40
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Greggs
Marketing or Exec? Claim Your Free Account
About Greggs' Brand
Retailer of bakery goods. Among its major competitors, Greggs is ranked in 1st place for NPS while Costa Coffee is 2nd, and Nando's is 3rd.
Brand at a Glance
70%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Greggs Ranking
- #1 / 4 of its competitors
Greggs NPS
Greggs's Net Promoter Score (NPS) is a 40 with 62% Promoters, 16% Passives, and 22% Detractors. Net Promoter Score tracks whether Greggs's customers would recommend using the product based on a scale of -100 to 100.
Greggs Overall NPS
| 62% | Promoters |
|---|---|
| 16% | Passives |
| 22% | Detractors |
Greggs NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 49 | Apr 2024 | 49 |
Oct 2024 52 | Oct 2024 | 52 |
Nov 2024 47 | Nov 2024 | 47 |
Dec 2024 50 | Dec 2024 | 50 |
Jan 2025 52 | Jan 2025 | 52 |
Feb 2025 49 | Feb 2025 | 49 |
Apr 2025 46 | Apr 2025 | 46 |
Jun 2025 47 | Jun 2025 | 47 |
Oct 2025 49 | Oct 2025 | 49 |
Nov 2025 46 | Nov 2025 | 46 |
Dec 2025 45 | Dec 2025 | 45 |
Jan 2026 40 | Jan 2026 | 40 |
How Other Brands Compare
Greggs is ranked first for NPS among its competitors. Costa Coffee and Nando's come in second and third, with Pret A Manger coming in at #4.
Greggs |  Nando's |  Costa Coffee |  Pret A Manger | |
| Global Ranking | #- | #996 | #- | #- |
| NPS | 40 | 29 | 29 | 23 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Greggs NPS by Gender
Male customers rated Greggs's NPS 87 points higher than Female customers.
Male
87
Greggs's NPS was rated 87 by Male customers on Comparably.
87%
Promoters
13%
Passives
0%
Detractors
Female
0
Greggs's NPS was rated by Female customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Greggs NPS by Ethnicity
Greggs's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 75 | Caucasian | 75 |
Other 50 | Other | 50 |
Greggs NPS by Age
Greggs's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Greggs NPS by Usage
Greggs's NPS was rated 60 points by customers who have used Greggs's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 60 | Over 10 Years | 60 |
Greggs NPS vs. Competitors
Compared to its competitors, Greggs's NPS is rated right above Costa Coffee.
| COMPANY | NPS Score | |
|---|---|---|
| Greggs | 40 |
| Costa Coffee | 29 |
| Nando's | 29 |
| Pret A Manger | 23 |
 | Tesco | 14 |
 | Finsbury Food Group | N/A |
 | Grupo Bimbo | N/A |
 | Subway | -34 |
Greggs Customer Reviews
Out of the 2 Greggs customer reviews 1 was positive and 1 was constructive. Greggs customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Greggs Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Greggs users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Greggs Customer Loyalty Score by Gender
Male customers rated Greggs's Customer Loyalty score 49% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Greggs.
Male
89%
Yes
Female
40%
Yes
Greggs Customer Loyalty Score by Ethnicity
Greggs's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Greggs.
100
out of 100
Caucasian
55
out of 100
Other
Greggs Customer Loyalty Score by Age
Greggs's Customer Loyalty score was rated 78% by customers ages 18-25 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Greggs.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
66+ 78% | 66+ | 78% |
Greggs Customer Loyalty Score by Usage
Greggs's Customer Loyalty score was rated 82% by customers who have used Greggs's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Greggs Customer Loyalty Score by Industry
Greggs's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Greggs Customer Loyalty vs. Competitors
Compared to its competitors, Greggs's Customer Loyalty score is rated right above Finsbury Food Group, and is preceded by Pret A Manger.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costa Coffee | 86% |
| Nando's | 78% |
| Tesco | 74% |
| Subway | 74% |
| Pret A Manger | 73% |
| Greggs | 70% |
| Finsbury Food Group | N/A |
| Grupo Bimbo | N/A |
Unlock Greggs Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Greggs Customer Loyalty vs. Competitors data and gain insights into your customers today.
Greggs Product Quality
4.1/5
Greggs has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Greggs' overall Product Quality score rated by its users and customers.
Greggs Product Information
Greggs’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Greggs's product the highest. Reviewers from the Accounting industry rated Greggs the lowest at 3.8.
- Website
- www.greggs.co.uk
- Company Size
- 10,000+ Employees
Quick Insights into Greggs Product Quality
Greggs's Product Quality score was rated highest by Caucasian customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Greggs' Product Quality.
Ranked Greggs Product Quality the Highest
Ranked Greggs Product Quality the Lowest
Greggs Product Quality Score by Gender
Male customers rated Greggs's Product Quality score 2.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Greggs.
Male
4.7/5
Female
2.6/5
Greggs Product Quality Score by Ethnicity
Greggs's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Greggs.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Other 3.4 | Other | 3.4 |
Greggs Product Quality Score by Age
Greggs's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Greggs.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
66+ 3.9 | 66+ | 3.9 |
Greggs Product Quality Score by Usage
Greggs's Product Quality score was rated 4.1 stars by customers who have used Greggs's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Greggs Product Quality Score by Industry
Greggs's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Greggs Product Quality vs. Competitors
Compared to its competitors, Greggs's Product Quality score is rated right above Costa Coffee, and is preceded by Nando's.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nando's | 4.2/5 |
| Greggs | 4.1/5 |
| Costa Coffee | 4/5 |
| Pret A Manger | 3.9/5 |
| Tesco | 3.7/5 |
| Subway | 2.6/5 |
| Finsbury Food Group | N/A |
| Grupo Bimbo | N/A |
Unlock Greggs Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Greggs Product Quality vs. Competitors data and gain insights into your customers today.
Greggs Pricing
Greggs ROI & Value For Money
3.9/5
Greggs has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Greggs' overall ROI score rated by its users and customers.
Greggs Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Greggs.
Quick Insights into Greggs ROI
Greggs's ROI score was rated highest by Caucasian customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Greggs' ROI score.
Ranked Greggs ROI the Highest
Ranked Greggs ROI the Lowest
Greggs ROI Score by Gender
Male customers rated Greggs's ROI score 1.9 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Greggs.
Male
4.5/5
Female
2.6/5
Greggs ROI Score by Ethnicity
Greggs's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Greggs.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
Other 3.2 | Other | 3.2 |
Greggs ROI Score by Age
Greggs's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Greggs.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
66+ 3.9 | 66+ | 3.9 |
Greggs ROI Score by Usage
Greggs's ROI score was rated 4.1 stars by customers who have used Greggs's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Greggs ROI Score by Industry
Greggs's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Greggs Pricing vs. Competitors
Compared to its competitors, Greggs's ROI score is rated right above Nando's.
| COMPANY | Pricing Score | |
|---|---|---|
| Greggs | 3.9/5 |
| Nando's | 3.9/5 |
| Costa Coffee | 3.7/5 |
| Pret A Manger | 3.5/5 |
| Tesco | 3.3/5 |
| Subway | 2.4/5 |
| Finsbury Food Group | N/A |
| Grupo Bimbo | N/A |
Unlock Greggs ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Greggs ROI vs. Competitors data and gain insights into your customers today.
Greggs Customer Satisfaction (CSAT)
Greggs Customer Satisfaction (CSAT) Score
82 / 100
Greggs has an overall Customer Satisfaction score of 82 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
41%
Satisfied
41%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Greggs Customer Satisfaction
Greggs's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Greggs' Customer Satisfaction.
Ranked Greggs Customer Satisfaction the Highest
Ranked Greggs Customer Satisfaction the Lowest
Greggs Customer Satisfaction Score by Gender
Male customers rated Greggs's Customer Satisfaction score 67 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Greggs.
100 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
33 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 34% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Greggs Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Greggs' Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Greggs.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Greggs' Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Greggs.
67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
Greggs Customer Satisfaction Score by Age
Greggs's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Greggs.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 66+ | 67% |
Greggs Customer Satisfaction Score by Usage
Greggs's Customer Satisfaction score was rated 75 points by customers who have used Greggs's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Greggs Customer Satisfaction Score by Industry
Greggs's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Greggs Customer Satisfaction Score by Industry",
"text": "Greggs's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Greggs's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
},
{
"label": "Accounting",
"groupId": 495,
"score": 66,
"stars": 0,
"csatScore": 66,
"text": "Greggs's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 66
}
]
}Greggs Customer Satisfaction vs. Competitors
Compared to its competitors, Greggs's Customer Satisfaction score is rated right above Pret A Manger, and is preceded by Nando's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nando's | 86% |
| Greggs | 82% |
| Pret A Manger | 78% |
| Costa Coffee | 75% |
| Tesco | 75% |
| Subway | 39% |
| Finsbury Food Group | 0% |
| Grupo Bimbo | 0% |
Unlock Greggs Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Greggs Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Greggs Customer Service
4/5
Greggs has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Greggs' overall Customer Service score rated by its users and customers.
About Greggs's Customer Service
Address
Fernwood House, Newcastle upon Tyne, NE2 1TL Bahamas
Website
www.greggs.co.uk
Phone Number
7
Quick Insights into Greggs Customer Service
Greggs's Customer Service score was rated highest by Caucasian customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Greggs' Customer Service score.
Ranked Greggs Customer Service the Highest
Ranked Greggs Customer Service the Lowest
Greggs Customer Service Score by Gender
Male customers rated Greggs's Customer Service score 1.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Greggs.
Male
4.5/5
Female
2.8/5
Greggs Customer Service Score by Ethnicity
Greggs's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Greggs.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
Other 3.4 | Other | 3.4 |
Greggs Customer Service Score by Age
Greggs's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Greggs.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
66+ 4 | 66+ | 4 |
Greggs Customer Service Score by Usage
Greggs's Customer Service score was rated 4.2 stars by customers who have used Greggs's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Greggs Customer Service Score by Industry
Greggs's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Greggs Customer Service vs. Competitors
Compared to its competitors, Greggs's Customer Service score is rated right above Costa Coffee.
| COMPANY | Customer Service Score | |
|---|---|---|
| Greggs | 4/5 |
| Costa Coffee | 3.9/5 |
| Nando's | 3.9/5 |
| Pret A Manger | 3.9/5 |
| Tesco | 3.5/5 |
| Subway | 2.4/5 |
| Finsbury Food Group | N/A |
| Grupo Bimbo | N/A |
Unlock Greggs Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Greggs Customer Service vs. Competitors data and gain insights into your customers today.
Greggs as an Employer
4.1/5
Greggs has a 4.1/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Greggs scored a 40 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of Greggs would recommend the brand to a friend. ENPS measures how likely Greggs employees would recommend working at Greggs to a friend.
Net Promoter Score
40
NPS Score
| 62% | Promoters |
|---|---|
| 16% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
-14
eNPS Score
| 43% | Promoters |
|---|---|
| 0% | Passive |
| 57% | Detractors |
