

we possess the power to inspire and create change. By embracing new technologies and pushing creative boundaries Among its major competitors, Golin is ranked in 4th place for NPS while Ketchum is 1st, and Porter Novelli is 2nd.Their current valuation is $11.45B
Golin's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Golin's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 100 | Aug 2020 | 100 |
Nov 2022 100 | Nov 2022 | 100 |
Dec 2022 100 | Dec 2022 | 100 |
Jan 2024 50 | Jan 2024 | 50 |
Feb 2024 20 | Feb 2024 | 20 |
Jul 2024 0 | Jul 2024 | 0 |
Golin is ranked #4 for NPS among its competitors. Ketchum and Porter Novelli come in first and second, with Ogilvy coming in at third. Among those competitors, it is the lowest valued company.
![]() Golin | ![]() Ogilvy | ![]() Ketchum | ![]() Porter Novelli | |
| Global Ranking | #- | #657 | #- | #- |
| NPS | 0 | 12 | 58 | 50 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $11.45B | - | $796.99M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Golin's NPS was rated -34 by Male customers on Comparably.
Golin's NPS was rated -34 by Male customers on Comparably.
Golin's NPS is not yet rated by Female customers.
Compared to its competitors, Golin's NPS is rated right above MSLGROUP, and is preceded by Ogilvy.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Ketchum | 58 |
![]() | Porter Novelli | 50 |
![]() | Ogilvy | 12 |
![]() | Golin | 0 |
![]() | MSLGROUP | 0 |
![]() | Grayling | N/A |
![]() | FleishmanHillard | -8 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Golin users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Golin's Customer Loyalty score was rated 70 by Male customers on Comparably.
Compared to its competitors, Golin's Customer Loyalty score is rated right above FleishmanHillard, and is preceded by Ketchum.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Porter Novelli | 100% |
![]() | Ketchum | 81% |
![]() | Golin | 76% |
![]() | FleishmanHillard | 74% |
![]() | Ogilvy | 71% |
![]() | MSLGROUP | 53% |
![]() | Grayling | N/A |
Golin has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Golin’s product quality score is a 3 out of 5 as rated by its users and customers.
Golin's Product Quality score was rated highest by Male customers.
Golin's Product Quality score was rated 3.1 by Male customers on Comparably.
Compared to its competitors, Golin's Product Quality score is rated right above Grayling, and is preceded by FleishmanHillard.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Porter Novelli | 4.5/5 |
![]() | Ketchum | 4/5 |
![]() | Ogilvy | 3.9/5 |
![]() | MSLGROUP | 3.2/5 |
![]() | FleishmanHillard | 3.1/5 |
![]() | Golin | 3/5 |
![]() | Grayling | N/A |
Golin has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Golin's ROI score was rated highest by Male customers.
Golin's ROI score was rated 2.8 by Male customers on Comparably.
Compared to its competitors, Golin's ROI score is rated right above FleishmanHillard, and is preceded by Ogilvy.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Porter Novelli | 4.5/5 |
![]() | Ketchum | 4.2/5 |
![]() | Ogilvy | 3.7/5 |
![]() | Golin | 3.6/5 |
![]() | FleishmanHillard | 3.3/5 |
![]() | MSLGROUP | 3/5 |
![]() | Grayling | N/A |
Golin has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Golin's Customer Satisfaction score was rated highest by Male customers.
Golin's Customer Satisfaction score was rated 67 by Male customers on Comparably.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Compared to its competitors, Golin's Customer Satisfaction score is rated right above Ketchum, and is preceded by Ogilvy.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Porter Novelli | 100% |
![]() | MSLGROUP | 100% |
![]() | Ogilvy | 77% |
![]() | Golin | 60% |
![]() | Ketchum | 58% |
![]() | FleishmanHillard | 40% |
![]() | Grayling | 0% |
Golin has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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875 N. Michigan Avenue, 26th Floor, Chicago, IL
http://golin.com/
(312) 729-4000
Golin's Customer Service score was rated highest by Male customers.
Golin's Customer Service score was rated 2.8 by Male customers on Comparably.
Compared to its competitors, Golin's Customer Service score is rated right above MSLGROUP, and is preceded by Ogilvy.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Porter Novelli | 4.5/5 |
![]() | Ketchum | 4.2/5 |
![]() | Ogilvy | 3.8/5 |
![]() | Golin | 3.5/5 |
![]() | MSLGROUP | 3.5/5 |
![]() | FleishmanHillard | 3.1/5 |
![]() | Grayling | N/A |
Golin has a 4.6/5 stars for its overall company culture rated by their employees

Golin scored a 0 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Golin would recommend the brand to a friend. ENPS measures how likely Golin employees would recommend working at Golin to a friend.
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
| 50% | Promoters |
|---|---|
| 22% | Passive |
| 28% | Detractors |