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NPS
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Equifax
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About Equifax's Brand
Equifax manages financial, demographic, employment, and marketing information in the U.S., Canada, the U.K, and Brazil for commercial uses. Among its major competitors, Equifax is ranked in 5th place for NPS while Thomson Reuters is 1st, and TransUnion is 2nd. Overall, Equifax has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $22.24B
Brand at a Glance
62%
Customer Loyalty
2.4/5
Product Quality
2.4/5
Pricing
2.4/5
Customer Service
Equifax CMO
Laura Wilbanks
Laura Wilbanks serves as the Chief Marketing Officer of Equifax. Laura started at Equifax in August of 2017. Laura currently resides in the Greater Atlanta Area.
Equifax Ranking
- #3 / 4 of its competitors
Equifax NPS
Equifax's Net Promoter Score (NPS) is a -32 with 27% Promoters, 14% Passives, and 59% Detractors. Net Promoter Score tracks whether Equifax's customers would recommend using the product based on a scale of -100 to 100.
Equifax Overall NPS
| 27% | Promoters |
|---|---|
| 14% | Passives |
| 59% | Detractors |
Equifax NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 -30 | Dec 2024 | -30 |
Jan 2025 -32 | Jan 2025 | -32 |
Feb 2025 -32 | Feb 2025 | -32 |
Mar 2025 -31 | Mar 2025 | -31 |
Apr 2025 -33 | Apr 2025 | -33 |
May 2025 -33 | May 2025 | -33 |
Jul 2025 -33 | Jul 2025 | -33 |
Aug 2025 -33 | Aug 2025 | -33 |
Sep 2025 -33 | Sep 2025 | -33 |
Oct 2025 -31 | Oct 2025 | -31 |
Dec 2025 -31 | Dec 2025 | -31 |
Jan 2026 -33 | Jan 2026 | -33 |
How Other Brands Compare
Equifax is ranked third for NPS among its competitors. Thomson Reuters and TransUnion come in first and second, with FAIR ISAAC CORPORATION coming in at #4. Among those competitors, it is the second most valued company behind Thomson Reuters.
Equifax |  Thomson Reuters |  TransUnion |  FAIR ISAAC CORPORATION | |
| Global Ranking | #- | #227 | #389 | #- |
| NPS | -32 | 7 | 2 | -100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $22.24B | $40.72B | $17.65B | $20.04B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Equifax NPS by Gender
Female customers rated Equifax's NPS 9 points higher than Male customers.
Male
-66
Equifax's NPS was rated -66 by Male customers on Comparably.
8%
Promoters
18%
Passives
74%
Detractors
Female
-57
Equifax's NPS was rated -57 by Female customers on Comparably.
13%
Promoters
17%
Passives
70%
Detractors
Equifax NPS by Ethnicity
Equifax's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -69 | Caucasian | -69 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -51 | African American/Black | -51 |
Asian or Pacific Islander -62 | Asian or Pacific Islander | -62 |
Native American -75 | Native American | -75 |
Other -50 | Other | -50 |
Equifax NPS by Age
Equifax's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Equifax NPS by Usage
Equifax's NPS was rated the highest by customers who have used Equifax's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -18 | Less than 1 Year | -18 |
1 to 2 Years -67 | 1 to 2 Years | -67 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years -75 | 5 to 10 Years | -75 |
Over 10 Years -85 | Over 10 Years | -85 |
Equifax NPS vs. Competitors
Compared to its competitors, Equifax's NPS is rated right above LendingClub, and is preceded by Experian.
| COMPANY | NPS Score | |
|---|---|---|
| Thomson Reuters | 7 |
| TransUnion | 2 |
 | Dun & Bradstreet | -21 |
 | Experian | -27 |
| Equifax | -32 |
 | LendingClub | -40 |
| FAIR ISAAC CORPORATION | -100 |
Equifax Customer Reviews
Out of the 9 Equifax customer reviews 3 were positive and 6 were constructive. Equifax customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Equifax Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of Equifax users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Equifax Customer Loyalty Score by Gender
Male customers rated Equifax's Customer Loyalty score 10% higher than Female customers.
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Male
67%
Yes
Female
57%
Yes
Equifax Customer Loyalty Score by Ethnicity
Equifax's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Equifax.
65
out of 100
Caucasian
70
out of 100
Hispanic or Latino
78
out of 100
African American/Black
33
out of 100
Asian or Pacific Islander
55
out of 100
Native American
73
out of 100
Other
Equifax Customer Loyalty Score by Age
Equifax's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
31-35 40% | 31-35 | 40% |
36-40 70% | 36-40 | 70% |
41-45 10% | 41-45 | 10% |
46-50 84% | 46-50 | 84% |
51-55 49% | 51-55 | 49% |
56-60 55% | 56-60 | 55% |
61-65 70% | 61-65 | 70% |
66+ 55% | 66+ | 55% |
Equifax Customer Loyalty Score by Usage
Equifax's Customer Loyalty score was rated the highest by customers who have used Equifax's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Equifax Customer Loyalty Score by Industry
Equifax's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Education industry customers.
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Equifax Customer Loyalty vs. Competitors
Compared to its competitors, Equifax's Customer Loyalty score is rated right below Experian.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| FAIR ISAAC CORPORATION | 100% |
| Thomson Reuters | 80% |
| Dun & Bradstreet | 71% |
| TransUnion | 70% |
| LendingClub | 70% |
| Experian | 65% |
| Equifax | 62% |
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Equifax Product Quality
2.4/5
Equifax has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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Equifax Product Information
Equifax’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Equifax's product the highest. Reviewers from the Aerospace and Aviation industry rated Equifax the lowest at 1.5.
- Website
- http://www.equifax.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Small Business Services
Quick Insights into Equifax Product Quality
Equifax's Product Quality score was rated highest by customers who have used Equifax's products/services for 2 to 5 Years, and rated lowest by customers who have used Equifax's products/services for Over 10 Years.
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Ranked Equifax Product Quality the Highest
Ranked Equifax Product Quality the Lowest
Equifax Product Quality Score by Gender
Female customers rated Equifax's Product Quality score 0.2 stars higher than Male customers.
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Male
1.6/5
Female
1.8/5
Equifax Product Quality Score by Ethnicity
Equifax's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.8 | Other | 1.8 |
Equifax Product Quality Score by Age
Equifax's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
31-35 2 | 31-35 | 2 |
36-40 1.9 | 36-40 | 1.9 |
41-45 1.6 | 41-45 | 1.6 |
46-50 1.6 | 46-50 | 1.6 |
51-55 2.6 | 51-55 | 2.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Equifax Product Quality Score by Usage
Equifax's Product Quality score was rated the highest by customers who have used Equifax's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Equifax Product Quality Score by Industry
Equifax's Product Quality score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Equifax Product Quality vs. Competitors
Compared to its competitors, Equifax's Product Quality score is rated right above LendingClub, and is preceded by Experian.
| COMPANY | Product Quality Score | |
|---|---|---|
| Thomson Reuters | 3.7/5 |
| TransUnion | 3.1/5 |
| Dun & Bradstreet | 3/5 |
| Experian | 2.8/5 |
| Equifax | 2.4/5 |
| LendingClub | 2.4/5 |
| FAIR ISAAC CORPORATION | 1.5/5 |
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Equifax Pricing
Equifax ROI & Value For Money
2.4/5
Equifax has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Equifax Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Equifax.
Quick Insights into Equifax ROI
Equifax's ROI score was rated highest by customers ages 26-30, and rated lowest by customers who have used Equifax's products/services for Over 10 Years.
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Ranked Equifax ROI the Highest
Ranked Equifax ROI the Lowest
Equifax ROI Score by Gender
Female customers rated Equifax's ROI score 0.2 stars higher than Male customers.
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Male
1.6/5
Female
1.8/5
Equifax ROI Score by Ethnicity
Equifax's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 1.7 | Asian or Pacific Islander | 1.7 |
Native American 1.5 | Native American | 1.5 |
Other 1.8 | Other | 1.8 |
Equifax ROI Score by Age
Equifax's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.8 | 26-30 | 2.8 |
31-35 1.8 | 31-35 | 1.8 |
36-40 2 | 36-40 | 2 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.7 | 46-50 | 1.7 |
51-55 2.3 | 51-55 | 2.3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Equifax ROI Score by Usage
Equifax's ROI score was rated the highest by customers who have used Equifax's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Equifax ROI Score by Industry
Equifax's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Education industry customers.
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Equifax Pricing vs. Competitors
Compared to its competitors, Equifax's ROI score is rated right above FAIR ISAAC CORPORATION, and is preceded by LendingClub.
| COMPANY | Pricing Score | |
|---|---|---|
| Thomson Reuters | 3.6/5 |
| TransUnion | 3.1/5 |
| Dun & Bradstreet | 2.9/5 |
| Experian | 2.7/5 |
| LendingClub | 2.6/5 |
| Equifax | 2.4/5 |
| FAIR ISAAC CORPORATION | 1.5/5 |
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Equifax Customer Satisfaction (CSAT)
Equifax Customer Satisfaction (CSAT) Score
37 / 100
Equifax has an overall Customer Satisfaction score of 37 rated by its users and customers.
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Very Satisfied
19%
Satisfied
18%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
5%
Very Dissatisfied
42%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Equifax Customer Satisfaction
Equifax's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by Hispanic or Latino customers.
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Ranked Equifax Customer Satisfaction the Highest
Ranked Equifax Customer Satisfaction the Lowest
Equifax Customer Satisfaction Score by Gender
Male customers rated Equifax's Customer Satisfaction score 2 points higher than Female customers.
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24 / 100
MaleVery Satisfied | 6% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 3% | |
Very Dissatisfied | 61% |
22 / 100
FemaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
Equifax Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Equifax's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
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20 / 100
Very Satisfied
10%
Satisfied
10%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
75%
CSAT according to Hispanic or Latino
Equifax's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
CSAT according to African American/Black
Equifax's Customer Satisfaction (CSAT) score was rated 37% according to African American/Black users and customers.
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37 / 100
Very Satisfied
12%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
38%
CSAT according to Asian or Pacific Islander
Equifax's Customer Satisfaction (CSAT) score was rated 14% according to Asian or Pacific Islander users and customers.
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14 / 100
Very Satisfied
0%
Satisfied
14%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
14%
Very Dissatisfied
43%
CSAT according to Native American
Equifax's Customer Satisfaction (CSAT) score was rated 25% according to Native American users and customers.
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25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
CSAT according to Other
Equifax's Customer Satisfaction (CSAT) score was rated 30% according to Other users and customers.
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30 / 100
Very Satisfied
20%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
60%
Equifax Customer Satisfaction Score by Age
Equifax's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 33% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 36-40 | 25% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 28% | |||||||||||||||
| 51-55 | 60% | |||||||||||||||
| 56-60 | 17% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 11% |
Equifax Customer Satisfaction Score by Usage
Equifax's Customer Satisfaction score was rated the highest by customers who have used Equifax's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Equifax Customer Satisfaction Score by Industry
Equifax's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
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{
"title": "Equifax Customer Satisfaction Score by Industry",
"text": "Equifax's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 54,
"stars": 0,
"csatScore": 54,
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"scoreClassName": "max",
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{
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"groupId": 495,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 0,
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"scoreClassName": "",
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{
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}Equifax Customer Satisfaction vs. Competitors
Compared to its competitors, Equifax's Customer Satisfaction score is rated right above LendingClub, and is preceded by Dun & Bradstreet.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Thomson Reuters | 68% |
| TransUnion | 55% |
| Dun & Bradstreet | 51% |
| Equifax | 37% |
| LendingClub | 37% |
| Experian | 29% |
| FAIR ISAAC CORPORATION | 0% |
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Equifax Customer Service
2.4/5
Equifax has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About Equifax's Customer Service
Address
1550 Peachtree Street NW, Atlanta, GA 30309
Website
http://www.equifax.com
Phone Number
404-885-8000
Quick Insights into Equifax Customer Service
Equifax's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers who have used Equifax's products/services for Over 10 Years.
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Ranked Equifax Customer Service the Highest
Ranked Equifax Customer Service the Lowest
Equifax Customer Service Score by Gender
Female customers rated Equifax's Customer Service score 0.1 stars higher than Male customers.
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Male
1.7/5
Female
1.8/5
Equifax Customer Service Score by Ethnicity
Equifax's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 1.7 | Asian or Pacific Islander | 1.7 |
Native American 1.5 | Native American | 1.5 |
Other 2.3 | Other | 2.3 |
Equifax Customer Service Score by Age
Equifax's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 2.8 | 26-30 | 2.8 |
31-35 1.9 | 31-35 | 1.9 |
36-40 2 | 36-40 | 2 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.6 | 46-50 | 1.6 |
51-55 2.6 | 51-55 | 2.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Equifax Customer Service Score by Usage
Equifax's Customer Service score was rated the highest by customers who have used Equifax's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Equifax Customer Service Score by Industry
Equifax's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Education industry customers.
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Equifax Customer Service vs. Competitors
Compared to its competitors, Equifax's Customer Service score is rated right above LendingClub, and is preceded by Experian.
| COMPANY | Customer Service Score | |
|---|---|---|
| Thomson Reuters | 3.5/5 |
| TransUnion | 3/5 |
| Dun & Bradstreet | 2.9/5 |
| Experian | 2.7/5 |
| Equifax | 2.4/5 |
| LendingClub | 2.3/5 |
| FAIR ISAAC CORPORATION | 1.5/5 |
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Equifax as an Employer
3.0/5
Equifax has a 3.0/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Equifax scored a -32 for Net Promoter Score and a -30 for Employee Net Promoter Score. NPS gauges how likely a customer of Equifax would recommend the brand to a friend. ENPS measures how likely Equifax employees would recommend working at Equifax to a friend.
Net Promoter Score
-32
NPS Score
| 27% | Promoters |
|---|---|
| 14% | Passive |
| 59% | Detractors |
Employee Net Promoter Score
-30
eNPS Score
| 24% | Promoters |
|---|---|
| 22% | Passive |
| 54% | Detractors |
