-40
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Columbus McKinnon
Marketing or Exec? Claim Your Free Account
About Columbus McKinnon's Brand
Global manufacturer of Material Handling Products and leader in training, Among its major competitors, Columbus McKinnon is ranked in 6th place for NPS while McMaster-Carr is 1st, and Kubota is 2nd.
Brand at a Glance
73%
Customer Loyalty
2.7/5
Product Quality
3/5
Pricing
2.7/5
Customer Service
Columbus McKinnon Ranking
- #4 / 4 of its competitors
Columbus McKinnon NPS
Columbus McKinnon's Net Promoter Score (NPS) is a -40 with 20% Promoters, 20% Passives, and 60% Detractors. Net Promoter Score tracks whether Columbus McKinnon's customers would recommend using the product based on a scale of -100 to 100.
Columbus McKinnon Overall NPS
| 20% | Promoters |
|---|---|
| 20% | Passives |
| 60% | Detractors |
Columbus McKinnon NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 0 | Nov 2021 | 0 |
Jun 2022 -50 | Jun 2022 | -50 |
Dec 2023 -66 | Dec 2023 | -66 |
Aug 2024 -75 | Aug 2024 | -75 |
Oct 2024 -40 | Oct 2024 | -40 |
How Other Brands Compare
Columbus McKinnon is ranked #4 for NPS among its competitors. McMaster-Carr and Kubota come in first and second, with Konecranes coming in at third.
Columbus McKinnon |  McMaster-Carr |  Kubota |  Konecranes | |
| Global Ranking | #- | #782 | #- | #- |
| NPS | -40 | 53 | 30 | -28 |
| Valuation Updated every 24 hours for public companies | - | - | $27.73B | $3.51B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Columbus McKinnon NPS vs. Competitors
Compared to its competitors, Columbus McKinnon's NPS is rated right below Konecranes.
| COMPANY | NPS Score | |
|---|---|---|
| McMaster-Carr | 53 |
| Kubota | 30 |
 | Fastenal | 5 |
 | Titan Machinery | 0 |
| Konecranes | -28 |
| Columbus McKinnon | -40 |
Columbus McKinnon Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Columbus McKinnon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Columbus McKinnon Customer Loyalty vs. Competitors
Compared to its competitors, Columbus McKinnon's Customer Loyalty score is rated right above Fastenal, and is preceded by Konecranes.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Kubota | 85% |
| McMaster-Carr | 82% |
| Konecranes | 73% |
| Columbus McKinnon | 73% |
| Fastenal | 70% |
| Titan Machinery | 55% |
Unlock Columbus McKinnon Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Columbus McKinnon Customer Loyalty vs. Competitors data and gain insights into your customers today.
Columbus McKinnon Product Quality
2.7/5
Columbus McKinnon has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Columbus McKinnon's overall Product Quality score rated by its users and customers.
Columbus McKinnon Product Information
Columbus McKinnon’s product quality score is a 2.7 out of 5 as rated by its users and customers.
- Website
- https://www.cmworks.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
AI, Big Data and Analytics
SaaS
Columbus McKinnon Product Quality vs. Competitors
Compared to its competitors, Columbus McKinnon's Product Quality score is rated right above Titan Machinery, and is preceded by Konecranes.
| COMPANY | Product Quality Score | |
|---|---|---|
| McMaster-Carr | 4.3/5 |
| Kubota | 3.6/5 |
| Fastenal | 3.6/5 |
| Konecranes | 3.1/5 |
| Columbus McKinnon | 2.7/5 |
| Titan Machinery | 2.5/5 |
Unlock Columbus McKinnon Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Columbus McKinnon Product Quality vs. Competitors data and gain insights into your customers today.
Columbus McKinnon Pricing
Columbus McKinnon ROI & Value For Money
3/5
Columbus McKinnon has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Columbus McKinnon's overall ROI score rated by its users and customers.
Columbus McKinnon Pricing vs. Competitors
Compared to its competitors, Columbus McKinnon's ROI score is rated right above Konecranes, and is preceded by Titan Machinery.
| COMPANY | Pricing Score | |
|---|---|---|
| McMaster-Carr | 4/5 |
| Kubota | 3.5/5 |
| Fastenal | 3.5/5 |
| Titan Machinery | 3/5 |
| Columbus McKinnon | 3/5 |
| Konecranes | 2.6/5 |
Unlock Columbus McKinnon ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Columbus McKinnon ROI vs. Competitors data and gain insights into your customers today.
Columbus McKinnon Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
60%
Dissatisfied
0%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Columbus McKinnon Customer Satisfaction vs. Competitors
Compared to its competitors, Columbus McKinnon's Customer Satisfaction score is rated right below Konecranes.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Titan Machinery | 100% |
| McMaster-Carr | 84% |
| Kubota | 76% |
| Fastenal | 67% |
| Konecranes | 35% |
| Columbus McKinnon | 0% |
Unlock Columbus McKinnon Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Columbus McKinnon Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Columbus McKinnon Customer Service
2.7/5
Columbus McKinnon has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Columbus McKinnon's overall Customer Service score rated by its users and customers.
About Columbus McKinnon's Customer Service
Address
140 John James Audubon Pkwy, Amherst, MA
Website
https://www.cmworks.com/
Phone Number
(716) 689-5400
Columbus McKinnon Customer Service vs. Competitors
Compared to its competitors, Columbus McKinnon's Customer Service score is rated right above Konecranes, and is preceded by Titan Machinery.
| COMPANY | Customer Service Score | |
|---|---|---|
| McMaster-Carr | 4.2/5 |
| Kubota | 3.5/5 |
| Fastenal | 3.5/5 |
| Titan Machinery | 3/5 |
| Columbus McKinnon | 2.7/5 |
| Konecranes | 2.4/5 |
Unlock Columbus McKinnon Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Columbus McKinnon Customer Service vs. Competitors data and gain insights into your customers today.
Columbus McKinnon as an Employer
2.5/5
Columbus McKinnon has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Columbus McKinnon scored a -40 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of Columbus McKinnon would recommend the brand to a friend. ENPS measures how likely Columbus McKinnon employees would recommend working at Columbus McKinnon to a friend.
Net Promoter Score
-40
NPS Score
| 20% | Promoters |
|---|---|
| 20% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
-51
eNPS Score
| 12% | Promoters |
|---|---|
| 25% | Passive |
| 63% | Detractors |
