-19
NPS
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Ingles Markets
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About Ingles Markets' Brand
Ingles Markets operates a supermarket chain in the southeast United States. Among its major competitors, Ingles Markets is ranked in 8th place for NPS while Wm Morrison Supermarkets is 1st, and Aldi UK is 2nd. Overall, Ingles Markets has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $876.74M
Brand at a Glance
81%
Customer Loyalty
2.9/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
Ingles Markets Ranking
- #4 / 4 of its competitors
Ingles Markets NPS
Ingles Markets's Net Promoter Score (NPS) is a -19 with 35% Promoters, 11% Passives, and 54% Detractors. Net Promoter Score tracks whether Ingles Markets's customers would recommend using the product based on a scale of -100 to 100.
Ingles Markets Overall NPS
| 35% | Promoters |
|---|---|
| 11% | Passives |
| 54% | Detractors |
Ingles Markets NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 -20 | Jan 2025 | -20 |
Feb 2025 -20 | Feb 2025 | -20 |
Mar 2025 -20 | Mar 2025 | -20 |
Apr 2025 -20 | Apr 2025 | -20 |
May 2025 -19 | May 2025 | -19 |
Jun 2025 -19 | Jun 2025 | -19 |
Jul 2025 -19 | Jul 2025 | -19 |
Aug 2025 -19 | Aug 2025 | -19 |
Sep 2025 -19 | Sep 2025 | -19 |
Nov 2025 -19 | Nov 2025 | -19 |
Dec 2025 -19 | Dec 2025 | -19 |
Jan 2026 -19 | Jan 2026 | -19 |
How Other Brands Compare
Ingles Markets is ranked #4 for NPS among its competitors. Aldi UK and Publix Super Markets come in first and second, with Kroger coming in at third. Among those competitors, it is the lowest valued company behind Kroger.
Ingles Markets |  Kroger |  Publix Super Markets |  Aldi UK | |
| Global Ranking | #- | #151 | #246 | #894 |
| NPS | -19 | 0 | 35 | 40 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $876.74M | $27.03B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ingles Markets NPS by Gender
Male customers rated Ingles Markets's NPS 1 points higher than Female customers.
Male
-28
Ingles Markets's NPS was rated -28 by Male customers on Comparably.
32%
Promoters
8%
Passives
60%
Detractors
Female
-29
Ingles Markets's NPS was rated -29 by Female customers on Comparably.
32%
Promoters
7%
Passives
61%
Detractors
Ingles Markets NPS by Ethnicity
Ingles Markets's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -28 | Caucasian | -28 |
Hispanic or Latino -25 | Hispanic or Latino | -25 |
African American/Black -41 | African American/Black | -41 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -66 | Other | -66 |
Ingles Markets NPS by Age
Ingles Markets's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Ingles Markets NPS by Usage
Ingles Markets's NPS was rated the highest by customers who have used Ingles Markets's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -16 | 1 to 2 Years | -16 |
2 to 5 Years -36 | 2 to 5 Years | -36 |
5 to 10 Years -12 | 5 to 10 Years | -12 |
Over 10 Years -33 | Over 10 Years | -33 |
Ingles Markets NPS vs. Competitors
Compared to its competitors, Ingles Markets's NPS is rated right below Hannaford Supermarket.
| COMPANY | NPS Score | |
|---|---|---|
 | Wm Morrison Supermarkets | 67 |
| Aldi UK | 40 |
| Publix Super Markets | 35 |
| Kroger | 0 |
 | ASDA | 0 |
 | Harris Teeter | -9 |
 | Hannaford Supermarket | -18 |
| Ingles Markets | -19 |
Ingles Markets Customer Reviews
Out of the 48 Ingles Markets customer reviews 21 were positive and 27 were constructive. Ingles Markets customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Ingles Markets Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Ingles Markets users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ingles Markets Customer Loyalty Score by Gender
Female customers rated Ingles Markets's Customer Loyalty score 1% higher than Male customers.
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Male
81%
Yes
Female
82%
Yes
Ingles Markets Customer Loyalty Score by Ethnicity
Ingles Markets's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ingles Markets.
81
out of 100
Caucasian
78
out of 100
Hispanic or Latino
88
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
76
out of 100
Other
Ingles Markets Customer Loyalty Score by Age
Ingles Markets's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 70% | 26-30 | 70% |
31-35 74% | 31-35 | 74% |
36-40 90% | 36-40 | 90% |
41-45 78% | 41-45 | 78% |
46-50 79% | 46-50 | 79% |
51-55 61% | 51-55 | 61% |
56-60 84% | 56-60 | 84% |
61-65 86% | 61-65 | 86% |
66+ 86% | 66+ | 86% |
Ingles Markets Customer Loyalty Score by Usage
Ingles Markets's Customer Loyalty score was rated the highest by customers who have used Ingles Markets's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ingles Markets Customer Loyalty Score by Industry
Ingles Markets's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Ingles Markets Customer Loyalty vs. Competitors
Compared to its competitors, Ingles Markets's Customer Loyalty score is rated right above Kroger, and is preceded by Harris Teeter.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Wm Morrison Supermarkets | 100% |
| Publix Super Markets | 87% |
| Hannaford Supermarket | 83% |
| Harris Teeter | 81% |
| Ingles Markets | 81% |
| Kroger | 79% |
| Aldi UK | 75% |
| ASDA | 72% |
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Ingles Markets Product Quality
2.9/5
Ingles Markets has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Ingles Markets Product Information
Ingles Markets’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Legal industry rated Ingles Markets's product the highest. Reviewers from the Government and Public Policy industry rated Ingles Markets the lowest at 3.1.
- Company Size
- 10,000+ Employees
Industry
Retail
Quick Insights into Ingles Markets Product Quality
Ingles Markets's Product Quality score was rated highest by customers from the Legal industry, and rated lowest by customers from the Consumer Goods industry.
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Ranked Ingles Markets Product Quality the Highest
Ranked Ingles Markets Product Quality the Lowest
Ingles Markets Product Quality Score by Gender
Female customers rated Ingles Markets's Product Quality score 0.1 stars higher than Male customers.
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Male
2.8/5
Female
2.9/5
Ingles Markets Product Quality Score by Ethnicity
Ingles Markets's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 2 | Other | 2 |
Ingles Markets Product Quality Score by Age
Ingles Markets's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.1 | 31-35 | 3.1 |
36-40 2.4 | 36-40 | 2.4 |
41-45 2.9 | 41-45 | 2.9 |
46-50 1.6 | 46-50 | 1.6 |
51-55 2.5 | 51-55 | 2.5 |
56-60 3 | 56-60 | 3 |
61-65 3 | 61-65 | 3 |
66+ 3 | 66+ | 3 |
Ingles Markets Product Quality Score by Usage
Ingles Markets's Product Quality score was rated the highest by customers who have used Ingles Markets's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Ingles Markets Product Quality Score by Industry
Ingles Markets's Product Quality score was rated the highest by Legal industry customers, and the lowest by Consumer Goods industry customers.
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Ingles Markets Product Quality vs. Competitors
Compared to its competitors, Ingles Markets's Product Quality score is rated right below Hannaford Supermarket.
| COMPANY | Product Quality Score | |
|---|---|---|
| Wm Morrison Supermarkets | 4.5/5 |
| Aldi UK | 4/5 |
| Publix Super Markets | 4/5 |
| Kroger | 3.4/5 |
| ASDA | 3.3/5 |
| Harris Teeter | 3.2/5 |
| Hannaford Supermarket | 3.2/5 |
| Ingles Markets | 2.9/5 |
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Ingles Markets Pricing
Ingles Markets ROI & Value For Money
2.8/5
Ingles Markets has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Ingles Markets Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Legal industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Ingles Markets.
Quick Insights into Ingles Markets ROI
Ingles Markets's ROI score was rated highest by customers from the Legal industry, and rated lowest by customers from the Biotech and Pharmaceuticals industry.
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Ranked Ingles Markets ROI the Highest
Ranked Ingles Markets ROI the Lowest
Ingles Markets ROI Score by Gender
Female customers rated Ingles Markets's ROI score 0.1 stars higher than Male customers.
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Male
2.7/5
Female
2.8/5
Ingles Markets ROI Score by Ethnicity
Ingles Markets's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 2 | Other | 2 |
Ingles Markets ROI Score by Age
Ingles Markets's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3 | 31-35 | 3 |
36-40 2.3 | 36-40 | 2.3 |
41-45 2.6 | 41-45 | 2.6 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.9 | 61-65 | 2.9 |
66+ 3 | 66+ | 3 |
Ingles Markets ROI Score by Usage
Ingles Markets's ROI score was rated the highest by customers who have used Ingles Markets's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Ingles Markets ROI Score by Industry
Ingles Markets's ROI score was rated the highest by Legal industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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Ingles Markets Pricing vs. Competitors
Compared to its competitors, Ingles Markets's ROI score is rated right below Hannaford Supermarket.
| COMPANY | Pricing Score | |
|---|---|---|
| Wm Morrison Supermarkets | 4.5/5 |
| Aldi UK | 4.2/5 |
| Publix Super Markets | 3.7/5 |
| ASDA | 3.3/5 |
| Kroger | 3.2/5 |
| Harris Teeter | 3/5 |
| Hannaford Supermarket | 2.9/5 |
| Ingles Markets | 2.8/5 |
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Ingles Markets Customer Satisfaction (CSAT)
Ingles Markets Customer Satisfaction (CSAT) Score
49 / 100
Ingles Markets has an overall Customer Satisfaction score of 49 rated by its users and customers.
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Very Satisfied
31%
Satisfied
18%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
15%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ingles Markets Customer Satisfaction
Ingles Markets's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Consumer Goods industry.
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Ranked Ingles Markets Customer Satisfaction the Highest
Ranked Ingles Markets Customer Satisfaction the Lowest
Ingles Markets Customer Satisfaction Score by Gender
Male customers rated Ingles Markets's Customer Satisfaction score 4 points higher than Female customers.
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45 / 100
MaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 19% | |
Very Dissatisfied | 23% |
41 / 100
FemaleVery Satisfied | 26% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 21% | |
Very Dissatisfied | 31% |
Ingles Markets Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ingles Markets' Customer Satisfaction (CSAT) score was rated 46% according to Caucasian users and customers.
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46 / 100
Very Satisfied
30%
Satisfied
16%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
20%
Very Dissatisfied
26%
CSAT according to Hispanic or Latino
Ingles Markets' Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
34%
Very Dissatisfied
0%
CSAT according to African American/Black
Ingles Markets' Customer Satisfaction (CSAT) score was rated 37% according to African American/Black users and customers.
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37 / 100
Very Satisfied
29%
Satisfied
8%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
21%
Very Dissatisfied
21%
CSAT according to Asian or Pacific Islander
Ingles Markets' Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Ingles Markets' Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.
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20 / 100
Very Satisfied
7%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
67%
Ingles Markets Customer Satisfaction Score by Age
Ingles Markets's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 20% | |||||||||||||||
| 36-40 | 22% | |||||||||||||||
| 41-45 | 46% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 39% | |||||||||||||||
| 56-60 | 52% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 46% |
Ingles Markets Customer Satisfaction Score by Usage
Ingles Markets's Customer Satisfaction score was rated the highest by customers who have used Ingles Markets's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Ingles Markets Customer Satisfaction Score by Industry
Ingles Markets's Customer Satisfaction score was rated the highest by Government and Public Policy industry customers, and the lowest by Consumer Goods industry customers.
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"label": "Hospitality",
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"label": "Retail",
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]
}Ingles Markets Customer Satisfaction vs. Competitors
Compared to its competitors, Ingles Markets's Customer Satisfaction score is rated right above Wm Morrison Supermarkets, and is preceded by Hannaford Supermarket.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Aldi UK | 86% |
| ASDA | 76% |
| Publix Super Markets | 73% |
| Kroger | 59% |
| Harris Teeter | 50% |
| Hannaford Supermarket | 50% |
| Ingles Markets | 49% |
| Wm Morrison Supermarkets | 0% |
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Ingles Markets Customer Service
2.8/5
Ingles Markets has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Ingles Markets's Customer Service
Address
Black Mountain, NC 28711
Website
http://www.ingles-markets.com
Phone Number
(866) 226-7168
Ingles Markets's Social Links
Quick Insights into Ingles Markets Customer Service
Ingles Markets's Customer Service score was rated highest by customers ages 26-30, and rated lowest by Other customers.
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Ranked Ingles Markets Customer Service the Highest
Ranked Ingles Markets Customer Service the Lowest
Ingles Markets Customer Service Score by Gender
Male customers rated Ingles Markets's Customer Service score 0.1 stars higher than Female customers.
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Male
2.8/5
Female
2.7/5
Ingles Markets Customer Service Score by Ethnicity
Ingles Markets's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 1.5 | Other | 1.5 |
Ingles Markets Customer Service Score by Age
Ingles Markets's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.3 | 26-30 | 4.3 |
31-35 2.8 | 31-35 | 2.8 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.1 | 41-45 | 2.1 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.3 | 51-55 | 2.3 |
56-60 3.1 | 56-60 | 3.1 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2.8 | 66+ | 2.8 |
Ingles Markets Customer Service Score by Usage
Ingles Markets's Customer Service score was rated the highest by customers who have used Ingles Markets's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Ingles Markets Customer Service Score by Industry
Ingles Markets's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Consumer Goods industry customers.
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Ingles Markets Customer Service vs. Competitors
Compared to its competitors, Ingles Markets's Customer Service score is rated right below Hannaford Supermarket.
| COMPANY | Customer Service Score | |
|---|---|---|
| Wm Morrison Supermarkets | 5/5 |
| Aldi UK | 4.1/5 |
| Publix Super Markets | 3.9/5 |
| ASDA | 3.4/5 |
| Kroger | 3.2/5 |
| Harris Teeter | 3/5 |
| Hannaford Supermarket | 3/5 |
| Ingles Markets | 2.8/5 |
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Ingles Markets as an Employer
2.8/5
Ingles Markets has a 2.8/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Ingles Markets scored a -19 for Net Promoter Score and a -26 for Employee Net Promoter Score. NPS gauges how likely a customer of Ingles Markets would recommend the brand to a friend. ENPS measures how likely Ingles Markets employees would recommend working at Ingles Markets to a friend.
Net Promoter Score
-19
NPS Score
| 35% | Promoters |
|---|---|
| 11% | Passive |
| 54% | Detractors |
Employee Net Promoter Score
-26
eNPS Score
| 29% | Promoters |
|---|---|
| 16% | Passive |
| 55% | Detractors |
