-24
NPS
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Copart
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About Copart's Brand
Copart develops VB2, a two-stage internet sales technology used for selling automobiles to individuals and consignors. Among its major competitors, Copart is ranked in 4th place for NPS while Workday is 1st, and Accenture is 2nd.Their current market cap is $41.42B
Brand at a Glance
76%
Customer Loyalty
2.8/5
Product Quality
2.7/5
Pricing
2.6/5
Customer Service
Copart Ranking
- #4 / 4 of its competitors
Copart NPS
Copart's Net Promoter Score (NPS) is a -24 with 35% Promoters, 6% Passives, and 59% Detractors. Net Promoter Score tracks whether Copart's customers would recommend using the product based on a scale of -100 to 100.
Copart Overall NPS
| 35% | Promoters |
|---|---|
| 6% | Passives |
| 59% | Detractors |
Copart NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 -30 | Jun 2024 | -30 |
Aug 2024 -26 | Aug 2024 | -26 |
Oct 2024 -26 | Oct 2024 | -26 |
Nov 2024 -26 | Nov 2024 | -26 |
Dec 2024 -26 | Dec 2024 | -26 |
Jan 2025 -27 | Jan 2025 | -27 |
Feb 2025 -25 | Feb 2025 | -25 |
May 2025 -26 | May 2025 | -26 |
Jun 2025 -26 | Jun 2025 | -26 |
Sep 2025 -25 | Sep 2025 | -25 |
Nov 2025 -25 | Nov 2025 | -25 |
Jan 2026 -23 | Jan 2026 | -23 |
How Other Brands Compare
Copart is ranked #4 for NPS among its competitors. Workday and Accenture come in first and second, with CarMax coming in at third. Among those competitors, it is the third most valued company behind Accenture.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Copart NPS by Gender
Male customers rated Copart's NPS 51 points higher than Female customers.
Male
-21
Copart's NPS was rated -21 by Male customers on Comparably.
36%
Promoters
7%
Passives
57%
Detractors
Female
-72
Copart's NPS was rated -72 by Female customers on Comparably.
14%
Promoters
0%
Passives
86%
Detractors
Copart NPS by Ethnicity
Copart's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -58 | Caucasian | -58 |
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Other -70 | Other | -70 |
Copart NPS by Age
Copart's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Copart NPS by Usage
Copart's NPS was rated the highest by customers who have used Copart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -37 | Less than 1 Year | -37 |
1 to 2 Years -12 | 1 to 2 Years | -12 |
2 to 5 Years -72 | 2 to 5 Years | -72 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -57 | Over 10 Years | -57 |
Copart NPS vs. Competitors
Compared to its competitors, Copart's NPS is rated right above INSURANCE AUTO AUCTIONS, INC., and is preceded by CarMax.
| COMPANY | NPS Score | |
|---|---|---|
 | Workday | 31 |
 | Accenture | 20 |
 | Toyota Sunnyvale | N/A |
 | CarMax | -8 |
| Copart | -24 |
 | INSURANCE AUTO AUCTIONS, INC. | -35 |
 | Manheim | -39 |
 | AutoNation | -46 |
 | AutoBidMaster | -100 |
Copart Customer Reviews
Out of the 9 Copart customer reviews 3 were positive and 6 were constructive. Copart customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Copart Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Copart users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Copart Customer Loyalty Score by Gender
Male customers rated Copart's Customer Loyalty score 22% higher than Female customers.
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Male
71%
Yes
Female
49%
Yes
Copart Customer Loyalty Score by Ethnicity
Copart's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Copart.
55
out of 100
Caucasian
70
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
82
out of 100
Other
Copart Customer Loyalty Score by Age
Copart's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 33% | 26-30 | 33% |
31-35 100% | 31-35 | 100% |
36-40 82% | 36-40 | 82% |
41-45 36% | 41-45 | 36% |
46-50 100% | 46-50 | 100% |
56-60 55% | 56-60 | 55% |
61-65 85% | 61-65 | 85% |
Copart Customer Loyalty Score by Usage
Copart's Customer Loyalty score was rated the highest by customers who have used Copart's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Copart Customer Loyalty Score by Industry
Copart's Customer Loyalty score was rated the highest by Real Estate industry customers, and the lowest by Accounting industry customers.
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Copart Customer Loyalty vs. Competitors
Compared to its competitors, Copart's Customer Loyalty score is rated right above INSURANCE AUTO AUCTIONS, INC., and is preceded by Workday.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Manheim | 84% |
| Workday | 80% |
| Copart | 76% |
| INSURANCE AUTO AUCTIONS, INC. | 73% |
| Accenture | 71% |
| CarMax | 66% |
| AutoNation | 59% |
| AutoBidMaster | 55% |
| Toyota Sunnyvale | N/A |
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Copart Product Quality
2.8/5
Copart has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Copart Product Information
Copart’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Copart's product the highest. Reviewers from the Real Estate industry rated Copart the lowest at 1.5.
- Website
- http://www.copart.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Travel
Quick Insights into Copart Product Quality
Copart's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers from the Real Estate industry.
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Ranked Copart Product Quality the Highest
Ranked Copart Product Quality the Lowest
Copart Product Quality Score by Gender
Male customers rated Copart's Product Quality score 1.1 stars higher than Female customers.
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Male
2.6/5
Female
1.5/5
Copart Product Quality Score by Ethnicity
Copart's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 2.1 | Other | 2.1 |
Copart Product Quality Score by Age
Copart's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3 | 31-35 | 3 |
36-40 2 | 36-40 | 2 |
41-45 1.5 | 41-45 | 1.5 |
46-50 4.3 | 46-50 | 4.3 |
56-60 3 | 56-60 | 3 |
61-65 1.5 | 61-65 | 1.5 |
Copart Product Quality Score by Usage
Copart's Product Quality score was rated the highest by customers who have used Copart's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Copart Product Quality Score by Industry
Copart's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Real Estate industry customers.
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Copart Product Quality vs. Competitors
Compared to its competitors, Copart's Product Quality score is rated right above AutoNation, and is preceded by CarMax.
| COMPANY | Product Quality Score | |
|---|---|---|
| Workday | 3.9/5 |
| Accenture | 3.7/5 |
| AutoBidMaster | 3.7/5 |
| CarMax | 3/5 |
| Copart | 2.8/5 |
| AutoNation | 2/5 |
| Manheim | 2/5 |
| INSURANCE AUTO AUCTIONS, INC. | 1.8/5 |
| Toyota Sunnyvale | N/A |
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Copart Pricing
Copart ROI & Value For Money
2.7/5
Copart has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Copart Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Real Estate industry think that they had the lowest ROI from Copart.
Quick Insights into Copart ROI
Copart's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Real Estate industry.
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Ranked Copart ROI the Highest
Ranked Copart ROI the Lowest
Copart ROI Score by Gender
Male customers rated Copart's ROI score 0.9 stars higher than Female customers.
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Male
2.4/5
Female
1.5/5
Copart ROI Score by Ethnicity
Copart's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 1.6 | Other | 1.6 |
Copart ROI Score by Age
Copart's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 2.5 | 26-30 | 2.5 |
31-35 4 | 31-35 | 4 |
36-40 2.7 | 36-40 | 2.7 |
41-45 1.5 | 41-45 | 1.5 |
46-50 4 | 46-50 | 4 |
56-60 2.7 | 56-60 | 2.7 |
61-65 1.5 | 61-65 | 1.5 |
Copart ROI Score by Usage
Copart's ROI score was rated the highest by customers who have used Copart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Copart ROI Score by Industry
Copart's ROI score was rated the highest by Accounting industry customers, and the lowest by Real Estate industry customers.
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Copart Pricing vs. Competitors
Compared to its competitors, Copart's ROI score is rated right above INSURANCE AUTO AUCTIONS, INC., and is preceded by CarMax.
| COMPANY | Pricing Score | |
|---|---|---|
| AutoBidMaster | 4.5/5 |
| Workday | 3.8/5 |
| Accenture | 3.6/5 |
| CarMax | 2.8/5 |
| Copart | 2.7/5 |
| INSURANCE AUTO AUCTIONS, INC. | 2.1/5 |
| Manheim | 2.1/5 |
| AutoNation | 2/5 |
| Toyota Sunnyvale | N/A |
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Copart Customer Satisfaction (CSAT)
Copart Customer Satisfaction (CSAT) Score
44 / 100
Copart has an overall Customer Satisfaction score of 44 rated by its users and customers.
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Very Satisfied
29%
Satisfied
15%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
11%
Very Dissatisfied
37%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Copart Customer Satisfaction
Copart's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Real Estate industry.
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Ranked Copart Customer Satisfaction the Highest
Ranked Copart Customer Satisfaction the Lowest
Copart Customer Satisfaction Score by Gender
Male customers rated Copart's Customer Satisfaction score 24 points higher than Female customers.
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38 / 100
MaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 12% | |
Very Dissatisfied | 46% |
14 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 72% |
Copart Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Copart's Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.
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28 / 100
Very Satisfied
7%
Satisfied
21%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
65%
CSAT according to African American/Black
Copart's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Asian or Pacific Islander
Copart's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Copart's Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.
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20 / 100
Very Satisfied
10%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
30%
Very Dissatisfied
50%
Copart Customer Satisfaction Score by Age
Copart's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 50% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 25% | |||||||||||||||
| 41-45 | 14% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 0% |
Copart Customer Satisfaction Score by Usage
Copart's Customer Satisfaction score was rated the highest by customers who have used Copart's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Copart Customer Satisfaction Score by Industry
Copart's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Real Estate industry customers.
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{
"title": "Copart Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Accounting",
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}Copart Customer Satisfaction vs. Competitors
Compared to its competitors, Copart's Customer Satisfaction score is rated right above Manheim, and is preceded by CarMax.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| AutoBidMaster | 100% |
| Accenture | 75% |
| Workday | 72% |
| CarMax | 52% |
| Copart | 44% |
| Manheim | 38% |
| AutoNation | 25% |
| INSURANCE AUTO AUCTIONS, INC. | 19% |
| Toyota Sunnyvale | 0% |
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Copart Customer Service
2.6/5
Copart has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About Copart's Customer Service
Address
Fairfield, CA
Website
http://www.copart.com
Phone Number
(707) 639-5268
Quick Insights into Copart Customer Service
Copart's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Real Estate industry.
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Ranked Copart Customer Service the Highest
Ranked Copart Customer Service the Lowest
Copart Customer Service Score by Gender
Male customers rated Copart's Customer Service score 0.7 stars higher than Female customers.
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Male
2.2/5
Female
1.5/5
Copart Customer Service Score by Ethnicity
Copart's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Copart.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2 | African American/Black | 2 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 1.6 | Other | 1.6 |
Copart Customer Service Score by Age
Copart's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 3 | 26-30 | 3 |
31-35 2.7 | 31-35 | 2.7 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.5 | 41-45 | 1.5 |
46-50 3.3 | 46-50 | 3.3 |
56-60 2.5 | 56-60 | 2.5 |
61-65 1.5 | 61-65 | 1.5 |
Copart Customer Service Score by Usage
Copart's Customer Service score was rated the highest by customers who have used Copart's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Copart Customer Service Score by Industry
Copart's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Real Estate industry customers.
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Copart Customer Service vs. Competitors
Compared to its competitors, Copart's Customer Service score is rated right above INSURANCE AUTO AUCTIONS, INC., and is preceded by CarMax.
| COMPANY | Customer Service Score | |
|---|---|---|
| AutoBidMaster | 4.5/5 |
| Workday | 3.9/5 |
| Accenture | 3.8/5 |
| CarMax | 2.8/5 |
| Copart | 2.6/5 |
| INSURANCE AUTO AUCTIONS, INC. | 2/5 |
| AutoNation | 1.9/5 |
| Manheim | 1.8/5 |
| Toyota Sunnyvale | N/A |
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Consumer vs. Employees
Copart scored a -24 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of Copart would recommend the brand to a friend. ENPS measures how likely Copart employees would recommend working at Copart to a friend.
Net Promoter Score
-24
NPS Score
| 35% | Promoters |
|---|---|
| 6% | Passive |
| 59% | Detractors |
Employee Net Promoter Score
-22
eNPS Score
| 30% | Promoters |
|---|---|
| 18% | Passive |
| 52% | Detractors |
