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NPS
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NielsenIQ
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About NielsenIQ's Brand
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit?NIQ.com. Among its major competitors, NielsenIQ is ranked in 6th place for NPS while Ipsos is 1st, and IRI is 2nd.
Brand at a Glance
83%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
NielsenIQ Ranking
- #4 / 4 of its competitors
NielsenIQ NPS
NielsenIQ's Net Promoter Score (NPS) is a 0 with 33% Promoters, 34% Passives, and 33% Detractors. Net Promoter Score tracks whether NielsenIQ's customers would recommend using the product based on a scale of -100 to 100.
NielsenIQ Overall NPS
| 33% | Promoters |
|---|---|
| 34% | Passives |
| 33% | Detractors |
NielsenIQ NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2025 0 | Oct 2025 | 0 |
Jan 2026 0 | Jan 2026 | 0 |
How Other Brands Compare
NielsenIQ is ranked #4 for NPS among its competitors. Ipsos and Capgemini come in first and second, with Kantar coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
NielsenIQ Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of NielsenIQ users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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NielsenIQ Customer Loyalty vs. Competitors
Compared to its competitors, NielsenIQ's Customer Loyalty score is rated right above Capgemini.
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NielsenIQ Product Quality
3.5/5
NielsenIQ has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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NielsenIQ Product Information
NielsenIQ’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- https://niq.com/global/en/
- Company Size
- 10,000+ Employees
Industry
Consulting
NielsenIQ Product Quality vs. Competitors
Compared to its competitors, NielsenIQ's Product Quality score is rated right above Numerator, and is preceded by Capgemini.
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NielsenIQ Pricing
NielsenIQ ROI & Value For Money
3.5/5
NielsenIQ has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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NielsenIQ Pricing vs. Competitors
Compared to its competitors, NielsenIQ's ROI score is rated right above Kantar, and is preceded by Ipsos.
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NielsenIQ Customer Satisfaction (CSAT)
NielsenIQ Customer Satisfaction (CSAT) Score
100 / 100
NielsenIQ has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
NielsenIQ Customer Satisfaction vs. Competitors
Compared to its competitors, NielsenIQ's Customer Satisfaction score is rated right above Ipsos.
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NielsenIQ Customer Service
3.6/5
NielsenIQ has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About NielsenIQ's Customer Service
Address
200 W Jackson Blvd, Chicago, IL 60606
Website
https://niq.com/global/en/
NielsenIQ's Social Links
NielsenIQ Customer Service vs. Competitors
Compared to its competitors, NielsenIQ's Customer Service score is rated right below Kantar.
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NielsenIQ as an Employer
Consumer vs. Employees
NielsenIQ scored a 0 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of NielsenIQ would recommend the brand to a friend. ENPS measures how likely NielsenIQ employees would recommend working at NielsenIQ to a friend.
Net Promoter Score
0
NPS Score
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
50
eNPS Score
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |
