

Tower International is a leading integrated global manufacturer of engineered structural metal components and assemblies. Among its major competitors, Tower International is ranked in 6th place for NPS while Tenneco is 1st, and Dorman Products is 2nd.
Tower International's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Tower International's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2023 -100 | Jun 2023 | -100 |
Tower International is ranked #4 for NPS among its competitors. Tenneco and Dorman Products come in first and second, with Aam coming in at third.
![]() Tower International | ![]() Tenneco | ![]() Dorman Products | ![]() Aam | |
| Global Ranking | #- | #849 | #- | #- |
| NPS | -100 | 18 | 11 | -25 |
| Valuation Updated every 24 hours for public companies | - | $652.19M | $2.66B | $1.11B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Tower International's NPS is rated right below Aam.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Tenneco | 18 |
![]() | Dorman Products | 11 |
![]() | Martinrea International | 11 |
![]() | Gestamp Automocion | 0 |
![]() | Superior Industries International | N/A |
![]() | Aam | -25 |
![]() | Tower International | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Tower International users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Tower International's Customer Loyalty score is rated right above Dorman Products.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Tower International | 100% |
![]() | Dorman Products | 75% |
![]() | Aam | 72% |
![]() | Tenneco | 70% |
![]() | Martinrea International | 58% |
![]() | Gestamp Automocion | 10% |
![]() | Superior Industries International | N/A |
Tower International has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock Tower International's overall Product Quality score rated by its users and customers.
Tower International’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, Tower International's Product Quality score is rated right above Gestamp Automocion.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Tower International | 5/5 |
![]() | Gestamp Automocion | 4/5 |
![]() | Tenneco | 3.7/5 |
![]() | Dorman Products | 3.7/5 |
![]() | Martinrea International | 3.3/5 |
![]() | Aam | 3.2/5 |
![]() | Superior Industries International | N/A |
Tower International has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Tower International's overall ROI score rated by its users and customers.
Compared to its competitors, Tower International's ROI score is rated right above Superior Industries International, and is preceded by Martinrea International.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Tenneco | 3.8/5 |
![]() | Gestamp Automocion | 3.5/5 |
![]() | Dorman Products | 3.3/5 |
![]() | Aam | 3.2/5 |
![]() | Martinrea International | 3.1/5 |
![]() | Tower International | 2.5/5 |
![]() | Superior Industries International | N/A |
Tower International has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Tower International's Customer Satisfaction score is rated right above Dorman Products, and is preceded by Gestamp Automocion.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Gestamp Automocion | 100% |
![]() | Tower International | 100% |
![]() | Dorman Products | 90% |
![]() | Martinrea International | 75% |
![]() | Tenneco | 72% |
![]() | Aam | 50% |
![]() | Superior Industries International | 0% |
Tower International has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock Tower International's overall Customer Service score rated by its users and customers.
17672 N. Laurel Park Drive, Suite 400E, Livonia, MI
http://www.towerinternational.com/
248-675-6000
Compared to its competitors, Tower International's Customer Service score is rated right above Tenneco.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Tower International | 5/5 |
![]() | Tenneco | 3.9/5 |
![]() | Dorman Products | 3.6/5 |
![]() | Martinrea International | 3.1/5 |
![]() | Aam | 3/5 |
![]() | Gestamp Automocion | 3/5 |
![]() | Superior Industries International | N/A |
Tower International has a 3.3/5 stars for its overall company culture rated by their employees
Tower International scored a -100 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Tower International would recommend the brand to a friend. ENPS measures how likely Tower International employees would recommend working at Tower International to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 44% | Promoters |
|---|---|
| 12% | Passive |
| 44% | Detractors |