42
NPS
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Didi Chuxing
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About Didi Chuxing's Brand
Provider of a mobile ride-hailing application designed to match customers with local drivers in China. The company's ride-hailing platform operates a mobile ride-sharing network that includes chauffeur services, minibus, car rental and ride-sharing, enabling users to request rides from transportation providers. Among its major competitors, Didi Chuxing is ranked in 1st place for NPS while Grab is 2nd, and Uber is 3rd.
Brand at a Glance
78%
Customer Loyalty
4/5
Product Quality
4.1/5
Pricing
4/5
Customer Service
Didi Chuxing Ranking
- #1 / 4 of its competitors
Didi Chuxing NPS
Didi Chuxing's Net Promoter Score (NPS) is a 42 with 61% Promoters, 20% Passives, and 19% Detractors. Net Promoter Score tracks whether Didi Chuxing's customers would recommend using the product based on a scale of -100 to 100.
Didi Chuxing Overall NPS
| 61% | Promoters |
|---|---|
| 20% | Passives |
| 19% | Detractors |
Didi Chuxing NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 26 | Sep 2022 | 26 |
Oct 2022 30 | Oct 2022 | 30 |
Jan 2023 34 | Jan 2023 | 34 |
Feb 2023 31 | Feb 2023 | 31 |
Mar 2023 26 | Mar 2023 | 26 |
Apr 2023 29 | Apr 2023 | 29 |
Jun 2023 32 | Jun 2023 | 32 |
Sep 2023 30 | Sep 2023 | 30 |
Oct 2023 36 | Oct 2023 | 36 |
Dec 2024 37 | Dec 2024 | 37 |
Feb 2025 40 | Feb 2025 | 40 |
May 2025 42 | May 2025 | 42 |
How Other Brands Compare
Didi Chuxing is ranked first for NPS among its competitors. Grab and Uber come in second and third, with Lyft coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Didi Chuxing NPS by Gender
Male customers rated Didi Chuxing's NPS 80 points higher than Female customers.
Male
100
Didi Chuxing's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
20
Didi Chuxing's NPS was rated 20 by Female customers on Comparably.
40%
Promoters
40%
Passives
20%
Detractors
Didi Chuxing NPS by Ethnicity
Didi Chuxing's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 33 | Hispanic or Latino | 33 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Didi Chuxing NPS by Age
Didi Chuxing's NPS was rated 40 points by customers ages 18-25 on Comparably.
Didi Chuxing NPS by Usage
Didi Chuxing's NPS was rated 50 points by customers who have used Didi Chuxing's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 50 | 1 to 2 Years | 50 |
Didi Chuxing Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Didi Chuxing users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Didi Chuxing Customer Loyalty Score by Gender
Male customers rated Didi Chuxing's Customer Loyalty score 18% higher than Female customers.
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Male
100%
Yes
Female
82%
Yes
Didi Chuxing Customer Loyalty Score by Ethnicity
Didi Chuxing's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Didi Chuxing.
100
out of 100
Hispanic or Latino
70
out of 100
Asian or Pacific Islander
Didi Chuxing Customer Loyalty Score by Age
Didi Chuxing's Customer Loyalty score was rated 82% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
Didi Chuxing Customer Loyalty Score by Usage
Didi Chuxing's Customer Loyalty score was rated 100% by customers who have used Didi Chuxing's products/services for 1 to 2 Years.
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Didi Chuxing Customer Loyalty Score by Industry
Didi Chuxing's Customer Loyalty score was rated 100% by Tech industry customers.
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Didi Chuxing Customer Loyalty vs. Competitors
Compared to its competitors, Didi Chuxing's Customer Loyalty score is rated right above Tencent, and is preceded by Grab.
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Didi Chuxing Product Quality
4/5
Didi Chuxing has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Didi Chuxing Product Information
Didi Chuxing’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Didi Chuxing's product the highest.
- Website
- www.xiaojukeji.com
- Company Size
- 1,001-5,000 Employees
Quick Insights into Didi Chuxing Product Quality
Didi Chuxing's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked Didi Chuxing Product Quality the Highest
Ranked Didi Chuxing Product Quality the Lowest
Didi Chuxing Product Quality Score by Gender
Female customers rated Didi Chuxing's Product Quality score 0.4 stars higher than Male customers.
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Male
3.8/5
Female
4.2/5
Didi Chuxing Product Quality Score by Ethnicity
Didi Chuxing's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Didi Chuxing.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4 | Hispanic or Latino | 4 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Didi Chuxing Product Quality Score by Age
Didi Chuxing's Product Quality score was rated 3.9 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
Didi Chuxing Product Quality Score by Usage
Didi Chuxing's Product Quality score was rated 4.2 stars by customers who have used Didi Chuxing's products/services for 1 to 2 Years.
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Didi Chuxing Product Quality Score by Industry
Didi Chuxing's Product Quality score was rated 4.3 stars by Tech industry customers.
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Didi Chuxing Product Quality vs. Competitors
Compared to its competitors, Didi Chuxing's Product Quality score is rated right above Grab.
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Didi Chuxing Pricing
Didi Chuxing ROI & Value For Money
4.1/5
Didi Chuxing has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Didi Chuxing Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Didi Chuxing ROI
Didi Chuxing's ROI score was rated highest by customers from the Tech industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked Didi Chuxing ROI the Highest
Ranked Didi Chuxing ROI the Lowest
Didi Chuxing ROI Score by Gender
Male customers rated Didi Chuxing's ROI score 0.1 stars higher than Female customers.
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Male
4.1/5
Female
4/5
Didi Chuxing ROI Score by Ethnicity
Didi Chuxing's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4 | Hispanic or Latino | 4 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Didi Chuxing ROI Score by Age
Didi Chuxing's ROI score was rated 3.9 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
Didi Chuxing ROI Score by Usage
Didi Chuxing's ROI score was rated 4.2 stars by customers who have used Didi Chuxing's products/services for 1 to 2 Years.
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Didi Chuxing ROI Score by Industry
Didi Chuxing's ROI score was rated 4.3 stars by Tech industry customers.
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Didi Chuxing Pricing vs. Competitors
Compared to its competitors, Didi Chuxing's ROI score is rated right above Grab.
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Didi Chuxing Customer Satisfaction (CSAT)
Didi Chuxing Customer Satisfaction (CSAT) Score
76 / 100
Didi Chuxing has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
28%
Satisfied
48%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Didi Chuxing Customer Satisfaction
Didi Chuxing's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Asian or Pacific Islander customers.
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Ranked Didi Chuxing Customer Satisfaction the Highest
Ranked Didi Chuxing Customer Satisfaction the Lowest
Didi Chuxing Customer Satisfaction Score by Gender
Female customers rated Didi Chuxing's Customer Satisfaction score 8 points higher than Male customers.
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67 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
75 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 75% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Didi Chuxing Customer Satisfaction Score by Ethnicity
CSAT according to Hispanic or Latino
Didi Chuxing's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Didi Chuxing's Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
0%
Very Dissatisfied
0%
Didi Chuxing Customer Satisfaction Score by Age
Didi Chuxing's Customer Satisfaction score was rated 80 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% |
Didi Chuxing Customer Satisfaction Score by Usage
Didi Chuxing's Customer Satisfaction score was rated 75 points by customers who have used Didi Chuxing's products/services for 1 to 2 Years.
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Didi Chuxing Customer Satisfaction Score by Industry
Didi Chuxing's Customer Satisfaction score was rated 67 points by Tech industry customers.
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}Didi Chuxing Customer Satisfaction vs. Competitors
Compared to its competitors, Didi Chuxing's Customer Satisfaction score is rated right above Tencent, and is preceded by Grab.
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Didi Chuxing Customer Service
4/5
Didi Chuxing has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Didi Chuxing's Customer Service
Address
Shangdi Street Zhongguancun Software Park, Beijing, British Indian Ocean
Website
www.xiaojukeji.com
Phone Number
6
Quick Insights into Didi Chuxing Customer Service
Didi Chuxing's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked Didi Chuxing Customer Service the Highest
Ranked Didi Chuxing Customer Service the Lowest
Didi Chuxing Customer Service Score by Gender
Didi Chuxing's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.
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Male
4.1/5
Female
4.1/5
Didi Chuxing Customer Service Score by Ethnicity
Didi Chuxing's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 4 | Hispanic or Latino | 4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Didi Chuxing Customer Service Score by Age
Didi Chuxing's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
Didi Chuxing Customer Service Score by Usage
Didi Chuxing's Customer Service score was rated 4.2 stars by customers who have used Didi Chuxing's products/services for 1 to 2 Years.
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Didi Chuxing Customer Service Score by Industry
Didi Chuxing's Customer Service score was rated 4.3 stars by Tech industry customers.
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Didi Chuxing Customer Service vs. Competitors
Compared to its competitors, Didi Chuxing's Customer Service score is rated right above Grab.
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Didi Chuxing as an Employer
Consumer vs. Employees
Didi Chuxing scored a 42 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of Didi Chuxing would recommend the brand to a friend. ENPS measures how likely Didi Chuxing employees would recommend working at Didi Chuxing to a friend.
Net Promoter Score
42
NPS Score
| 61% | Promoters |
|---|---|
| 20% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
-14
eNPS Score
| 36% | Promoters |
|---|---|
| 14% | Passive |
| 50% | Detractors |
