-37
NPS
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Cooper Standard
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About Cooper Standard's Brand
Cooper Standard, headquartered in Novi, Mich. USA, is a leading global supplier of systems and components for the automotive industry. Among its major competitors, Cooper Standard is ranked in 6th place for NPS while Knorr-Bremse is 1st, and Lear Corporation is 2nd.Their current market cap is $591.40M
Brand at a Glance
74%
Customer Loyalty
2.8/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
Cooper Standard Ranking
- #4 / 4 of its competitors
Cooper Standard NPS
Cooper Standard's Net Promoter Score (NPS) is a -37 with 27% Promoters, 9% Passives, and 64% Detractors. Net Promoter Score tracks whether Cooper Standard's customers would recommend using the product based on a scale of -100 to 100.
Cooper Standard Overall NPS
| 27% | Promoters |
|---|---|
| 9% | Passives |
| 64% | Detractors |
Cooper Standard NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2021 -100 | Mar 2021 | -100 |
May 2021 -100 | May 2021 | -100 |
Nov 2021 -50 | Nov 2021 | -50 |
Feb 2022 -60 | Feb 2022 | -60 |
Mar 2022 -67 | Mar 2022 | -67 |
May 2022 -43 | May 2022 | -43 |
Aug 2022 -44 | Aug 2022 | -44 |
May 2023 -30 | May 2023 | -30 |
Jul 2023 -36 | Jul 2023 | -36 |
How Other Brands Compare
Cooper Standard is ranked #4 for NPS among its competitors. Lear Corporation and Faurecia come in first and second, with Aam coming in at third. Among those competitors, it is the lowest valued company behind Lear Corporation.
Cooper Standard |  Lear Corporation |  Faurecia |  Aam | |
| Global Ranking | #- | #537 | #846 | #- |
| NPS | -37 | 27 | 24 | -25 |
| Valuation Updated every 24 hours for public companies | $591.40M | $7.74B | - | $1.11B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cooper Standard NPS vs. Competitors
Compared to its competitors, Cooper Standard's NPS is rated right above Tower International, and is preceded by Aam.
| COMPANY | NPS Score | |
|---|---|---|
 | Knorr-Bremse | 34 |
| Lear Corporation | 27 |
| Faurecia | 24 |
 | Shiloh Industries | 17 |
 | Superior Industries International | N/A |
| Aam | -25 |
| Cooper Standard | -37 |
 | Tower International | -100 |
Cooper Standard Customer Reviews
Out of the 2 Cooper Standard customer reviews 1 was positive and 1 was constructive. Cooper Standard customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Cooper Standard Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Cooper Standard users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Cooper Standard Customer Loyalty vs. Competitors
Compared to its competitors, Cooper Standard's Customer Loyalty score is rated right above Faurecia, and is preceded by Lear Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Knorr-Bremse | 100% |
| Tower International | 100% |
| Lear Corporation | 83% |
| Cooper Standard | 74% |
| Faurecia | 73% |
| Aam | 72% |
| Shiloh Industries | 60% |
| Superior Industries International | N/A |
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Cooper Standard Product Quality
2.8/5
Cooper Standard has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Cooper Standard Product Information
Cooper Standard’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Manufacturing
Cooper Standard Product Quality vs. Competitors
Compared to its competitors, Cooper Standard's Product Quality score is rated right above Superior Industries International, and is preceded by Aam.
| COMPANY | Product Quality Score | |
|---|---|---|
| Tower International | 5/5 |
| Knorr-Bremse | 4.1/5 |
| Lear Corporation | 4.1/5 |
| Faurecia | 3.7/5 |
| Shiloh Industries | 3.2/5 |
| Aam | 3.2/5 |
| Cooper Standard | 2.8/5 |
| Superior Industries International | N/A |
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Cooper Standard Pricing
Cooper Standard ROI & Value For Money
2.8/5
Cooper Standard has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Cooper Standard Pricing vs. Competitors
Compared to its competitors, Cooper Standard's ROI score is rated right above Tower International, and is preceded by Aam.
| COMPANY | Pricing Score | |
|---|---|---|
| Knorr-Bremse | 5/5 |
| Lear Corporation | 4.1/5 |
| Faurecia | 3.7/5 |
| Shiloh Industries | 3.5/5 |
| Aam | 3.2/5 |
| Cooper Standard | 2.8/5 |
| Tower International | 2.5/5 |
| Superior Industries International | N/A |
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Cooper Standard Customer Satisfaction (CSAT)
Cooper Standard Customer Satisfaction (CSAT) Score
50 / 100
Cooper Standard has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cooper Standard Customer Satisfaction vs. Competitors
Compared to its competitors, Cooper Standard's Customer Satisfaction score is rated right above Superior Industries International, and is preceded by Aam.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Knorr-Bremse | 100% |
| Shiloh Industries | 100% |
| Tower International | 100% |
| Lear Corporation | 82% |
| Faurecia | 68% |
| Aam | 50% |
| Cooper Standard | 50% |
| Superior Industries International | 0% |
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Cooper Standard Customer Service
2.8/5
Cooper Standard has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Cooper Standard's Customer Service
Address
39550 Orchard Hill Place, Novi, MI
Website
http://www.cooperstandard.com
Phone Number
248-596-5900
Cooper Standard Customer Service vs. Competitors
Compared to its competitors, Cooper Standard's Customer Service score is rated right above Superior Industries International, and is preceded by Aam.
| COMPANY | Customer Service Score | |
|---|---|---|
| Tower International | 5/5 |
| Knorr-Bremse | 4.7/5 |
| Lear Corporation | 4.2/5 |
| Faurecia | 3.7/5 |
| Shiloh Industries | 3.5/5 |
| Aam | 3/5 |
| Cooper Standard | 2.8/5 |
| Superior Industries International | N/A |
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Cooper Standard as an Employer
3.9/5
Cooper Standard has a 3.9/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Cooper Standard scored a -37 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Cooper Standard would recommend the brand to a friend. ENPS measures how likely Cooper Standard employees would recommend working at Cooper Standard to a friend.
Net Promoter Score
-37
NPS Score
| 27% | Promoters |
|---|---|
| 9% | Passive |
| 64% | Detractors |
Employee Net Promoter Score
-4
eNPS Score
| 40% | Promoters |
|---|---|
| 16% | Passive |
| 44% | Detractors |
