

Among its major competitors, CareFirst BlueCross BlueShield is ranked in 5th place for NPS while The Johns Hopkins Hospital is 1st, and Kaiser Permanente is 2nd.
CareFirst BlueCross BlueShield's Net Promoter Score (NPS) is a -31 with 25% Promoters, 19% Passives, and 56% Detractors. Net Promoter Score tracks whether CareFirst BlueCross BlueShield's customers would recommend using the product based on a scale of -100 to 100.
| 25% | Promoters |
|---|---|
| 19% | Passives |
| 56% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2024 -39 | Feb 2024 | -39 |
Apr 2024 -35 | Apr 2024 | -35 |
May 2024 -37 | May 2024 | -37 |
Jul 2024 -38 | Jul 2024 | -38 |
Aug 2024 -36 | Aug 2024 | -36 |
Sep 2024 -39 | Sep 2024 | -39 |
Nov 2024 -35 | Nov 2024 | -35 |
Dec 2024 -36 | Dec 2024 | -36 |
Feb 2025 -36 | Feb 2025 | -36 |
Mar 2025 -35 | Mar 2025 | -35 |
Sep 2025 -33 | Sep 2025 | -33 |
Jan 2026 -31 | Jan 2026 | -31 |
CareFirst BlueCross BlueShield is ranked third for NPS among its competitors. Kaiser Permanente and UnitedHealth Group come in first and second, with Elevance Health coming in at #4.
![]() CareFirst BlueCross BlueShield | ![]() Kaiser Permanente | ![]() UnitedHealth Group | ![]() Elevance Health | |
| Global Ranking | #- | #188 | #198 | #521 |
| NPS | -31 | 1 | -14 | -39 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $344.29B | $86.64B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated CareFirst BlueCross BlueShield's NPS 38 points higher than Male customers.
CareFirst BlueCross BlueShield's NPS was rated -72 by Male customers on Comparably.
CareFirst BlueCross BlueShield's NPS was rated -34 by Female customers on Comparably.
CareFirst BlueCross BlueShield's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -88 | Caucasian | -88 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
CareFirst BlueCross BlueShield's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
CareFirst BlueCross BlueShield's NPS was rated the highest by customers who have used CareFirst BlueCross BlueShield's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -25 | 1 to 2 Years | -25 |
2 to 5 Years -86 | 2 to 5 Years | -86 |
5 to 10 Years -51 | 5 to 10 Years | -51 |
Over 10 Years -67 | Over 10 Years | -67 |
Compared to its competitors, CareFirst BlueCross BlueShield's NPS is rated right above Elevance Health, and is preceded by UnitedHealth Group.
| COMPANY | NPS Score | |
|---|---|---|
![]() | The Johns Hopkins Hospital | 38 |
![]() | Kaiser Permanente | 1 |
![]() | T. Rowe Price Group | -10 |
![]() | UnitedHealth Group | -14 |
![]() | CareFirst BlueCross BlueShield | -31 |
![]() | Elevance Health | -39 |
![]() | Cigna HealthSpring | -58 |
![]() | Aetna | -67 |
Out of the 8 CareFirst BlueCross BlueShield customer reviews 2 were positive and 6 were constructive. CareFirst BlueCross BlueShield customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of CareFirst BlueCross BlueShield users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated CareFirst BlueCross BlueShield's Customer Loyalty score 21% higher than Male customers.
CareFirst BlueCross BlueShield's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
CareFirst BlueCross BlueShield's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
31-35 40% | 31-35 | 40% |
36-40 82% | 36-40 | 82% |
46-50 40% | 46-50 | 40% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 70% | 61-65 | 70% |
66+ 85% | 66+ | 85% |
CareFirst BlueCross BlueShield's Customer Loyalty score was rated the highest by customers who have used CareFirst BlueCross BlueShield's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
CareFirst BlueCross BlueShield's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, CareFirst BlueCross BlueShield's Customer Loyalty score is rated right above Cigna HealthSpring, and is preceded by T. Rowe Price Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Kaiser Permanente | 81% |
![]() | T. Rowe Price Group | 75% |
![]() | CareFirst BlueCross BlueShield | 73% |
![]() | Cigna HealthSpring | 73% |
![]() | The Johns Hopkins Hospital | 72% |
![]() | UnitedHealth Group | 69% |
![]() | Elevance Health | 66% |
![]() | Aetna | 62% |
CareFirst BlueCross BlueShield has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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CareFirst BlueCross BlueShield’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated CareFirst BlueCross BlueShield's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated CareFirst BlueCross BlueShield the lowest at 2.1.
CareFirst BlueCross BlueShield's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
Female customers rated CareFirst BlueCross BlueShield's Product Quality score 1 stars higher than Male customers.
CareFirst BlueCross BlueShield's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
CareFirst BlueCross BlueShield's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
31-35 2.3 | 31-35 | 2.3 |
36-40 2 | 36-40 | 2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 3.5 | 51-55 | 3.5 |
56-60 2.1 | 56-60 | 2.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
CareFirst BlueCross BlueShield's Product Quality score was rated the highest by customers who have used CareFirst BlueCross BlueShield's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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CareFirst BlueCross BlueShield's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, CareFirst BlueCross BlueShield's Product Quality score is rated right above Elevance Health, and is preceded by UnitedHealth Group.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | The Johns Hopkins Hospital | 3.6/5 |
![]() | T. Rowe Price Group | 3.3/5 |
![]() | Kaiser Permanente | 3.3/5 |
![]() | UnitedHealth Group | 2.9/5 |
![]() | CareFirst BlueCross BlueShield | 2.3/5 |
![]() | Elevance Health | 2.3/5 |
![]() | Cigna HealthSpring | 2.1/5 |
![]() | Aetna | 1.6/5 |
CareFirst BlueCross BlueShield has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Non-Profit industry think that they had the lowest ROI from CareFirst BlueCross BlueShield.
CareFirst BlueCross BlueShield's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
Female customers rated CareFirst BlueCross BlueShield's ROI score 1 stars higher than Male customers.
CareFirst BlueCross BlueShield's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
CareFirst BlueCross BlueShield's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
31-35 3 | 31-35 | 3 |
36-40 1.9 | 36-40 | 1.9 |
46-50 1.5 | 46-50 | 1.5 |
51-55 3.3 | 51-55 | 3.3 |
56-60 2.4 | 56-60 | 2.4 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.5 | 66+ | 2.5 |
CareFirst BlueCross BlueShield's ROI score was rated the highest by customers who have used CareFirst BlueCross BlueShield's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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CareFirst BlueCross BlueShield's ROI score was rated the highest by Tech industry customers, and the lowest by Non-Profit industry customers.
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Compared to its competitors, CareFirst BlueCross BlueShield's ROI score is rated right above Elevance Health, and is preceded by UnitedHealth Group.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | The Johns Hopkins Hospital | 3.8/5 |
![]() | T. Rowe Price Group | 3.3/5 |
![]() | Kaiser Permanente | 3.2/5 |
![]() | UnitedHealth Group | 2.9/5 |
![]() | CareFirst BlueCross BlueShield | 2.5/5 |
![]() | Elevance Health | 2.2/5 |
![]() | Cigna HealthSpring | 2/5 |
![]() | Aetna | 1.5/5 |
CareFirst BlueCross BlueShield has an overall Customer Satisfaction score of 32 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
CareFirst BlueCross BlueShield's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used CareFirst BlueCross BlueShield's products/services for 2 to 5 Years.
Female customers rated CareFirst BlueCross BlueShield's Customer Satisfaction score 21 points higher than Male customers.
Very Satisfied | 15% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 38% | |
Very Dissatisfied | 47% |
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 21% | |
Very Dissatisfied | 36% |
CareFirst BlueCross BlueShield's Customer Satisfaction (CSAT) score was rated 7% according to Caucasian users and customers.
CareFirst BlueCross BlueShield's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
CareFirst BlueCross BlueShield's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
CareFirst BlueCross BlueShield's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 33% | |||||||||||||||
| 36-40 | 20% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 66+ | 17% |
CareFirst BlueCross BlueShield's Customer Satisfaction score was rated the highest by customers who have used CareFirst BlueCross BlueShield's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
CareFirst BlueCross BlueShield's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, CareFirst BlueCross BlueShield's Customer Satisfaction score is rated right above Elevance Health, and is preceded by UnitedHealth Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Johns Hopkins Hospital | 69% |
![]() | Kaiser Permanente | 55% |
![]() | T. Rowe Price Group | 49% |
![]() | UnitedHealth Group | 49% |
![]() | CareFirst BlueCross BlueShield | 32% |
![]() | Elevance Health | 30% |
![]() | Cigna HealthSpring | 16% |
![]() | Aetna | 14% |
CareFirst BlueCross BlueShield has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock CareFirst BlueCross BlueShield's overall Customer Service score rated by its users and customers.
1501 S. Clinton St., Baltimore, MD 21224
http://www.carefirst.com
410-581-3000
CareFirst BlueCross BlueShield's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
Female customers rated CareFirst BlueCross BlueShield's Customer Service score 0.8 stars higher than Male customers.
CareFirst BlueCross BlueShield's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
CareFirst BlueCross BlueShield's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3 | 31-35 | 3 |
36-40 1.7 | 36-40 | 1.7 |
46-50 1.5 | 46-50 | 1.5 |
51-55 3.6 | 51-55 | 3.6 |
56-60 2.2 | 56-60 | 2.2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
CareFirst BlueCross BlueShield's Customer Service score was rated the highest by customers who have used CareFirst BlueCross BlueShield's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
CareFirst BlueCross BlueShield's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, CareFirst BlueCross BlueShield's Customer Service score is rated right above Cigna HealthSpring, and is preceded by UnitedHealth Group.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | The Johns Hopkins Hospital | 3.7/5 |
![]() | Kaiser Permanente | 3.3/5 |
![]() | T. Rowe Price Group | 3.2/5 |
![]() | UnitedHealth Group | 2.9/5 |
![]() | CareFirst BlueCross BlueShield | 2.4/5 |
![]() | Cigna HealthSpring | 2.2/5 |
![]() | Elevance Health | 2.1/5 |
![]() | Aetna | 1.5/5 |
CareFirst BlueCross BlueShield has a 4.1/5 stars for its overall company culture rated by their employees

In the Top 40% of Similar Sized Companies on Comparably.
CareFirst BlueCross BlueShield scored a -31 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of CareFirst BlueCross BlueShield would recommend the brand to a friend. ENPS measures how likely CareFirst BlueCross BlueShield employees would recommend working at CareFirst BlueCross BlueShield to a friend.
| 25% | Promoters |
|---|---|
| 19% | Passive |
| 56% | Detractors |
| 42% | Promoters |
|---|---|
| 16% | Passive |
| 42% | Detractors |