-8
NPS
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Boyd Gaming
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About Boyd Gaming's Brand
"Boyd Gaming??engages in the development, ownership and operation of hotels and casinos throughout the United States." Among its major competitors, Boyd Gaming is ranked in 5th place for NPS while Carlson is 1st, and Replicon is 2nd.Their current market cap is $5.89B
Brand at a Glance
73%
Customer Loyalty
3.2/5
Product Quality
3/5
Pricing
3/5
Customer Service
Boyd Gaming CMO
Matthew Ryan
Matthew Ryan serves as the Chief Marketing Officer of Boyd Gaming. Matthew started at Boyd Gaming in Mar of 2017. Matthew currently resides in the Las Vegas, Nevada Area.
Boyd Gaming Ranking
- #3 / 4 of its competitors
Boyd Gaming NPS
Boyd Gaming's Net Promoter Score (NPS) is a -8 with 41% Promoters, 10% Passives, and 49% Detractors. Net Promoter Score tracks whether Boyd Gaming's customers would recommend using the product based on a scale of -100 to 100.
Boyd Gaming Overall NPS
| 41% | Promoters |
|---|---|
| 10% | Passives |
| 49% | Detractors |
Boyd Gaming NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 -4 | Apr 2024 | -4 |
Jun 2024 -7 | Jun 2024 | -7 |
Jul 2024 -5 | Jul 2024 | -5 |
Aug 2024 -10 | Aug 2024 | -10 |
Sep 2024 -8 | Sep 2024 | -8 |
Jan 2025 -6 | Jan 2025 | -6 |
Feb 2025 -8 | Feb 2025 | -8 |
Mar 2025 -6 | Mar 2025 | -6 |
Apr 2025 -9 | Apr 2025 | -9 |
Jun 2025 -9 | Jun 2025 | -9 |
Sep 2025 -7 | Sep 2025 | -7 |
Oct 2025 -9 | Oct 2025 | -9 |
How Other Brands Compare
Boyd Gaming is ranked third for NPS among its competitors. MGM Resorts International and Station Casinos come in first and second, with Caesars Entertainment coming in at #4. Among those competitors, it is the third most valued company behind MGM Resorts International.
Boyd Gaming |  MGM Resorts International |  Caesars Entertainment |  Station Casinos | |
| Global Ranking | #- | #174 | #- | #- |
| NPS | -8 | 8 | -22 | 1 |
| Valuation Updated every 24 hours for public companies | $5.89B | $19.65B | $14.01B | $2.51B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Boyd Gaming NPS by Gender
Male customers rated Boyd Gaming's NPS 64 points higher than Female customers.
Male
36
Boyd Gaming's NPS was rated 36 by Male customers on Comparably.
65%
Promoters
6%
Passives
29%
Detractors
Female
-28
Boyd Gaming's NPS was rated -28 by Female customers on Comparably.
29%
Promoters
14%
Passives
57%
Detractors
Boyd Gaming NPS by Ethnicity
Boyd Gaming's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -8 | Caucasian | -8 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Boyd Gaming NPS by Age
Boyd Gaming's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
Boyd Gaming NPS by Usage
Boyd Gaming's NPS was rated the highest by customers who have used Boyd Gaming's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 42 | Over 10 Years | 42 |
Boyd Gaming NPS vs. Competitors
Compared to its competitors, Boyd Gaming's NPS is rated right above Caesars Entertainment, and is preceded by The Coaching Inn Group.
| COMPANY | NPS Score | |
|---|---|---|
 | Carlson | 50 |
 | Replicon | 48 |
| MGM Resorts International | 8 |
| Station Casinos | 1 |
 | The Coaching Inn Group | N/A |
| Boyd Gaming | -8 |
| Caesars Entertainment | -22 |
 | Pinnacle Entertainment | -50 |
Boyd Gaming Customer Reviews
Out of the 7 Boyd Gaming customer reviews 4 were positive and 3 were constructive. Boyd Gaming customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Boyd Gaming Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Boyd Gaming users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Boyd Gaming Customer Loyalty Score by Gender
Female customers rated Boyd Gaming's Customer Loyalty score 8% higher than Male customers.
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Male
79%
Yes
Female
87%
Yes
Boyd Gaming Customer Loyalty Score by Ethnicity
Boyd Gaming's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Boyd Gaming.
85
out of 100
Caucasian
40
out of 100
Hispanic or Latino
100
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
Boyd Gaming Customer Loyalty Score by Age
Boyd Gaming's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 70% | 36-40 | 70% |
41-45 55% | 41-45 | 55% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
Boyd Gaming Customer Loyalty Score by Usage
Boyd Gaming's Customer Loyalty score was rated the highest by customers who have used Boyd Gaming's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Boyd Gaming Customer Loyalty Score by Industry
Boyd Gaming's Customer Loyalty score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
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Boyd Gaming Customer Loyalty vs. Competitors
Compared to its competitors, Boyd Gaming's Customer Loyalty score is rated right above Replicon, and is preceded by MGM Resorts International.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Carlson | 100% |
| Pinnacle Entertainment | 100% |
| Caesars Entertainment | 80% |
| Station Casinos | 78% |
| MGM Resorts International | 77% |
| Boyd Gaming | 73% |
| Replicon | 62% |
| The Coaching Inn Group | N/A |
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Boyd Gaming Product Quality
3.2/5
Boyd Gaming has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Boyd Gaming Product Information
Boyd Gaming’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Boyd Gaming's product the highest. Reviewers from the Tech industry rated Boyd Gaming the lowest at 3.7.
- Website
- http://www.boydgaming.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Gaming
Sports & Entertainment
Travel
Quick Insights into Boyd Gaming Product Quality
Boyd Gaming's Product Quality score was rated highest by customers ages 61-65, and rated lowest by customers ages 36-40.
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Ranked Boyd Gaming Product Quality the Highest
Ranked Boyd Gaming Product Quality the Lowest
Boyd Gaming Product Quality Score by Gender
Male customers rated Boyd Gaming's Product Quality score 1.1 stars higher than Female customers.
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Male
3.9/5
Female
2.8/5
Boyd Gaming Product Quality Score by Ethnicity
Boyd Gaming's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Boyd Gaming Product Quality Score by Age
Boyd Gaming's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2 | 36-40 | 2 |
41-45 2.6 | 41-45 | 2.6 |
61-65 4.6 | 61-65 | 4.6 |
66+ 4.5 | 66+ | 4.5 |
Boyd Gaming Product Quality Score by Usage
Boyd Gaming's Product Quality score was rated the highest by customers who have used Boyd Gaming's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Boyd Gaming Product Quality Score by Industry
Boyd Gaming's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
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Boyd Gaming Product Quality vs. Competitors
Compared to its competitors, Boyd Gaming's Product Quality score is rated right above Station Casinos, and is preceded by MGM Resorts International.
| COMPANY | Product Quality Score | |
|---|---|---|
| Replicon | 4.4/5 |
| Carlson | 4/5 |
| MGM Resorts International | 3.4/5 |
| Boyd Gaming | 3.2/5 |
| Station Casinos | 3.2/5 |
| Caesars Entertainment | 2.7/5 |
| Pinnacle Entertainment | 2.2/5 |
| The Coaching Inn Group | N/A |
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Boyd Gaming Pricing
Boyd Gaming ROI & Value For Money
3/5
Boyd Gaming has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Boyd Gaming Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Tech industry think that they had the lowest ROI from Boyd Gaming.
Quick Insights into Boyd Gaming ROI
Boyd Gaming's ROI score was rated highest by customers from the Hospitality industry, and rated lowest by customers ages 36-40.
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Ranked Boyd Gaming ROI the Highest
Ranked Boyd Gaming ROI the Lowest
Boyd Gaming ROI Score by Gender
Male customers rated Boyd Gaming's ROI score 0.6 stars higher than Female customers.
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Male
3.4/5
Female
2.8/5
Boyd Gaming ROI Score by Ethnicity
Boyd Gaming's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Boyd Gaming ROI Score by Age
Boyd Gaming's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
41-45 2.6 | 41-45 | 2.6 |
61-65 4.1 | 61-65 | 4.1 |
66+ 4.3 | 66+ | 4.3 |
Boyd Gaming ROI Score by Usage
Boyd Gaming's ROI score was rated the highest by customers who have used Boyd Gaming's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Boyd Gaming ROI Score by Industry
Boyd Gaming's ROI score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
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Boyd Gaming Pricing vs. Competitors
Compared to its competitors, Boyd Gaming's ROI score is rated right above Caesars Entertainment, and is preceded by Carlson.
| COMPANY | Pricing Score | |
|---|---|---|
| Replicon | 4.2/5 |
| MGM Resorts International | 3.3/5 |
| Station Casinos | 3/5 |
| Carlson | 3/5 |
| Boyd Gaming | 3/5 |
| Caesars Entertainment | 2.7/5 |
| Pinnacle Entertainment | 1.7/5 |
| The Coaching Inn Group | N/A |
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Boyd Gaming Customer Satisfaction (CSAT)
Boyd Gaming Customer Satisfaction (CSAT) Score
51 / 100
Boyd Gaming has an overall Customer Satisfaction score of 51 rated by its users and customers.
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Very Satisfied
33%
Satisfied
18%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
9%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Boyd Gaming Customer Satisfaction
Boyd Gaming's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by customers who have used Boyd Gaming's products/services for 5 to 10 Years.
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Ranked Boyd Gaming Customer Satisfaction the Highest
Ranked Boyd Gaming Customer Satisfaction the Lowest
Boyd Gaming Customer Satisfaction Score by Gender
Male customers rated Boyd Gaming's Customer Satisfaction score 34 points higher than Female customers.
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74 / 100
MaleVery Satisfied | 61% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 13% | |
Very Dissatisfied | 13% |
40 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 20% | |
Very Dissatisfied | 20% |
Boyd Gaming Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Boyd Gaming's Customer Satisfaction (CSAT) score was rated 58% according to Caucasian users and customers.
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58 / 100
Very Satisfied
50%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
17%
Very Dissatisfied
17%
CSAT according to African American/Black
Boyd Gaming's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Asian or Pacific Islander
Boyd Gaming's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Boyd Gaming Customer Satisfaction Score by Age
Boyd Gaming's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 33% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 100% |
Boyd Gaming Customer Satisfaction Score by Usage
Boyd Gaming's Customer Satisfaction score was rated the highest by customers who have used Boyd Gaming's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Boyd Gaming Customer Satisfaction Score by Industry
Boyd Gaming's Customer Satisfaction score was rated 75 points by Tech industry customers.
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"label": "Tech",
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"score": 75,
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}Boyd Gaming Customer Satisfaction vs. Competitors
Compared to its competitors, Boyd Gaming's Customer Satisfaction score is rated right above Caesars Entertainment, and is preceded by Station Casinos.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Carlson | 100% |
| Replicon | 75% |
| MGM Resorts International | 58% |
| Station Casinos | 55% |
| Boyd Gaming | 51% |
| Caesars Entertainment | 46% |
| Pinnacle Entertainment | 0% |
| The Coaching Inn Group | 0% |
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Boyd Gaming Customer Service
3/5
Boyd Gaming has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Boyd Gaming's Customer Service
Address
Las Vegas, NV
Website
http://www.boydgaming.com/
Quick Insights into Boyd Gaming Customer Service
Boyd Gaming's Customer Service score was rated highest by customers from the Hospitality industry, and rated lowest by customers ages 36-40.
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Ranked Boyd Gaming Customer Service the Highest
Ranked Boyd Gaming Customer Service the Lowest
Boyd Gaming Customer Service Score by Gender
Male customers rated Boyd Gaming's Customer Service score 0.9 stars higher than Female customers.
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Male
3.8/5
Female
2.9/5
Boyd Gaming Customer Service Score by Ethnicity
Boyd Gaming's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Boyd Gaming Customer Service Score by Age
Boyd Gaming's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 1.8 | 36-40 | 1.8 |
41-45 2.6 | 41-45 | 2.6 |
61-65 4.3 | 61-65 | 4.3 |
66+ 4.7 | 66+ | 4.7 |
Boyd Gaming Customer Service Score by Usage
Boyd Gaming's Customer Service score was rated the highest by customers who have used Boyd Gaming's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Boyd Gaming Customer Service Score by Industry
Boyd Gaming's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
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Boyd Gaming Customer Service vs. Competitors
Compared to its competitors, Boyd Gaming's Customer Service score is rated right above Caesars Entertainment, and is preceded by Carlson.
| COMPANY | Customer Service Score | |
|---|---|---|
| Replicon | 3.7/5 |
| MGM Resorts International | 3.3/5 |
| Station Casinos | 3/5 |
| Carlson | 3/5 |
| Boyd Gaming | 3/5 |
| Caesars Entertainment | 2.8/5 |
| Pinnacle Entertainment | 1.7/5 |
| The Coaching Inn Group | N/A |
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Boyd Gaming as an Employer
2.9/5
Boyd Gaming has a 2.9/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Boyd Gaming scored a -8 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of Boyd Gaming would recommend the brand to a friend. ENPS measures how likely Boyd Gaming employees would recommend working at Boyd Gaming to a friend.
Net Promoter Score
-8
NPS Score
| 41% | Promoters |
|---|---|
| 10% | Passive |
| 49% | Detractors |
Employee Net Promoter Score
-31
eNPS Score
| 29% | Promoters |
|---|---|
| 11% | Passive |
| 60% | Detractors |
