27
NPS
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edX
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About edX's Brand
Founded by Harvard University and MIT in 2012, edX is an online learning destination and MOOC provider, offering high-quality courses. Among its major competitors, edX is ranked in 3rd place for NPS while The Teaching Company is 1st, and Pluralsight is 2nd.
Brand at a Glance
80%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service
edX Ranking
- #2 / 4 of its competitors
edX NPS
edX's Net Promoter Score (NPS) is a 27 with 55% Promoters, 17% Passives, and 28% Detractors. Net Promoter Score tracks whether edX's customers would recommend using the product based on a scale of -100 to 100.
edX Overall NPS
| 55% | Promoters |
|---|---|
| 17% | Passives |
| 28% | Detractors |
edX NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 39 | Aug 2021 | 39 |
Oct 2021 41 | Oct 2021 | 41 |
Nov 2021 40 | Nov 2021 | 40 |
Dec 2021 42 | Dec 2021 | 42 |
Mar 2022 36 | Mar 2022 | 36 |
Apr 2022 37 | Apr 2022 | 37 |
Aug 2022 38 | Aug 2022 | 38 |
Oct 2022 34 | Oct 2022 | 34 |
Nov 2022 33 | Nov 2022 | 33 |
Aug 2023 31 | Aug 2023 | 31 |
Sep 2023 32 | Sep 2023 | 32 |
Jan 2024 27 | Jan 2024 | 27 |
How Other Brands Compare
edX is ranked second for NPS among its competitors. Pluralsight and Coursera come in first and third, with Udacity coming in at #4.
edX |  Coursera |  Pluralsight |  Udacity | |
| Global Ranking | #- | #569 | #641 | #- |
| NPS | 27 | 20 | 33 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $1.00B | $2.57B | $450.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
edX NPS by Gender
Male customers rated edX's NPS 32 points higher than Female customers.
Male
72
edX's NPS was rated 72 by Male customers on Comparably.
86%
Promoters
0%
Passives
14%
Detractors
Female
40
edX's NPS was rated 40 by Female customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
edX NPS by Age
edX's NPS was rated 49 points by customers ages 18-25 on Comparably.
edX NPS by Usage
edX's NPS was rated the highest by customers who have used edX's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
edX NPS vs. Competitors
Compared to its competitors, edX's NPS is rated right above Coursera, and is preceded by Pluralsight.
| COMPANY | NPS Score | |
|---|---|---|
 | The Teaching Company | 100 |
| Pluralsight | 33 |
| edX | 27 |
| Coursera | 20 |
| Udacity | 19 |
 | ACT | -46 |
edX Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of edX users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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edX Customer Loyalty Score by Gender
Male customers rated edX's Customer Loyalty score 5% higher than Female customers.
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Male
87%
Yes
Female
82%
Yes
edX Customer Loyalty Score by Age
edX's Customer Loyalty score was rated 85% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of edX.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
edX Customer Loyalty Score by Usage
edX's Customer Loyalty score was rated the highest by customers who have used edX's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
edX Customer Loyalty vs. Competitors
Compared to its competitors, edX's Customer Loyalty score is rated right above Udacity, and is preceded by Pluralsight.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Teaching Company | 100% |
| Pluralsight | 83% |
| edX | 80% |
| Udacity | 78% |
| Coursera | 75% |
| ACT | 43% |
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edX Product Quality
4/5
edX has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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edX Product Information
edX’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://edx.org
- Company Size
- 51-200 Employees
Industry
Non-Profit
Education
Quick Insights into edX Product Quality
edX's Product Quality score was rated highest by Female customers, and rated lowest by customers who have used edX's products/services for Less than 1 Year.
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Ranked edX Product Quality the Highest
Ranked edX Product Quality the Lowest
edX Product Quality Score by Gender
Female customers rated edX's Product Quality score 0.7 stars higher than Male customers.
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Male
3.9/5
Female
4.6/5
edX Product Quality Score by Age
edX's Product Quality score was rated 4.3 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
edX Product Quality Score by Usage
edX's Product Quality score was rated the highest by customers who have used edX's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
edX Product Quality vs. Competitors
Compared to its competitors, edX's Product Quality score is rated right above Udacity, and is preceded by Pluralsight.
| COMPANY | Product Quality Score | |
|---|---|---|
| The Teaching Company | 5/5 |
| Pluralsight | 4.2/5 |
| edX | 4/5 |
| Udacity | 3.9/5 |
| Coursera | 3.9/5 |
| ACT | 2/5 |
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edX Pricing
edX ROI & Value For Money
3.7/5
edX has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into edX ROI
edX's ROI score was rated highest by customers who have used edX's products/services for 1 to 2 Years, and rated lowest by customers who have used edX's products/services for Less than 1 Year.
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Ranked edX ROI the Highest
Ranked edX ROI the Lowest
edX ROI Score by Gender
Male customers rated edX's ROI score 0.2 stars higher than Female customers.
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Male
3.9/5
Female
3.7/5
edX ROI Score by Age
edX's ROI score was rated 3.8 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of edX.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
edX ROI Score by Usage
edX's ROI score was rated the highest by customers who have used edX's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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edX Pricing vs. Competitors
Compared to its competitors, edX's ROI score is rated right above Coursera, and is preceded by Pluralsight.
| COMPANY | Pricing Score | |
|---|---|---|
| The Teaching Company | 4.7/5 |
| Pluralsight | 3.7/5 |
| edX | 3.7/5 |
| Coursera | 3.6/5 |
| Udacity | 3.6/5 |
| ACT | 2.2/5 |
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edX Customer Satisfaction (CSAT)
edX Customer Satisfaction (CSAT) Score
100 / 100
edX has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
73%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
edX Customer Satisfaction vs. Competitors
Compared to its competitors, edX's Customer Satisfaction score is rated right above Pluralsight, and is preceded by The Teaching Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Teaching Company | 100% |
| edX | 100% |
| Pluralsight | 82% |
| Udacity | 79% |
| Coursera | 75% |
| ACT | 35% |
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edX Customer Service
3.9/5
edX has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About edX's Customer Service
Address
141 Portland Street, Cambridge, MA 02139
Website
http://edx.org
Phone Number
617-324-4049
edX's Social Links
Quick Insights into edX Customer Service
edX's Customer Service score was rated highest by customers who have used edX's products/services for 1 to 2 Years, and rated lowest by customers who have used edX's products/services for Less than 1 Year.
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Ranked edX Customer Service the Highest
Ranked edX Customer Service the Lowest
edX Customer Service Score by Gender
Male customers rated edX's Customer Service score 0.1 stars higher than Female customers.
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Male
4.1/5
Female
4/5
edX Customer Service Score by Age
edX's Customer Service score was rated 4.1 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
edX Customer Service Score by Usage
edX's Customer Service score was rated the highest by customers who have used edX's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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edX Customer Service vs. Competitors
Compared to its competitors, edX's Customer Service score is rated right above Udacity, and is preceded by The Teaching Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| The Teaching Company | 4.7/5 |
| edX | 3.9/5 |
| Udacity | 3.7/5 |
| Pluralsight | 3.6/5 |
| Coursera | 3.5/5 |
| ACT | 1.7/5 |
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edX as an Employer
2.6/5
edX has a 2.6/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
edX scored a 27 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of edX would recommend the brand to a friend. ENPS measures how likely edX employees would recommend working at edX to a friend.
Net Promoter Score
27
NPS Score
| 55% | Promoters |
|---|---|
| 17% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
-40
eNPS Score
| 20% | Promoters |
|---|---|
| 20% | Passive |
| 60% | Detractors |
