-58
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Mitsubishi Motors North America, Inc.
Marketing or Exec? Claim Your Free Account
About Mitsubishi Motors North America, Inc. Brand
Mitsubishi Motors North America is responsible for the manufacturing, distributing and marketing of Mitsubishi brand sedans and crossover utility vehicles through a network of more than 355 dealer partners across the United States. When you join Mitsubishi Motors North America, you’ll be part of a team that is committed to continuous investment in innovative new technologies, attractive design and product development, and bringing exciting and authentic new vehicles to customers. Among its major competitors, Mitsubishi Motors North America, Inc. is ranked in 6th place for NPS while Honda is 1st, and Tata Motors Ltd is 2nd.Their current market cap is $4.26B
Brand at a Glance
61%
Customer Loyalty
1.9/5
Product Quality
2.3/5
Pricing
2.4/5
Customer Service
Mitsubishi Motors North America, Inc. CMO
Mitsubishi Motors North America, Inc. Ranking
- #4 / 4 of its competitors
Mitsubishi Motors North America, Inc. NPS
Mitsubishi Motors North America, Inc.'s Net Promoter Score (NPS) is a -58 with 17% Promoters, 8% Passives, and 75% Detractors. Net Promoter Score tracks whether Mitsubishi Motors North America, Inc.'s customers would recommend using the product based on a scale of -100 to 100.
Mitsubishi Motors North America, Inc. Overall NPS
| 17% | Promoters |
|---|---|
| 8% | Passives |
| 75% | Detractors |
Mitsubishi Motors North America, Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 -100 | Mar 2022 | -100 |
Jun 2022 -100 | Jun 2022 | -100 |
Oct 2022 -100 | Oct 2022 | -100 |
Feb 2023 -43 | Feb 2023 | -43 |
Apr 2023 -50 | Apr 2023 | -50 |
Jul 2023 -55 | Jul 2023 | -55 |
Aug 2024 -50 | Aug 2024 | -50 |
Jan 2025 -54 | Jan 2025 | -54 |
Sep 2025 -59 | Sep 2025 | -59 |
How Other Brands Compare
Mitsubishi Motors North America, Inc. is ranked #4 for NPS among its competitors. Honda and Tata Motors Ltd come in first and second, with Nissan coming in at third. Among those competitors, it is the third most valued company behind Honda.
Mitsubishi Motors North America, Inc. |  Honda |  Nissan |  Tata Motors Ltd | |
| Global Ranking | #- | #36 | #668 | #819 |
| NPS | -58 | 37 | -29 | 33 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $4.26B | $51.61B | $13.42B | $1.92B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Mitsubishi Motors North America, Inc. NPS by Gender
Female customers rated Mitsubishi Motors North America, Inc.'s NPS 33 points higher than Male customers.
Male
-75
Mitsubishi Motors North America, Inc.'s NPS was rated -75 by Male customers on Comparably.
0%
Promoters
25%
Passives
75%
Detractors
Female
-42
Mitsubishi Motors North America, Inc.'s NPS was rated -42 by Female customers on Comparably.
29%
Promoters
0%
Passives
71%
Detractors
Mitsubishi Motors North America, Inc. NPS by Ethnicity
Mitsubishi Motors North America, Inc.'s NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
African American/Black 34 | African American/Black | 34 |
Mitsubishi Motors North America, Inc. NPS by Age
Mitsubishi Motors North America, Inc.'s NPS was rated -20 points by customers ages 66+ on Comparably.
Mitsubishi Motors North America, Inc. NPS by Usage
Mitsubishi Motors North America, Inc.'s NPS was rated -20 points by customers who have used Mitsubishi Motors North America, Inc.'s products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -20 | Over 10 Years | -20 |
Mitsubishi Motors North America, Inc. NPS vs. Competitors
Compared to its competitors, Mitsubishi Motors North America, Inc.'s NPS is rated right below Nissan.
| COMPANY | NPS Score | |
|---|---|---|
| Honda | 37 |
| Tata Motors Ltd | 33 |
 | Hyundai Capital | -4 |
 | Chrysler | -10 |
| Nissan | -29 |
| Mitsubishi Motors North America, Inc. | -58 |
Mitsubishi Motors North America, Inc. Customer Reviews
Out of the 3 Mitsubishi Motors North America, Inc. customer reviews 0 were positive and 3 were constructive. Mitsubishi Motors North America, Inc. customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Mitsubishi Motors North America, Inc. Customer Loyalty
61%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
61% of Mitsubishi Motors North America, Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Mitsubishi Motors North America, Inc. Customer Loyalty Score by Gender
Male customers rated Mitsubishi Motors North America, Inc.'s Customer Loyalty score 9% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Mitsubishi Motors North America, Inc..
Male
70%
Yes
Female
61%
Yes
Mitsubishi Motors North America, Inc. Customer Loyalty Score by Ethnicity
Mitsubishi Motors North America, Inc.'s Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Mitsubishi Motors North America, Inc..
33
out of 100
Caucasian
100
out of 100
African American/Black
Mitsubishi Motors North America, Inc. Customer Loyalty Score by Age
Mitsubishi Motors North America, Inc.'s Customer Loyalty score was rated 64% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Mitsubishi Motors North America, Inc..
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 64% | 66+ | 64% |
Mitsubishi Motors North America, Inc. Customer Loyalty Score by Usage
Mitsubishi Motors North America, Inc.'s Customer Loyalty score was rated 82% by customers who have used Mitsubishi Motors North America, Inc.'s products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Mitsubishi Motors North America, Inc. Customer Loyalty vs. Competitors
Compared to its competitors, Mitsubishi Motors North America, Inc.'s Customer Loyalty score is rated right below Chrysler.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Honda | 86% |
| Hyundai Capital | 85% |
| Tata Motors Ltd | 82% |
| Nissan | 76% |
| Chrysler | 73% |
| Mitsubishi Motors North America, Inc. | 61% |
Unlock Mitsubishi Motors North America, Inc. Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Mitsubishi Motors North America, Inc. Customer Loyalty vs. Competitors data and gain insights into your customers today.
Mitsubishi Motors North America, Inc. Product Quality
1.9/5
Mitsubishi Motors North America, Inc. has an overall Product Quality score of 1.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Mitsubishi Motors North America, Inc. overall Product Quality score rated by its users and customers.
Mitsubishi Motors North America, Inc. Product Information
Mitsubishi Motors North America, Inc.’s product quality score is a 1.9 out of 5 as rated by its users and customers.
- Company Size
- 201-500 Employees
Industry
Automotive and Transportation
Quick Insights into Mitsubishi Motors North America, Inc. Product Quality
Mitsubishi Motors North America, Inc.'s Product Quality score was rated highest by African American/Black customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Mitsubishi Motors North America, Inc. Product Quality.
Ranked Mitsubishi Motors North America, Inc. Product Quality the Highest
Ranked Mitsubishi Motors North America, Inc. Product Quality the Lowest
Mitsubishi Motors North America, Inc. Product Quality Score by Gender
Female customers rated Mitsubishi Motors North America, Inc.'s Product Quality score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Mitsubishi Motors North America, Inc..
Male
1.5/5
Female
2/5
Mitsubishi Motors North America, Inc. Product Quality Score by Ethnicity
Mitsubishi Motors North America, Inc.'s Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Mitsubishi Motors North America, Inc..
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 4.1 | African American/Black | 4.1 |
Mitsubishi Motors North America, Inc. Product Quality Score by Age
Mitsubishi Motors North America, Inc.'s Product Quality score was rated 2.3 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Mitsubishi Motors North America, Inc..
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2.3 | 66+ | 2.3 |
Mitsubishi Motors North America, Inc. Product Quality Score by Usage
Mitsubishi Motors North America, Inc.'s Product Quality score was rated 2.3 stars by customers who have used Mitsubishi Motors North America, Inc.'s products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Mitsubishi Motors North America, Inc. Product Quality vs. Competitors
Compared to its competitors, Mitsubishi Motors North America, Inc.'s Product Quality score is rated right below Nissan.
| COMPANY | Product Quality Score | |
|---|---|---|
| Honda | 4.1/5 |
| Tata Motors Ltd | 4.1/5 |
| Hyundai Capital | 3.3/5 |
| Chrysler | 3/5 |
| Nissan | 2.5/5 |
| Mitsubishi Motors North America, Inc. | 1.9/5 |
Unlock Mitsubishi Motors North America, Inc. Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Mitsubishi Motors North America, Inc. Product Quality vs. Competitors data and gain insights into your customers today.
Mitsubishi Motors North America, Inc. Pricing
Mitsubishi Motors North America, Inc. ROI & Value For Money
2.3/5
Mitsubishi Motors North America, Inc. has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Mitsubishi Motors North America, Inc. overall ROI score rated by its users and customers.
Quick Insights into Mitsubishi Motors North America, Inc. ROI
Mitsubishi Motors North America, Inc.'s ROI score was rated highest by African American/Black customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Mitsubishi Motors North America, Inc. ROI score.
Ranked Mitsubishi Motors North America, Inc. ROI the Highest
Ranked Mitsubishi Motors North America, Inc. ROI the Lowest
Mitsubishi Motors North America, Inc. ROI Score by Gender
Female customers rated Mitsubishi Motors North America, Inc.'s ROI score 0.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Mitsubishi Motors North America, Inc..
Male
1.5/5
Female
2.3/5
Mitsubishi Motors North America, Inc. ROI Score by Ethnicity
Mitsubishi Motors North America, Inc.'s ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Mitsubishi Motors North America, Inc..
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 4.3 | African American/Black | 4.3 |
Mitsubishi Motors North America, Inc. ROI Score by Age
Mitsubishi Motors North America, Inc.'s ROI score was rated 2.4 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Mitsubishi Motors North America, Inc..
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2.4 | 66+ | 2.4 |
Mitsubishi Motors North America, Inc. ROI Score by Usage
Mitsubishi Motors North America, Inc.'s ROI score was rated 2.3 stars by customers who have used Mitsubishi Motors North America, Inc.'s products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Mitsubishi Motors North America, Inc. Pricing vs. Competitors
Compared to its competitors, Mitsubishi Motors North America, Inc.'s ROI score is rated right below Nissan.
| COMPANY | Pricing Score | |
|---|---|---|
| Honda | 3.9/5 |
| Tata Motors Ltd | 3.9/5 |
| Hyundai Capital | 3.2/5 |
| Chrysler | 2.8/5 |
| Nissan | 2.5/5 |
| Mitsubishi Motors North America, Inc. | 2.3/5 |
Unlock Mitsubishi Motors North America, Inc. ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Mitsubishi Motors North America, Inc. ROI vs. Competitors data and gain insights into your customers today.
Mitsubishi Motors North America, Inc. Customer Satisfaction (CSAT)
Mitsubishi Motors North America, Inc. Customer Satisfaction (CSAT) Score
18 / 100
Mitsubishi Motors North America, Inc. has an overall Customer Satisfaction score of 18 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
18%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
73%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Mitsubishi Motors North America, Inc. Customer Satisfaction
Mitsubishi Motors North America, Inc.'s Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Mitsubishi Motors North America, Inc. Customer Satisfaction.
Ranked Mitsubishi Motors North America, Inc. Customer Satisfaction the Highest
Ranked Mitsubishi Motors North America, Inc. Customer Satisfaction the Lowest
Mitsubishi Motors North America, Inc. Customer Satisfaction Score by Gender
Female customers rated Mitsubishi Motors North America, Inc.'s Customer Satisfaction score 0 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Mitsubishi Motors North America, Inc..
0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 100% |
29 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 71% |
Mitsubishi Motors North America, Inc. Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Mitsubishi Motors North America, Inc. Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Mitsubishi Motors North America, Inc..
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
CSAT according to African American/Black
Mitsubishi Motors North America, Inc. Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Mitsubishi Motors North America, Inc..
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Mitsubishi Motors North America, Inc. Customer Satisfaction Score by Age
Mitsubishi Motors North America, Inc.'s Customer Satisfaction score was rated 40 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Mitsubishi Motors North America, Inc..
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 40% |
Mitsubishi Motors North America, Inc. Customer Satisfaction Score by Usage
Mitsubishi Motors North America, Inc.'s Customer Satisfaction score was rated 40 points by customers who have used Mitsubishi Motors North America, Inc.'s products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Mitsubishi Motors North America, Inc. Customer Satisfaction vs. Competitors
Compared to its competitors, Mitsubishi Motors North America, Inc.'s Customer Satisfaction score is rated right below Nissan.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Tata Motors Ltd | 82% |
| Honda | 81% |
| Hyundai Capital | 56% |
| Chrysler | 54% |
| Nissan | 35% |
| Mitsubishi Motors North America, Inc. | 18% |
Unlock Mitsubishi Motors North America, Inc. Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Mitsubishi Motors North America, Inc. Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Mitsubishi Motors North America, Inc. Customer Service
2.4/5
Mitsubishi Motors North America, Inc. has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Mitsubishi Motors North America, Inc. overall Customer Service score rated by its users and customers.
About Mitsubishi Motors North America, Inc.'s Customer Service
Address
4031 Aspen Grove Drive, 700, Franklin, TN 37067
Website
http://www.mitsubishicars.com
Phone Number
81 3 3456 1111
Mitsubishi Motors North America, Inc.'s Social Links
Quick Insights into Mitsubishi Motors North America, Inc. Customer Service
Mitsubishi Motors North America, Inc.'s Customer Service score was rated highest by African American/Black customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Mitsubishi Motors North America, Inc. Customer Service score.
Ranked Mitsubishi Motors North America, Inc. Customer Service the Highest
Ranked Mitsubishi Motors North America, Inc. Customer Service the Lowest
Mitsubishi Motors North America, Inc. Customer Service Score by Gender
Female customers rated Mitsubishi Motors North America, Inc.'s Customer Service score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Mitsubishi Motors North America, Inc..
Male
1.5/5
Female
2.7/5
Mitsubishi Motors North America, Inc. Customer Service Score by Ethnicity
Mitsubishi Motors North America, Inc.'s Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Mitsubishi Motors North America, Inc..
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 3.5 | African American/Black | 3.5 |
Mitsubishi Motors North America, Inc. Customer Service Score by Age
Mitsubishi Motors North America, Inc.'s Customer Service score was rated 2.7 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Mitsubishi Motors North America, Inc..
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 2.7 | 66+ | 2.7 |
Mitsubishi Motors North America, Inc. Customer Service Score by Usage
Mitsubishi Motors North America, Inc.'s Customer Service score was rated 2.3 stars by customers who have used Mitsubishi Motors North America, Inc.'s products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Mitsubishi Motors North America, Inc. Customer Service vs. Competitors
Compared to its competitors, Mitsubishi Motors North America, Inc.'s Customer Service score is rated right above Nissan, and is preceded by Chrysler.
| COMPANY | Customer Service Score | |
|---|---|---|
| Honda | 4/5 |
| Tata Motors Ltd | 4/5 |
| Hyundai Capital | 3.1/5 |
| Chrysler | 2.7/5 |
| Mitsubishi Motors North America, Inc. | 2.4/5 |
| Nissan | 2.4/5 |
Unlock Mitsubishi Motors North America, Inc. Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Mitsubishi Motors North America, Inc. Customer Service vs. Competitors data and gain insights into your customers today.
Mitsubishi Motors North America, Inc. as an Employer
2.4/5
Mitsubishi Motors North America, Inc. has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
CEO of Mitsubishi Motors North America, Inc.
In the Bottom 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Mitsubishi Motors North America, Inc. scored a -58 for Net Promoter Score and a -33 for Employee Net Promoter Score. NPS gauges how likely a customer of Mitsubishi Motors North America, Inc. would recommend the brand to a friend. ENPS measures how likely Mitsubishi Motors North America, Inc. employees would recommend working at Mitsubishi Motors North America, Inc. to a friend.
Net Promoter Score
-58
NPS Score
| 17% | Promoters |
|---|---|
| 8% | Passive |
| 75% | Detractors |
Employee Net Promoter Score
-33
eNPS Score
| 17% | Promoters |
|---|---|
| 33% | Passive |
| 50% | Detractors |
