19
NPS
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Classy
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About Classy's Brand
Classy is a B Corp Certified social enterprise that helps nonprofit organizations maximize their impact through a suite of world-class, online fundraising tools to accelerate social impact around the world. Based in San Diego, CA and trusted by organizations of all sizes and cause sectors, nonprofits use Classy’s platform to raise money, engage their communities, and advance their missions. Since 2011, Classy has powered tens of millions of donations from over 190 countries and raised over $2 billion for social good. Among its major competitors, Classy is ranked in 2nd place for NPS while FirstGiving is 1st, and Blackbaud is 3rd.Their current valuation is $150.00M
Brand at a Glance
86%
Customer Loyalty
3.7/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service
Classy Ranking
- #2 / 4 of its competitors
Classy NPS
Classy's Net Promoter Score (NPS) is a 19 with 53% Promoters, 13% Passives, and 34% Detractors. Net Promoter Score tracks whether Classy's customers would recommend using the product based on a scale of -100 to 100.
Classy Overall NPS
| 53% | Promoters |
|---|---|
| 13% | Passives |
| 34% | Detractors |
Classy NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 28 | Sep 2022 | 28 |
Oct 2022 27 | Oct 2022 | 27 |
Dec 2022 28 | Dec 2022 | 28 |
Jan 2023 26 | Jan 2023 | 26 |
Mar 2023 28 | Mar 2023 | 28 |
May 2023 25 | May 2023 | 25 |
Jul 2023 23 | Jul 2023 | 23 |
Nov 2023 22 | Nov 2023 | 22 |
Dec 2023 20 | Dec 2023 | 20 |
Jan 2024 19 | Jan 2024 | 19 |
Mar 2024 19 | Mar 2024 | 19 |
Jun 2024 19 | Jun 2024 | 19 |
How Other Brands Compare
Classy is ranked second for NPS among its competitors. FirstGiving and Blackbaud come in first and third, with Tilt coming in at #4. Among those competitors, it is the lowest valued company behind Blackbaud.
Classy |  Blackbaud |  Tilt |  FirstGiving | |
| Global Ranking | #- | #462 | #- | #- |
| NPS | 19 | 15 | - | 29 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $150.00M | $3.45B | $1.52B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Classy NPS by Gender
Male customers rated Classy's NPS 80 points higher than Female customers.
Male
20
Classy's NPS was rated 20 by Male customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Female
-60
Classy's NPS was rated -60 by Female customers on Comparably.
20%
Promoters
0%
Passives
80%
Detractors
Classy NPS by Ethnicity
Classy's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
Classy NPS by Age
Classy's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Classy NPS by Usage
Classy's NPS was rated the highest by customers who have used Classy's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 19 | 1 to 2 Years | 19 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years 86 | 5 to 10 Years | 86 |
Classy Customer Reviews
Out of the 2 Classy customer reviews 1 was positive and 1 was constructive. Classy customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Classy Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Classy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Classy Customer Loyalty Score by Gender
Male customers rated Classy's Customer Loyalty score 18% higher than Female customers.
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Male
100%
Yes
Female
82%
Yes
Classy Customer Loyalty Score by Ethnicity
Classy's Customer Loyalty score was rated 70% by both Caucasian and Hispanic or Latino customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Classy.
70
out of 100
Caucasian
70
out of 100
Hispanic or Latino
Classy Customer Loyalty Score by Age
Classy's Customer Loyalty score was rated 100% by customers ages 36-40 and customers ages 41-45 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
Classy Customer Loyalty Score by Usage
Classy's Customer Loyalty score was rated the highest by customers who have used Classy's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Classy Customer Loyalty Score by Industry
Classy's Customer Loyalty score was rated 70% by Non-Profit industry customers.
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Classy Customer Loyalty vs. Competitors
Compared to its competitors, Classy's Customer Loyalty score is rated right above CrowdRise.
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Classy Product Quality
3.7/5
Classy has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Classy Product Information
Classy serves markets in the United States. Classy supports Web devices and offers products for small and medium sized businesses.
Classy’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Civic and Social Organization industry rated Classy's product the highest. Reviewers from the Arts and Entertainment industry rated Classy the lowest at 3.
- Website
- https://www.classy.org/
- Company Size
- 201-500 Employees
Industry
Tech
SaaS
Social
Languages Supported
English
Product Type
Fundraising Software
Quick Insights into Classy Product Quality
Classy's Product Quality score was rated highest by customers from the Civic and Social Organization industry, and rated lowest by customers from the Education industry.
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Ranked Classy Product Quality the Highest
Ranked Classy Product Quality the Lowest
Classy Product Quality Score by Gender
Male customers rated Classy's Product Quality score 0.7 stars higher than Female customers.
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Male
4.6/5
Female
3.9/5
Classy Product Quality Score by Ethnicity
Classy's Product Quality score was rated 3.5 stars by both Caucasian and Hispanic or Latino customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Classy.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
Classy Product Quality Score by Age
Classy's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Classy.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.5 | 36-40 | 4.5 |
41-45 4.3 | 41-45 | 4.3 |
Classy Product Quality Score by Usage
Classy's Product Quality score was rated the highest by customers who have used Classy's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Classy Product Quality Score by Industry
Classy's Product Quality score was rated the highest by Civic and Social Organization industry customers, and the lowest by Education industry customers.
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Classy Product Quality vs. Competitors
Compared to its competitors, Classy's Product Quality score is rated right above Blackbaud, and is preceded by FirstGiving.
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Classy Pricing
Classy ROI & Value For Money
3.2/5
Classy has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Classy Pricing Plans
Classy has a pricing structure that accommodates small and medium businesses. Starting from $499/month, Classy uses a subscription model and offers the following: Contact Classy for pricing information or a quote..
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Philanthropy industry. The users from the Non-Profit industry think that they had the lowest ROI from Classy.
Who Uses Classy?
Small Businesses
Medium Businesses
Quick Insights into Classy ROI
Classy's ROI score was rated highest by customers from the Philanthropy industry, and rated lowest by Hispanic or Latino customers.
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Ranked Classy ROI the Highest
Ranked Classy ROI the Lowest
Classy ROI Score by Gender
Male customers rated Classy's ROI score 1.5 stars higher than Female customers.
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Male
3.7/5
Female
2.2/5
Classy ROI Score by Ethnicity
Classy's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Classy.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 1.8 | Hispanic or Latino | 1.8 |
Classy ROI Score by Age
Classy's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Classy.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.2 | 36-40 | 3.2 |
41-45 3 | 41-45 | 3 |
Classy ROI Score by Usage
Classy's ROI score was rated the highest by customers who have used Classy's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Classy ROI Score by Industry
Classy's ROI score was rated the highest by Philanthropy industry customers, and the lowest by Non-Profit industry customers.
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Classy Pricing vs. Competitors
Compared to its competitors, Classy's ROI score is rated right above FirstGiving, and is preceded by Blackbaud.
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Classy Customer Satisfaction (CSAT)
Classy Customer Satisfaction (CSAT) Score
68 / 100
Classy has an overall Customer Satisfaction score of 68 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Classy Customer Satisfaction
Classy's Customer Satisfaction score was rated highest by Female customers.
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Ranked Classy Customer Satisfaction the Highest
Classy Customer Satisfaction Score by Gender
Classy's Customer Satisfaction score was rated 67 by Female customers on Comparably.
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67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Classy Customer Satisfaction Score by Industry
Classy's Customer Satisfaction score was rated 67 points by Non-Profit industry customers.
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{
"title": "Classy Customer Satisfaction Score by Industry",
"text": "Classy's Customer Satisfaction score was rated 67 points by Non-Profit industry customers.",
"bars": [
{
"label": "Non-Profit",
"groupId": 540,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Classy's Customer Satisfaction score is rated by Non-Profit customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
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}Classy Customer Satisfaction vs. Competitors
Compared to its competitors, Classy's Customer Satisfaction score is rated right above Blackbaud.
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Classy Customer Service
3.2/5
Classy has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Classy's Customer Service
Address
350 10th Ave., Ste. 1300, San Diego, CA 92101
Website
https://www.classy.org/
Phone Number
6199611892
Classy's Social Links
Quick Insights into Classy Customer Service
Classy's Customer Service score was rated highest by customers ages 41-45, and rated lowest by Hispanic or Latino customers.
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Ranked Classy Customer Service the Highest
Ranked Classy Customer Service the Lowest
Classy Customer Service Score by Gender
Male customers rated Classy's Customer Service score 0.7 stars higher than Female customers.
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Male
3.7/5
Female
3/5
Classy Customer Service Score by Ethnicity
Classy's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Classy.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 1.8 | Hispanic or Latino | 1.8 |
Classy Customer Service Score by Age
Classy's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.5 | 36-40 | 3.5 |
41-45 4 | 41-45 | 4 |
Classy Customer Service Score by Usage
Classy's Customer Service score was rated the highest by customers who have used Classy's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Classy Customer Service Score by Industry
Classy's Customer Service score was rated 3.3 stars by Non-Profit industry customers.
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Classy Customer Service vs. Competitors
Compared to its competitors, Classy's Customer Service score is rated right above GoFundMe, and is preceded by Blackbaud.
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Classy as an Employer
4.8/5
Classy has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Classy scored a 19 for Net Promoter Score and a 56 for Employee Net Promoter Score. NPS gauges how likely a customer of Classy would recommend the brand to a friend. ENPS measures how likely Classy employees would recommend working at Classy to a friend.
Net Promoter Score
19
NPS Score
| 53% | Promoters |
|---|---|
| 13% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
56
eNPS Score
| 75% | Promoters |
|---|---|
| 6% | Passive |
| 19% | Detractors |
