-47
NPS
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Crunch Fitness
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About Crunch Fitness' Brand
Crunch Fitness is an American chain of fitness clubs founded in 1989. Among its major competitors, Crunch Fitness is ranked in 5th place for NPS while 24 Hour Fitness is 1st, and Anytime Fitness is 2nd.Their current valuation is $6.53B
Brand at a Glance
70%
Customer Loyalty
2.1/5
Product Quality
2/5
Pricing
1.8/5
Customer Service
Crunch Fitness Ranking
- #4 / 4 of its competitors
Crunch Fitness NPS
Crunch Fitness's Net Promoter Score (NPS) is a -47 with 24% Promoters, 5% Passives, and 71% Detractors. Net Promoter Score tracks whether Crunch Fitness's customers would recommend using the product based on a scale of -100 to 100.
Crunch Fitness Overall NPS
| 24% | Promoters |
|---|---|
| 5% | Passives |
| 71% | Detractors |
Crunch Fitness NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 -46 | Jan 2025 | -46 |
Feb 2025 -44 | Feb 2025 | -44 |
Mar 2025 -44 | Mar 2025 | -44 |
Apr 2025 -46 | Apr 2025 | -46 |
May 2025 -46 | May 2025 | -46 |
Jun 2025 -46 | Jun 2025 | -46 |
Aug 2025 -46 | Aug 2025 | -46 |
Sep 2025 -46 | Sep 2025 | -46 |
Oct 2025 -46 | Oct 2025 | -46 |
Nov 2025 -46 | Nov 2025 | -46 |
Dec 2025 -46 | Dec 2025 | -46 |
Jan 2026 -48 | Jan 2026 | -48 |
How Other Brands Compare
Crunch Fitness is ranked #4 for NPS among its competitors. 24 Hour Fitness and Anytime Fitness come in first and second, with Planet Fitness coming in at third. Among those competitors, it is the third most valued company behind 24 Hour Fitness.
Crunch Fitness |  Planet Fitness |  Anytime Fitness |  24 Hour Fitness | |
| Global Ranking | #- | #433 | #631 | #- |
| NPS | -47 | -31 | -13 | -11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $6.53B | $6.52B | - | $7.13B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Crunch Fitness NPS by Gender
Male customers rated Crunch Fitness's NPS 13 points higher than Female customers.
Male
-62
Crunch Fitness's NPS was rated -62 by Male customers on Comparably.
19%
Promoters
0%
Passives
81%
Detractors
Female
-75
Crunch Fitness's NPS was rated -75 by Female customers on Comparably.
11%
Promoters
3%
Passives
86%
Detractors
Crunch Fitness NPS by Ethnicity
Crunch Fitness's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -64 | Caucasian | -64 |
Hispanic or Latino -90 | Hispanic or Latino | -90 |
African American/Black -66 | African American/Black | -66 |
Asian or Pacific Islander -60 | Asian or Pacific Islander | -60 |
Other -76 | Other | -76 |
Crunch Fitness NPS by Age
Crunch Fitness's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Crunch Fitness NPS by Usage
Crunch Fitness's NPS was rated the highest by customers who have used Crunch Fitness's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -80 | Less than 1 Year | -80 |
1 to 2 Years -68 | 1 to 2 Years | -68 |
2 to 5 Years -61 | 2 to 5 Years | -61 |
5 to 10 Years -50 | 5 to 10 Years | -50 |
Over 10 Years -34 | Over 10 Years | -34 |
Crunch Fitness NPS vs. Competitors
Compared to its competitors, Crunch Fitness's NPS is rated right above LA Fitness, and is preceded by Planet Fitness.
| COMPANY | NPS Score | |
|---|---|---|
| 24 Hour Fitness | -11 |
| Anytime Fitness | -13 |
 | Gold's Gym | -25 |
| Planet Fitness | -31 |
| Crunch Fitness | -47 |
 | LA Fitness | -62 |
Crunch Fitness Customer Reviews
Out of the 42 Crunch Fitness customer reviews 11 were positive and 31 were constructive. Crunch Fitness customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Crunch Fitness Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Crunch Fitness users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Crunch Fitness Customer Loyalty Score by Gender
Male customers rated Crunch Fitness's Customer Loyalty score 2% higher than Female customers.
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Male
68%
Yes
Female
66%
Yes
Crunch Fitness Customer Loyalty Score by Ethnicity
Crunch Fitness's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Crunch Fitness.
70
out of 100
Caucasian
73
out of 100
Hispanic or Latino
57
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
70
out of 100
Other
Crunch Fitness Customer Loyalty Score by Age
Crunch Fitness's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Crunch Fitness.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 70% | 26-30 | 70% |
31-35 55% | 31-35 | 55% |
36-40 74% | 36-40 | 74% |
41-45 64% | 41-45 | 64% |
46-50 74% | 46-50 | 74% |
51-55 61% | 51-55 | 61% |
56-60 91% | 56-60 | 91% |
61-65 79% | 61-65 | 79% |
66+ 48% | 66+ | 48% |
Crunch Fitness Customer Loyalty Score by Usage
Crunch Fitness's Customer Loyalty score was rated the highest by customers who have used Crunch Fitness's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Crunch Fitness Customer Loyalty Score by Industry
Crunch Fitness's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Professional Services industry customers.
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Crunch Fitness Customer Loyalty vs. Competitors
Compared to its competitors, Crunch Fitness's Customer Loyalty score is rated right below Anytime Fitness.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| 24 Hour Fitness | 80% |
| Planet Fitness | 77% |
| Gold's Gym | 75% |
| LA Fitness | 74% |
| Anytime Fitness | 71% |
| Crunch Fitness | 70% |
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Crunch Fitness Product Quality
2.1/5
Crunch Fitness has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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Crunch Fitness Product Information
Crunch Fitness’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Business Supplies and Equipment industry rated Crunch Fitness's product the highest. Reviewers from the Accounting industry rated Crunch Fitness the lowest at 2.1.
- Website
- https://www.crunch.com
- Company Size
- 1,001-5,000 Employees
Industry
Healthcare
Sports & Entertainment
Quick Insights into Crunch Fitness Product Quality
Crunch Fitness's Product Quality score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Tech industry.
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Ranked Crunch Fitness Product Quality the Highest
Ranked Crunch Fitness Product Quality the Lowest
Crunch Fitness Product Quality Score by Gender
Male customers rated Crunch Fitness's Product Quality score 0.2 stars higher than Female customers.
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Male
1.9/5
Female
1.7/5
Crunch Fitness Product Quality Score by Ethnicity
Crunch Fitness's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 1.6 | Hispanic or Latino | 1.6 |
African American/Black 2 | African American/Black | 2 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Other 1.5 | Other | 1.5 |
Crunch Fitness Product Quality Score by Age
Crunch Fitness's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.2 | 18-25 | 2.2 |
26-30 2.2 | 26-30 | 2.2 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.7 | 36-40 | 1.7 |
41-45 1.8 | 41-45 | 1.8 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2 | 51-55 | 2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.5 | 66+ | 1.5 |
Crunch Fitness Product Quality Score by Usage
Crunch Fitness's Product Quality score was rated the highest by customers who have used Crunch Fitness's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Crunch Fitness Product Quality Score by Industry
Crunch Fitness's Product Quality score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Tech industry customers.
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Crunch Fitness Product Quality vs. Competitors
Compared to its competitors, Crunch Fitness's Product Quality score is rated right above LA Fitness, and is preceded by Gold's Gym.
| COMPANY | Product Quality Score | |
|---|---|---|
| Anytime Fitness | 3/5 |
| 24 Hour Fitness | 2.8/5 |
| Planet Fitness | 2.6/5 |
| Gold's Gym | 2.6/5 |
| Crunch Fitness | 2.1/5 |
| LA Fitness | 1.9/5 |
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Crunch Fitness Pricing
Crunch Fitness ROI & Value For Money
2/5
Crunch Fitness has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Crunch Fitness Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business Supplies and Equipment industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Crunch Fitness.
Quick Insights into Crunch Fitness ROI
Crunch Fitness's ROI score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Tech industry.
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Ranked Crunch Fitness ROI the Highest
Ranked Crunch Fitness ROI the Lowest
Crunch Fitness ROI Score by Gender
Male customers rated Crunch Fitness's ROI score 0.3 stars higher than Female customers.
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Male
1.9/5
Female
1.6/5
Crunch Fitness ROI Score by Ethnicity
Crunch Fitness's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 1.9 | Hispanic or Latino | 1.9 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 1.5 | Other | 1.5 |
Crunch Fitness ROI Score by Age
Crunch Fitness's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
26-30 2.2 | 26-30 | 2.2 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.6 | 36-40 | 1.6 |
41-45 2.2 | 41-45 | 2.2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2 | 51-55 | 2 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.5 | 66+ | 1.5 |
Crunch Fitness ROI Score by Usage
Crunch Fitness's ROI score was rated the highest by customers who have used Crunch Fitness's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Crunch Fitness ROI Score by Industry
Crunch Fitness's ROI score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Tech industry customers.
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Crunch Fitness Pricing vs. Competitors
Compared to its competitors, Crunch Fitness's ROI score is rated right above LA Fitness, and is preceded by Gold's Gym.
| COMPANY | Pricing Score | |
|---|---|---|
| 24 Hour Fitness | 3/5 |
| Anytime Fitness | 2.7/5 |
| Planet Fitness | 2.7/5 |
| Gold's Gym | 2.4/5 |
| Crunch Fitness | 2/5 |
| LA Fitness | 2/5 |
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Crunch Fitness Customer Satisfaction (CSAT)
Crunch Fitness Customer Satisfaction (CSAT) Score
27 / 100
Crunch Fitness has an overall Customer Satisfaction score of 27 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
19%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
13%
Very Dissatisfied
52%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Crunch Fitness Customer Satisfaction
Crunch Fitness's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by Hispanic or Latino customers.
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Ranked Crunch Fitness Customer Satisfaction the Highest
Ranked Crunch Fitness Customer Satisfaction the Lowest
Crunch Fitness Customer Satisfaction Score by Gender
Male customers rated Crunch Fitness's Customer Satisfaction score 4 points higher than Female customers.
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21 / 100
MaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 17% | |
Very Dissatisfied | 54% |
17 / 100
FemaleVery Satisfied | 12% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 12% | |
Very Dissatisfied | 65% |
Crunch Fitness Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Crunch Fitness' Customer Satisfaction (CSAT) score was rated 24% according to Caucasian users and customers.
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24 / 100
Very Satisfied
16%
Satisfied
8%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
19%
Very Dissatisfied
52%
CSAT according to Hispanic or Latino
Crunch Fitness' Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
30%
Very Dissatisfied
60%
CSAT according to African American/Black
Crunch Fitness' Customer Satisfaction (CSAT) score was rated 21% according to African American/Black users and customers.
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21 / 100
Very Satisfied
11%
Satisfied
10%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
68%
CSAT according to Asian or Pacific Islander
Crunch Fitness' Customer Satisfaction (CSAT) score was rated 30% according to Asian or Pacific Islander users and customers.
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30 / 100
Very Satisfied
20%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
70%
CSAT according to Other
Crunch Fitness' Customer Satisfaction (CSAT) score was rated 13% according to Other users and customers.
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13 / 100
Very Satisfied
13%
Satisfied
0%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
71%
Crunch Fitness Customer Satisfaction Score by Age
Crunch Fitness's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Crunch Fitness.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 30% | |||||||||||||||
| 26-30 | 23% | |||||||||||||||
| 31-35 | 10% | |||||||||||||||
| 36-40 | 25% | |||||||||||||||
| 41-45 | 23% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 20% | |||||||||||||||
| 56-60 | 12% | |||||||||||||||
| 61-65 | 22% | |||||||||||||||
| 66+ | 0% |
Crunch Fitness Customer Satisfaction Score by Usage
Crunch Fitness's Customer Satisfaction score was rated the highest by customers who have used Crunch Fitness's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Crunch Fitness Customer Satisfaction Score by Industry
Crunch Fitness's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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{
"title": "Crunch Fitness Customer Satisfaction Score by Industry",
"text": "Crunch Fitness's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
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"label": "Accounting",
"groupId": 495,
"score": 37,
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"scoreClassName": "max",
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{
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"scoreClassName": "",
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{
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"groupId": 515,
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 0,
"stars": 0,
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"scoreClassName": "",
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{
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"groupId": 522,
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"scoreClassName": "",
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{
"label": "Legal",
"groupId": 529,
"score": 25,
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"scoreClassName": "",
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},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 33,
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},
{
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]
}Crunch Fitness Customer Satisfaction vs. Competitors
Compared to its competitors, Crunch Fitness's Customer Satisfaction score is rated right above LA Fitness, and is preceded by Planet Fitness.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Anytime Fitness | 49% |
| 24 Hour Fitness | 45% |
| Gold's Gym | 42% |
| Planet Fitness | 38% |
| Crunch Fitness | 27% |
| LA Fitness | 22% |
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Crunch Fitness Customer Service
1.8/5
Crunch Fitness has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
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About Crunch Fitness's Customer Service
Address
New York City, NY
Website
https://www.crunch.com
Phone Number
212-370-0998
Quick Insights into Crunch Fitness Customer Service
Crunch Fitness's Customer Service score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Tech industry.
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Ranked Crunch Fitness Customer Service the Highest
Ranked Crunch Fitness Customer Service the Lowest
Crunch Fitness Customer Service Score by Gender
Crunch Fitness's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Crunch Fitness Customer Service Score by Ethnicity
Crunch Fitness's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Crunch Fitness.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.5 | Other | 1.5 |
Crunch Fitness Customer Service Score by Age
Crunch Fitness's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Crunch Fitness.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.9 | 18-25 | 1.9 |
26-30 1.9 | 26-30 | 1.9 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.6 | 36-40 | 1.6 |
41-45 1.8 | 41-45 | 1.8 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Crunch Fitness Customer Service Score by Usage
Crunch Fitness's Customer Service score was rated the highest by customers who have used Crunch Fitness's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Crunch Fitness Customer Service Score by Industry
Crunch Fitness's Customer Service score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Tech industry customers.
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Crunch Fitness Customer Service vs. Competitors
Compared to its competitors, Crunch Fitness's Customer Service score is rated right above LA Fitness, and is preceded by Planet Fitness.
| COMPANY | Customer Service Score | |
|---|---|---|
| 24 Hour Fitness | 2.9/5 |
| Anytime Fitness | 2.8/5 |
| Gold's Gym | 2.5/5 |
| Planet Fitness | 2.4/5 |
| Crunch Fitness | 1.8/5 |
| LA Fitness | 1.8/5 |
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Crunch Fitness as an Employer
2.4/5
Crunch Fitness has a 2.4/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Crunch Fitness scored a -47 for Net Promoter Score and a -33 for Employee Net Promoter Score. NPS gauges how likely a customer of Crunch Fitness would recommend the brand to a friend. ENPS measures how likely Crunch Fitness employees would recommend working at Crunch Fitness to a friend.
Net Promoter Score
-47
NPS Score
| 24% | Promoters |
|---|---|
| 5% | Passive |
| 71% | Detractors |
Employee Net Promoter Score
-33
eNPS Score
| 27% | Promoters |
|---|---|
| 13% | Passive |
| 60% | Detractors |
