

Lithia Motors, Inc. is an automotive dealership network headquartered in Medford, Oregon. Among its major competitors, Lithia Motors is ranked in 7th place for NPS while CarMax is 1st, and Asbury Automotive Group is 2nd.Their current market cap is $9.95B
Lithia Motors's Net Promoter Score (NPS) is a -69 with 14% Promoters, 3% Passives, and 83% Detractors. Net Promoter Score tracks whether Lithia Motors's customers would recommend using the product based on a scale of -100 to 100.
| 14% | Promoters |
|---|---|
| 3% | Passives |
| 83% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 -70 | Dec 2024 | -70 |
Jan 2025 -70 | Jan 2025 | -70 |
Feb 2025 -70 | Feb 2025 | -70 |
Mar 2025 -70 | Mar 2025 | -70 |
Apr 2025 -70 | Apr 2025 | -70 |
May 2025 -70 | May 2025 | -70 |
Jun 2025 -70 | Jun 2025 | -70 |
Jul 2025 -70 | Jul 2025 | -70 |
Aug 2025 -70 | Aug 2025 | -70 |
Oct 2025 -70 | Oct 2025 | -70 |
Dec 2025 -70 | Dec 2025 | -70 |
Jan 2026 -70 | Jan 2026 | -70 |
Lithia Motors is ranked #4 for NPS among its competitors. CarMax and Staples come in first and second, with AutoNation coming in at third. Among those competitors, it is the third most valued company behind CarMax.
![]() Lithia Motors | ![]() Staples | ![]() CarMax | ![]() AutoNation | |
| Global Ranking | #- | #318 | #- | #- |
| NPS | -69 | -20 | -8 | -46 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $9.95B | - | $20.04B | $7.52B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Lithia Motors's NPS 4 points higher than Male customers.
Lithia Motors's NPS was rated -84 by Male customers on Comparably.
Lithia Motors's NPS was rated -80 by Female customers on Comparably.
Lithia Motors's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -90 | Caucasian | -90 |
Hispanic or Latino -82 | Hispanic or Latino | -82 |
African American/Black -43 | African American/Black | -43 |
Asian or Pacific Islander -42 | Asian or Pacific Islander | -42 |
Native American -72 | Native American | -72 |
Other -86 | Other | -86 |
Lithia Motors's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
Lithia Motors's NPS was rated the highest by customers who have used Lithia Motors's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -81 | Less than 1 Year | -81 |
1 to 2 Years -94 | 1 to 2 Years | -94 |
2 to 5 Years -81 | 2 to 5 Years | -81 |
5 to 10 Years -72 | 5 to 10 Years | -72 |
Over 10 Years -85 | Over 10 Years | -85 |
Compared to its competitors, Lithia Motors's NPS is rated right below AutoNation.
| COMPANY | NPS Score | |
|---|---|---|
![]() | CarMax | -8 |
![]() | Asbury Automotive Group | -19 |
![]() | Staples | -20 |
![]() | Sonic Automotive | -28 |
![]() | Penske Automotive Group | -30 |
![]() | AutoNation | -46 |
![]() | Lithia Motors | -69 |
Out of the 44 Lithia Motors customer reviews 9 were positive and 35 were constructive. Lithia Motors customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
57% of Lithia Motors users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Lithia Motors's Customer Loyalty score 10% higher than Male customers.
Lithia Motors's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Lithia Motors's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 47% | 26-30 | 47% |
31-35 63% | 31-35 | 63% |
36-40 57% | 36-40 | 57% |
41-45 57% | 41-45 | 57% |
46-50 65% | 46-50 | 65% |
51-55 67% | 51-55 | 67% |
56-60 66% | 56-60 | 66% |
61-65 78% | 61-65 | 78% |
66+ 43% | 66+ | 43% |
Lithia Motors's Customer Loyalty score was rated the highest by customers who have used Lithia Motors's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Lithia Motors's Customer Loyalty score was rated the highest by Consulting industry customers, and the lowest by Insurance industry customers.
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Compared to its competitors, Lithia Motors's Customer Loyalty score is rated right below AutoNation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Penske Automotive Group | 74% |
![]() | Staples | 71% |
![]() | Sonic Automotive | 68% |
![]() | CarMax | 66% |
![]() | Asbury Automotive Group | 62% |
![]() | AutoNation | 59% |
![]() | Lithia Motors | 57% |
Lithia Motors has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Lithia Motors’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Lithia Motors's product the highest. Reviewers from the Retail industry rated Lithia Motors the lowest at 1.9.
Lithia Motors's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Tech industry.
Lithia Motors's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Lithia Motors's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 1.8 | Asian or Pacific Islander | 1.8 |
Native American 2.3 | Native American | 2.3 |
Other 1.5 | Other | 1.5 |
Lithia Motors's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.6 | 31-35 | 1.6 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.5 | 66+ | 1.5 |
Lithia Motors's Product Quality score was rated the highest by customers who have used Lithia Motors's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Lithia Motors's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Lithia Motors's Product Quality score is rated right below AutoNation.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | CarMax | 3/5 |
![]() | Staples | 3/5 |
![]() | Penske Automotive Group | 2.9/5 |
![]() | Asbury Automotive Group | 2.8/5 |
![]() | Sonic Automotive | 2.6/5 |
![]() | AutoNation | 2/5 |
![]() | Lithia Motors | 1.5/5 |
Lithia Motors has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Biotech and Pharmaceuticals industry. The users from the Accounting industry think that they had the lowest ROI from Lithia Motors.
Lithia Motors's ROI score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers from the Tech industry.
Lithia Motors's ROI score was rated 1.5 by both Female and Male customers on Comparably.
Lithia Motors's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 1.8 | Asian or Pacific Islander | 1.8 |
Native American 2.1 | Native American | 2.1 |
Other 1.5 | Other | 1.5 |
Lithia Motors's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.6 | 31-35 | 1.6 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.5 | 66+ | 1.5 |
Lithia Motors's ROI score was rated the highest by customers who have used Lithia Motors's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Lithia Motors's ROI score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Lithia Motors's ROI score is rated right below AutoNation.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Asbury Automotive Group | 3.1/5 |
![]() | Staples | 2.9/5 |
![]() | CarMax | 2.8/5 |
![]() | Penske Automotive Group | 2.6/5 |
![]() | Sonic Automotive | 2.1/5 |
![]() | AutoNation | 2/5 |
![]() | Lithia Motors | 1.5/5 |
Lithia Motors has an overall Customer Satisfaction score of 17 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Lithia Motors's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Transportation industry.
Female customers rated Lithia Motors's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 6% | |
|---|---|---|
Satisfied | 2% | |
Neither Satisfied nor Dissatisfied | 1% | |
Dissatisfied | 9% | |
Very Dissatisfied | 82% |
Very Satisfied | 13% | |
|---|---|---|
Satisfied | 3% | |
Neither Satisfied nor Dissatisfied | 1% | |
Dissatisfied | 10% | |
Very Dissatisfied | 73% |
Lithia Motors' Customer Satisfaction (CSAT) score was rated 8% according to Caucasian users and customers.
Lithia Motors' Customer Satisfaction (CSAT) score was rated 13% according to Hispanic or Latino users and customers.
Lithia Motors' Customer Satisfaction (CSAT) score was rated 43% according to African American/Black users and customers.
Lithia Motors' Customer Satisfaction (CSAT) score was rated 29% according to Asian or Pacific Islander users and customers.
Lithia Motors' Customer Satisfaction (CSAT) score was rated 14% according to Native American users and customers.
Lithia Motors' Customer Satisfaction (CSAT) score was rated 12% according to Other users and customers.
Lithia Motors's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 0% | |||||||||||||||
| 26-30 | 21% | |||||||||||||||
| 31-35 | 27% | |||||||||||||||
| 36-40 | 4% | |||||||||||||||
| 41-45 | 13% | |||||||||||||||
| 46-50 | 9% | |||||||||||||||
| 51-55 | 11% | |||||||||||||||
| 56-60 | 9% | |||||||||||||||
| 61-65 | 26% | |||||||||||||||
| 66+ | 6% |
Lithia Motors's Customer Satisfaction score was rated the highest by customers who have used Lithia Motors's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Lithia Motors's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 501,
"score": 10,
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"groupId": 503,
"score": 33,
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"groupId": 504,
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"label": "Construction",
"groupId": 510,
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"stars": 0,
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"label": "Consulting",
"groupId": 511,
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"stars": 0,
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{
"label": "Education",
"groupId": 515,
"score": 18,
"stars": 0,
"csatScore": 18,
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"scoreClassName": "",
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 17,
"stars": 0,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 7,
"stars": 0,
"csatScore": 7,
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{
"label": "Hospitality",
"groupId": 523,
"score": 25,
"stars": 0,
"csatScore": 25,
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"label": "Insurance",
"groupId": 526,
"score": 0,
"stars": 0,
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{
"label": "Legal",
"groupId": 529,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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{
"label": "Military and Defense",
"groupId": 538,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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{
"label": "Professional Services",
"groupId": 549,
"score": 0,
"stars": 0,
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"label": "Public Safety",
"groupId": 551,
"score": 0,
"stars": 0,
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"scoreClassName": "",
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"groupId": 558,
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"stars": 0,
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"label": "Retail",
"groupId": 559,
"score": 29,
"stars": 0,
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}Compared to its competitors, Lithia Motors's Customer Satisfaction score is rated right below AutoNation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | CarMax | 52% |
![]() | Staples | 47% |
![]() | Asbury Automotive Group | 43% |
![]() | Sonic Automotive | 33% |
![]() | Penske Automotive Group | 30% |
![]() | AutoNation | 25% |
![]() | Lithia Motors | 17% |
Lithia Motors has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Lithia Motors' overall Customer Service score rated by its users and customers.
150 N. Bartlett St., Medford, OR
http://www.lithia.com/
541-776-6401
Lithia Motors's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Transportation industry.
Lithia Motors's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Lithia Motors's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 1.8 | Asian or Pacific Islander | 1.8 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Lithia Motors's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.7 | 61-65 | 1.7 |
66+ 1.5 | 66+ | 1.5 |
Lithia Motors's Customer Service score was rated 1.5 stars by customers who have used Lithia Motors's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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Lithia Motors's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Lithia Motors's Customer Service score is rated right below AutoNation.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | CarMax | 2.8/5 |
![]() | Asbury Automotive Group | 2.8/5 |
![]() | Staples | 2.7/5 |
![]() | Penske Automotive Group | 2.5/5 |
![]() | Sonic Automotive | 2.3/5 |
![]() | AutoNation | 1.9/5 |
![]() | Lithia Motors | 1.5/5 |
Lithia Motors has a 2.3/5 stars for its overall company culture rated by their employees

Lithia Motors scored a -69 for Net Promoter Score and a -46 for Employee Net Promoter Score. NPS gauges how likely a customer of Lithia Motors would recommend the brand to a friend. ENPS measures how likely Lithia Motors employees would recommend working at Lithia Motors to a friend.
| 14% | Promoters |
|---|---|
| 3% | Passive |
| 83% | Detractors |
| 23% | Promoters |
|---|---|
| 8% | Passive |
| 69% | Detractors |