15
NPS
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Natural Grocers
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About Natural Grocers' Brand
For more than 60 years, Natural Grocers has combined the affordability of natural groceries and supplements with free health and nutrition education. Among its major competitors, Natural Grocers is ranked in 3rd place for NPS while Trader Joe's is 1st, and Whole Foods Market is 2nd.Their current market cap is $396.89M
Brand at a Glance
78%
Customer Loyalty
3.8/5
Product Quality
3.4/5
Pricing
3.7/5
Customer Service
Natural Grocers Ranking
- #3 / 4 of its competitors
Natural Grocers NPS
Natural Grocers's Net Promoter Score (NPS) is a 15 with 51% Promoters, 13% Passives, and 36% Detractors. Net Promoter Score tracks whether Natural Grocers's customers would recommend using the product based on a scale of -100 to 100.
Natural Grocers Overall NPS
| 51% | Promoters |
|---|---|
| 13% | Passives |
| 36% | Detractors |
Natural Grocers NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 10 | Dec 2024 | 10 |
Jan 2025 12 | Jan 2025 | 12 |
Feb 2025 11 | Feb 2025 | 11 |
Mar 2025 10 | Mar 2025 | 10 |
Apr 2025 12 | Apr 2025 | 12 |
May 2025 9 | May 2025 | 9 |
Jun 2025 11 | Jun 2025 | 11 |
Jul 2025 12 | Jul 2025 | 12 |
Aug 2025 14 | Aug 2025 | 14 |
Sep 2025 14 | Sep 2025 | 14 |
Nov 2025 14 | Nov 2025 | 14 |
Jan 2026 14 | Jan 2026 | 14 |
How Other Brands Compare
Natural Grocers is ranked third for NPS among its competitors. Trader Joe's and Whole Foods Market come in first and second, with Blue Apron coming in at #4. Among those competitors, it is the third most valued company.
Natural Grocers |  Trader Joe's |  Whole Foods Market |  Blue Apron | |
| Global Ranking | #- | #11 | #68 | #- |
| NPS | 15 | 46 | 19 | 10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $396.89M | - | - | $90.36M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Natural Grocers NPS by Gender
Female customers rated Natural Grocers's NPS 54 points higher than Male customers.
Male
-30
Natural Grocers's NPS was rated -30 by Male customers on Comparably.
35%
Promoters
0%
Passives
65%
Detractors
Female
24
Natural Grocers's NPS was rated 24 by Female customers on Comparably.
56%
Promoters
12%
Passives
32%
Detractors
Natural Grocers NPS by Ethnicity
Natural Grocers's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 10 | Caucasian | 10 |
Hispanic or Latino 42 | Hispanic or Latino | 42 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander -50 | Asian or Pacific Islander | -50 |
Native American 0 | Native American | 0 |
Other 32 | Other | 32 |
Natural Grocers NPS by Age
Natural Grocers's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Natural Grocers NPS by Usage
Natural Grocers's NPS was rated the highest by customers who have used Natural Grocers's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 28 | Less than 1 Year | 28 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years 45 | 2 to 5 Years | 45 |
5 to 10 Years 8 | 5 to 10 Years | 8 |
Over 10 Years 4 | Over 10 Years | 4 |
Natural Grocers NPS vs. Competitors
Compared to its competitors, Natural Grocers's NPS is rated right above The Fresh Market, and is preceded by Whole Foods Market.
| COMPANY | NPS Score | |
|---|---|---|
| Trader Joe's | 46 |
| Whole Foods Market | 19 |
| Natural Grocers | 15 |
 | The Fresh Market | 11 |
| Blue Apron | 10 |
 | Cranswick | 0 |
 | New Seasons Market | -10 |
Natural Grocers Customer Reviews
Out of the 23 Natural Grocers customer reviews 14 were positive and 9 were constructive. Natural Grocers customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Natural Grocers Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Natural Grocers users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Natural Grocers Customer Loyalty Score by Gender
Female customers rated Natural Grocers's Customer Loyalty score 19% higher than Male customers.
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Male
63%
Yes
Female
82%
Yes
Natural Grocers Customer Loyalty Score by Ethnicity
Natural Grocers's Customer Loyalty score was rated the highest by Other customers, and the lowest by Native American customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Natural Grocers.
82
out of 100
Caucasian
87
out of 100
Hispanic or Latino
40
out of 100
African American/Black
55
out of 100
Asian or Pacific Islander
40
out of 100
Native American
89
out of 100
Other
Natural Grocers Customer Loyalty Score by Age
Natural Grocers's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 78% | 26-30 | 78% |
31-35 61% | 31-35 | 61% |
36-40 50% | 36-40 | 50% |
41-45 61% | 41-45 | 61% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
56-60 85% | 56-60 | 85% |
61-65 73% | 61-65 | 73% |
66+ 100% | 66+ | 100% |
Natural Grocers Customer Loyalty Score by Usage
Natural Grocers's Customer Loyalty score was rated the highest by customers who have used Natural Grocers's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Natural Grocers Customer Loyalty Score by Industry
Natural Grocers's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Natural Grocers Customer Loyalty vs. Competitors
Compared to its competitors, Natural Grocers's Customer Loyalty score is rated right above The Fresh Market, and is preceded by Whole Foods Market.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Trader Joe's | 86% |
| Whole Foods Market | 78% |
| Natural Grocers | 78% |
| The Fresh Market | 77% |
| New Seasons Market | 69% |
| Blue Apron | 66% |
| Cranswick | N/A |
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Natural Grocers Product Quality
3.8/5
Natural Grocers has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Natural Grocers Product Information
Natural Grocers’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Natural Grocers's product the highest. Reviewers from the Arts and Entertainment industry rated Natural Grocers the lowest at 3.5.
- Company Size
- 1,001-5,000 Employees
Industry
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Natural Grocers Product Quality
Natural Grocers's Product Quality score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by Native American customers.
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Ranked Natural Grocers Product Quality the Highest
Ranked Natural Grocers Product Quality the Lowest
Natural Grocers Product Quality Score by Gender
Female customers rated Natural Grocers's Product Quality score 0.1 stars higher than Male customers.
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Male
3.6/5
Female
3.7/5
Natural Grocers Product Quality Score by Ethnicity
Natural Grocers's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Native American 1.6 | Native American | 1.6 |
Other 3.7 | Other | 3.7 |
Natural Grocers Product Quality Score by Age
Natural Grocers's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4 | 26-30 | 4 |
31-35 4.7 | 31-35 | 4.7 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3 | 51-55 | 3 |
56-60 3.1 | 56-60 | 3.1 |
61-65 4.4 | 61-65 | 4.4 |
66+ 3.7 | 66+ | 3.7 |
Natural Grocers Product Quality Score by Usage
Natural Grocers's Product Quality score was rated the highest by customers who have used Natural Grocers's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Natural Grocers Product Quality Score by Industry
Natural Grocers's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Natural Grocers Product Quality vs. Competitors
Compared to its competitors, Natural Grocers's Product Quality score is rated right above New Seasons Market, and is preceded by Blue Apron.
| COMPANY | Product Quality Score | |
|---|---|---|
| Trader Joe's | 4.2/5 |
| Whole Foods Market | 4/5 |
| Blue Apron | 3.9/5 |
| Natural Grocers | 3.8/5 |
| New Seasons Market | 3.7/5 |
| The Fresh Market | 3.4/5 |
| Cranswick | N/A |
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Natural Grocers Pricing
Natural Grocers ROI & Value For Money
3.4/5
Natural Grocers has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Natural Grocers Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Legal industry think that they had the lowest ROI from Natural Grocers.
Quick Insights into Natural Grocers ROI
Natural Grocers's ROI score was rated highest by customers from the Education industry, and rated lowest by Native American customers.
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Ranked Natural Grocers ROI the Highest
Ranked Natural Grocers ROI the Lowest
Natural Grocers ROI Score by Gender
Female customers rated Natural Grocers's ROI score 0.5 stars higher than Male customers.
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Male
2.8/5
Female
3.3/5
Natural Grocers ROI Score by Ethnicity
Natural Grocers's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
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0
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3
4
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Native American 1.5 | Native American | 1.5 |
Other 3.2 | Other | 3.2 |
Natural Grocers ROI Score by Age
Natural Grocers's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
1
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3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 2.6 | 26-30 | 2.6 |
31-35 3.8 | 31-35 | 3.8 |
36-40 2.5 | 36-40 | 2.5 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.3 | 56-60 | 2.3 |
61-65 3.7 | 61-65 | 3.7 |
66+ 3.7 | 66+ | 3.7 |
Natural Grocers ROI Score by Usage
Natural Grocers's ROI score was rated the highest by customers who have used Natural Grocers's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Natural Grocers ROI Score by Industry
Natural Grocers's ROI score was rated the highest by Education industry customers, and the lowest by Legal industry customers.
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Natural Grocers Pricing vs. Competitors
Compared to its competitors, Natural Grocers's ROI score is rated right above The Fresh Market, and is preceded by Whole Foods Market.
| COMPANY | Pricing Score | |
|---|---|---|
| Trader Joe's | 4/5 |
| Blue Apron | 3.7/5 |
| Whole Foods Market | 3.6/5 |
| Natural Grocers | 3.4/5 |
| The Fresh Market | 3.3/5 |
| New Seasons Market | 2.9/5 |
| Cranswick | N/A |
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Natural Grocers Customer Satisfaction (CSAT)
Natural Grocers Customer Satisfaction (CSAT) Score
70 / 100
Natural Grocers has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Very Satisfied
42%
Satisfied
28%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
4%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Natural Grocers Customer Satisfaction
Natural Grocers's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Legal industry.
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Ranked Natural Grocers Customer Satisfaction the Highest
Ranked Natural Grocers Customer Satisfaction the Lowest
Natural Grocers Customer Satisfaction Score by Gender
Female customers rated Natural Grocers's Customer Satisfaction score 7 points higher than Male customers.
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65 / 100
MaleVery Satisfied | 47% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 18% |
72 / 100
FemaleVery Satisfied | 48% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 3% | |
Very Dissatisfied | 22% |
Natural Grocers Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Natural Grocers' Customer Satisfaction (CSAT) score was rated 69% according to Caucasian users and customers.
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69 / 100
Very Satisfied
49%
Satisfied
20%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
4%
Very Dissatisfied
20%
CSAT according to Hispanic or Latino
Natural Grocers' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
86%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Natural Grocers' Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Asian or Pacific Islander
Natural Grocers' Customer Satisfaction (CSAT) score was rated 34% according to Asian or Pacific Islander users and customers.
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34 / 100
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Native American
Natural Grocers' Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Natural Grocers' Customer Satisfaction (CSAT) score was rated 76% according to Other users and customers.
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76 / 100
Very Satisfied
38%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
24%
Natural Grocers Customer Satisfaction Score by Age
Natural Grocers's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
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40
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 76% | |||||||||||||||
| 31-35 | 86% | |||||||||||||||
| 36-40 | 51% | |||||||||||||||
| 41-45 | 72% | |||||||||||||||
| 46-50 | 75% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 60% | |||||||||||||||
| 66+ | 75% |
Natural Grocers Customer Satisfaction Score by Usage
Natural Grocers's Customer Satisfaction score was rated the highest by customers who have used Natural Grocers's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Natural Grocers Customer Satisfaction Score by Industry
Natural Grocers's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Legal industry customers.
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{
"title": "Natural Grocers Customer Satisfaction Score by Industry",
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{
"label": "Hospitality",
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}Natural Grocers Customer Satisfaction vs. Competitors
Compared to its competitors, Natural Grocers's Customer Satisfaction score is rated right above Whole Foods Market, and is preceded by Blue Apron.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Trader Joe's | 79% |
| Blue Apron | 76% |
| Natural Grocers | 69% |
| Whole Foods Market | 64% |
| The Fresh Market | 61% |
| New Seasons Market | 58% |
| Cranswick | 0% |
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Natural Grocers Customer Service
3.7/5
Natural Grocers has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Natural Grocers's Customer Service
Address
Denver, CO 80228
Website
http://www.naturalgrocers.com/
Phone Number
303-986-4600
Quick Insights into Natural Grocers Customer Service
Natural Grocers's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Legal industry.
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Ranked Natural Grocers Customer Service the Highest
Ranked Natural Grocers Customer Service the Lowest
Natural Grocers Customer Service Score by Gender
Female customers rated Natural Grocers's Customer Service score 0.8 stars higher than Male customers.
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Male
2.9/5
Female
3.7/5
Natural Grocers Customer Service Score by Ethnicity
Natural Grocers's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 1.9 | Asian or Pacific Islander | 1.9 |
Native American 2.1 | Native American | 2.1 |
Other 3.7 | Other | 3.7 |
Natural Grocers Customer Service Score by Age
Natural Grocers's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
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100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2.7 | 46-50 | 2.7 |
51-55 3.3 | 51-55 | 3.3 |
56-60 2.9 | 56-60 | 2.9 |
61-65 3.8 | 61-65 | 3.8 |
66+ 4.1 | 66+ | 4.1 |
Natural Grocers Customer Service Score by Usage
Natural Grocers's Customer Service score was rated the highest by customers who have used Natural Grocers's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Natural Grocers Customer Service Score by Industry
Natural Grocers's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Legal industry customers.
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Natural Grocers Customer Service vs. Competitors
Compared to its competitors, Natural Grocers's Customer Service score is rated right above The Fresh Market, and is preceded by Whole Foods Market.
| COMPANY | Customer Service Score | |
|---|---|---|
| Trader Joe's | 4.2/5 |
| Blue Apron | 3.9/5 |
| New Seasons Market | 3.8/5 |
| Whole Foods Market | 3.8/5 |
| Natural Grocers | 3.7/5 |
| The Fresh Market | 3.4/5 |
| Cranswick | N/A |
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Natural Grocers as an Employer
2.4/5
Natural Grocers has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Natural Grocers scored a 15 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Natural Grocers would recommend the brand to a friend. ENPS measures how likely Natural Grocers employees would recommend working at Natural Grocers to a friend.
Net Promoter Score
15
NPS Score
| 51% | Promoters |
|---|---|
| 13% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 17% | Promoters |
|---|---|
| 16% | Passive |
| 67% | Detractors |
