Cognex NPS & Customer Reviews

Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Brand Page

Cognex

Marketing or Exec? Claim Your Free Account

Cognex

Rate this Brand

About Cognex's Brand

Cognex Corporation provides vision systems, vision software, vision sensors and surface inspection systems. Among its major competitors, Cognex is ranked in 5th place for NPS while AGCO Corporation is 1st, and Datalogic is 2nd.

Brand at a Glance

72%

Customer Loyalty

4.1/5

Product Quality

3.8/5

Pricing

4/5

Customer Service

Cognex Ranking

^#4 / 4 of its competitors

Cognex NPS

Cognex's Net Promoter Score (NPS) is a 14 with 46% Promoters, 22% Passives, and 32% Detractors. Net Promoter Score tracks whether Cognex's customers would recommend using the product based on a scale of -100 to 100.

Cognex Overall NPS

NPS

46%	Promoters
22%	Passives
32%	Detractors

Cognex NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2022 0	Jan 2022	0
Feb 2022 -7	Feb 2022	-7
Mar 2022 -12	Mar 2022	-12
Sep 2022 -6	Sep 2022	-6
Jan 2023 0	Jan 2023	0
Apr 2023 5	Apr 2023	5
May 2023 8	May 2023	8
Aug 2023 13	Aug 2023	13
Oct 2023 8	Oct 2023	8
Feb 2024 16	Feb 2024	16
Aug 2024 19	Aug 2024	19
Sep 2025 14	Sep 2025	14

How Other Brands Compare

Cognex is ranked #4 for NPS among its competitors. AGCO Corporation and Datalogic come in first and second, with Rockwell Automation coming in at third.

	Cognex	Rockwell Automation	AGCO Corporation	Datalogic
Global Ranking	#-	#520	#-	#-
NPS	14	21	27	26
Valuation Updated every 24 hours for public companies	-	$30.54B	$10.94B	$1.21B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Cognex NPS by Gender

Female customers rated Cognex's NPS 40 points higher than Male customers.

Male

Cognex's NPS was rated by Male customers on Comparably.

40%

Promoters

20%

Passives

40%

Detractors

Female

Cognex's NPS was rated 40 by Female customers on Comparably.

60%

Promoters

20%

Passives

20%

Detractors

Cognex NPS by Ethnicity

Cognex's NPS was rated 34 points by Asian or Pacific Islander customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Asian or Pacific Islander 34	Asian or Pacific Islander	34

Cognex NPS by Age

Cognex's NPS was rated 75 points by customers ages 26-30 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

26-30

75%

25%

Cognex NPS by Usage

Cognex's NPS was rated the highest by customers who have used Cognex's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 33	Less than 1 Year	33
5 to 10 Years 0	5 to 10 Years	0

Cognex NPS vs. Competitors

Compared to its competitors, Cognex's NPS is rated right above Teledyne Dalsa, and is preceded by Rockwell Automation.

COMPANY		NPS Score
	AGCO Corporation	27
	Datalogic	26
	Keyence	23
	Rockwell Automation	21
	Cognex	14
	Teledyne Dalsa	0

Cognex Customer Reviews

Out of the 2 Cognex customer reviews 1 was positive and 1 was constructive. Cognex customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Cognex Customer Loyalty

72%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

72% of Cognex users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

72%

28%

Cognex Customer Loyalty Score by Gender

Cognex's Customer Loyalty score was rated 64 by both Female and Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Cognex.

Male

64%

Yes

Female

64%

Yes

Cognex Customer Loyalty Score by Ethnicity

Cognex's Customer Loyalty score was rated 40% by Asian or Pacific Islander customers on Comparably.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cognex.

out of 100

Asian or Pacific Islander

Cognex Customer Loyalty Score by Age

Cognex's Customer Loyalty score was rated 55% by customers ages 26-30 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Cognex.

20%

40%

60%

80%

100%

Summary	Age	Score
26-30 55%	26-30	55%

Cognex Customer Loyalty Score by Usage

Cognex's Customer Loyalty score was rated the highest by customers who have used Cognex's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	70%
5 to 10 Years	55%

Cognex Customer Loyalty Score by Industry

Cognex's Customer Loyalty score was rated 70% by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	70%

Cognex Customer Loyalty vs. Competitors

Compared to its competitors, Cognex's Customer Loyalty score is rated right below Keyence.

COMPANY		Customer Loyalty Score
	Teledyne Dalsa	100%
	Rockwell Automation	86%
	Datalogic	84%
	AGCO Corporation	78%
	Keyence	73%
	Cognex	72%

Unlock Cognex Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Cognex Customer Loyalty vs. Competitors data and gain insights into your customers today.

Cognex Product Quality

4.1/5

Cognex has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

Sign Up to unlock Cognex's overall Product Quality score rated by its users and customers.

Cognex Product Information

Cognex’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Cognex's product the highest.

Website: http://www.cognex.com

Company Size: 1,001-5,000 Employees

Industry

Tech

Hardware and Devices

SaaS

Quick Insights into Cognex Product Quality

Cognex's Product Quality score was rated highest by customers who have used Cognex's products/services for 5 to 10 Years, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked Cognex's Product Quality.

Ranked Cognex Product Quality the Highest

5 to 10 Years	4.5
Male	4.4
Asian or Pacific Islander	4.3

Ranked Cognex Product Quality the Lowest

Less than 1 Year	4.1
Female	3.9

Cognex Product Quality Score by Gender

Male customers rated Cognex's Product Quality score 0.5 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Cognex.

Male

4.4/5

Female

3.9/5

Cognex Product Quality Score by Ethnicity

Cognex's Product Quality score was rated 4.3 stars by Asian or Pacific Islander customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cognex.

Summary	Ethnicity	Score
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3

Cognex Product Quality Score by Age

Cognex's Product Quality score was rated 4 stars by customers ages 26-30 on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Cognex.

Summary	Age	Score
26-30 4	26-30	4

Cognex Product Quality Score by Usage

Cognex's Product Quality score was rated the highest by customers who have used Cognex's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	4.1
5 to 10 Years	4.5

Cognex Product Quality Score by Industry

Cognex's Product Quality score was rated 3.9 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	3.9

Cognex Product Quality vs. Competitors

Compared to its competitors, Cognex's Product Quality score is rated right above AGCO Corporation.

COMPANY		Product Quality Score
	Cognex	4.1/5
	AGCO Corporation	4/5
	Datalogic	4/5
	Rockwell Automation	4/5
	Teledyne Dalsa	4/5
	Keyence	3.6/5

Unlock Cognex Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Cognex Product Quality vs. Competitors data and gain insights into your customers today.

Cognex Pricing

Cognex ROI & Value For Money

3.8/5

Cognex has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

Sign Up to unlock Cognex's overall ROI score rated by its users and customers.

Cognex Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Cognex ROI

Cognex's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked Cognex's ROI score.

Ranked Cognex ROI the Highest

Asian or Pacific Islander	4.3
Less than 1 Year	4.2
Male	4

Ranked Cognex ROI the Lowest

5 to 10 Years	3.7
Female	3.6

Cognex ROI Score by Gender

Male customers rated Cognex's ROI score 0.4 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Cognex.

Male

4/5

Female

3.6/5

Cognex ROI Score by Ethnicity

Cognex's ROI score was rated 4.3 stars by Asian or Pacific Islander customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cognex.

Summary	Ethnicity	Score
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3

Cognex ROI Score by Age

Cognex's ROI score was rated 3.9 stars by customers ages 26-30 on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Cognex.

Summary	Age	Score
26-30 3.9	26-30	3.9

Cognex ROI Score by Usage

Cognex's ROI score was rated the highest by customers who have used Cognex's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year	4.2
5 to 10 Years	3.7

Cognex ROI Score by Industry

Cognex's ROI score was rated 3.8 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	3.8

Cognex Pricing vs. Competitors

Compared to its competitors, Cognex's ROI score is rated right above Keyence, and is preceded by Teledyne Dalsa.

COMPANY		Pricing Score
	AGCO Corporation	4.1/5
	Datalogic	4/5
	Teledyne Dalsa	4/5
	Cognex	3.8/5
	Keyence	3.8/5
	Rockwell Automation	3.8/5

Unlock Cognex ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Cognex ROI vs. Competitors data and gain insights into your customers today.

Cognex Customer Satisfaction (CSAT)

Cognex Customer Satisfaction (CSAT) Score

65 / 100

Cognex has an overall Customer Satisfaction score of 65 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	29%
Satisfied	36%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	21%
Very Dissatisfied	7%

Very Satisfied

29%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

21%

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Cognex Customer Satisfaction

Cognex's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked Cognex's Customer Satisfaction.

Ranked Cognex Customer Satisfaction the Highest

26-30	100%
Male	100%
Tech	75%

Ranked Cognex Customer Satisfaction the Lowest

Female	75%

Cognex Customer Satisfaction Score by Gender

Male customers rated Cognex's Customer Satisfaction score 25 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Cognex.

100 / 100

Male

	Very Satisfied	0%
	Satisfied	100%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

75 / 100

Female

	Very Satisfied	50%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	25%
	Dissatisfied	0%
	Very Dissatisfied	0%

Cognex Customer Satisfaction Score by Age

Cognex's Customer Satisfaction score was rated 100 points by customers ages 26-30 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Cognex.

100

Breakdown

Age

Score

26-30

100%

Cognex Customer Satisfaction Score by Usage

Cognex's Customer Satisfaction score was rated 67 points by customers who have used Cognex's products/services for Less than 1 Year.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	67

Cognex Customer Satisfaction Score by Industry

Cognex's Customer Satisfaction score was rated 75 points by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Cognex Customer Satisfaction Score by Industry",
	"text": "Cognex's Customer Satisfaction score was rated 75 points by Tech industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Cognex's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 75
		}
	]
}

Tech	75

Cognex Customer Satisfaction vs. Competitors

Compared to its competitors, Cognex's Customer Satisfaction score is rated right below Teledyne Dalsa.

COMPANY		Customer Satisfaction (CSAT) Score
	AGCO Corporation	91%
	Datalogic	78%
	Keyence	69%
	Rockwell Automation	67%
	Teledyne Dalsa	67%
	Cognex	65%

Unlock Cognex Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Cognex Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Cognex Customer Service

4/5

Cognex has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock Cognex's overall Customer Service score rated by its users and customers.

About Cognex's Customer Service

Address

One Vision Drive, Natick, MA

Website

http://www.cognex.com

Phone Number

5086503329

Quick Insights into Cognex Customer Service

Cognex's Customer Service score was rated highest by customers ages 26-30, and rated lowest by Male customers.

Sign Up to unlock insights into how customers have ranked Cognex's Customer Service score.

Ranked Cognex Customer Service the Highest

26-30	4.6
Asian or Pacific Islander	4.3
Female	4.2

Ranked Cognex Customer Service the Lowest

5 to 10 Years	4
Male	4

Cognex Customer Service Score by Gender

Female customers rated Cognex's Customer Service score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Cognex.

Male

4/5

Female

4.2/5

Cognex Customer Service Score by Ethnicity

Cognex's Customer Service score was rated 4.3 stars by Asian or Pacific Islander customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cognex.

100

Summary	Ethnicity	Customer Service Score
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3

Cognex Customer Service Score by Age

Cognex's Customer Service score was rated 4.6 stars by customers ages 26-30 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Cognex.

100

Summary	Age	Customer Service Score
26-30 4.6	26-30	4.6

Cognex Customer Service Score by Usage

Cognex's Customer Service score was rated the highest by customers who have used Cognex's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	4.2
5 to 10 Years	4

Cognex Customer Service Score by Industry

Cognex's Customer Service score was rated 3.9 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	3.9

Cognex Customer Service vs. Competitors

Compared to its competitors, Cognex's Customer Service score is rated right above Datalogic, and is preceded by AGCO Corporation.

COMPANY		Customer Service Score
	AGCO Corporation	4/5
	Cognex	4/5
	Datalogic	3.7/5
	Rockwell Automation	3.7/5
	Keyence	3.7/5
	Teledyne Dalsa	3.5/5

Unlock Cognex Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Cognex Customer Service vs. Competitors data and gain insights into your customers today.

Cognex as an Employer

2.2/5

Cognex has a 2.2/5 stars for its overall company culture rated by their employees

bottom

CEO of Cognex

Robert Willett

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Cognex scored a 14 for Net Promoter Score and a -58 for Employee Net Promoter Score. NPS gauges how likely a customer of Cognex would recommend the brand to a friend. ENPS measures how likely Cognex employees would recommend working at Cognex to a friend.

Net Promoter Score

NPS Score

46%	Promoters
22%	Passive
32%	Detractors

Employee Net Promoter Score

-58

eNPS Score

14%	Promoters
14%	Passive
72%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail