

First Interstate Bank is a community banking organization headquartered in Billings, Montana. Among its major competitors, First Interstate Bank is ranked in 6th place for NPS while Pinnacle Financial Partners is 1st, and Wells Fargo is 2nd.
First Interstate Bank's Net Promoter Score (NPS) is a -63 with 16% Promoters, 5% Passives, and 79% Detractors. Net Promoter Score tracks whether First Interstate Bank's customers would recommend using the product based on a scale of -100 to 100.
| 16% | Promoters |
|---|---|
| 5% | Passives |
| 79% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2023 -67 | Jan 2023 | -67 |
Feb 2023 -71 | Feb 2023 | -71 |
Mar 2023 -77 | Mar 2023 | -77 |
May 2023 -60 | May 2023 | -60 |
Jun 2023 -41 | Jun 2023 | -41 |
Sep 2023 -46 | Sep 2023 | -46 |
Mar 2024 -50 | Mar 2024 | -50 |
Apr 2024 -53 | Apr 2024 | -53 |
May 2024 -57 | May 2024 | -57 |
Jul 2024 -60 | Jul 2024 | -60 |
Dec 2024 -62 | Dec 2024 | -62 |
Jan 2025 -64 | Jan 2025 | -64 |
First Interstate Bank is ranked #4 for NPS among its competitors. Wells Fargo and Bank of America come in first and second, with Capital One coming in at third.
![]() First Interstate Bank | ![]() Wells Fargo | ![]() Bank of America | ![]() Capital One | |
| Global Ranking | #- | #139 | #152 | #- |
| NPS | -63 | 7 | 2 | -41 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $156.41B | $298.80B | $54.69B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated First Interstate Bank's NPS 20 points higher than Male customers.
First Interstate Bank's NPS was rated -100 by Male customers on Comparably.
First Interstate Bank's NPS was rated -80 by Female customers on Comparably.
First Interstate Bank's NPS was rated -70 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -70 | Caucasian | -70 |
First Interstate Bank's NPS was rated -100 points by customers ages 66+ on Comparably.
First Interstate Bank's NPS was rated the highest by customers who have used First Interstate Bank's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
Over 10 Years -80 | Over 10 Years | -80 |
Compared to its competitors, First Interstate Bank's NPS is rated right above Regions Financial, and is preceded by Capital One.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Pinnacle Financial Partners | 42 |
![]() | Wells Fargo | 7 |
![]() | Bank of America | 2 |
![]() | B. Riley Financial | N/A |
![]() | Stockman Bank | -24 |
![]() | Capital One | -41 |
![]() | First Interstate Bank | -63 |
![]() | Regions Financial | -100 |
Out of the 3 First Interstate Bank customer reviews 1 was positive and 2 were constructive. First Interstate Bank customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of First Interstate Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated First Interstate Bank's Customer Loyalty score 18% higher than Male customers.
First Interstate Bank's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
First Interstate Bank's Customer Loyalty score was rated 55% by customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
66+ 55% | 66+ | 55% |
First Interstate Bank's Customer Loyalty score was rated the highest by customers who have used First Interstate Bank's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Compared to its competitors, First Interstate Bank's Customer Loyalty score is rated right above B. Riley Financial, and is preceded by Wells Fargo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Regions Financial | 100% |
![]() | Bank of America | 80% |
![]() | Capital One | 79% |
![]() | Pinnacle Financial Partners | 76% |
![]() | Stockman Bank | 72% |
![]() | Wells Fargo | 71% |
![]() | First Interstate Bank | 59% |
![]() | B. Riley Financial | N/A |
First Interstate Bank has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock First Interstate Bank's overall Product Quality score rated by its users and customers.
First Interstate Bank’s product quality score is a 2.3 out of 5 as rated by its users and customers.
First Interstate Bank's Product Quality score was rated highest by customers who have used First Interstate Bank's products/services for 1 to 2 Years, and rated lowest by Male customers.
First Interstate Bank's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
First Interstate Bank's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
First Interstate Bank's Product Quality score was rated 1.5 stars by customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
First Interstate Bank's Product Quality score was rated the highest by customers who have used First Interstate Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Compared to its competitors, First Interstate Bank's Product Quality score is rated right above B. Riley Financial, and is preceded by Capital One.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Pinnacle Financial Partners | 4.2/5 |
![]() | Bank of America | 3.5/5 |
![]() | Wells Fargo | 3.4/5 |
![]() | Stockman Bank | 2.6/5 |
![]() | Regions Financial | 2.5/5 |
![]() | Capital One | 2.3/5 |
![]() | First Interstate Bank | 2.3/5 |
![]() | B. Riley Financial | N/A |
First Interstate Bank has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
Sign Up to unlock First Interstate Bank's overall ROI score rated by its users and customers.
First Interstate Bank's ROI score was rated highest by customers who have used First Interstate Bank's products/services for 1 to 2 Years, and rated lowest by customers who have used First Interstate Bank's products/services for Over 10 Years.
First Interstate Bank's ROI score was rated 1.5 by both Female and Male customers on Comparably.
First Interstate Bank's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
First Interstate Bank's ROI score was rated 1.5 stars by customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
First Interstate Bank's ROI score was rated the highest by customers who have used First Interstate Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Compared to its competitors, First Interstate Bank's ROI score is rated right above B. Riley Financial, and is preceded by Capital One.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Pinnacle Financial Partners | 4.2/5 |
![]() | Wells Fargo | 3.4/5 |
![]() | Bank of America | 3.3/5 |
![]() | Regions Financial | 3/5 |
![]() | Stockman Bank | 2.6/5 |
![]() | Capital One | 2.1/5 |
![]() | First Interstate Bank | 2.1/5 |
![]() | B. Riley Financial | N/A |
First Interstate Bank has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
First Interstate Bank's Customer Satisfaction score was rated highest by customers who have used First Interstate Bank's products/services for 1 to 2 Years, and rated lowest by Male customers.
Female customers rated First Interstate Bank's Customer Satisfaction score 0 points higher than Male customers.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 80% |
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 60% |
First Interstate Bank's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
First Interstate Bank's Customer Satisfaction score was rated 0 points by customers ages 66+ on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 0% |
First Interstate Bank's Customer Satisfaction score was rated the highest by customers who have used First Interstate Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Compared to its competitors, First Interstate Bank's Customer Satisfaction score is rated right above Capital One, and is preceded by Stockman Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Pinnacle Financial Partners | 92% |
![]() | Bank of America | 70% |
![]() | Wells Fargo | 60% |
![]() | Stockman Bank | 38% |
![]() | First Interstate Bank | 34% |
![]() | Capital One | 14% |
![]() | Regions Financial | 0% |
![]() | B. Riley Financial | 0% |
First Interstate Bank has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock First Interstate Bank's overall Customer Service score rated by its users and customers.
401 No. 31st Street, Billings, MT 59116-0918
http://www.firstinterstatebank.com
First Interstate Bank's Customer Service score was rated highest by customers who have used First Interstate Bank's products/services for 1 to 2 Years, and rated lowest by customers who have used First Interstate Bank's products/services for Over 10 Years.
First Interstate Bank's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
First Interstate Bank's Customer Service score was rated 1.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
First Interstate Bank's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
First Interstate Bank's Customer Service score was rated the highest by customers who have used First Interstate Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Compared to its competitors, First Interstate Bank's Customer Service score is rated right above Capital One, and is preceded by Stockman Bank.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Pinnacle Financial Partners | 4.4/5 |
![]() | Wells Fargo | 3.5/5 |
![]() | Bank of America | 3.4/5 |
![]() | Stockman Bank | 2.8/5 |
![]() | First Interstate Bank | 2.4/5 |
![]() | Capital One | 2/5 |
![]() | Regions Financial | 1.5/5 |
![]() | B. Riley Financial | N/A |
First Interstate Bank has a 2.5/5 stars for its overall company culture rated by their employees

In the Bottom 40% of Similar Sized Companies on Comparably.
First Interstate Bank scored a -63 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of First Interstate Bank would recommend the brand to a friend. ENPS measures how likely First Interstate Bank employees would recommend working at First Interstate Bank to a friend.
| 16% | Promoters |
|---|---|
| 5% | Passive |
| 79% | Detractors |
| 43% | Promoters |
|---|---|
| 18% | Passive |
| 39% | Detractors |