19
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
carsales
Marketing or Exec? Claim Your Free Account
About carsales' Brand
Are you ready to be a big part of something big? At carsales, we make buying and selling a great experience. For over 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow. We started out with the idea of digitising print classifieds back in 1997 when we thought that ‘this internet thing might actually be starting to take off’. Fast forward to today and we have close to 800 team members across Australia and New Zealand and we’re part of CAR Group - an ASX 100 business and a global leader in digital marketplaces across Oceania, Asia and The Americas. When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership. Not something you’d expect from one of the country’s biggest tech companies, is it? Among its major competitors, carsales is ranked in 4th place for NPS while Xero Inc is 1st, and Atlassian is 2nd.Their current market cap is $7.22B
Brand at a Glance
77%
Customer Loyalty
3.4/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
carsales Ranking
- #4 / 4 of its competitors
carsales NPS
carsales's Net Promoter Score (NPS) is a 19 with 46% Promoters, 27% Passives, and 27% Detractors. Net Promoter Score tracks whether carsales's customers would recommend using the product based on a scale of -100 to 100.
carsales Overall NPS
| 46% | Promoters |
|---|---|
| 27% | Passives |
| 27% | Detractors |
carsales NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 100 | Sep 2022 | 100 |
Mar 2023 50 | Mar 2023 | 50 |
May 2023 0 | May 2023 | 0 |
Jul 2023 25 | Jul 2023 | 25 |
Aug 2023 38 | Aug 2023 | 38 |
Oct 2023 44 | Oct 2023 | 44 |
Apr 2024 40 | Apr 2024 | 40 |
Jun 2024 27 | Jun 2024 | 27 |
Feb 2025 7 | Feb 2025 | 7 |
Aug 2025 19 | Aug 2025 | 19 |
How Other Brands Compare
carsales is ranked #4 for NPS among its competitors. Xero Inc and Atlassian come in first and second, with Culture Amp coming in at third. Among those competitors, it is the lowest valued company behind Atlassian.
carsales |  Atlassian |  Xero Inc |  Culture Amp | |
| Global Ranking | #- | #204 | #368 | #686 |
| NPS | 19 | 35 | 44 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $7.22B | $55.32B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
carsales NPS by Gender
Male customers rated carsales's NPS 67 points higher than Female customers.
Male
67
carsales's NPS was rated 67 by Male customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Female
0
carsales's NPS was rated by Female customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
carsales NPS by Ethnicity
carsales's NPS was rated 67 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
carsales NPS by Usage
carsales's NPS was rated 33 points by customers who have used carsales's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 33 | Less than 1 Year | 33 |
carsales NPS vs. Competitors
Compared to its competitors, carsales's NPS is rated right above REA Group, and is preceded by Culture Amp.
| COMPANY | NPS Score | |
|---|---|---|
| Xero Inc | 44 |
| Atlassian | 35 |
| Culture Amp | 34 |
| carsales | 19 |
 | REA Group | 10 |
 | MYOB Australia Pty Limited | N/A |
 | SEEK | -17 |
carsales Customer Reviews
Out of the 2 carsales customer reviews 1 was positive and 1 was constructive. carsales customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
carsales Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of carsales users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
carsales Customer Loyalty Score by Gender
Male customers rated carsales's Customer Loyalty score 30% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of carsales.
Male
100%
Yes
Female
70%
Yes
carsales Customer Loyalty Score by Ethnicity
carsales's Customer Loyalty score was rated 70% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of carsales.
70
out of 100
Asian or Pacific Islander
carsales Customer Loyalty Score by Usage
carsales's Customer Loyalty score was rated 70% by customers who have used carsales's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
carsales Customer Loyalty vs. Competitors
Compared to its competitors, carsales's Customer Loyalty score is rated right above Atlassian, and is preceded by Xero Inc.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Culture Amp | 89% |
| Xero Inc | 80% |
| carsales | 77% |
| Atlassian | 76% |
| REA Group | 71% |
| SEEK | 70% |
| MYOB Australia Pty Limited | N/A |
Unlock carsales Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full carsales Customer Loyalty vs. Competitors data and gain insights into your customers today.
carsales Product Quality
3.4/5
carsales has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock carsales' overall Product Quality score rated by its users and customers.
carsales Product Information
carsales’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://www.carsales.com.au
- Company Size
- 501-1,000 Employees
Industry
Tech
Consumer Services
Ecommerce and Marketplaces
Media
Quick Insights into carsales Product Quality
carsales's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked carsales' Product Quality.
Ranked carsales Product Quality the Highest
Ranked carsales Product Quality the Lowest
carsales Product Quality Score by Gender
Male customers rated carsales's Product Quality score 1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of carsales.
Male
4.3/5
Female
3.3/5
carsales Product Quality Score by Ethnicity
carsales's Product Quality score was rated 3.5 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of carsales.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
carsales Product Quality Score by Usage
carsales's Product Quality score was rated 3.8 stars by customers who have used carsales's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
carsales Product Quality vs. Competitors
Compared to its competitors, carsales's Product Quality score is rated right above SEEK, and is preceded by REA Group.
| COMPANY | Product Quality Score | |
|---|---|---|
| Xero Inc | 4.2/5 |
| Culture Amp | 4.2/5 |
| Atlassian | 3.9/5 |
| REA Group | 3.8/5 |
| carsales | 3.4/5 |
| SEEK | 3.1/5 |
| MYOB Australia Pty Limited | N/A |
Unlock carsales Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full carsales Product Quality vs. Competitors data and gain insights into your customers today.
carsales Pricing
carsales ROI & Value For Money
3.9/5
carsales has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock carsales' overall ROI score rated by its users and customers.
Quick Insights into carsales ROI
carsales's ROI score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked carsales' ROI score.
Ranked carsales ROI the Highest
Ranked carsales ROI the Lowest
carsales ROI Score by Gender
Male customers rated carsales's ROI score 0.9 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of carsales.
Male
4.5/5
Female
3.6/5
carsales ROI Score by Ethnicity
carsales's ROI score was rated 4.3 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of carsales.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
carsales ROI Score by Usage
carsales's ROI score was rated 4 stars by customers who have used carsales's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
carsales Pricing vs. Competitors
Compared to its competitors, carsales's ROI score is rated right above REA Group, and is preceded by Atlassian.
| COMPANY | Pricing Score | |
|---|---|---|
| Xero Inc | 4.2/5 |
| Culture Amp | 4/5 |
| Atlassian | 3.9/5 |
| carsales | 3.9/5 |
| REA Group | 3.5/5 |
| SEEK | 2.8/5 |
| MYOB Australia Pty Limited | N/A |
Unlock carsales ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full carsales ROI vs. Competitors data and gain insights into your customers today.
carsales Customer Satisfaction (CSAT)
carsales Customer Satisfaction (CSAT) Score
75 / 100
carsales has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into carsales Customer Satisfaction
carsales's Customer Satisfaction score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked carsales' Customer Satisfaction.
Ranked carsales Customer Satisfaction the Highest
carsales Customer Satisfaction Score by Gender
carsales's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of carsales.
100 / 100
MaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
carsales Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
carsales' Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of carsales.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
carsales Customer Satisfaction Score by Usage
carsales's Customer Satisfaction score was rated 67 points by customers who have used carsales's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
carsales Customer Satisfaction vs. Competitors
Compared to its competitors, carsales's Customer Satisfaction score is rated right above REA Group, and is preceded by Atlassian.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Culture Amp | 81% |
| Atlassian | 80% |
| carsales | 75% |
| REA Group | 75% |
| Xero Inc | 71% |
| SEEK | 59% |
| MYOB Australia Pty Limited | 0% |
Unlock carsales Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full carsales Customer Satisfaction vs. Competitors data and gain insights into your customers today.
carsales Customer Service
4/5
carsales has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock carsales' overall Customer Service score rated by its users and customers.
About carsales's Customer Service
Address
449 Punt Rd, 3121 Australia
Website
http://www.carsales.com.au
Phone Number
(03) 9093 8600
carsales's Social Links
Quick Insights into carsales Customer Service
carsales's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked carsales' Customer Service score.
Ranked carsales Customer Service the Highest
Ranked carsales Customer Service the Lowest
carsales Customer Service Score by Gender
Male customers rated carsales's Customer Service score 1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of carsales.
Male
4.6/5
Female
3.6/5
carsales Customer Service Score by Ethnicity
carsales's Customer Service score was rated 4.1 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of carsales.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
carsales Customer Service Score by Usage
carsales's Customer Service score was rated 4.1 stars by customers who have used carsales's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
carsales Customer Service vs. Competitors
Compared to its competitors, carsales's Customer Service score is rated right above Atlassian, and is preceded by Xero Inc.
| COMPANY | Customer Service Score | |
|---|---|---|
| Xero Inc | 4.2/5 |
| carsales | 4/5 |
| Atlassian | 4/5 |
| Culture Amp | 3.9/5 |
| REA Group | 3.6/5 |
| SEEK | 2.6/5 |
| MYOB Australia Pty Limited | N/A |
Unlock carsales Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full carsales Customer Service vs. Competitors data and gain insights into your customers today.
carsales as an Employer
4.5/5
carsales has a 4.5/5 stars for its overall company culture rated by their employees
Consumer vs. Employees
carsales scored a 19 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of carsales would recommend the brand to a friend. ENPS measures how likely carsales employees would recommend working at carsales to a friend.
Net Promoter Score
19
NPS Score
| 46% | Promoters |
|---|---|
| 27% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
16
eNPS Score
| 58% | Promoters |
|---|---|
| 0% | Passive |
| 42% | Detractors |
