-50
NPS
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bumble and bumble
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About bumble and bumble's Brand
Bumble and bumble is dedicated to the craft of hairdressing. Among its major competitors, bumble and bumble is ranked in 6th place for NPS while Redken is 1st, and SEPHORA is 2nd.
Brand at a Glance
55%
Customer Loyalty
3.7/5
Product Quality
3/5
Pricing
3/5
Customer Service
bumble and bumble Ranking
- #4 / 4 of its competitors
bumble and bumble NPS
bumble and bumble's Net Promoter Score (NPS) is a -50 with 0% Promoters, 50% Passives, and 50% Detractors. Net Promoter Score tracks whether bumble and bumble's customers would recommend using the product based on a scale of -100 to 100.
bumble and bumble Overall NPS
| 0% | Promoters |
|---|---|
| 50% | Passives |
| 50% | Detractors |
bumble and bumble NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 0 | May 2023 | 0 |
Jul 2025 -50 | Jul 2025 | -50 |
How Other Brands Compare
bumble and bumble is ranked #4 for NPS among its competitors. SEPHORA and Aveda come in first and second, with Origins coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
bumble and bumble NPS vs. Competitors
Compared to its competitors, bumble and bumble's NPS is rated right below Origins.
| COMPANY | NPS Score | |
|---|---|---|
 | Redken | 62 |
 | SEPHORA | 35 |
 | Estee Lauder Companies | 31 |
 | Aveda | -13 |
 | Origins | -25 |
| bumble and bumble | -50 |
bumble and bumble Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of bumble and bumble users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
bumble and bumble Customer Loyalty vs. Competitors
Compared to its competitors, bumble and bumble's Customer Loyalty score is rated right below Estee Lauder Companies .
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Redken | 85% |
| Origins | 83% |
| SEPHORA | 80% |
| Aveda | 77% |
| Estee Lauder Companies | 75% |
| bumble and bumble | 55% |
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bumble and bumble Product Quality
3.7/5
bumble and bumble has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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bumble and bumble Product Information
bumble and bumble’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://bumbleandbumble.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Consumer Services
bumble and bumble Product Quality vs. Competitors
Compared to its competitors, bumble and bumble's Product Quality score is rated right above Aveda, and is preceded by SEPHORA.
| COMPANY | Product Quality Score | |
|---|---|---|
| Redken | 4.4/5 |
| Estee Lauder Companies | 4.1/5 |
| Origins | 4.1/5 |
| SEPHORA | 4.1/5 |
| bumble and bumble | 3.7/5 |
| Aveda | 3.2/5 |
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bumble and bumble Pricing
bumble and bumble ROI & Value For Money
3/5
bumble and bumble has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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bumble and bumble Pricing vs. Competitors
Compared to its competitors, bumble and bumble's ROI score is rated right above Aveda, and is preceded by Origins.
| COMPANY | Pricing Score | |
|---|---|---|
| Redken | 4/5 |
| Estee Lauder Companies | 3.9/5 |
| SEPHORA | 3.8/5 |
| Origins | 3.5/5 |
| bumble and bumble | 3/5 |
| Aveda | 2.7/5 |
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bumble and bumble Customer Satisfaction (CSAT)
bumble and bumble Customer Satisfaction (CSAT) Score
50 / 100
bumble and bumble has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
bumble and bumble Customer Satisfaction vs. Competitors
Compared to its competitors, bumble and bumble's Customer Satisfaction score is rated right above Origins, and is preceded by Aveda.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Redken | 92% |
| SEPHORA | 78% |
| Estee Lauder Companies | 78% |
| Aveda | 52% |
| bumble and bumble | 50% |
| Origins | 0% |
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bumble and bumble Customer Service
3/5
bumble and bumble has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About bumble and bumble's Customer Service
Website
http://bumbleandbumble.com
bumble and bumble Customer Service vs. Competitors
Compared to its competitors, bumble and bumble's Customer Service score is rated right above Aveda, and is preceded by SEPHORA.
| COMPANY | Customer Service Score | |
|---|---|---|
| Redken | 4.2/5 |
| Estee Lauder Companies | 4/5 |
| SEPHORA | 3.9/5 |
| bumble and bumble | 3/5 |
| Aveda | 2.8/5 |
| Origins | 2.8/5 |
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Consumer vs. Employees
bumble and bumble scored a -50 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of bumble and bumble would recommend the brand to a friend. ENPS measures how likely bumble and bumble employees would recommend working at bumble and bumble to a friend.
Net Promoter Score
-50
NPS Score
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |
