50
NPS
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Big Cartel
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About Big Cartel's Brand
Big Cartel provides clothing designers, bands, record labels, crafters, and other artists with their own customizable online store. Among its major competitors, Big Cartel is ranked in 1st place for NPS while Microsoft is 2nd, and ShopRunner is 3rd.
Brand at a Glance
100%
Customer Loyalty
3.4/5
Product Quality
2.7/5
Pricing
2.7/5
Customer Service
Big Cartel Ranking
- #1 / 4 of its competitors
Big Cartel NPS
Big Cartel's Net Promoter Score (NPS) is a 50 with 75% Promoters, 0% Passives, and 25% Detractors. Net Promoter Score tracks whether Big Cartel's customers would recommend using the product based on a scale of -100 to 100.
Big Cartel Overall NPS
| 75% | Promoters |
|---|---|
| 0% | Passives |
| 25% | Detractors |
Big Cartel NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 100 | Mar 2023 | 100 |
Dec 2023 100 | Dec 2023 | 100 |
Apr 2024 100 | Apr 2024 | 100 |
Jun 2024 50 | Jun 2024 | 50 |
How Other Brands Compare
Big Cartel is ranked first for NPS among its competitors. Microsoft and Shopify come in second and third, with Etsy coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Big Cartel NPS vs. Competitors
Compared to its competitors, Big Cartel's NPS is rated right above Microsoft.
| COMPANY | NPS Score | |
|---|---|---|
| Big Cartel | 50 |
 | Microsoft | 38 |
 | ShopRunner | 36 |
 | Shopify | 33 |
 | Alibaba Group Holding Limited | 19 |
 | OLX | 2 |
 | Etsy | -7 |
 | Zazzle | -36 |
Big Cartel Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Big Cartel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Big Cartel Customer Loyalty vs. Competitors
Compared to its competitors, Big Cartel's Customer Loyalty score is rated right above ShopRunner.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Big Cartel | 100% |
| ShopRunner | 87% |
| Microsoft | 84% |
| Alibaba Group Holding Limited | 83% |
| Shopify | 75% |
| OLX | 73% |
| Etsy | 72% |
| Zazzle | 59% |
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Big Cartel Product Quality
3.4/5
Big Cartel has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Big Cartel Product Information
Big Cartel’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- https://www.bigcartel.com
- Company Size
- 1-10 Employees
Industry
Tech
Fashion and Beauty
Ecommerce and Marketplaces
Marketplaces
Big Cartel Product Quality vs. Competitors
Compared to its competitors, Big Cartel's Product Quality score is rated right above Etsy, and is preceded by ShopRunner.
| COMPANY | Product Quality Score | |
|---|---|---|
| Microsoft | 4.1/5 |
| Shopify | 4/5 |
| Alibaba Group Holding Limited | 3.8/5 |
| OLX | 3.8/5 |
| ShopRunner | 3.6/5 |
| Big Cartel | 3.4/5 |
| Etsy | 3.3/5 |
| Zazzle | 2.5/5 |
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Big Cartel Pricing
Big Cartel ROI & Value For Money
2.7/5
Big Cartel has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Big Cartel Pricing vs. Competitors
Compared to its competitors, Big Cartel's ROI score is rated right above Zazzle, and is preceded by Etsy.
| COMPANY | Pricing Score | |
|---|---|---|
| Microsoft | 4/5 |
| Shopify | 4/5 |
| Alibaba Group Holding Limited | 3.7/5 |
| ShopRunner | 3.5/5 |
| OLX | 3.3/5 |
| Etsy | 3.1/5 |
| Big Cartel | 2.7/5 |
| Zazzle | 2.4/5 |
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Big Cartel Customer Satisfaction (CSAT)
Big Cartel Customer Satisfaction (CSAT) Score
75 / 100
Big Cartel has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Big Cartel Customer Satisfaction vs. Competitors
Compared to its competitors, Big Cartel's Customer Satisfaction score is rated right above ShopRunner, and is preceded by Shopify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| OLX | 91% |
| Alibaba Group Holding Limited | 84% |
| Microsoft | 80% |
| Shopify | 78% |
| Big Cartel | 75% |
| ShopRunner | 67% |
| Etsy | 53% |
| Zazzle | 35% |
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Big Cartel Customer Service
2.7/5
Big Cartel has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About Big Cartel's Customer Service
Address
251 Floral St, Salt Lake City, UT 84102
Website
https://www.bigcartel.com
Big Cartel Customer Service vs. Competitors
Compared to its competitors, Big Cartel's Customer Service score is rated right above Zazzle, and is preceded by Etsy.
| COMPANY | Customer Service Score | |
|---|---|---|
| Shopify | 4/5 |
| Microsoft | 4/5 |
| Alibaba Group Holding Limited | 3.7/5 |
| ShopRunner | 3.5/5 |
| OLX | 3.5/5 |
| Etsy | 3/5 |
| Big Cartel | 2.7/5 |
| Zazzle | 2.2/5 |
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Big Cartel as an Employer
3.6/5
Big Cartel has a 3.6/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Big Cartel scored a 50 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Big Cartel would recommend the brand to a friend. ENPS measures how likely Big Cartel employees would recommend working at Big Cartel to a friend.
Net Promoter Score
50
NPS Score
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 60% | Promoters |
|---|---|
| 0% | Passive |
| 40% | Detractors |
