26
NPS
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Geotab
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About Geotab's Brand
Geotab is a global leader in connected transportation solutions. We provide telematics — vehicle and asset tracking — solutions to over 47,000 customers in 150 countries. For more than 20 years, we have invested in ground-breaking data research and innovation to enable partners and customers, including Fortune 500 and public sector organizations, to transform their fleets and operations. We connect to over 3.6 million vehicles and process more than 55 billion data points a day so that customers can make better decisions, increase productivity, have safer fleets and achieve their sustainability goals. Geotab’s open platform and Marketplace, offers hundreds of third-party solution options. Backed by a team of industry-leading data scientists and AI experts, Geotab is unlocking the power of data to understand real-time and predictive analytics — solving for today’s challenges and tomorrow’s world. Among its major competitors, Geotab is ranked in 4th place for NPS while Fleetio is 1st, and Samsara is 2nd.
Brand at a Glance
79%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Geotab Ranking
- #4 / 4 of its competitors
Geotab NPS
Geotab's Net Promoter Score (NPS) is a 26 with 55% Promoters, 16% Passives, and 29% Detractors. Net Promoter Score tracks whether Geotab's customers would recommend using the product based on a scale of -100 to 100.
Geotab Overall NPS
| 55% | Promoters |
|---|---|
| 16% | Passives |
| 29% | Detractors |
Geotab NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 30 | Jun 2024 | 30 |
Aug 2024 28 | Aug 2024 | 28 |
Sep 2024 29 | Sep 2024 | 29 |
Oct 2024 27 | Oct 2024 | 27 |
Jan 2025 24 | Jan 2025 | 24 |
Feb 2025 20 | Feb 2025 | 20 |
Mar 2025 22 | Mar 2025 | 22 |
May 2025 23 | May 2025 | 23 |
Sep 2025 23 | Sep 2025 | 23 |
Nov 2025 22 | Nov 2025 | 22 |
Dec 2025 24 | Dec 2025 | 24 |
Jan 2026 26 | Jan 2026 | 26 |
How Other Brands Compare
Geotab is ranked #4 for NPS among its competitors. Fleetio and Samsara come in first and second, with Fleet Complete coming in at third.
Geotab |  Samsara |  Fleetio |  Fleet Complete | |
| Global Ranking | #- | #906 | #- | #- |
| NPS | 26 | 34 | 68 | 31 |
| Valuation Updated every 24 hours for public companies | - | $6.30B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Geotab NPS by Gender
Male customers rated Geotab's NPS 29 points higher than Female customers.
Male
42
Geotab's NPS was rated 42 by Male customers on Comparably.
71%
Promoters
0%
Passives
29%
Detractors
Female
13
Geotab's NPS was rated 13 by Female customers on Comparably.
42%
Promoters
29%
Passives
29%
Detractors
Geotab NPS by Ethnicity
Geotab's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 66 | Caucasian | 66 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Geotab NPS by Age
Geotab's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Geotab NPS by Usage
Geotab's NPS was rated the highest by customers who have used Geotab's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Over 10 Years 0 | Over 10 Years | 0 |
Geotab NPS vs. Competitors
Compared to its competitors, Geotab's NPS is rated right above Omnitracs, and is preceded by Fleet Complete.
| COMPANY | NPS Score | |
|---|---|---|
| Fleetio | 68 |
| Samsara | 34 |
| Fleet Complete | 31 |
| Geotab | 26 |
 | Omnitracs | -31 |
 | Verizon Connect | -100 |
Geotab Customer Reviews
Out of the 5 Geotab customer reviews 5 were positive and 0 were constructive. Geotab customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Geotab Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Geotab users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Geotab Customer Loyalty Score by Gender
Male customers rated Geotab's Customer Loyalty score 13% higher than Female customers.
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Male
87%
Yes
Female
74%
Yes
Geotab Customer Loyalty Score by Ethnicity
Geotab's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Geotab.
85
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
Asian or Pacific Islander
Geotab Customer Loyalty Score by Age
Geotab's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 78% | 31-35 | 78% |
36-40 70% | 36-40 | 70% |
41-45 100% | 41-45 | 100% |
Geotab Customer Loyalty Score by Usage
Geotab's Customer Loyalty score was rated the highest by customers who have used Geotab's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Geotab Customer Loyalty Score by Industry
Geotab's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Geotab Customer Loyalty vs. Competitors
Compared to its competitors, Geotab's Customer Loyalty score is rated right above Fleetio, and is preceded by Fleet Complete.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Fleet Complete | 85% |
| Geotab | 79% |
| Fleetio | 76% |
| Samsara | 72% |
| Omnitracs | 64% |
| Verizon Connect | 10% |
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Geotab Product Quality
3.9/5
Geotab has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Geotab Product Information
Geotab’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated Geotab's product the highest. Reviewers from the Tech industry rated Geotab the lowest at 4.1.
- Website
- http://www.geotab.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Hardware and Devices
SaaS
Quick Insights into Geotab Product Quality
Geotab's Product Quality score was rated highest by customers who have used Geotab's products/services for 1 to 2 Years, and rated lowest by customers who have used Geotab's products/services for 2 to 5 Years.
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Ranked Geotab Product Quality the Highest
Ranked Geotab Product Quality the Lowest
Geotab Product Quality Score by Gender
Male customers rated Geotab's Product Quality score 0.7 stars higher than Female customers.
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Male
4.5/5
Female
3.8/5
Geotab Product Quality Score by Ethnicity
Geotab's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Geotab Product Quality Score by Age
Geotab's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.1 | 31-35 | 4.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.6 | 41-45 | 4.6 |
Geotab Product Quality Score by Usage
Geotab's Product Quality score was rated the highest by customers who have used Geotab's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Geotab Product Quality Score by Industry
Geotab's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Geotab Product Quality vs. Competitors
Compared to its competitors, Geotab's Product Quality score is rated right above Samsara, and is preceded by Fleetio.
| COMPANY | Product Quality Score | |
|---|---|---|
| Fleetio | 4.6/5 |
| Geotab | 3.9/5 |
| Samsara | 3.7/5 |
| Fleet Complete | 3.5/5 |
| Omnitracs | 2.6/5 |
| Verizon Connect | 1.5/5 |
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Geotab Pricing
Geotab ROI & Value For Money
3.9/5
Geotab has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Geotab Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry. The users from the Tech industry think that they had the lowest ROI from Geotab.
Quick Insights into Geotab ROI
Geotab's ROI score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers who have used Geotab's products/services for 2 to 5 Years.
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Ranked Geotab ROI the Highest
Ranked Geotab ROI the Lowest
Geotab ROI Score by Gender
Male customers rated Geotab's ROI score 0.4 stars higher than Female customers.
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Male
4.4/5
Female
4/5
Geotab ROI Score by Ethnicity
Geotab's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Geotab ROI Score by Age
Geotab's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.2 | 31-35 | 4.2 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.5 | 41-45 | 4.5 |
Geotab ROI Score by Usage
Geotab's ROI score was rated the highest by customers who have used Geotab's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Geotab ROI Score by Industry
Geotab's ROI score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Geotab Pricing vs. Competitors
Compared to its competitors, Geotab's ROI score is rated right above Samsara, and is preceded by Fleetio.
| COMPANY | Pricing Score | |
|---|---|---|
| Fleetio | 4.4/5 |
| Geotab | 3.9/5 |
| Samsara | 3.7/5 |
| Fleet Complete | 3.5/5 |
| Omnitracs | 2.9/5 |
| Verizon Connect | 1.5/5 |
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Geotab Customer Satisfaction (CSAT)
Geotab Customer Satisfaction (CSAT) Score
78 / 100
Geotab has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
43%
Satisfied
35%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
7%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Geotab Customer Satisfaction
Geotab's Customer Satisfaction score was rated highest by customers who have used Geotab's products/services for 1 to 2 Years, and rated lowest by customers who have used Geotab's products/services for 2 to 5 Years.
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Ranked Geotab Customer Satisfaction the Highest
Ranked Geotab Customer Satisfaction the Lowest
Geotab Customer Satisfaction Score by Gender
Male customers rated Geotab's Customer Satisfaction score 14 points higher than Female customers.
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86 / 100
MaleVery Satisfied | 72% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
72 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Geotab Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Geotab's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.
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83 / 100
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
Geotab's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Geotab's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Geotab Customer Satisfaction Score by Age
Geotab's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 75% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 100% |
Geotab Customer Satisfaction Score by Usage
Geotab's Customer Satisfaction score was rated the highest by customers who have used Geotab's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Geotab Customer Satisfaction Score by Industry
Geotab's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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{
"title": "Geotab Customer Satisfaction Score by Industry",
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"bars": [
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}Geotab Customer Satisfaction vs. Competitors
Compared to its competitors, Geotab's Customer Satisfaction score is rated right above Samsara.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Geotab | 78% |
| Samsara | 68% |
| Fleetio | 67% |
| Fleet Complete | 63% |
| Omnitracs | 48% |
| Verizon Connect | 0% |
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Geotab Customer Service
3.9/5
Geotab has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Geotab's Customer Service
Address
2440 Winston Park Drive, L6H 7V2 Canada
Website
http://www.geotab.com/
Phone Number
1-800-397-7102
Geotab's Social Links
Quick Insights into Geotab Customer Service
Geotab's Customer Service score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers who have used Geotab's products/services for 2 to 5 Years.
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Ranked Geotab Customer Service the Highest
Ranked Geotab Customer Service the Lowest
Geotab Customer Service Score by Gender
Male customers rated Geotab's Customer Service score 0.5 stars higher than Female customers.
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Male
4.4/5
Female
3.9/5
Geotab Customer Service Score by Ethnicity
Geotab's Customer Service score was rated 4.5 stars by both Asian or Pacific Islander and Hispanic or Latino customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Geotab Customer Service Score by Age
Geotab's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.2 | 31-35 | 4.2 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.5 | 41-45 | 4.5 |
Geotab Customer Service Score by Usage
Geotab's Customer Service score was rated the highest by customers who have used Geotab's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Geotab Customer Service Score by Industry
Geotab's Customer Service score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Geotab Customer Service vs. Competitors
Compared to its competitors, Geotab's Customer Service score is rated right above Fleetio.
| COMPANY | Customer Service Score | |
|---|---|---|
| Geotab | 3.9/5 |
| Fleetio | 3.7/5 |
| Samsara | 3.5/5 |
| Fleet Complete | 3.2/5 |
| Omnitracs | 2.6/5 |
| Verizon Connect | 1.5/5 |
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Geotab as an Employer
4.1/5
Geotab has a 4.1/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Geotab scored a 26 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Geotab would recommend the brand to a friend. ENPS measures how likely Geotab employees would recommend working at Geotab to a friend.
Net Promoter Score
26
NPS Score
| 55% | Promoters |
|---|---|
| 16% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
16
eNPS Score
| 47% | Promoters |
|---|---|
| 22% | Passive |
| 31% | Detractors |
