | 25 |
![]() | Apex Systems | 8 |
![]() | ManpowerGroup | 2 |
![]() | Internap | N/A |
![]() | Aerotek | -22 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Betts Recruiting users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Betts Recruiting's Customer Loyalty score is rated right above Apex Systems, and is preceded by ManpowerGroup.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | 85% | |
![]() | Kelly | 81% |
![]() | ManpowerGroup | 69% |
![]() | Betts Recruiting | 68% |
![]() | Apex Systems | 61% |
![]() | Aerotek | 60% |
![]() | Internap | N/A |
Betts Recruiting has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Betts Recruiting’s product quality score is a 3.6 out of 5 as rated by its users and customers.
Compared to its competitors, Betts Recruiting's Product Quality score is rated right above Apex Systems, and is preceded by ManpowerGroup.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | 4/5 | |
![]() | Kelly | 3.8/5 |
![]() | ManpowerGroup | 3.8/5 |
![]() | Betts Recruiting | 3.6/5 |
![]() | Apex Systems | 3.3/5 |
![]() | Aerotek | 3.1/5 |
![]() | Internap | N/A |
Betts Recruiting has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Compared to its competitors, Betts Recruiting's ROI score is rated right above Aerotek, and is preceded by Apex Systems.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Kelly | 3.8/5 |
![]() | 3.7/5 | |
![]() | ManpowerGroup | 3.6/5 |
![]() | Apex Systems | 3.5/5 |
![]() | Betts Recruiting | 3.1/5 |
![]() | Aerotek | 3/5 |
![]() | Internap | N/A |
Betts Recruiting has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Betts Recruiting's Customer Satisfaction score is rated right above Internap, and is preceded by Aerotek.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | 76% | |
![]() | ManpowerGroup | 74% |
![]() | Apex Systems | 70% |
![]() | Kelly | 63% |
![]() | Aerotek | 54% |
![]() | Betts Recruiting | 33% |
![]() | Internap | 0% |
Betts Recruiting has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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234 Front St, 2nd Floor, San Francisco, CA
http://www.bettsrecruiting.com
(415) 318-7520
Compared to its competitors, Betts Recruiting's Customer Service score is rated right above Kelly.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Betts Recruiting | 4/5 |
![]() | Kelly | 3.7/5 |
![]() | 3.7/5 | |
![]() | Apex Systems | 3.5/5 |
![]() | ManpowerGroup | 3.5/5 |
![]() | Aerotek | 3.1/5 |
![]() | Internap | N/A |
Betts Recruiting has a 4.7/5 stars for its overall company culture rated by their employees

Betts Recruiting scored a 25 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of Betts Recruiting would recommend the brand to a friend. ENPS measures how likely Betts Recruiting employees would recommend working at Betts Recruiting to a friend.
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
| 50% | Promoters |
|---|---|
| 50% | Passive |
| 0% | Detractors |