25
NPS
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Church & Dwight Company
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About Church & Dwight Company's Brand
"Church & Dwight manufacturers and markets a wide range of personal care, household and specialty products under the Arm & Hammer brand name." Among its major competitors, Church & Dwight Company is ranked in 3rd place for NPS while RB US is 1st, and Beiersdorf North America is 2nd.Their current market cap is $23.11B
Brand at a Glance
77%
Customer Loyalty
3.8/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Church & Dwight Company CMO
Britta B. Bomhard
Ms. Britta Bomhard has been Chief Marketing Officer and Executive Vice President at Church & Dwight Co. Inc. since January 2016 and served as its General Manager since 2013. From 2005 to 2013, Ms. Bomhard served in a variety of Marketing and General Management assignments at Energizer. Prior to Energizer, Ms. Bomhard worked for Wella AG and GlaxoSmithKline in their marketing organizations.
Church & Dwight Company Ranking
- #2 / 4 of its competitors
Church & Dwight Company NPS
Church & Dwight Company's Net Promoter Score (NPS) is a 25 with 55% Promoters, 15% Passives, and 30% Detractors. Net Promoter Score tracks whether Church & Dwight Company's customers would recommend using the product based on a scale of -100 to 100.
Church & Dwight Company Overall NPS
| 55% | Promoters |
|---|---|
| 15% | Passives |
| 30% | Detractors |
Church & Dwight Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 38 | Aug 2023 | 38 |
Nov 2023 41 | Nov 2023 | 41 |
Dec 2023 36 | Dec 2023 | 36 |
Feb 2024 37 | Feb 2024 | 37 |
Mar 2024 43 | Mar 2024 | 43 |
Apr 2024 36 | Apr 2024 | 36 |
Jun 2024 31 | Jun 2024 | 31 |
Aug 2024 32 | Aug 2024 | 32 |
Sep 2024 29 | Sep 2024 | 29 |
Dec 2024 26 | Dec 2024 | 26 |
Feb 2025 28 | Feb 2025 | 28 |
Jul 2025 25 | Jul 2025 | 25 |
How Other Brands Compare
Church & Dwight Company is ranked second for NPS among its competitors. RB US and Clorox come in first and third, with S.C. Johnson coming in at #4. Among those competitors, it is the lowest valued company behind S.C. Johnson.
Church & Dwight Company |  Clorox |  S.C. Johnson |  RB US | |
| Global Ranking | #- | #191 | #260 | #899 |
| NPS | 25 | 24 | 19 | 48 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $23.11B | $24.26B | $428.85B | $61.08B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Church & Dwight Company NPS by Gender
Male customers rated Church & Dwight Company's NPS 30 points higher than Female customers.
Male
30
Church & Dwight Company's NPS was rated 30 by Male customers on Comparably.
60%
Promoters
10%
Passives
30%
Detractors
Female
0
Church & Dwight Company's NPS was rated by Female customers on Comparably.
36%
Promoters
28%
Passives
36%
Detractors
Church & Dwight Company NPS by Ethnicity
Church & Dwight Company's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -13 | Caucasian | -13 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Church & Dwight Company NPS by Age
Church & Dwight Company's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Church & Dwight Company NPS by Usage
Church & Dwight Company's NPS was rated the highest by customers who have used Church & Dwight Company's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 11 | Over 10 Years | 11 |
Church & Dwight Company NPS vs. Competitors
Compared to its competitors, Church & Dwight Company's NPS is rated right above Clorox, and is preceded by Beiersdorf North America.
| COMPANY | NPS Score | |
|---|---|---|
| RB US | 48 |
 | Beiersdorf North America | 46 |
| Church & Dwight Company | 25 |
| Clorox | 24 |
| S.C. Johnson | 19 |
 | Advance Auto Parts | -11 |
Church & Dwight Company Customer Reviews
Out of the 3 Church & Dwight Company customer reviews 2 were positive and 1 was constructive. Church & Dwight Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Church & Dwight Company Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Church & Dwight Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Church & Dwight Company Customer Loyalty Score by Gender
Male customers rated Church & Dwight Company's Customer Loyalty score 9% higher than Female customers.
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Male
82%
Yes
Female
73%
Yes
Church & Dwight Company Customer Loyalty Score by Ethnicity
Church & Dwight Company's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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78
out of 100
Caucasian
100
out of 100
Hispanic or Latino
64
out of 100
Asian or Pacific Islander
Church & Dwight Company Customer Loyalty Score by Age
Church & Dwight Company's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 64% | 26-30 | 64% |
36-40 70% | 36-40 | 70% |
Church & Dwight Company Customer Loyalty Score by Usage
Church & Dwight Company's Customer Loyalty score was rated the highest by customers who have used Church & Dwight Company's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Church & Dwight Company Customer Loyalty Score by Industry
Church & Dwight Company's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Church & Dwight Company Customer Loyalty vs. Competitors
Compared to its competitors, Church & Dwight Company's Customer Loyalty score is rated right below Advance Auto Parts.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Beiersdorf North America | 100% |
| Clorox | 87% |
| RB US | 86% |
| S.C. Johnson | 78% |
| Advance Auto Parts | 78% |
| Church & Dwight Company | 77% |
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Church & Dwight Company Product Quality
3.8/5
Church & Dwight Company has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Church & Dwight Company Product Information
Church & Dwight Company’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Church & Dwight Company's product the highest. Reviewers from the Accounting industry rated Church & Dwight Company the lowest at 3.3.
- Website
- www.churchdwight.com/
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Services
Manufacturing
Quick Insights into Church & Dwight Company Product Quality
Church & Dwight Company's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 26-30.
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Ranked Church & Dwight Company Product Quality the Highest
Ranked Church & Dwight Company Product Quality the Lowest
Church & Dwight Company Product Quality Score by Gender
Male customers rated Church & Dwight Company's Product Quality score 0.7 stars higher than Female customers.
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Male
4.1/5
Female
3.4/5
Church & Dwight Company Product Quality Score by Ethnicity
Church & Dwight Company's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Church & Dwight Company Product Quality Score by Age
Church & Dwight Company's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.1 | 26-30 | 3.1 |
36-40 3.5 | 36-40 | 3.5 |
Church & Dwight Company Product Quality Score by Usage
Church & Dwight Company's Product Quality score was rated the highest by customers who have used Church & Dwight Company's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Church & Dwight Company Product Quality Score by Industry
Church & Dwight Company's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Church & Dwight Company Product Quality vs. Competitors
Compared to its competitors, Church & Dwight Company's Product Quality score is rated right above S.C. Johnson, and is preceded by Beiersdorf North America.
| COMPANY | Product Quality Score | |
|---|---|---|
| Clorox | 4.2/5 |
| RB US | 4.1/5 |
| Beiersdorf North America | 3.9/5 |
| Church & Dwight Company | 3.8/5 |
| S.C. Johnson | 3.8/5 |
| Advance Auto Parts | 2.9/5 |
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Church & Dwight Company Pricing
Church & Dwight Company ROI & Value For Money
3.6/5
Church & Dwight Company has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Church & Dwight Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Church & Dwight Company.
Quick Insights into Church & Dwight Company ROI
Church & Dwight Company's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 36-40.
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Ranked Church & Dwight Company ROI the Highest
Ranked Church & Dwight Company ROI the Lowest
Church & Dwight Company ROI Score by Gender
Male customers rated Church & Dwight Company's ROI score 0.7 stars higher than Female customers.
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Male
3.9/5
Female
3.2/5
Church & Dwight Company ROI Score by Ethnicity
Church & Dwight Company's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Church & Dwight Company ROI Score by Age
Church & Dwight Company's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
36-40 2 | 36-40 | 2 |
Church & Dwight Company ROI Score by Usage
Church & Dwight Company's ROI score was rated the highest by customers who have used Church & Dwight Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Church & Dwight Company ROI Score by Industry
Church & Dwight Company's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Church & Dwight Company Pricing vs. Competitors
Compared to its competitors, Church & Dwight Company's ROI score is rated right above S.C. Johnson, and is preceded by RB US.
| COMPANY | Pricing Score | |
|---|---|---|
| Beiersdorf North America | 3.9/5 |
| Clorox | 3.9/5 |
| RB US | 3.8/5 |
| Church & Dwight Company | 3.6/5 |
| S.C. Johnson | 3.4/5 |
| Advance Auto Parts | 2.8/5 |
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Church & Dwight Company Customer Satisfaction (CSAT)
Church & Dwight Company Customer Satisfaction (CSAT) Score
74 / 100
Church & Dwight Company has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Very Satisfied
29%
Satisfied
45%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
3%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Church & Dwight Company Customer Satisfaction
Church & Dwight Company's Customer Satisfaction score was rated highest by customers who have used Church & Dwight Company's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.
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Ranked Church & Dwight Company Customer Satisfaction the Highest
Ranked Church & Dwight Company Customer Satisfaction the Lowest
Church & Dwight Company Customer Satisfaction Score by Gender
Church & Dwight Company's Customer Satisfaction score was rated 66 by both Female and Male customers on Comparably.
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66 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 12% | |
Very Dissatisfied | 0% |
66 / 100
FemaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 22% |
Church & Dwight Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Church & Dwight Company's Customer Satisfaction (CSAT) score was rated 58% according to Caucasian users and customers.
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58 / 100
Very Satisfied
29%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
14%
CSAT according to Hispanic or Latino
Church & Dwight Company's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Church & Dwight Company's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
Church & Dwight Company Customer Satisfaction Score by Age
Church & Dwight Company's Customer Satisfaction score was rated 60 points by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 60% |
Church & Dwight Company Customer Satisfaction Score by Usage
Church & Dwight Company's Customer Satisfaction score was rated the highest by customers who have used Church & Dwight Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Church & Dwight Company Customer Satisfaction Score by Industry
Church & Dwight Company's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Church & Dwight Company Customer Satisfaction vs. Competitors
Compared to its competitors, Church & Dwight Company's Customer Satisfaction score is rated right above Clorox, and is preceded by S.C. Johnson.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| S.C. Johnson | 75% |
| Church & Dwight Company | 74% |
| Clorox | 70% |
| Beiersdorf North America | 67% |
| RB US | 60% |
| Advance Auto Parts | 51% |
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Church & Dwight Company Customer Service
3.7/5
Church & Dwight Company has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Church & Dwight Company's Customer Service
Address
Ewing, KY
Website
www.churchdwight.com/
Quick Insights into Church & Dwight Company Customer Service
Church & Dwight Company's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used Church & Dwight Company's products/services for Over 10 Years.
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Ranked Church & Dwight Company Customer Service the Highest
Ranked Church & Dwight Company Customer Service the Lowest
Church & Dwight Company Customer Service Score by Gender
Male customers rated Church & Dwight Company's Customer Service score 0.4 stars higher than Female customers.
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Male
3.7/5
Female
3.3/5
Church & Dwight Company Customer Service Score by Ethnicity
Church & Dwight Company's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Church & Dwight Company Customer Service Score by Age
Church & Dwight Company's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
36-40 3.5 | 36-40 | 3.5 |
Church & Dwight Company Customer Service Score by Usage
Church & Dwight Company's Customer Service score was rated the highest by customers who have used Church & Dwight Company's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Church & Dwight Company Customer Service Score by Industry
Church & Dwight Company's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Church & Dwight Company Customer Service vs. Competitors
Compared to its competitors, Church & Dwight Company's Customer Service score is rated right above S.C. Johnson, and is preceded by RB US.
| COMPANY | Customer Service Score | |
|---|---|---|
| Beiersdorf North America | 3.9/5 |
| Clorox | 3.9/5 |
| RB US | 3.8/5 |
| Church & Dwight Company | 3.7/5 |
| S.C. Johnson | 3.7/5 |
| Advance Auto Parts | 2.8/5 |
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Church & Dwight Company as an Employer
3.7/5
Church & Dwight Company has a 3.7/5 stars for its overall company culture rated by their employees
top
10%
CEO of Church & Dwight Company
In the Top 10% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Church & Dwight Company scored a 25 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Church & Dwight Company would recommend the brand to a friend. ENPS measures how likely Church & Dwight Company employees would recommend working at Church & Dwight Company to a friend.
Net Promoter Score
25
NPS Score
| 55% | Promoters |
|---|---|
| 15% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 44% | Promoters |
|---|---|
| 23% | Passive |
| 33% | Detractors |
